9月27日，武汉远洋里商业街洋溢着艺术与欢乐的氛围，开心麻花汉阳树剧场正式开业。作为华中 地区首座"五感"剧场，其开幕演出《雨村笔记之隐藏笔记》携手《盗墓笔记》IP，巧妙融合悬疑与 喜剧元素，创下大麦评分9.9分的佳绩，首批场次门票早已售罄。 五感沉浸，剧场经济的新范式 开心麻花汉阳树剧场开创性地提出"五感剧场"概念，打破传统剧院单一依赖视觉的观演模式。在 《雨村笔记之隐藏笔记》演出中，剧场通过视觉、听觉、嗅觉、触觉、味觉的全方位设计，让观众 仿佛置身故事场景。 观众步入剧场即进入真实的"雨村小屋"，感受清甜雾气、风声虫鸣、枝头细雪的变化，甚至能闻到 淡淡的草木清香。多舞台结合实景舞美、顶级灯光音效，表演穿插在坐席之中，实现真正的沉浸式 体验。 剧场总建筑面积达1609平方米，内设500个红丝绒雅座，采用模块化设计，能快速切换为沉浸式互 动空间。这种灵活的空间运营，满足从大中型话剧、音乐剧到沉浸式互动的多元需求。 内容赋能，体验经济的新思路 远洋商业深谙体验经济时代的商业运营逻辑是内容赋能。因此，开心麻花汉阳树剧场并非简单引入 一个知名演艺品牌，而是打造持续产出的内容平台。 这座由国际知名建筑大师隈研吾操刀设 ...

2025年9月26日，第七届"'大数据与营商环境'研讨会"暨城市活化研究院（公号）"城市活化观察"系列沙 龙在上海社科院成功举办。本次活动由上海社科院经济研究所、上海市文化创意产业促进会、上海大数 据联盟、Timer城市活化研究院（公号）合作主办，上海社会科学院经济研究所大数据与数字经济研究 中心、上海嘉道信息技术有限公司承办，新诤信集团为战略合作伙伴，非标商业主理人发展大会、文创 新势力超级私董会为特别支持机构，Mall先生为战略合作媒体。 本次研讨会以"重塑城市活力：向非标商业学习什么"为题，聚焦城市活化转型、非标商业模式、营造活 力场景等主题，吸引了来自大数据、文化设计等相关产业的领导、专家、学者及企业代表报名参会，涉 及中国商业经济学会、上海市商委、上海大数据联盟、城市活化研究院、同济大学、立冬文化、艺述 事、异云文化、信置私募、瑞安新天地鸿寿坊等单位。人民网、文汇报、东方网、智通财经受邀出席本 次研讨会并进行报道。 本次研讨会第一个环节邀请了中国商业经济学会副会长齐晓斋先生、上海社会科学院经济研究所所长沈 开艳女士、上海大数据联盟秘书长、上海超算中心主任李根国先生发表致辞。 沈开艳女士在致辞中指出今 ...

当国庆假期遇上中秋节，长达八天的"超级黄金周"，相信大家已经非常期待了！最近，我看到很多网友 不仅晒出"拼假"、旅行计划的朋友圈，还分享了很多要给家人带回去的礼物。这几天我去了很多大型商 超、农贸市场，货品丰富、供应充足，看着很眼馋也很安心，当然还有不少促消费系列活动，这些都让 这股提前到来的消费热潮"烟火气"十足。 例如，继"苏超"爆火后，各地纷纷推出本地"草根赛事"吸引客流。四川将推出"跟着'川超'游四川"活 动，发放总价值超5000万元的"赛事门票+景区门票+住宿优惠"系列"大礼包"，同时开设主题旅游巴士与 旅游专线，实现"一场比赛、多城联动"的无缝衔接；湖北推出省级常态化票根综合服务小程序，游客上 传高铁票、演出票、景区门票等票据即可兑换酒店优惠、文创礼品等；上海更是将"票根经济"写入《上 海市提振消费专项行动方案》。 无论是降低出行成本，还是提升游玩体验，最终目的都是为了让大家度过一个充实又快乐的假期。这一 目标的实现，离不开多部门协同发力——唯有通过精准补位、智慧赋能与细节优化，构建起全链条、高 品质的服务体系，才能切实保障大家安心回家、开心度假。 晶采观察，下期见！ 编审：伍刚 统筹：王薇 赵净 ...

9月19日—21日，"润州明月夜"第三期解压集市在镇江京畿路热力启幕，30余个青年摊位沿街铺 展，创意手作、沉浸式互动、旗袍秀等交织成青春派对，与9月20日"苏超"镇江最后一场主场赛事联 动，结结实实"火了一把"。 有着"江河交汇、城市山林"禀赋的镇江润州区，以年轻姿态迎来消费焕新。日前，该区获评江苏省 文化和旅游产业融合发展示范区。润州区委书记徐心田表示，要精准发力、系统突破，以更实举措推动 文商旅融合发展，聚焦项目攻坚，夯实产业根基，以大项目带动文旅产业能级跃升，以新业态塑造文旅 特色品牌，以全域旅游促进文旅产业"全面开花"。今年1—8月，该区社会消费品零售总额增长达6.5%， 位列全市第一。 业态焕新，从"传统买卖"到"体验经济" "镇江进球了！"上海游客陈女士在京畿路露天观赛区鼓掌喝彩，"以前来润州就是'爬山逛庙'，现在 能听音乐会、看比赛、打卡新店，值得反复来！" 润州文旅产业占GDP比重超10%，成为现代服务业五大主导产业之一。该区打破传统文旅边界，让 传统消费提质升级，新型消费蓬勃生长。 "没想到在老街能尝到这么正宗的法式菜品！"在京畿路"吉庆里壹号"餐厅，顾客李女士感慨。创始 人汤燕玲曾长期从 ...

"情绪共振"，榜单背后的消费逻辑变迁 何为"心动榜"？ "找一家好吃又有氛围的餐厅并不容易"，每当周末朋友想小酌，选店却头疼不已；"亲子手工课"、儿童游乐区……在杂乱信息中挑选一家兼具 活动和设施的亲子酒店，小小的期待总像藏在雾里的糖，闻得到甜却总也抓不住如愿的"心动体验"。 9月，更多有关"心动"的体验正在悄然上演。9月23日，抖音生活服务发布了第三期"心动榜"餐厅榜单，覆盖城市从40城扩容至101城，3300家 餐厅以"氛围感"为核心标签脱颖而出；25日，"心动榜酒店"榜单颁奖接棒亮相，作为首次推出酒旅业态的榜单，此次"心动榜酒店"覆盖全国39 个城市、443家特色生活方式酒店，围绕"无价窗景""亲子友好""自然疗愈""文化探寻""当地风情""品质商旅"六大核心标签呈现当代特色消费趋 势。 两份榜单的出炉如同投入线下消费市场的两颗石子，在餐饮与酒店行业激起层层涟漪。两榜看似独立，却共同指向了一个方向："懂用户，才 能更好连接线下实体商家与消费者多元需求。" 简言之，不同于传统评选单一侧重口味评分或硬件设施，而是扎根于抖音内容生态，将用户刷视频时点赞、转发、收藏，以及到店后的评价、 复购等行为，揉成一套与抖 ...

中新网杭州9月24日电(林波)大名鼎鼎的千岛湖，最近也坐不住了。 千岛湖位于浙江淳安，约等于4个太湖，或3000个西湖。千岛湖景区是全国首批44处重点风景名胜区之 一。近些年，淳安正努力将千岛湖打造成为世界级"湖泊+"旅游目的地。 "直面问题，是产业实现跨越式发展的前提。"9月24日，淳安县召开加快推进旅游业创新转型实现高质 量发展大会，县委书记杨泽伟表示，千岛湖的新玩法是以产品为核、以场景为王、以模式为要，打破路 径依赖、重构旅游价值，实现高质量发展。 自1982年起步以来，千岛湖旅游业历经40余年发展，讲述着"千岛湖不止于湖"的故事。 而在荣耀背后，千岛湖也迎来了不可小觑的挑战。 淳安县文化和广电旅游体育局党委书记、局长黄红婷表示，在实际调研中，他们发现产品体验差和服务 环境差成为游客吐槽的两大痛点。譬如，景区产品老化，"一船到底"的赶鸭式游湖模式体验感差；新产 品新业态少，难以满足游客情绪触动和场景出圈需求；冬冷夏热，半年忙碌半年闲的困境亟待打破。 与此同时，区域旅游竞争已然"白热化"，杭州市内建德、桐庐相继有主题乐园、综合体项目落地，浙江 省内安吉、德清的休闲度假游已是赶超之势，浙江省外黄山凭借成熟的 ...

Core Insights - The article highlights a significant shift in consumer spending from traditional retail to experiential purchases, indicating a growing preference for experiences over material goods [1][3][11] Consumer Behavior - In major shopping centers, traditional retail areas are experiencing a decline in foot traffic, with some areas seeing a nearly 40% drop in customer visits, while entertainment venues are thriving [3][5] - The overall retail sales growth rate for social consumer goods in the first eight months of the year is only 3.4%, contrasting sharply with the booming cultural and entertainment market [3][5] - Consumers, particularly younger individuals, are increasingly valuing experiences, such as attending concerts or participating in immersive activities, over purchasing physical items [5][7][11] Experience Economy - The rise of the "experience economy" is evident, as businesses adapt to consumer preferences by offering lifestyle-oriented services rather than just products [11][12] - Retailers are transforming their spaces to create comfortable environments that encourage longer visits, which can lead to increased sales [12][14] - Technological advancements, such as AR fitting rooms and mobile payments, are enhancing the experience economy, making it easier for consumers to engage and purchase [14][16] Economic Impact - The experience economy is not only revitalizing local economies but also creating new job opportunities in sectors like tourism, culture, and entertainment, with a reported 21% increase in employment in these areas compared to the previous year [16][18] - Innovative roles, such as immersive experience designers, are emerging as businesses focus on creating engaging and interactive consumer experiences [18] Government Initiatives - Governments are recognizing the importance of the experience economy and are implementing policies to encourage spending on experiences, such as paid leave and cultural consumption vouchers [18][20] - The article discusses the potential for experience-based spending to serve as a new economic driver, emphasizing the need for creativity and engagement in consumer offerings [18][20]

Core Viewpoint - The article highlights the remarkable growth of Henan's cultural tourism industry, attributing its success to the effective transformation of historical and cultural resources into modern tourism experiences, innovative market strategies, and strong government support [1][12]. Group 1: Cultural and Historical Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural heritage sites, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [5][14]. - The province has effectively utilized new technologies and modern experiences to activate its rich cultural heritage, transforming it into engaging and shareable tourism resources [4][5]. - The demand for deep cultural experiences aligns with consumer interests, as visitors seek to explore Chinese culture and the Yellow River civilization [5][10]. Group 2: Market Innovation and Experience Economy - The success of Henan's cultural tourism is largely driven by private enterprises, showcasing a vibrant market environment that emphasizes creativity and experiential offerings [8][9]. - Unique attractions like the Kaifeng Wansui Mountain Martial Arts City offer immersive experiences where visitors can interact with characters and engage in story-driven activities, leading to significant revenue generation [8][9]. - The province's tourism projects focus on integrated experiences that combine dining, accommodation, and entertainment, enhancing visitor engagement and increasing spending [9][10]. Group 3: Government Support and Policy - The government plays a crucial role in fostering a supportive environment for the tourism industry through effective policies and long-term strategies, rather than short-term financial incentives [12][13]. - Initiatives such as subsidies for travel agencies and promotional campaigns have been implemented to stimulate tourism and enhance the province's visibility [12][13]. - The government's efforts have resulted in a significant increase in tourism, with projections of 1.03 trillion yuan in tourism revenue and 10.65 billion visitors by 2024 [14].

Core Viewpoint - The article highlights the rapid growth of the cultural tourism industry in Henan, driven by a combination of rich historical resources, innovative market strategies, and supportive government policies, transforming the region's cultural heritage into a vibrant economic engine [1][2]. Group 1: Cultural Heritage and Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural relic protection units, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [3][4]. - The province's cultural tourism has shifted from merely showcasing history to actively engaging visitors through modern technology and immersive experiences, allowing tourists to connect with history in a meaningful way [4][5]. Group 2: Market Innovation and Consumer Engagement - The cultural tourism sector in Henan is characterized by a strong market presence, with many successful products led by private enterprises, emphasizing the importance of creativity in a highly market-driven industry [6][7]. - The focus on experiential economy is evident, with attractions like the Kaifeng Wansui Mountain Martial Arts City offering interactive experiences that keep visitors engaged, resulting in significant revenue generation [6][7]. - The "Only Henan: Drama Fantasy City" has achieved profitability since its launch, attracting over 50 million visitors, with 80% coming from outside Henan, indicating a successful appeal to a broader audience [7]. Group 3: Government Support and Policy Framework - The success of Henan's cultural tourism is attributed to effective government policies that foster a supportive environment for market players, focusing on long-term mechanisms rather than short-term incentives [9][10]. - The government has implemented various initiatives to promote tourism, including financial incentives for travel agencies and cultural enterprises, which have significantly boosted visitor numbers and economic impact [9][10]. - By integrating cultural resources and promoting regional collaboration, Henan has developed a comprehensive tourism ecosystem, with projections of 1.03 trillion yuan in tourism revenue by 2024 [11].

Core Viewpoint - The travel chain is showing structural highlights, particularly among strong channel and brand companies, with expectations for improvement driven by the National Day holiday and policy support [1][8]. Industry Review and Outlook - The experience economy and value-for-money consumption coexist, with service consumption policies being strengthened, AI iteration, and expansion into overseas and lower-tier markets creating growth opportunities [2]. - Four key characteristics of the travel chain: 1) Overall stable consumer market with a rising share of service consumption and a trend towards rational spending [2]. 2) Strong brands and channels are gaining market share, with online penetration in the hotel sector outpacing the industry [2]. 3) Clear differentiation among platforms, with leading companies focusing on building a closed-loop traffic ecosystem and improving monetization [2]. 4) Leading OTA and hotel companies are emphasizing increased cash dividends [2]. Segment Summary - The travel chain's overall revenue in Q2 2025 increased by 9% year-on-year, while net profit attributable to shareholders decreased by 65% [3]. - OTA and ride-hailing sectors are performing well, with stable market conditions leading to strong revenue realization [3]. - The hotel sector is showing improved performance, particularly for strong brand companies like Atour, with expectations for gradual stabilization in supply and demand [6]. Company Performance - Ctrip's Q2 revenue exceeded expectations, driven by growth in domestic hotel nights, while international business also saw over 16% growth for two consecutive quarters [4]. - Tongcheng's domestic hotel and flight business is expanding steadily, benefiting from outbound travel [4]. - The ride-hailing industry is experiencing improved profitability, with companies like Cao Cao Travel leveraging their own vehicle fleets for efficiency [5]. Investment Recommendations - The travel chain presents structural highlights, with strong channel and brand companies expected to benefit from upcoming holidays and policy support [8]. - Recommended companies for investment include Ctrip Group-S, Atour, and Tongcheng Travel among others [8].