Core Viewpoint - The joint measures issued by multiple government departments aim to cultivate the elderly care service industry and promote the silver economy, ensuring fair competition and market vitality in the sector [1][3]. Group 1: Brand Development - Support for the establishment of distinctive branding for chain elderly care service providers to enhance brand recognition [4]. - Encouragement for elderly care service providers to implement trademark strategies and protect their brands [4]. - Promotion of quality elderly care brands through various initiatives to create leading enterprises in the sector [4]. Group 2: Market Supply and Demand - Optimization of elderly care services and products to meet community needs, including home care services and specialized medical assistance [6]. - Development of platforms for supply and demand matching in the elderly care market, enhancing resource utilization and facilitating connections among stakeholders [6]. Group 3: Technological Empowerment - Encouragement for technological advancements in elderly care, including the use of AI, big data, and robotics to enhance service delivery [7]. - Support for the application and testing of smart elderly care products within service institutions to improve user experience [7]. Group 4: Development Environment Optimization - Creation of a fair competitive environment by prohibiting restrictive clauses in government procurement processes for elderly care services [8]. - Establishment of standards and certification systems for elderly care products and services to ensure quality and safety [8]. Group 5: Support Measures - Improvement of government services for elderly care providers, including streamlined licensing processes and access to information on policies and resources [11]. - Provision of land and operational support for elderly care facilities, prioritizing areas based on local aging population needs [11].

Investment Rating - The report maintains an "Outperform the Market" rating for the industry [2][48]. Core Insights - The silver economy in China is rapidly expanding, with the market size projected to grow from 4.3 trillion yuan in 2019 to 7.1 trillion yuan in 2023, and further to 8.3 trillion yuan in 2024. By 2030, the market is expected to exceed 16.2 trillion yuan, indicating significant growth potential [3][5][42]. - The new generation of elderly consumers, primarily those born in the 1960s and 1970s, exhibit different consumption habits compared to previous generations, focusing more on enjoyment and quality rather than just practicality [19][34]. Summary by Sections Market Size and Growth - The silver economy market size in China reached 4.3 trillion yuan in 2019, growing to 7.1 trillion yuan in 2023, and is expected to reach 8.3 trillion yuan in 2024. By 2030, it is projected to surpass 16.2 trillion yuan, with a compound annual growth rate (CAGR) of approximately 11.5% from 2025 to 2030 [3][5][42]. Consumer Behavior - The new elderly demographic is characterized by higher education levels and disposable income, leading to a shift in consumption from "saving" to "enjoyment." They prioritize health, quality, and emotional experiences in their purchasing decisions [19][25][34]. - Online shopping is becoming increasingly popular among the elderly, with 1.56 billion users aged 60 and above, representing 14.1% of total internet users. This demographic is significantly influenced by peer recommendations and social media [20][24]. Industry Trends - Retailers are adapting to the needs of elderly consumers by creating shopping environments that combine social interaction with purchasing. Companies like Bailian and Chongqing Department Store are developing tailored business models to cater to the preferences of this demographic [3][26][42]. - In the jewelry sector, older consumers remain a key market, with a focus on investment and brand loyalty. Companies like Caibai and Laofengxiang are enhancing their offerings to meet the demands of this consumer group [4][43]. Beauty and Healthcare - The beauty and healthcare market for the elderly is expanding, with a notable increase in the consumption of skincare and medical beauty services. The market for beauty products among consumers aged 50 and above is growing, with significant sales increases reported [34][37]. - The medical beauty sector is also expected to grow, with older consumers increasingly seeking anti-aging treatments and comprehensive care solutions [39][40]. Policy Support - Recent government policies are aimed at promoting the silver economy, emphasizing the importance of addressing the needs of the elderly population and fostering the development of related industries [9][12].

据官方介绍，老人可免费领取0元线上课或体验 19.9 元的线下课程。目前，线下活动和线下体验课已经 开启报名，涵盖手机摄影、八段锦、舞蹈形体、帆布包DIY等丰富品类，但每个校区名额有限。 | 新车方文格图题 | | | | | | --- | --- | --- | --- | --- | | 线下体验课及活动日历 | | | | | | 类别 主题 3月时间段 | | | 具体目期 | 限制人数 | | 手机摄影 线下体验课 | 19.9元 | 每周四上午 13: 30-15: 00 | 3月5日 3月12日 | 色期体验课 | | 9: 30-11: 00 | | | | | | 19.97 | | | 3月19日 | | | 每周四下午 | | | | | | 2017 | | | 3月26日 | | | | | | | 12人 | | 八段锦 | 19.9元 | 每周同上午 | 3月6日 3月13日 | | | 9: 30-11: 00 | | | 3月20日 3月27日 | | | 077 | | | | | | 拍摄妇女写真 线下聚会活动 | 19.9元 19.97 | | 3月6日 3月13日 ...

Group 1 - The trend of elderly people traveling to warmer regions for winter living is increasing, with flight bookings to destinations like Hainan, Yunnan, and Guangxi showing a year-on-year growth of approximately 100% [3] - In Yunnan, the local government is promoting various cultural experiences to enhance the winter living experience for elderly travelers [3] - The number of elderly travelers in Yunnan is projected to reach 5.51 million by 2025, representing a year-on-year increase of 41.4%, with those aged 60 and above accounting for 17.74% of this demographic [7] Group 2 - The travel market is shifting from a sightseeing model to a lifestyle-oriented approach, with Yunnan focusing on building a comprehensive service system that includes health management, cultural entertainment, and social activities [7] - The implementation of the "Travel Elderly Care Service Standards" in Hainan aims to standardize elderly care services and enhance the travel experience for seniors [11] - Sanya has been rated as the top winter destination for elderly "snowbirds" according to a recent index evaluating 55 candidate cities [8]

1月31日，全省民政工作会议在济南召开。记者从会上获悉，2026年，全省各级民政部门将加强普 惠性、基础性、兜底性民生建设，推进实施积极应对人口老龄化国家战略，提升社会救助、社会福利、 社会事务、社会治理工作水平，健全完善政策制度体系、服务保障体系、监督管理体系、社会参与体 系。山东今年将新增嵌入式养老服务机构150家、镇街区域养老服务中心100家、认知障碍照护床位3000 张。 老龄工作方面，将支持基层老年协会规范健康发展，办好为老实事，拓展老年人社会参与，扩大老 年人文体服务供给，完善为老服务设施，扎实推进老年友好型社区建设，持续加强老年人权益保障，驱 动银发经济内生增长。 社会救助方面，持续健全城乡统筹、分层分类的社会救助体系，全面强化社会救助服务保障，全面 修订我省低保、特困、临时救助三项基础性制度，持续完善省社会救助动态监测信息平台，扎实推 进"社会救助一件事"。社会福利方面，健全困境儿童分类保障制度，加强困境、流动和留守儿童关爱服 务，制定困境儿童监护评估措施，创新儿童福利机构"开门办院"模式；落实经济困难老年人补贴、高龄 津贴、残疾人两项补贴等福利制度。 社会事务方面，将深化各业务领域"高效办成 ...

Core Viewpoint - The trend of elderly individuals choosing to travel to warmer regions for winter living is increasing, with significant growth in flight bookings to destinations like Yunnan, Hainan, and Guangxi, indicating a shift from passive to active retirement lifestyles [2][6]. Group 1: Market Trends - Flight bookings to winter retreat destinations have increased by approximately 100% year-on-year [2]. - Yunnan province is seeing a rise in elderly travelers, with a projected 5.51 million people expected to participate in travel by 2025, marking a 41.4% increase, with 17.74% of them being over 60 years old [6]. - The travel market is transitioning from a sightseeing focus to a lifestyle-oriented approach, emphasizing the importance of services that cater to the needs of elderly travelers [8]. Group 2: Service Development - Yunnan is developing a comprehensive service system that includes health management, cultural entertainment, social activities, and emergency rescue, aiming to transform travelers from "tourists" to "family" [8]. - The Yunnan provincial government plans to focus on rural travel, cultivate model travel accommodations, and promote innovative and competitive enterprises in the travel sector [10]. Group 3: Regional Highlights - Hainan has become a popular destination for elderly "snowbirds," with a favorable climate attracting many retirees [11]. - Sanya ranks first in a recent index evaluating winter retirement destinations, highlighting the formation of interest-based communities among elderly residents [11]. - The implementation of standardized travel and elderly care services in Hainan aims to enhance the travel experience for older adults [18].

Group 1 - The average GDP growth target for 2026 across twenty provinces is set at 5.1%, a slight decrease of 0.2 percentage points from the 2025 target, but an increase of 0.1 percentage points compared to the actual growth rate in 2025, indicating a more pragmatic and positive outlook [2][11][44] - Eight regions, including Beijing and Shandong, have set their GDP growth targets at around 5% or higher, while Hainan and Xinjiang lead with targets of approximately 6% and 5.5%-6%, respectively [2][11][44] - Economic powerhouses like Guangdong, Henan, and Zhejiang have adopted a more optimistic tone in their reports, emphasizing efforts to achieve better results in their economic performance [3][11][44] Group 2 - Investment growth targets show significant regional differentiation, with western regions like Xinjiang setting a high target of around 8%, while coastal provinces generally aim for around 5% [4][15][44] - Most regions have set their retail sales growth targets above the actual performance in 2025, with notable increases in targets for Henan and Xinjiang, while Hebei and Guangdong maintain targets around 5% [20][44] - Employment remains a priority, with provinces like Guangdong, Shandong, and Henan setting ambitious targets for new urban jobs, while environmental indicators are becoming more stringent, with specific PM2.5 concentration targets set by Beijing and Shandong [5][27][44] Group 3 - Expanding domestic demand is still the primary task, shifting focus from physical consumption to a balance of goods and services, with policies like "trade-in" becoming normalized [6][29][44] - Service consumption is being elevated, with various regions focusing on "first-release economy" and "silver economy" to create new demand [6][29][44] - The concept of "new quality productivity" is gaining traction, with regions leveraging their unique advantages for differentiated development, such as Beijing focusing on AI and quantum technology, while Zhejiang aims to create a national-level integrated circuit cluster [6][29][44]

截至2024年末，江苏省60岁及以上常住老年人口2175万人，占常住人口的25.5%，高于全国3.5个百分点；65岁及以上常住老年人口1594万人，占比 18.7%，高于全国3.1个百分点。面对深度老龄化现状，江苏省政协委员、南京农业大学人文与社会发展学院姚兆余建言，应把发展银发经济视为江苏经 济"勇挑大梁"、培育未来产业的重要抓手。他认为，当前银发产品研发生产中的核心矛盾：旺盛的"新老年"需求与低端同质化的供给严重错配，呼吁必须 系统打通从需求到研发再到市场的全链路，让"银发经济"成为内需增长的新引擎。 姚兆余建议，可借鉴先进经验，构建银发产品产业链，打通"研发—生产—流通—服务—反馈"全链路，形成上中下游协同、跨产业融合的闭环生态。他提 议在全省建设2-3个核心研发园区和一批示范产业园，并关键性地推动所有县(市、区)建设"适老生活体验馆"，展示和推广银发产品。 在人才与资金两端，他建议，鼓励高校开设银发经济相关专业，同时完善财政金融支持政策，为银发产业发展注入动能。如，鼓励各类产业引导资金、政 府投资基金、创业投资基金等加大对银发经济企业的支持；落实税收优惠政策，适老化产品、智能辅具、健康检测设备等研发活 ...

"江苏人口老龄化进程早、程度深，面临的压力与挑战也更为突出。"王明强表示，当前江苏正全力打造具有苏式特色的"苏适养老"品牌，推动养老服务体 系高质量发展。而他所在的南京中医药大学也依托自身学科优势，率先在全国提出"中医养老学"交叉学科，目前重点聚焦三大领域：一是中医药养老理论 与文化研究；二是中医药抗衰老方法与机制研究；三是中医特色养老服务体系构建与实践研究。作为学科带头人，王明强对推动中医与养老深度融合充满 信心和期待，"中医药在慢性病调治、康复护理等方面具有独特优势，是中华民族的瑰宝。在养老领域中，我们应当把它利用好、发展好。要让中医药为 中国式养老插上腾飞的翅膀。" 养老服务事关千家万户福祉，关乎社会和谐稳定大局。江苏省政协委员、南京中医药大学养老服务与管理学院执行院长王明强一直以来奔走于学校和养老 机构之间，深入调研、倾听民声。为进一步提升养老服务效能，他建议，江苏应着力培育更多养老服务产业集群与创新主体，全力打造长三角民政科技产 业高地。 此外，他还提出，应充分利用江苏在长三角一体化中的区位优势，主动联合上海、浙江、安徽等地，共同搭建"长三角民政科技成果交易平台"，定期举办 创新成果对接活动，加速科 ...

宏 观 研 究 2026 年地方"两会"跟踪 国 内 经 济 相关研究 证券分析师 赵伟 A0230524070010 zhaowei@swsresearch.com 贾东旭 A0230522100003 jiadx@swsresearch.com 侯倩楠 A0230524080006 houqn@swsresearch.com 联系人 社零方面，多数省份设定的目标高于 2025 年实际增速。新疆、河南、海南等地将社零增速目 标定在 6%及以上；河北、吉林定在 5%左右。贵州、甘肃、辽宁及重庆的目标设定为 4%及以 上。与 2025 年目标相比，河南、新疆目标分别上调 0.5 个百分点和 1 个百分点。与 2025 年 地方实际社零增速相比，河北、吉林、河南、广东等明显调高社零增速目标。 侯倩楠 A0230524080006 houqn@swsresearch.com 2026 年 02 月 01 日 地方"两会"观察：二十省市，三大特征 ——2026 年地方"两会"跟踪 1 月下旬以来，地方"两会"进入密集召开期。各地 2026 年 GDP 增速设定情况如何，各地 2026 年政府工作报告定量与定性分析呈现 ...