消费升级
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“十一”消费市场量质齐升 AI智能与品质生活引领升级浪潮
Xin Hua Cai Jing· 2025-10-09 14:02
Group 1 - The core viewpoint of the articles highlights a significant upgrade in consumer spending during the 2025 National Day holiday, with a focus on smart home appliances, quality home goods, and cultural tourism experiences [1][2] - The sales of energy-efficient appliances increased by 19%, smart refrigerators by 20.7%, and smart home products by 16.8% during the first four days of the holiday [1] - The demand for AI smart appliances surged, with sales of "smart butler" products, such as air conditioners with human detection features increasing by 85%, and heat pump washing and drying machines rising by 127% [1] Group 2 - The travel and tourism sector also experienced a quality upgrade, with a 30% increase in travel orders on platforms like Meituan compared to the 2024 National Day holiday [2] - Small group travel orders saw significant growth, with orders in Xinjiang, Inner Mongolia, and Sichuan increasing by 63%, 60%, and 58% respectively [2] - The overall trend indicates a shift in consumer behavior from merely acquiring products to seeking quality and enriching experiences, reflecting a broader transition in consumer preferences [2]
民生刚需品类实现大幅增长!临沂市国庆假期消费市场热力升腾
Qi Lu Wan Bao Wang· 2025-10-09 13:53
Core Insights - The consumption market in Linyi City is experiencing significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a strong supply of essential goods and a vibrant festive atmosphere [1] Supply and Price Stability - Local authorities have ensured a stable supply of essential goods, with inventory levels at major supermarkets reaching approximately double the usual amount during the holiday [2] - Prices of 85 monitored essential goods remained within reasonable fluctuations, with 50.58% of items experiencing price increases, while 37.66% saw price decreases [2] - Retail prices for staple foods, cooking oil, vegetables, fruits, and dairy products remained stable compared to pre-holiday levels, with slight increases in meat and egg prices of 1.3% and 1.6% respectively [2] Strong Demand for Essential Goods and Emerging Consumption - Retail sales from 44 sample enterprises in Linyi reached approximately 61.06 million yuan, with significant growth in essential categories [3] - Sales of staple foods reached approximately 11.36 million yuan, up 26.2% year-on-year; beverage sales increased by 60.13% to approximately 1.56 million yuan; and tobacco and alcohol sales surged by 242.5% to approximately 1.90 million yuan [3] - Emerging sectors such as cultural and recreational consumption also showed strong growth, with sales of communication equipment and cultural office supplies increasing by 11.73% and 20.13% respectively [3] Diverse Consumption Activities and Innovative Scenarios - The "Enjoy Linyi, Shop in China" shopping season was launched, featuring a blend of shopping, dining, and entertainment activities to stimulate consumption [4] - Various promotional events were organized, including a trade-in program for consumer goods and an automotive and real estate exhibition, aimed at reducing consumer costs and enhancing holiday shopping experiences [4] - Major shopping centers introduced unique promotional activities, such as discounts and cultural performances, to attract consumers and enhance the shopping environment [5] - New tourism and leisure experiences were introduced, integrating local cuisine and cultural heritage, which contributed to increased consumer engagement and spending [5]
打造价值新标杆 长安跨越“星塔”破局而来
Zhong Guo Qi Che Bao Wang· 2025-10-09 11:36
在消费升级与物流行业规范化发展的双重趋势下,用户对商用车的需求正在从"单纯便宜"向"综合价值"转变。9月29日,长安跨越的旗舰之作"星塔"正 式上市,星塔小卡精准地把握了这一趋势,以其均衡的产品力和精准的定价策略,有望在小卡市场占据一席之地,成为价值型用户的新选择。 初看星塔,其策略清晰得几乎透明。从名字内涵、产品谱系到设计理念,我们可以全面读懂这款承载着战略野心与用户期待的产品。"星"是希望,是荣 耀,是光明与指引,是用户全家生计的希望;"塔"是靠山,象征着稳固力量和安全,是用户的生活靠山。当"星"与"塔"相遇,这不仅是两个字的结合,更是 长安跨越对产品、对用户的双重承诺。 首先从外观来看,长期以来,商用车在人们的印象中往往是方方正正、颜色单调、缺乏设计感,与时尚和科技的词汇完全绝缘。而星塔则打破了这一呆 板的印象,在外观设计和空间上说实现了双突破,车身大曲面极简线条,流线型造型,重新定义了商用车的颜值与实用性。值得一提的是,星塔采用了子弹 头式驾驶舱设计,A柱倾斜角低至32.7度,结合车顶和车机盖连接结构,星塔从车头到车尾呈现出优美的流线型,有效的降低风阻10%。此外星塔还采用了 半隐藏式门把手设计,不仅 ...
双节消费多点开花文旅市场新意盎然
Sou Hu Cai Jing· 2025-10-09 10:55
来源:环球Tech 交通运输部数据显示,假期前八日,全社会跨区域人员流动量累计预计超24.32亿人次,创下历史同期新高,日均 3.04亿人次,同比增长6.2%。庞大的客流主要集中于京津冀、长三角、粤港澳大湾区、成渝等核心城市群,展现 了区域经济发展的强大引力。 文旅消费无疑是本次假期最耀眼的亮点。从北京前门步行街的游人如织,到上海外滩的灯火璀璨;从横店影视城 沉浸式项目前的长龙,到广西街头餐馆外的排队盛景,处处都是热闹非凡的景象。 值得注意的是,假日消费的人群结构正在发生深刻变化。以95后为代表的年轻一代正迅速崛起,成为旅游消费的 绝对主力。飞猪数据显示,假期出行客单价同比提升14.6%,其中95后游客的预订人次占比最高。 年轻人正以其独特的消费偏好,重塑着假日经济的格局。美团数据显示,"味蕾游"(为美食而旅行)、"赛事 游"等新业态持续激活消费潜力。更值得关注的是,当大城市景点人满为患时,越来越多年轻人选择"奔县",将目 光投向风景独特、文化底蕴深厚的县城与小镇。山西应县木塔、贵州镇远古城等地,凭借其独特的魅力,成为社 交媒体上的新晋"网红"打卡地,为县域经济带来了新的增长点。 【环球网消费综合报道】今年十 ...
株洲:文旅商融合催热“双节”经济,消费市场持续“圈粉”
Sou Hu Cai Jing· 2025-10-09 10:00
文化创意:体育艺术激活消费新热点 "双节"期间,株洲市区的文化场馆也推出了一系列创意十足的活动,将国庆氛围与体育激情深度融合。 株洲博物馆为市民游客准备了"嗨,湘超!亲子趣味蹴鞠会"活动。以家庭为单位,参与融合古今规则的 蹴鞠比赛,包括射门、接力等项目,增强亲子默契,传播传统体育文化。 红网时刻新闻 通讯员 邹育婧 株洲报道 今年国庆中秋"双节"期间,株洲消费市场持续"圈粉",表现亮眼。一系列融合创新、体验升级的活动在 全市范围内轮番上演,不仅吸引了大量游客,更有效释放了消费潜力。各类促销活动、展会展览成为拉 动消费的重要引擎,从茶陵县超级黄金周活动到醴陵瓷博会,从N+T艺术馆开馆首展到特色主题活动, 株洲通过多元业态融合,打造出独具特色的消费场景,为市民和游客带来了丰富多彩的假日体验。 节庆活动:文旅商融合拉动区域消费 国庆假期,各县市区精心策划的文旅商融合活动成为吸引游客的"金字招牌"。茶陵县"国庆嗨购季 乐享 在茶陵"超级黄金周促消费活动,有茶陵好物市集、国风文创市集、家电家居展销市集、房产交易市 集、茶陵十大碗长桌宴、中医药市集等活动同步亮相,主会场接待游客超280万人次,全县累计接待游 客500万人 ...
“味蕾游”点燃超级黄金周 餐饮消费活力迸发
Xin Hua Cai Jing· 2025-10-09 08:16
Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has sparked a surge in consumer spending, particularly in the food and beverage sector, highlighting a shift towards experiential consumption [1][2] Group 1: Consumer Trends - The "must-eat" list on Dazhong Dianping saw a nearly 180% increase in traffic during the holiday, with cities like Shanghai, Beijing, and Guangzhou leading the way [1] - There is a notable trend of restaurant consumption expanding into lower-tier markets, with some small towns experiencing over 217% growth in traffic on the list, and order volumes for local shops increasing by over 222% [1] Group 2: Brand Performance - Popular restaurant chains like Haidilao reported high customer traffic during the holiday, with some locations achieving a table turnover rate exceeding 12 times in three days [2] - New seasonal products have been launched by major dining brands to cater to consumer preferences, such as the "Jinguiguan Yin" series from Chabaidao, which sold nearly 1.3 million cups during the holiday [2] Group 3: Economic Impact - The explosion of restaurant consumption during the holiday reflects a deepening trend of consumption upgrading, with quality dining becoming a key driver of holiday economic activity [2] - The phenomenon of localized dining migration indicates a shift in consumer decision-making from sightseeing to emotional resonance, reshaping the meaning of travel [3]
假期余额归零寒流上线 京东七鲜为返工首日续上火锅“热辣滚烫”
Zhong Jin Zai Xian· 2025-10-09 08:07
近日华北地区迎来连续降雨,随着国庆假期结束后的首个工作日出现明显降温,热气腾腾的火锅成为众 多市民节后餐桌的首选。在家准备一顿地道的火锅大餐原本需要耗费不少精力,而现在通过京东七鲜, 最快30分钟就能开启一场火锅盛宴。 打开京东 APP 自营秒送入口、七鲜 APP 或微信小程序,点击首页"火锅到家"即可进入专属选购专区。 该专区不仅延续传统食材分类,清晰陈列鲜切肉片、丸滑蟹棒、鲜蔬豆品、底料蘸料等品类,更创新性 地按地域特色划分出十种火锅风味。从追求本味的潮汕牛肉火锅、清甜温润的椰子鸡火锅,到酸辣开胃 的贵州酸汤火锅、"新晋网红"糟粕醋火锅,消费者只需一键即可配齐相应锅底和配套食材。这种创新的 商品组织方式,既方便了对特定风味有追求的消费者,也为想要尝试新口味的人群提供了清晰指引。 顺应消费升级趋势,京东七鲜特别推出多款净菜和食材拼盘组合,提升便捷性的同时,也让消费者一次 品尝多种风味。如500克装的叶菜拼盘精选菠菜叶、蒿子杆、生菜叶、娃娃菜等热门涮菜,经过专业清 洗处理,开袋即可涮煮。700克装的菌菇组合包含绣球菌、金耳、榆黄蘑等六种菌菇,让消费者一次性 体验不同菌菇的独特口感与营养。 针对消费者"既要吃得 ...
苹果股价,能讲出“印度叙事”?
3 6 Ke· 2025-10-09 07:38
作者|陈思竹 编辑|黄绎达 张帆 苹果近年来在印度市场实现高增的宏观原因之一,正是印度经济高速发展下,人均可支配收入保持强劲增长势头。Wind数据显示,2013-2023年,印度人 均国民可支配收入从68572.48卢比(约5514.60元人民币)增长至108786.18卢比(约8748.58元人民币),10年间增长约1.59倍,年复合增长率约4.72%。 当下印度的人均可支配收入与2007的中国相当,GDP增速水平则对标2013~2015年的中国。回顾苹果在中国的发展历程,2008-2016年间,是苹果在中国的 快速扩张期,随着产业链向中国的深度迁移,产品销量增长明显。由此可见,苹果在印度的相关布局,意在复刻其在华的成功经验。 iPhone 17系列在印度又卖爆了。 据印度媒体报道,9月19日,iPhone 17系列一经上市,便引发印度果粉的狂热抢购,现场不仅排队队伍长达数百米,孟买BKC Jio中心的苹果直营店外甚至 因拥挤而发生过短暂的肢体冲突,最终闹事人员被警卫带离现场,秩序才逐渐恢复。 iPhone 17系列在印度引发的"全民狂欢",绝非偶然。除了iPhone 17系列的配置大幅升级外,印度也已成为 ...
韶关双节消费“热”力十足,8天吸金11.5亿元!
Nan Fang Du Shi Bao· 2025-10-09 07:37
假日期间,众多市民前往汽车销售门店体验各式新能源新车。 2025年国庆与中秋双节叠加8天假期里,广东韶关全市重点商圈综合体、商超、车企、餐饮场所客流涌 动,重点消费场所累计吸引客流超160万人次,假期消费总额预计达11.5亿元。 韶关市商务局通过政策激励、活动引流、民生保供等多重举措多维发力,有效激活内需,推动零售、餐 饮、汽车、家电等消费领域全面升温,消费市场呈现"人气旺、购销热、保障实"的良好态势。 多元举措并行 消费潜力加速释放 为激活消费动能,韶关市商务局于国庆前夕启动以"悦享服务、惠聚韶关"为主题的金秋服务消费季,并 通过跨行业协同联动,推出一系列促消费"组合拳",推动政策红利高效转化为市场活力。 假日期间,韶关市商务局联合中国人民银行韶关分行等金融机构,推出"聚惠美食"消费券专项活动。消 费者通过官方指定线上平台,即可便捷申领满减消费券,凭券在签约餐饮商户消费时直接享受优惠,有 效促进购物、餐饮业态深度融合。此外,市内重点商圈与夜间消费集聚区积极响应,商户主动延长营业 时间,以丰富商品供给与特色服务,持续点燃市民及游客的消费热情。 韶关市商务局还统筹各县(市、区)资源,组织重点商圈综合体、商超、家 ...
消费与产业齐飞 四川宜宾的“风火轮”
Zhong Guo Fa Zhan Wang· 2025-10-09 06:44
9月24日以来,2025光伏行业技术创新大会暨技术百人会、川超宜宾主场首战、宜宾国际旅游城市建设机会场景发布会、宜宾高新零碳产业园Zpark重大项目 开工、宜宾生态科技创新园开园、长江首城"人工智能+"创新发展大会、政企对接洽谈活动等一系列盛会盛事,相继在宜宾举办。 国庆大假前夕,9月29日晚,2025架无人机升空,点亮四川宜宾市高铁南片区(以下简称高铁南片区),瞬间引爆这个下了高铁就无缝融入的城市新极核, 同时也给第四届中国(四川)国际熊猫消费节宜宾分会场暨2025长江首城国际经贸活动周带来浓浓烟火气。 2025年国务院政府工作报告明确提出,以消费升级引领产业升级。消费和产业是一对"孪生兄弟",都是经济发展的重要动力。观察宜宾一周密集活动,发现 这座西部新锐城市,正在加快建设现代化区域中心城市的道路上,浓墨重彩地书写着消费与产业同步升级的"宜宾答卷"。 打造产城人深度融合新样板 成贵高铁、成宜高铁、渝昆高铁在长江首城宜宾"相遇",造就了高铁南片区得天独厚的发展优势。 与其他许多城市高铁站远离城市核心区不同,旅客一出高铁宜宾站,迎面而来的便是热闹非凡的城市新核心商圈——位于高铁南片区的万象宜宾天地。 同时,高 ...