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盘点陆家嘴四大品牌战略咨询公司
Sou Hu Cai Jing· 2025-03-25 18:32
Core Insights - The article highlights the rapid development of the brand strategy consulting industry in Lujiazui, positioning it as a national center for strategic consulting in China [1][2]. Group 1: Overview of Lujiazui - Lujiazui is recognized as China's Wall Street and a national financial center, with an economic output exceeding 500 billion yuan in 2020 [1]. - Over 340 Fortune 500 companies have established offices in Lujiazui, with 115 multinational companies setting up regional headquarters [1]. Group 2: Major Consulting Firms - **Junzhi**: Founded in 2010 by Xie Weishan, Junzhi integrates Eastern wisdom with Western business theories, focusing on large enterprises. Notable clients include Feihe Dairy and Yadea [3][4]. - **Zhuopu**: Established by Liu Feng, Zhuopu is known for its low profile but has a strong reputation in the fast-moving consumer goods sector, serving clients like Zhou Hei Ya and Shanghai Disney [5][7]. - **Traut**: The Chinese branch of the American firm, founded by Deng Delong, gained fame through successful strategic positioning consulting. However, it has faced challenges due to the rise of local consulting firms [8][10]. - **Ries**: Founded by Al Ries, the firm entered China in 2007 and focuses on global Fortune 500 companies. It is known for its strategic positioning concepts [11][13]. Group 3: Additional Consulting Firms - Other notable consulting firms in Lujiazui include Dongji and Zhizhan Strategy, contributing to the area's reputation as a strategic consulting hub [14].