Investment Rating - The report maintains a rating of "Add" for the company, indicating an expected relative price increase of 5% to 15% over the next six months [4][19]. Core Views - The company reported a steady growth in performance, with total revenue for 2024 reaching 174.144 billion yuan, a year-on-year increase of 15.66%. The net profit attributable to shareholders was 86.228 billion yuan, also reflecting a growth of 15.38% [1][2]. - The growth in revenue was driven by both volume and price increases in its flagship product, Moutai liquor, which saw a revenue increase of 15.28% to 145.928 billion yuan in 2024 [2][3]. - The company is focusing on optimizing its distribution channels, increasing investment in traditional wholesale channels while experiencing a slowdown in direct sales growth [3][10]. Summary by Sections Financial Performance - In Q4 2024, the company achieved total revenue of 51.022 billion yuan, with a net profit of 25.401 billion yuan, marking year-on-year increases of 12.77% and 16.21% respectively [1]. - The gross profit margin for 2024 was reported at 91.93%, with a slight decrease from the previous year, while the net profit margin was 49.52% [2]. Product Performance - Moutai liquor's sales volume increased by 10.22% in 2024, with an average price increase of 4.59%. The series liquor segment also performed well, with a revenue increase of 19.65% [2][3]. Channel Strategy - The company reported revenues from direct sales and wholesale channels of 748.43 billion yuan and 957.69 billion yuan respectively, with the wholesale channel showing a stronger growth rate [3][10]. - The "i Moutai" app saw a revenue decline of 10.51% in 2024, indicating a need for strategic adjustments in digital sales [10]. Future Outlook - The company aims for a revenue growth target of approximately 9% for 2025, supported by strong brand power and competitive advantages [10][11]. - Profit forecasts for 2025 to 2027 indicate a steady growth trajectory, with net profits expected to reach 94.179 billion yuan in 2025, reflecting a growth rate of 9.22% [11].

业绩稳增长，茅台酒和批发渠道增速亮眼 [Table_StockName] ——贵州茅台（600519）点评报告 [Table_ReportDate] [Table_Summary] 报告关键要素: 公司披露 2024 年年度报告，公司 2024 年实现营业总收入 1741.44 亿 元（YoY+15.66%），营业收入 1708.99 亿元（YoY+15.71%），归母净利润 862.28 亿元（YoY+15.38%）。其中，2024Q4 实现营业总收入 510.22 亿 元（YoY+12.77%），营业收入 501.23 亿元（YoY+12.83%），归母净利润 254.01 亿元（YoY+16.21%）。2024 年利润分配方案为每 10 股派发现金 红利 238.82 元（含税）。 投资要点: ⚫ 盈利能力：毛利率、净利率均小幅下降。2024 年公司销售毛利率/归母 净利率分别为 91.93%/49.52%,同减 0.03pct/0.12pct，销售/管理费用 率分别为 3.24%/5.35%，同比+0.15pct/-1.11pct，其中销售费用增长 主要原因是本期广告及市场拓展费增加。其中 2024Q ...

Investment Rating - The report gives a "Strong Buy" rating for Guizhou Moutai, indicating a strong expectation for the company's performance relative to market benchmarks [4]. Core Views - In 2024, Guizhou Moutai achieved total revenue of 174.14 billion, a year-on-year increase of 15.66%, and a net profit attributable to shareholders of 86.23 billion, up 15.38% year-on-year. The fourth quarter of 2024 saw revenue of 51.02 billion, growing 12.77% year-on-year, with net profit of 25.40 billion, an increase of 16.21% year-on-year [1]. - The report highlights the upward trend in the price of Moutai liquor and series liquor, with Moutai liquor revenue reaching 145.93 billion, a 15.28% increase year-on-year, and series liquor revenue at 24.68 billion, up 19.65% year-on-year [1][2]. - The company is focusing more on offline channels, with direct sales channel revenue at 74.84 billion, growing 11.32% year-on-year, while the iMoutai platform saw a decline of 10.51% [2]. Financial Forecasts - For 2025, the company aims for a revenue growth of approximately 9%, with a net profit growth of 9.54%, leading to an expected EPS of 75.19. The current stock price corresponds to a valuation of 19.95 times earnings [2][3]. - The financial indicators predict a steady growth trajectory, with revenue expected to reach 189.82 billion in 2025, and net profit projected at 94.45 billion, reflecting a growth rate of 9.54% [3][8]. Company Overview - Guizhou Moutai, established in 1951, is a leading high-end liquor company in China, renowned for its Moutai liquor, which is produced using traditional methods and has a significant global brand presence [5]. - The company has a total market capitalization of 1,940.83 billion, with a 52-week stock price range between 1,748.0 and 1,261.0 [5]. Analyst Insights - The report emphasizes the company's ability to maintain a strong market share in the high-end liquor segment, particularly as the macroeconomic environment improves, suggesting that Guizhou Moutai can achieve growth exceeding the industry average [2][4].