拿着打车票进景区有优惠、凭演出票可享文创折扣、用住宿票可免费玩游乐设施、参加自驾游车辆加油有优惠……5·19中国旅游日临近，来自 重庆市文化和旅游发展委员会消息，我市各大文旅场所将推出系列惠民活动，其中以一张张小小的票根为纽带，跨界联动多样场景，串起长长 消费链路，形成"1+1＞2"的效应，可谓是一大亮点。 这，正是时下流行的"票根经济"，在文体商旅融合发展中的创新实践，将推动消费市场从"流量争夺"转向"价值共创"，为消费者带来全新体 验。 那么，票根是如何拉动消费的？又怎样更有效地促进"票根经济"？新重庆-重庆日报记者做了调查。 一张票链接多样文旅消费场景 华灯初放，夜色阑珊。5月14日夜，在洪崖洞景区，游客张蕊盘着精致的发髻，裙在风中轻摆，衣袂与吊脚楼的飞檐相映成趣。 "我是前天从成都坐高铁过来的，单位之前给我办了一张'百万职工游巴蜀'文旅年票，凭该票可以省去重庆境内90%以上景区、剧场的门票。我 和父母这两天先后去了大足石刻、金佛山等景区，欣赏了杂技秀《极限快乐2》等演出，门票一共省了好几百块，正好用来租汉服。"她开心地 说。 她所说的"百万职工游巴蜀"文旅年票，脱胎于"百万市民游重庆"年票。前几年，为 ...

Group 1 - The ticket root economy in Hangzhou is forming a virtuous cycle, driven by active participation from merchants and attractive promotional activities for consumers, leading to increased consumption frequency and business revenue [1] - Merchants are optimizing products and services to enhance consumer experience, which in turn attracts more consumers, creating a mutually beneficial ecosystem [1] - The sensitivity of merchants to market changes and their ability to seize business opportunities are crucial in a competitive environment, necessitating continuous innovation in marketing strategies [1] Group 2 - The ticket root economy provides a new and potential marketing model for merchants, allowing them to effectively reach target customer groups through the integration of tickets and membership cards [2] - This model promotes inter-industry collaboration, particularly benefiting the cultural and tourism sectors, which can drive growth in related industries such as dining, accommodation, and retail [2] - Events like large concerts can stimulate surrounding businesses and enhance the sales of related cultural products, contributing to a more vibrant consumer ecosystem and economic prosperity [2] Group 3 - Hangzhou's exploration of the ticket root economy includes innovative practices such as transforming tickets into consumption vouchers and creating integrated models to build a new cultural tourism ecosystem [3] - These initiatives are part of a long-term strategic plan aimed at boosting consumer vitality and promoting high-quality development in the cultural tourism industry [3] - The efforts reflect a commitment to establishing Hangzhou as a world-class tourist destination amidst complex economic conditions [3]

小小一张票根，串联起"吃住行游购娱"全链条，消费者获得实实在在的优惠，商家收获稳定客流，城市 文旅资源实现高效配置。这种"三赢"格局，正是票根经济蓬勃发展的内生动力。作为一种创新的文旅消 费模式，每张票根都是解锁新场景的密钥，承载着人们对美好生活的向往。期待这一创新模式能释放更 大潜能，突破消费场景形态限制，向更智能、更便捷的方向演进，为文旅市场创造更多可能，为经济发 展注入持久活力。 （文章来源：经济日报） 票根经济的火爆，本质上是系统思维在促消费领域的体现。它打破了传统消费场景中条块分割的局限， 构建了一个开放共享的消费生态系统。在这个系统中，各个经营主体不再是单打独斗，而是形成互利合 作。消费者也不再是被动接受者，而是成为价值共创的参与者。这种系统性创新改变了传统的商业逻 辑，让消费从零和博弈走向多方共赢。 近期，全国多地为提振消费活力、激发消费潜力，推出一系列新招实招，其中，票根成为连接消费场景 的重要媒介，发挥出特殊作用。江苏常州举办"一张票玩转一座城"活动；持终点站为河南洛阳的车票、 高铁票或电子订单，可以半价游览应天门、九洲池等11家洛阳知名景区；更有第十五届北京国际电影节 期间"凭电影票免景区 ...

近日，南京市建邺区召开"建邺区文商旅体艺展融合发展联盟"成立暨"票根经济"座谈会，正式宣告建邺 区文商旅体艺展融合发展联盟成立。商业综合体、演出场所、酒店影院等单位纷纷加入，通过主体跨 界、要素集成等方式，提升附加值，延长消费链，探索文商旅体艺展融合发展的创新模式。 当下，全国各地兴起"门票+"模式，"票根经济"成为消费新热点。一张马拉松号码牌能兑换吃、喝、 玩、乐、游、购、赛等领域的90项福利；火车票可用于半价游览当地知名景区；演唱会门票能享受用餐 八折优惠和商场免费抽盲盒等。以票根为纽带，"单一购买"向"链式体验"转变，为消费市场注入新活 力。 此前，建邺区借助南京半程马拉松赛事，推动商圈、文旅圈、体育圈跨界合作。赛事期间，沿线商业综 合体日均客流量较平日增长5%以上，载体商户营业收入同比增长5%。这种以票根为核心的消费模式， 不仅是消费模式的创新，更是文商旅体艺展深度融合的生动实践，打破传统消费的"孤岛效应"，构 建"一票多用"的消费生态，提升消费者获得感的同时，为商家精准引流。 建邺区历史文化底蕴深厚，文旅资源丰富，商业发展环境优越，具备文商旅融合发展的良好条件。此次 座谈会，建邺区整合辖区文体旅资源 ...

Group 1 - The core idea of the article is the introduction of a "multi-day ticket" system in popular tourist attractions, which enhances visitor experience and stimulates the local economy by encouraging longer stays and deeper engagement with the attractions [1][2] - The "multi-day ticket" system allows tourists to explore attractions at a more leisurely pace, moving from a superficial experience to a more immersive one, thereby increasing the overall value of the tourism experience [1][2] - This new approach not only benefits the attractions but also positively impacts surrounding businesses, as extended visitor stays lead to increased spending on accommodation, food, and local products, showcasing the concept of positive externalities in the tourism industry [1][2] Group 2 - The marginal cost of accommodating additional visitors for an extended period is minimal for attractions, making the "multi-day ticket" economically advantageous by extending the tourism consumption chain and generating higher long-term economic benefits [2] - Historical examples, such as the free admission policy at Hangzhou West Lake and Guilin Elephant Trunk Hill, illustrate the successful transition away from a ticket-dependent economy towards a more integrated tourism industry, proving that activating the entire tourism value chain is highly beneficial [2] - The concept of "ticket root economy" is emerging, where consumers can enjoy discounts and rewards based on their travel and cultural activity tickets, further extending the consumption chain and stimulating additional spending [2]

近来，"票根经济"这一新兴概念在消费领域崭露头角，成为一支"生力军"。它围绕电影票根、演唱会票 根、景区门票根等展开经济活动与商业模式，虽看似微不足道，却蕴含不小潜力。 "票根经济"带来了新商机，但目前多依赖政府补贴和商家让利，如何让短期流量变为长效发展动能？一 方面需要相关部门的政策支持和引导，建立跨部门协调机制，出台针对"票根经济"相关行业或企业的税 收优惠、财政补贴等政策，有效引导企业参与到"票根经济"的链条中来。另一方面，需要进一步引导和 鼓励经营者依托大数据等手段构建精准用户画像，创新融合消费的形式，强化优惠力度，为消费者提供 更个性化的优惠和服务，持续创造消费增长点。（作者：雷 婷 来源：经济日报） 目前，"票根+"旅游、文化、娱乐等多个产业深度融合，使消费不再局限于单一环节或单一领域，将原 本分散、独立的消费场景整合起来，形成一个相互关联、相互促进的消费生态，提高了消费市场的活 力。以旅游景区为例，景区可以通过联动电影票根、演唱会票根给予优惠和免票待遇，吸引更多外地游 客，增加游客消费频次，带动景区相关产业的发展。 随着生活水平提高和消费观念转变，个性化、情感化产品需求增长。"票根经济"作为新兴 ...

据美团发布的2025"五一"假期吃喝玩乐消费洞察显示，文旅订单较2023年同期增长30%。另据商务部消息， 假期全国重点监测餐饮企业销售额同比增长8.7%。 这个五一，餐饮市场迎来新一轮消费高峰。 比如海底捞，数据显示其北京、上海、杭州、广州、成都等一线城市的客流尤为可观。尤其是其位于西湖边的海底捞杭 州工联CC店，连续4天翻台率超过11轮。另据海底捞上海人民广场店经理胡先生介绍："五一假期前两日接待量较清明假 期上升30%，门店晚市的等位高峰从下午5点开始，会一直持续到晚上9点半"。 五一期间，呷哺集团的营业数据同样表现亮眼。据官方披露，呷哺呷哺五一期间整体营收同比大增18.85%，湊湊火锅全 国门店日均营业额达到平日周末水平，单日业绩约为非假期的3倍。 吃完火锅喝奶茶，各新茶饮品牌在这个五一假期，也迎来了消费大爆发。 茶百道向红餐网透露，五一期间，茶百道整体销售额环比增幅50%，全国多家门店销量增幅超1700%，有景区门店销量 增幅甚至达3000%。 奈雪的茶方面则表示，其全国门店销售火爆，部分门店订单量环比节前激增超300%。同时，还有一些商圈门店"五一"单 日订单破千杯，不少消费者排队超50分钟。 △ ...

Group 1: Economic Growth and Development - The Tian Ning District of Changzhou is experiencing significant economic growth, with a projected GDP surpassing 100 billion yuan in 2024 and ranking 37th in the national high-quality development list for urban districts [1] - The district's government has approved a comprehensive land use plan, positioning Tian Ning as a cultural and commercial center, and emphasizing the dual-driven model of advanced manufacturing and modern service industries [1][6] - The service sector plays a crucial role in the district's economy, contributing approximately 10% to the city's total economic output, with a projected revenue of 21.5 billion yuan in 2024 [6] Group 2: Consumer Engagement and Events - The district is leveraging major events like marathons and concerts to stimulate local consumption, with over 100,000 visitors during the recent holiday and record-breaking foot traffic in commercial areas [2][5] - The "ticket root economy" is being utilized to connect various consumer experiences, enhancing the overall shopping and dining environment around event venues [2] - Tian Ning is focusing on attracting flagship stores and high-quality brands to create a shopping environment that matches the city's economic capabilities, with significant sales and visitor numbers reported [2] Group 3: Youth Attraction and Urban Development - Tian Ning has seen a 30.18% increase in registered population over the past decade, becoming one of the fastest-growing urban areas in the province, driven by a vibrant entrepreneurial environment and appealing urban spaces [4] - The district is developing cultural and recreational routes to enhance tourism and local engagement, integrating historical and modern attractions to appeal to younger demographics [4] Group 4: Industrial Transformation and Innovation - Tian Ning is focusing on upgrading traditional industries and targeting high-growth sectors such as new energy vehicle components, third-generation semiconductors, and solar photovoltaic technology [7] - The district has established a strong presence in the inspection and certification industry, attracting top global firms and generating significant tax revenue and employment opportunities [6][7] - The integration of manufacturing and service industries is being emphasized to create a synergistic ecosystem that enhances value creation and operational efficiency [6][7]

Core Insights - The tourism industry in Hainan has shown significant growth during the "May Day" holiday, with a total of 3.89 million visitors, representing a 17% year-on-year increase, and total tourist spending reaching 5.25 billion yuan, up 20.2% from the previous year [1][2] Group 1: Visitor Trends - The trend of "county tourism" is emerging, with hotel bookings in county-level cities increasing by over 80% compared to last year, surpassing bookings in third-tier cities [1] - Hainan's rural tourism points saw a 32.6% increase in visitors during the holiday, with notable performances from various counties, such as Baisha County with a 59% increase in visitors [2][4] Group 2: Tourist Experience - The concept of "slow travel" is gaining popularity, as tourists seek quiet places to relax and prioritize personal experiences over mere sightseeing [5] - Hainan's counties are enhancing their unique offerings, such as ecological and rural tourism, to cater to diverse tourist needs [5] Group 3: Entertainment and Events - Large-scale events like concerts are becoming significant attractions, with performances by popular artists driving tourism consumption [6][9] - The integration of cultural events into the tourism experience is appealing to younger audiences, who are willing to spend for emotional value [9] Group 4: Scenic Areas - Scenic areas remain crucial for tourism, with a 31.1% increase in visitors during the holiday, highlighting the importance of A-level tourist attractions [10] - The development of scenic areas is being supported by government initiatives aimed at enhancing visitor experiences and service quality [12] Group 5: Infrastructure and Accessibility - The improvement of infrastructure, such as the Hainan Ring Road and tourism highways, has contributed to increased hotel occupancy rates along these routes [12] - The diversification of tourism experiences, including county tours, concert tourism, and scenic area visits, reflects a shift towards meeting personalized tourist demands [12]

Core Insights - The ticket economy, represented by movie tickets, is becoming a significant driver of consumption in China, promoting economic and social development through various channels such as technology empowerment and IP derivatives [1][2][3] Group 1: Economic Impact - The ticket economy stimulates concentrated offline consumption, enhancing urban vitality by creating a consumption loop of "viewing + dining/shopping" [1] - During the Spring Festival, the release of "Nezha 2" led to a significant economic impact in Guiyang, with local snack service revenue increasing by 47.1% and taxi service revenue growing by 2.5 times [1] Group 2: Extended Consumption Chains - Cities like Beijing and Shanghai are extending single movie consumption into a composite consumption chain that includes dining, retail, exhibitions, and social interactions [2] - Movie tickets serve not only as consumption vouchers but also as emotional carriers, with high-quality content driving the ticket economy and creating a long-tail effect in derivative consumption [2] Group 3: Cultural Integration - The Chinese film industry is becoming a medium for deep integration of culture and tourism, transforming movie consumption into cultural tourism consumption and generating new consumption scenarios [2] - The filming location of "Detective Chinatown 1900" in Dezhou, Shandong, has seen a surge in popularity, becoming a representative of cultural tourism in the region [2] Group 4: Industry Evolution - The Chinese film industry has experienced significant development, evolving from a single cultural product to a medium that leverages societal consumption potential [3] - The ticket economy is expected to break industry boundaries further, contributing to economic and social development, especially in the context of stagnation in the global film market [3]