Core Viewpoint - Chinese enterprises are transitioning from "Made in China" to "Created in China," and further to "Belief in China," emphasizing the importance of craftsmanship in this evolution [2][6][56]. Group 1: Event Overview - The "East Forward" conference, held on July 25, 2025, in Zhejiang, focused on the theme of "craftsmanship" as a key to global expansion for Chinese brands [2][6]. - The event was supported by various governmental bodies and aimed to build a robust overseas service system for enterprises [2][3]. Group 2: Challenges and Strategies - The journey of brands like Yuanqi Forest illustrates the challenges of capturing user needs, innovating cultural symbols, and overcoming compliance hurdles in global markets [10]. - The renewable energy sector is witnessing a shift from participation to leadership, with companies like Zhejiang Chint New Energy focusing on building a global sales network and enhancing brand credibility [12]. Group 3: Cultural and Technological Integration - The integration of AI technology is reshaping industry logic, allowing Chinese stories to resonate globally, with companies becoming co-creators of value rather than mere exporters [16][19]. - The importance of localizing operations and understanding cultural nuances is highlighted as essential for successful market penetration [19][31]. Group 4: Compliance and Risk Management - Compliance with data regulations is critical, as over 80% of countries have implemented data laws, necessitating a global control mechanism for enterprises [22][25]. - The financial inefficiencies faced by outbound enterprises can be mitigated through services that ensure competitive pricing and comprehensive support [27]. Group 5: Market Opportunities - Dubai is emerging as a prime location for Chinese enterprises due to its strategic advantages, including a robust financial system and favorable tax policies [34][41]. - The conference also facilitated discussions on investment opportunities in the UAE, providing a platform for Chinese companies to connect with local stakeholders [41][52]. Group 6: Future Outlook - The concept of "craftsmanship" is seen as a guiding principle for Chinese brands to navigate global markets and establish a lasting presence [38][56]. - The conference concluded with the release of the "East Forward 2025 Global Innovation Directory," aimed at guiding Chinese brands in their international endeavors [38].

Core Insights - The "Going Global" comprehensive service platform in Lingang New Area aims to empower Chinese enterprises in their internationalization efforts through specialized training and support [1][3] - The training program addresses the complexities of international trade and regulatory environments, enhancing companies' capabilities to navigate these challenges [1] Group 1: Training Program Overview - The training program includes professional lectures, case studies, and on-site teaching to improve the internationalization capabilities of enterprises [1] - Shanghai University of Finance and Economics President Liu Yuanchun provided insights on China's economic trends in the context of global economic changes, emphasizing the importance of leveraging policy support for international expansion [1] Group 2: Platform Development and Support - The "Going Global" platform has established an international service provider alliance with over 500 partners to support enterprises in their overseas ventures [2] - The platform is piloting innovative national policies in areas such as cross-border finance and offshore trade, converting policy benefits into advantages for enterprises [2] - The platform has set up nearly 50 overseas liaison stations and covers 17 provinces, providing comprehensive support for companies going global [2] Group 3: Future Plans and Collaborations - The platform aims to create a training ecosystem that is layered, categorized, and covers the entire cycle of internationalization, positioning itself as a talent incubator for Chinese enterprises [3] - Collaborations with universities and professional institutions are being deepened to develop a comprehensive training system tailored to various industries and destinations [3] - The platform plans to enhance its brand effect in "Going Global" training, cultivating high-end talents with international perspectives and practical skills to support Chinese enterprises in global competition [3]

Core Insights - Many companies face challenges such as cross-border compliance and localization when expanding overseas, leading to a consensus on leveraging professional service institutions for mutual benefits [1] - The experience of 博彦科技 in providing overseas services since 2001 has led to the development of standardized solutions across various sectors, including fintech and smart energy [1] Group 1: Pre-Departure Strategy - Companies should clarify their overseas strategy, whether it is "product output" or "brand establishment," as this will influence resource allocation and marketing strategies [2] - Compliance pre-assessment should begin six months prior to entering a target market, focusing on data security and industry entry certifications [2] - Conducting a minimum viable product (MVP) test with local partners is essential to validate product or service adaptability in the target market [2] Group 2: Destination Selection Criteria - Four key indicators for selecting overseas destinations include market potential (40%), policy stability (30%), infrastructure maturity (20%), and talent availability (10%) [3] - Emerging markets like Southeast Asia (Singapore) and the Middle East (Saudi Arabia) are suitable for high-potential industries such as AI education and clean energy [3] - Entering mature markets like Europe and the US requires setting aside 20% of the budget for compliance costs due to strict regulations [3] Group 3: Service Provider Evaluation - Companies should prioritize comprehensive service providers to enhance cost efficiency and coordination, as fragmented partnerships can increase operational costs [4] - A capable service provider should offer a complete service loop covering strategy, technology, and operations, while also possessing cross-regional certifications [4] - For specific needs, companies may supplement with specialized institutions, ensuring the main provider can effectively integrate and manage these resources [4] Group 4: Tailored Services for Different Business Sizes - Service focus and delivery models differ between small and medium enterprises (SMEs) and large corporations, with SMEs requiring lightweight SaaS tools and large enterprises needing customized services [5] - The delivery model for SMEs typically involves standardized products and automated operations, while large enterprises benefit from dedicated teams and 24/7 global support [6] - Cost structures vary, with SMEs often using subscription models to lower initial investment, while large enterprises may prefer long-term cost-per-performance contracts [6] Group 5: Overlooked Compliance Risks - Cultural compliance is a significant risk, as companies may misstep in marketing due to a lack of understanding of local customs and religious sensitivities [7] - Data sovereignty laws in certain countries require local data storage, and labor laws may mandate a specific ratio of local hires [7] - Companies face challenges in emerging markets due to poor infrastructure, high talent turnover, and local competition, which can be mitigated through strategic partnerships and localized training initiatives [8] Group 6: Cultural Localization Strategies - Companies can overcome cultural differences by conducting thorough market research to understand local customs and consumer behaviors [9] - Building local teams or hiring culturally aware staff is crucial for effective localization [9] - Marketing strategies should be tailored to local cultural characteristics and consumer needs [10] - Product localization may involve adjustments in language, functionality, and design to align with local preferences [11] Group 7: Future Trends in Overseas Expansion - The application of generative AI in marketing and customer service is expected to reduce costs by 70%, while edge computing will see a 300% increase in data processing due to network fluctuations in emerging markets [12] - The shift from single-product competition to ecosystem competition emphasizes resource sharing and complementary advantages among companies [12] - ESG factors are becoming critical for localization strategies, with companies needing to integrate social responsibility into their overseas operations to enhance brand reputation [12]

7月25日，由浙江省商务厅、金砖国家特殊经济区中国合作中心秘书处、杭州市商务局、钱塘区商务局指导，36氪、钱塘建设集团联合主办的2025「以"匠 心"至"世界"」出海大会将于杭州钱塘君澜大饭店盛大启幕。作为36氪全新打造的聚焦全球化与出海领域的IP盛会，大会设立主会场及分会场"投资金砖"-国 别合作对接会。大会主会场将分为"不确定中确定"和"在全球做生意"两大篇章，聚焦消费、科技、电商、金融、新能源等出海热门领域，涵盖10余主题演 讲、5场圆桌对话与East Forward 2025出海全球化创新名册发布环节，解码"产品 - 技术 - 生态"协同增长的确定性逻辑，为企业穿越全球化迷雾、构建可持续 出海能力提供可借鉴的全球化发展路径。 当日，分贝通副总裁朱然带来《从"走出去"到"管得好"——企业全球化支出的精细化管理》的主题分享。 以下为朱然演讲内容，经36氪整理编辑： 尊敬的各位领导、各位嘉宾、各位企业家朋友： 大家上午好！我是分贝通的朱然。相较于麻六记、元气森林等广为人知的品牌，分贝通可能不为大家所熟悉，接下来我先简单介绍一下。 分贝通是商旅+费控的一体化企业支出管理平台，覆盖国内+出海的业务。简单来说，我 ...

1. 中国泳池清洁机器人企业出海背景？ 2. 中国泳池清洁机器人行业出海企业？ 3. 中国泳池清洁机器人企业出海战略？ 报告要点速览 全球泳池清洁机器人市场需求不断扩张。其中，全球90%的私人泳池市场集中在欧洲和美国，中国泳池 清洁机器人企业出海是必然的战略路径。且中国企业具备产品智能化优势、产业链优势、渠道进入优 势、市场竞争机会与产品性价比优势。本篇报告主要回答泳池清洁机器人领域近期关注的问题，主要涉 及：泳池清洁机器人的行业现状如何？ ...

Group 1 - Haining, an important foreign trade hub in northern Zhejiang, is focusing on enhancing international business services for local foreign trade enterprises through the establishment of a key international business branch [1] - A green energy high-tech private enterprise, a major client of the Haining branch, successfully secured a total export order of 3 billion RMB for photovoltaic components, showcasing the effectiveness of the branch's services [1] - The Haining branch formed a four-level business promotion team to address the complex requirements of the client's order, completing the issuance of 40 prepayment guarantees within 10 days, which facilitated the client's order fulfillment [1] Group 2 - Since 2011, the Haining branch has been collaborating with the enterprise, with a steady increase in international settlement volume and a broader range of international business products [2] - The branch implemented an automatic account entry service for international trade settlements, significantly accelerating the client's cash flow [2] - A specialized service team was created to cater to the unique needs of each foreign trade enterprise, ensuring professional support for every client with business requirements [2]

Core Insights - The establishment of the Global Service Center has significantly aided companies in navigating cross-border challenges, particularly in compliance with local labor laws and tax regulations [1][4][5] - The center has created a resource pool of 160 professional institutions, providing comprehensive services across 12 areas including legal, tax, and intellectual property [1][4] - The center's initiatives have led to improved efficiency in international business operations, reducing the time and complexity involved in entering foreign markets [8][9][10] Group 1: Company Operations - Shenzhen Daotong Technology faced challenges in compliance with Mexican labor laws, which were mitigated by the Global Service Center's detailed guidelines [4][13] - The center has facilitated successful project bids for companies like Shenzhen Kaisheng Technology by providing precise tax calculation solutions [4][5] - The center's support has transformed the overseas expansion process for companies, making it more manageable and less daunting [10][13] Group 2: Service Offerings - The Global Service Center has organized over 30 specialized events to connect businesses with key service providers, enhancing resource accessibility [9][10] - The center's "one enterprise, one policy" approach tailors solutions to individual company needs, addressing issues like legal compliance and supply chain setup [5][14] - The center collaborates with various institutions to offer a wide range of services, including legal, financial, and market promotion, allowing companies to customize their support [16]

7月25日，由浙江省商务厅、金砖国家特殊经济区中国合作中心秘书处、杭州市商务局、钱塘区商务局指导，36氪、钱塘建设集团联合主办的2025「以"匠 心"至"世界"」出海大会将于杭州钱塘君澜大饭店盛大启幕。作为36氪全新打造的聚焦全球化与出海领域的IP盛会，大会设立主会场及分会场"投资金砖"-国 别合作对接会。大会主会场将分为"不确定中确定"和"在全球做生意"两大篇章，聚焦消费、科技、电商、金融、新能源等出海热门领域，涵盖10余主题演 讲、5场圆桌对话与East Forward 2025出海全球化创新名册发布环节，解码"产品 - 技术 - 生态"协同增长的确定性逻辑，为企业穿越全球化迷雾、构建可持续 出海能力提供可借鉴的全球化发展路径。 当日，元气森林联合创始人王璞带来《元气森林出海：年轻，就是有气儿》的主题分享。 以下为王璞演讲内容，经36氪整理编辑： 尊敬的各位领导、各位嘉宾、各位媒体朋友们： 大家好！我是元气森林的王璞。非常感谢主办方36氪的邀请，让我们相聚于此，共同探讨企业出海的机遇与挑战。 过去十年，中国企业的全球化进程发生了显著蜕变，从单纯的产品输出，逐步升级为品牌价值与文化的深度传递。今年是元气森林 ...

Core Insights - The investment enthusiasm for ASEAN countries continues to rise in the first half of 2025, with small and medium-sized enterprises becoming the main force in overseas expansion [1][3] - The Guangdong Provincial Development and Reform Commission is organizing training sessions to help companies understand overseas investment conditions and policies, focusing on Indonesia and Vietnam [1][3] Group 1: Challenges and Strategies - Companies face challenges in overseas operations due to differences in language, culture, and legal systems, which can hinder successful integration [3][4] - Talent localization and cultural integration are identified as primary operational challenges for companies expanding abroad [4][5] - Companies like Shenzhen Zhaochi Co., Ltd. and Greeenme Co., Ltd. are implementing strategies to cultivate local talent and promote cultural exchange to enhance operational success [4][5] Group 2: High-Level Overseas Expansion - Achieving a "high-level" overseas expansion involves transitioning from simple product exports to deeper global integration, including cross-border supply chain connections and brand output [6] - Companies are encouraged to adapt local supply chains to reduce reliance on long-distance transportation, which can be costly and inefficient [6][7] - Collaborative approaches, such as forming alliances with local suppliers and integrating resources, are recommended to enhance risk resilience [6][7] Group 3: Support Services for Overseas Investment - Comprehensive service models are being developed to assist companies in navigating the complexities of overseas investment, including regulatory compliance and operational support [7][8] - The China Overseas Investment Comprehensive Service Center provides a full-cycle service, from pre-investment consultation to post-investment support, helping companies focus on market needs and their strengths [8] - Companies are advised to target specific sectors in emerging markets, such as renewable energy and digital economy, to maximize growth potential [8]

Core Insights - The event "Qianfan Chuhai" and the second season of "Meiyuan Lunjian" focused on supporting Chinese enterprises' "going global" strategy and aimed to build a competitive human resources service ecosystem for the future [1] Company Overview - BIPO, a leading global human resources technology company, was invited to the event and recognized as the "Global Service Cooperation Partner of Jing'an Human Resources," highlighting its expertise in supporting enterprises' international expansion and providing global HR solutions [3] - BIPO has developed a comprehensive HR service network covering over 170 countries and regions, focusing on Employer of Record (EOR) services, overseas payroll outsourcing, global employee compliance, and international talent dispatch [3][4] Service Offerings - BIPO's core products include: - Employer of Record (EOR): Enables companies to legally employ global staff without establishing a local entity, facilitating quick market entry [3] - Global Payroll Outsourcing (GPO): Offers localized payroll calculation, payment, tax declaration, and social security compliance services across more than 170 countries and regions [3] - Global Human Resource Management System (HRMS): An integrated digital platform for managing employee onboarding, contract signing, attendance, reporting, and multi-currency payroll [3] - Visa and Global Dispatch Services: Provides visa consulting, dispatch management, and local support for multinational talent, aiding companies in building an international talent structure [3] Compliance and Risk Management - BIPO assists companies with local company registration, labor law compliance review, and overseas employment model design to mitigate operational risks abroad [4] - With over 50 self-operated offices across Asia-Pacific, the Middle East, Latin America, Europe, North America, and Africa, BIPO leverages technology and local expertise to help companies manage overseas employment efficiently and compliantly [4] Industry Trends - As globalization accelerates and regulatory environments become stricter, companies are demanding higher standards in overseas human resources services [4] - BIPO aims to continuously innovate its product and service offerings to maintain its leading position in overseas employment and compliance services, supporting Chinese enterprises in their global expansion strategies [4]