首发经济
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广州引进首店近1800家,商圈打响首发争夺战
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-17 12:47
Core Insights - The "first release economy" in Guangzhou is becoming a significant force for optimizing resource allocation, enhancing commercial competitiveness, and solidifying its status as an international consumption hub [2][5] - Guangzhou's strategy includes the establishment of flagship stores and the promotion of first-release events, which are expected to drive economic growth and consumer engagement [1][4] Group 1: Economic Development - Guangzhou has introduced nearly 1,800 first stores and hosted over 6,000 first-release events as of October 2025, indicating a robust growth in the first-release economy [1] - The "14th Five-Year Plan" emphasizes the development of the first-release economy, focusing on new product launches and the establishment of high-energy regional flagship stores [1][2] - The city aims to create a full ecological chain that connects first-release activities, brand exposure, consumer conversion, and industry chain collaboration [1][2] Group 2: Market Dynamics - The first-release economy is characterized by high-quality, distinctive, and innovative offerings, with a significant presence of international brands such as HASSELBLAD and MOSCOT opening their first stores in Guangzhou [2] - The restaurant sector plays a crucial role, with nearly half of the first-release activities in the food and beverage industry, showcasing local flavors and popular brands [3] - The restaurant market in Guangzhou is robust, with 248,000 registered businesses and a revenue of 77.61 billion yuan from January to July this year, supporting the first-release economy [3] Group 3: Consumer Engagement - The integration of local culture and consumer experiences in flagship stores enhances brand recognition and consumer loyalty, as seen with the flagship store of Mixue Ice Cream in Guangzhou [3] - Events like the Guangzhou Fashion Week and the Autumn Fair serve as platforms for first-release activities, attracting supply chain resources and enhancing industry collaboration [4] - The first-release economy generates a sense of novelty for consumers, driving foot traffic and social media engagement, which translates into increased sales for commercial establishments [5][6] Group 4: Future Prospects - Guangzhou's first-release economy is rooted in local industry chains, with a solid foundation in textiles, beauty, and technology sectors, supported by favorable commercial infrastructure and policies [7] - There is potential for further improvement in attracting international brands and enhancing their appeal in comparison to other first-tier cities [7] - Future development should focus on integrating local industry strengths with technological innovation and cultural resources to elevate brand value and solidify Guangzhou's position as an international consumption hub [7]
多举措推进首发经济 各地不断激发消费活力
Yang Shi Wang· 2025-12-17 12:45
央视网消息(新闻联播):各地因地制宜,不断推出新举措、优化提升服务,加快推进首发经济,激发消费新活力。 上海聚焦提升通关效率、增强新品首发品质等,推出一系列政策举措,打造"首发上海"城市名片。不久前,"进博首发新潮流"系列活动在上海各大时尚 地标展开,首发上百款国潮新品。今年1至11月,上海新增首店933家,其中全球及亚洲首店14家。 在湖北武汉,一批首发、首展、首秀的科技品牌与前沿产品近日集中亮相,满满"科技感"为城市消费注入新动能。在这家全国领先的人形机器人7S店 里,打造了十多个首发应用场景。目前,武汉已建立首店经济项目库,助力优质项目快速落地。 在宁夏银川,一个建在商场内的江南文旅街区前不久对外开放,为市民游客带来多元化、沉浸式消费体验。今年,银川以首发首店经济为着力点,出台 多层次激励政策,对引进不同类别的首店分别给予补贴,加大培育力度。 各地还不断提升服务,助力首发经济快速发展。 辽宁进一步畅通"首发引领—产业跟进—生态提升"发展路径,沈阳建立了首发经济绿色通道,压缩首店入驻审批时间,为品牌首发提供便利。 江苏南京出台促进首发经济的15条服务措施,涵盖支持重点商圈、知名景区等向首发活动开放,并开通 ...
国际范拉满!南京凭何摘得“双试点”桂冠
Sou Hu Cai Jing· 2025-12-17 11:43
近日,商务部公布了全国消费新业态新模式新场景试点城市名单和国际化消费环境建设试点城市拟入选 名单,南京双双上榜,成为同时入围两项国家级试点的城市之一。 作为长三角消费的重要节点城市,南京凭何法宝,从一众城市中脱颖而出,斩获"双试点"? (一) 消费作为经济增长的重要引擎,正占据越来越突出的战略位置。 2021年,南京制定并发布《南京市创建国际消费中心城市三年行动计划(2021年—2023年)》,明确建 设"影响全国、载誉全球"的国际消费中心城市。 2024年12月,商务部等7部门办公厅联合印发《零售业创新提升工程实施方案》。该方案指出,通过每 年确定一批零售业创新提升试点城市,完成一批存量零售商业设施改造,推广一批经验成熟的典型案 例。 此后,全国入选零售业创新提升试点城市开始了紧锣密鼓的"焕新"和改造。南京就是其中之一。培育和 招引一批高能级零售企业,是南京走的一步好棋。 去年,位于新街口商圈的南京德基广场"爆卖"245亿元,超越此前的全国高端商业"销冠"北京SKP,首 次登顶全球单体商场"店王"。LV在德基开出全球首家香水美妆精品店,VALENTINO全球首家色彩精品 店、CAROLINA HERRERA ...
消费“双试点”花落南京:加速建设国际消费中心城市
Sou Hu Cai Jing· 2025-12-17 09:59
Core Viewpoint - Nanjing has been selected as a pilot city for "International Consumption Environment Construction" and "New Consumption Formats and Scenarios," aiming to accelerate its development as an international consumption center city [4]. Group 1: Pilot Programs and Support - The "Double Pilot" program focuses on enhancing international consumption supply and environment, aiming to create a globally attractive consumption destination [4]. - Nanjing can receive a special subsidy of 400 million yuan for the "New Consumption Formats" pilot, indicating strong governmental support [4]. - The pilot program aims to improve high-quality consumption supply, optimize foreign payment services, and enhance international service levels [4]. Group 2: Market Potential and Growth - Nanjing's retail sales reached 677.5 billion yuan from January to October 2025, with a year-on-year growth of 4.3% [5]. - The city welcomed 181 million domestic and international tourists, generating a total tourism revenue of 229.3 billion yuan, reflecting growth rates of 11.3% and 10% respectively [5]. - Traditional shopping districts like Fuzimiao and Xinjiekou continue to thrive, contributing to a favorable environment for consumption upgrades [6]. Group 3: Innovative Consumption Trends - Nanjing has proactively engaged in the "first-release economy," with measures introduced as early as 2021 to promote this sector [6]. - The Deji Plaza in the Xinjiekou commercial area is projected to achieve sales exceeding 24.5 billion yuan in 2024, showcasing the city's retail strength [6]. - The city is becoming a key location for brand launches in China, enhancing its appeal to both domestic and international consumers [6]. Group 4: Cultural Integration and Unique Identity - Nanjing aims to merge "International Trend" with "Jinling Charm" to create a unique consumption center [9]. - The city plans to invest 100 million yuan to bridge the gap with top international consumption cities, enhancing the experience for foreign tourists [9]. - Cultural initiatives, such as promoting traditional crafts and hosting local festivals, are part of the strategy to convert cultural strengths into economic advantages [9].
相比“十四五”,各省份“十五五”消费工作有哪些变化?
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-17 00:47
多地明确加快培育国际消费中心城市 近期,21世纪经济研究院从商务部获得的消息显示,目前未认定任何一座城市已获批成为国际消费中心 城市。因此作为2021年入选首批培育建设的5座城市:上海、北京、广州、重庆和天津仍处于培育阶 段。如重庆"十四五"规划纲要提出的是"着力建设国际消费中心城市","十五五"规划建议中,重庆继续 提出"加快建设国际消费中心城市。" 这一信号表明,"十五五"时期除首批入围培育建设的5座城市外,国内其他城市仍具备竞争资格。通过 梳理各地方的"十五五"规划建议,可发现一些地区继续保持或加大了对国际消费中心城市的培育力度, 另有一些地区根据形势的变化,主动调整了建设目标或方向。 21世纪经济研究院 研究员 李果 截至12月16日,四川、湖北、湖南、河南、山东、陕西、福建、黑龙江、浙江、辽宁、广东、北京、重 庆、天津等省份陆续发布了地方版的国民经济和社会发展第十五个五年规划的建议(以下简称"十五 五"规划建议)。 通过对比各省份的"十四五"规划纲要与"十五五"规划建议,可发现不同地区对于下一个五年的城市消费 工作,有不同的施策方法,一是对于"国际消费中心城市"的培育建设工作,有地区进一步细化建设方 ...
省政府召开经济运行调度会议 刘小涛主持并讲话 徐曙海在镇收听收看并发言
Zhen Jiang Ri Bao· 2025-12-16 23:49
Group 1 - The provincial government is focused on implementing the key tasks outlined in the speeches of Xi Jinping and Li Qiang, aiming to ensure the successful completion of the "14th Five-Year Plan" [1] - Emphasis is placed on stabilizing employment, enterprises, markets, and expectations while addressing weaknesses and leveraging strengths to maintain economic stability and growth [1][2] - The government plans to enhance effective investment, accelerate major project implementation, and stabilize the real estate market through targeted strategies [2] Group 2 - Initiatives such as the "Warm Winter Shopping Season" and "Su Products Su Goods" events are aimed at boosting consumer spending and revitalizing the service sector [2] - The government is committed to fostering new market opportunities and supporting enterprises in exploring emerging markets, including cross-border e-commerce [2] - Measures will be taken to ensure the protection of livelihoods, particularly for key groups like college graduates and migrant workers, while enhancing safety production standards [2]
制造支撑首发产品 城市IP存“独家记忆”
Nan Fang Du Shi Bao· 2025-12-16 23:14
10月3日,越秀区北京路商业步行街人流如织。 南都记者 黎湛均 摄 开篇语 近日召开的中央经济工作会议将"坚持创新驱动,加紧培育壮大新动能"作为2026年经济工作的重点任务 之一。会议强调,要围绕做强国内大循环,拓展内需增长新空间;围绕发展新质生产力,推动科技创新 和产业创新深度融合。 如何培育新动能、抢占新风口?刚刚出炉的广东"十五五"规划建议创新性地开设专栏,就发展8种新经济 打出"组合拳"。 近日,南都"政观会客厅"栏目推出"广东'新'经济"系列策划,围绕8大专栏中的首发经济、湾区经济、体 育经济等热点,专访多位专家、业界人士,解读广东经济的"新"走向。 近日,中央经济工作会议指出,要坚持内需主导,建设强大国内市场。近年来,首发经济成为各地引领 消费潮流、激发消费潜力、扩大消费需求的重要抓手,也成为新一轮城市竞争在消费领域的风向标。 什么是首发经济?顾名思义,是"首发"带动催生下的经济新样态,首发可以是品牌的首次开店、产品的 首次发布、演艺的首次开秀,也包括新业态、新服务、新技术等首次上市。作为商业基因拉满、营商环 境优越、创新动能充沛的国际一流湾区,粤港澳大湾区向来是各种时尚品牌集聚、各种科技产品推新 ...
首发经济热,映射消费模式深刻变革丨九派时评
Sou Hu Cai Jing· 2025-12-16 14:39
文/九派新闻特约评论员 秦川 "陕西西安将首发经济与文旅科技深度融合,一批科技类首发门店持续走红""福建长汀县推出老字号农特产品组合首发、非遗手工艺品首秀展演",据报 道,今年以来,"首发经济"成为激活消费市场的重要引擎,各地因地制宜推出创新举措,持续释放内需潜力,为经济增长注入强劲动力。 举个例子。2024年上海新增各类首店1269家,"首店经济"全国领跑。最新统计显示,今年1—10月,上海新增首店848家,其中餐饮业首店498家、零售业 首店275家。另据报道,高能级首店表现尤为亮眼,新增全球及亚洲首店13家、全国及内地首店134家,合计占比达17.3%,品牌来源覆盖美、法、意、 英、韩、德等多个国家。首发经济的发展,为上海建设国际消费中心城市提供了蓬勃动力。 另一方面,这是满足消费者对美好生活向往的需要。随着居民收入水平提高,消费观念从"有没有"转向"好不好",品质化消费成为主流。首发经济通过引 进国内外优质品牌首店,提供高品质商品和服务,满足消费者对美好生活的品质追求。 从"买商品"到"买体验",人们的消费模式正在发生深刻变革。一般来说,首发经济注重独特性、体验感,通过首展、首秀等形式,推出定制化、个 ...
从“首店”到“首发生态”,广东如何筑牢优势谋划新增长极?
Nan Fang Du Shi Bao· 2025-12-16 11:24
Core Insights - The central economic work conference emphasized "innovation-driven development" as a key task for economic work in 2026, focusing on strengthening domestic circulation and expanding new spaces for domestic demand [2] - Guangdong's "14th Five-Year Plan" innovatively introduces eight new economic columns, including the "first launch economy," which aims to stimulate consumption and enhance brand influence [3] Group 1: First Launch Economy - The "first launch economy" refers to new economic forms driven by first-time launches of brands, products, and services, becoming a significant trend in urban competition [2][3] - Guangdong aims to introduce over 800 new brand flagship stores in 2024, highlighting its commitment to developing the first launch economy [3] Group 2: Regional Advantages - Guangdong has established a "core leading, multi-point support" structure for the first launch economy, with cities like Guangzhou and Shenzhen leading in the introduction of flagship stores and new technologies [8] - Guangzhou ranks first in the number and quality of flagship stores, while Shenzhen excels in technology product launches and digital consumption [8] Group 3: Strategic Significance - Incorporating the first launch economy into the "14th Five-Year Plan" is a strategic move for Guangdong to support national development and promote high-quality growth, enhancing its global market presence [8][9] - The first launch economy is expected to facilitate the entire chain from R&D to manufacturing, branding, and consumption, driving the transition from a manufacturing province to a brand-driven province [9] Group 4: Unique Market Conditions - Guangzhou and Shenzhen possess multiple advantages for developing the first launch economy, including high internationalization, strong industrial foundations, and favorable policy environments [9] - The region's robust manufacturing system and flexible supply chain enable rapid transformation of ideas into products, supported by a vibrant consumer market [9] Group 5: Recommendations for Development - Non-first-tier cities should focus on their unique local industries to create distinctive first launch economic scenarios, avoiding simple replication of first-tier models [10] - Recommendations for Guangdong include fostering local original brands, building specialized first launch service platforms, and integrating the first launch economy with digital and green economies [13]
澎湃电能护航春熙商圈百年繁荣
Xin Hua Cai Jing· 2025-12-16 07:47
12月15日,国网成都供电公司锦江供电中心完成成都市锦江区春熙路商圈春台市锦二期项目电力接入初 步验收,为项目按期开门迎客打下基础。据悉,成都春熙商圈春台市锦二期项目融合潮流品牌与先锋艺 术业态,计划于2026年1月开业,将进一步丰富市民、游客的消费娱乐体验。 面对商圈日益增长的用电需求,国网成都供电公司锦江供电中心精准施策,制定"配网升级、优质办 电"的服务策略,全方位支撑商圈经济高质量发展。在配网升级方面,该中心深入分析片区负荷增长趋 势,大力推进配网网架结构及自动化功能提升工程,累计改造单辐射线路13条、建成单环网7组,显著 提升了春熙片区电网的灵活性与供电可靠性;同时通过变压器增容、补点等前瞻性举措,从源头上满足 街区商铺快速增长的用电需求,夯实可靠供电"硬支撑"。 在优化服务方面,锦江供电中心组建春熙服务专班,为商圈企业开通办电"绿色通道",提供高效便捷的 接电服务,定期开展安全巡检、电工技能培训、能效诊断等,为客户提供优质服务"软保障"。2025年8 月,春熙商圈内科甲大厦因酒店民宿业态扩张带来增容需求,服务专班协助梳理楼栋负荷、分析负荷增 长规律,指导客户优化变压器容量与布点方案,降低企业增容改 ...