消费升级
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青海家宴擂台赛:以“舌尖盛宴”撬动消费升级与产业蝶变
Sou Hu Cai Jing· 2025-09-21 09:44
央广网西宁9月21日消息(记者张海东)9月20日,"青海家宴擂台赛"在青海省海东市互助土族自治县油嘴湾生态 文化景区精彩上演 。 当藏羊肉的鲜香、牦牛肉的醇厚与三文鱼的鲜嫩在油嘴湾生态文化景区交织,一场打破传统竞技模式的"青海家宴 擂台赛",正以独特的方式激活青海消费新动能,更推动"青海家宴"品牌从标准化构建迈向全民化参与的新阶段。 擂台赛现场(央广网记者 张海东 摄) 从产业视角看,这场擂台赛的价值远不止于一场"美食秀"。作为"青海家宴"品牌系列活动的关键一环,它实现 了"小餐桌"与"大产业"的深度联动:一方面,通过赛事曝光,让青海牦牛肉、藏羊肉等特色农畜产品的市场认可 度进一步提升,直接带动上游农牧业销售;另一方面,"高原、绿色、有机"的餐饮形象通过活动持续强化,为青 海特色食材走向全国搭建了桥梁,推动生态价值向经济价值高效转化。正如青海省商务厅副厅长李晓晖所言,餐 饮业是"促消费、惠民生、稳就业"的重要基石,而"青海家宴"品牌化建设,正是通过这样的创新实践,为消费升 级注入持久动力。 参赛选手展示青海特色美食(央广网记者 张海东 摄) 这场由青海省商务厅主办,青海省文化和旅游厅等单位协办,多部门协同的赛 ...
央广时评|从“提振消费”到“扩大服务消费”,政策扩围筑牢经济增长根基
Sou Hu Cai Jing· 2025-09-21 02:26
苏超火热进行中,带动观赛经济 近日,商务部等9部门联合印发《关于扩大服务消费的若干政策措施》,从培育服务消费促进平台、丰富高品质服务供给等五大方向推出19条具体举措。这 些举措与今年3月中办、国办印发的《提振消费专项行动方案》精准衔接,清晰呈现出我国促消费政策"从整体提振到重点突破、从供给侧调整到需求侧挖 掘"的扩围脉络。一揽子增量政策和存量政策协同发力,为筑牢经济增长根基注入强劲动能。 当前,我国消费市场正从"物质型消费"向"服务型消费"转型升级。服务消费是连接经济发展与民生福祉的"双纽带":一头连着产业升级的"增长极",一头系 着群众生活的"幸福线",这种双重属性,让扩大服务消费成为推动经济与民生协同发展的重要抓手。 相关数据显示,我国居民服务消费支出占人均消费支出比重已达46.1%,预计2030年占比将突破50%,迈入服务型消费社会。服务消费不仅覆盖餐饮、旅 游、家政等劳动密集型传统行业,更与数字经济、绿色经济等新经济形态深度融合。扩大服务消费,既能直接带动传统服务业复苏升级,又能催生智慧养 老、在线文娱、沉浸式旅游等新业态,为经济增长开辟新空间、培育新动能。 近年来,文旅消费的爆发式增长就是相关印证。 ...
iPhone 17首销调研:京东主导新品首发主场,现货充足是“最大王牌”
Mei Ri Jing Ji Xin Wen· 2025-09-20 14:55
Core Insights - The iPhone 17 series has generated unprecedented demand, with a significant portion of consumers showing strong purchase intent despite waiting for discounts and promotions [9][10][11] - Online channels dominate the purchasing landscape, with JD.com leading as the preferred platform for 72.83% of users [17][22] - The trend towards higher storage and Pro models indicates a shift in consumer preferences towards premium products [11][13] Consumer Behavior - Over 40% of potential buyers are waiting for promotional discounts before making a purchase [9][10] - 37.98% of users successfully ordered Pro models, reflecting a strong preference for high-end specifications [9][11] - The majority of consumers (97.05%) express plans to purchase, indicating robust future market potential [9] Product Preferences - The iPhone 17 Pro Max is the most popular model, chosen by 35.42% of users, with silver being the top color choice [8][11] - A significant 62.32% of users opted for Pro and Pro Max models, highlighting a shift towards premium offerings [11] - The 512GB storage option is favored by 44.25% of users, surpassing the 256GB option [13] Purchase Channels - Online purchasing is the dominant method, with 79.98% of users buying through online channels [17] - JD.com is the leading platform, significantly outperforming competitors like Tmall and Apple Store [17][22] - The availability of "certain stock" is a key factor influencing platform choice, with 42.12% of users prioritizing stock certainty [22] Logistics and Service - Fast delivery and comprehensive after-sales service are critical to consumer satisfaction, with 38.71% of users valuing robust after-sales policies [29][26] - JD.com’s logistics capabilities have set a high standard, with many users expecting rapid delivery [27] - The integration of services like AppleCare and easy return policies enhances consumer confidence in purchasing [29] Market Dynamics - The iPhone 17 series launch reflects a broader trend of consumer rationality, where buyers weigh price, reviews, and availability before making decisions [35] - The upcoming promotional events like "Double 11" and "New Year Festival" are anticipated to drive further sales peaks [10] - The overall consumer sentiment indicates a shift towards valuing both product quality and purchasing experience, favoring platforms that can deliver on both fronts [35]
牵手华润隆地 京东MALL香港首店将落地湾仔 打造香港家场景消费新风尚
Zhong Jin Zai Xian· 2025-09-20 08:53
Group 1 - JD.com has officially reached a strategic cooperation with China Resources Longde, announcing the opening of JD MALL's first store in Hong Kong in the core area of Wanchai, scheduled for 2026 [1][8] - The new JD MALL store aims to provide Hong Kong residents with a one-stop shopping experience for home appliances and digital products, potentially establishing a new landmark for technology consumption in Hong Kong [1][3] - The store will feature a variety of international and Chinese tech brands, enhancing the shopping options available to consumers in Hong Kong [3][5] Group 2 - JD MALL has opened a total of 24 stores across China, focusing on first-tier cities and key provincial capitals, with over 200,000 trendy products available across various categories [5] - The store will include free experience zones for e-sports, baking coffee, and smart home products, offering an immersive and digital shopping experience [5] - In June, JD.com signed a strategic cooperation agreement with China Resources Group to expand in Hong Kong and overseas markets, covering various sectors including consumer goods and logistics [8]
新消费“黑马”闯广州:“体育外卖” 从潮流到产业
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-20 00:56
Core Insights - The rise of "sports delivery" services in Guangzhou reflects a growing trend in sports consumption, driven by convenience and personalized training options [1][4][10] - The recent government policies aim to enhance sports consumption and support the development of the sports industry, providing a favorable environment for "sports delivery" to thrive [2][10] Group 1: Market Demand and Growth - "Sports delivery" services are gaining popularity among families, particularly in urban areas like Guangzhou, due to their convenience and the ability to address common pain points such as transportation and scheduling [1][3] - The demand for personalized sports training has surged, influenced by the "double reduction" policy and increasing emphasis on physical education in schools, as evidenced by the rising importance of sports scores in exams [3][4] - Guangdong province has a significant youth population, with over 20 million individuals under 16, creating a robust customer base for "sports delivery" services [6] Group 2: Industry Characteristics and Opportunities - The "sports delivery" model is characterized by its flexibility, allowing trainers to conduct sessions in community spaces, which directly addresses the limitations of traditional sports training institutions [4][5] - The industry is benefiting from a digital transformation, with online platforms facilitating the connection between trainers and clients, enhancing service customization and efficiency [4][8] - The emergence of "sports delivery" is also creating new employment opportunities for sports professionals, with many students from sports-related fields finding flexible job options in this sector [7] Group 3: Challenges and Regulatory Environment - Despite its rapid growth, "sports delivery" faces challenges related to coach qualifications, service safety, and liability issues, necessitating the establishment of industry standards and regulations [2][11] - Experts suggest implementing stricter qualification requirements for coaches and developing an insurance framework to address liability concerns, which would enhance consumer confidence in the service [11] - The government is expected to introduce more targeted policies to support the sustainable development of "sports delivery," which could further unlock the potential of sports consumption [10][11]
便民生活圈新政聚焦“一老一小” 2030年达成“百城万圈”
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-19 19:56
Core Viewpoint - The Ministry of Commerce and nine other departments issued a notification to enhance the construction of "15-minute convenience living circles" in urban areas, focusing on creating age-friendly living environments for both the elderly and children, thereby improving residents' quality of life and boosting economic development [1][2]. Group 1: Policy Objectives and Goals - The notification outlines 20 specific tasks aimed at expanding the coverage of convenience living circles to urban main districts and eligible county communities, with a target to achieve the "100 cities, 10,000 circles" goal by 2030 [2][3]. - By July 2025, 210 pilot areas are expected to establish 6,255 convenience living circles, serving approximately 129 million residents [2]. Group 2: Key Features of the Policy - The policy emphasizes a dual approach of "pilot + benchmark" to reduce promotion costs and address community supply issues effectively [1][2]. - It includes five main tasks: expanding coverage, optimizing facility layout, upgrading business formats, enhancing service quality, and improving management [3]. Group 3: Focus on Elderly and Children - The policy highlights the importance of services for the elderly and children, with a specific focus on integrating elderly care services into convenience living circles [6][7]. - It aims to create "Silver Streets" for elderly services and "Children's Fun Parks" to enhance the quality of life for both demographics [6][7]. Group 4: Development of New Business Formats - The notification encourages the introduction of new business formats such as specialty dining, modern bookstores, and shared spaces to meet evolving consumer demands [5][6]. - It promotes the development of community-based services, including elderly meal services and child care facilities, to cater to the needs of families [7][8]. Group 5: Implementation and Future Directions - The Ministry of Commerce plans to work with relevant departments to ensure that the construction of convenience living circles meets residents' needs and expectations [9]. - The policy aims to leverage new technologies to enhance management efficiency and service experience, ultimately benefiting both residents and related industries [9].
调研速递|星徽股份接受广发证券等6家机构调研 家居五金业务要点披露
Xin Lang Cai Jing· 2025-09-19 16:19
Group 1 - The company hosted a specific investor research and site visit event on September 18, attended by six institutions including GF Securities and Morgan Fund [1] - The main products in the company's home hardware business include slides and hinges, with applications across various industries such as custom home furnishing and household appliances [2] - The company emphasizes its core competitiveness in R&D and technological innovation, lean manufacturing, cost control, channel network, customer service, and brand premium [2] Group 2 - Domestic home hardware brands offer high cost-performance and rapid product iteration, while foreign brands are often tied to high-end cabinetry and have stable engineering channels [2] - The company's customer base is primarily industrial, with a significant portion of sales through direct sales, and it has established over 160 agency channels in key cities [2] - Future market drivers for the home hardware industry include demand for renovation and partial remodeling, consumption upgrades, and the deepening of whole-house customization [2]
北大发布新锐品牌研究,用全新“度量衡”洞察消费行业机遇
Sou Hu Cai Jing· 2025-09-19 13:50
Core Insights - The current consumer goods market is experiencing both "consumption upgrading" and "consumption downgrading," necessitating a deeper analysis through big data to understand market trends [1] - The "China Online Consumption Brand Index (CBI)" report reveals significant insights into consumer behavior, indicating a shift towards brand quality and a continuous trend of consumption upgrading in China [2][3] Market Trends - The CBI index has shown a steady increase from 59.42 in Q1 2023 to 65.21 in Q2 2025, indicating a growing consumer preference for branded quality products [2] - The trend of consumers moving from lesser-known brands to those ranked within the top 500 suggests an overall upgrading in consumption rather than downgrading [3] Brand Dynamics - Recent discussions highlight a return to brand-focused purchasing, with consumers prioritizing brand experience over low prices, marking a shift from previous trends of low-cost and private label products [5][14] - The emergence of new brands in the fast-moving consumer goods (FMCG) sector is notable, with a focus on brand reputation, loyalty, and market opportunities [5][6] Consumer Behavior - Data indicates that over 200 major fast-moving consumer goods brands on Tmall have achieved double-digit growth in GMV after refunds, with over 500 new brands seeing a 40% year-on-year increase in sales [8] - The market is witnessing a "K-shaped" recovery, where new brands are capitalizing on unmet consumer needs in niche markets, leading to their rapid growth [8] Brand Innovation - Brands like "Hai Gui Ba Ba" and "Xi Mu Yuan" exemplify successful strategies in niche markets, focusing on unique consumer needs and leveraging technological advancements for product development [9][10] - The evolution of brand founders is evident, with a shift towards more versatile and hands-on leadership styles that emphasize product quality and innovation [10][11] Platform Evolution - Tmall is transitioning from a traffic distribution platform to one that emphasizes brand value creation, rewarding brands that can attract consumers through product quality rather than discounts [15][16] - The CBI index's rise reflects a broader consumer realization that low prices often compromise quality, leading to a renewed focus on brand trust and long-term consumer relationships [16]
赛事引流融合赋能:“苏超”经济助推盐城高质量发展
Yang Zi Wan Bao Wang· 2025-09-19 12:58
Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]
2025金秋家居家电消费季启动会暨诚信誓师大会举行
Sou Hu Cai Jing· 2025-09-19 11:57
Group 1 - The event "2025 'Buy in China · Love Chongqing' Autumn Home Appliance Consumption Season" was launched alongside the Chongqing Autumn Real Estate and Home Furnishing Exhibition, aiming to boost the home appliance market [1][3] - The initiative is guided by the Chongqing Municipal Commission of Commerce and the Chongqing Municipal Housing and Urban-Rural Development Commission, with over 100 enterprises participating and a total of over 1 billion yuan in discounts and benefits [3][5] - The event focuses on enhancing consumer experience in home appliances and furniture through government-business collaboration, promotional activities, and a commitment to integrity [3][4] Group 2 - The event aims to address consumer needs for affordable and high-quality home appliances, emphasizing the importance of quality control and integrity in business practices [4][5] - Various promotional policies will be implemented, including discounts on home appliances and home decoration products, to stimulate consumption growth in the industry [5][6] - The collaboration with China UnionPay and local banks will provide additional subsidies, creating a multi-layered discount structure for consumers [6]