工业旅游
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北京工业旅游示范点增至30家
Bei Jing Shang Bao· 2025-11-05 14:16
Group 1 - The event "Beijing Industrial Tourism Demonstration Point Resource Promotion Activity" was held, showcasing the layout of industrial tourism sites in Beijing [1] - A total of 11 new industrial tourism demonstration points were awarded certification for 2025, bringing the total to 30 across three batches [1] - The event included a sharing session where representatives discussed service standards, curriculum development, and optimization of the "front store, back factory" model [3] Group 2 - The Beijing Municipal Bureau of Culture and Tourism plans to enhance market transformation and brand building for industrial tourism through resource matching and market promotion [3] - Future initiatives will focus on optimizing industrial tourism product supply and upgrading tourism service quality [3] - The aim is to present a more technologically advanced, creative, and modern image of Beijing's industrial tourism [3]
多地工业游“出圈”
Zheng Quan Ri Bao· 2025-11-03 15:46
Core Insights - Industrial tourism is emerging as a new trend in cultural and tourism consumption, with initiatives from various government bodies to promote and expand industrial tourism resources [1][2][3] Group 1: Government Initiatives - The Guangdong Provincial Government has launched a plan to promote 51 industrial tourism routes and aims to expand the number of industrial tourism resources to around 300 by the end of 2025 [1] - Beijing's implementation plan for 2025-2027 aims to encourage industrial enterprises and cultural tourism institutions to develop resources such as factories, industrial parks, and museums, targeting 20 million annual visitors and 3 billion yuan in revenue by 2027 [1] Group 2: Industry Development - The Ministry of Industry and Information Technology and other departments have previously issued a plan to promote industrial culture development, emphasizing the establishment of standards for industrial tourism and the creation of demonstration bases [2] - Cities like Shenyang are leveraging their industrial heritage and modern factories to create "industrial cultural experience tours," showcasing production processes and corporate culture [2] Group 3: Market Trends - Notable companies like Baosteel, Midea Group, and Haitian Flavoring have opened their production facilities to visitors, becoming popular tourist spots [3] - The rise of industrial tourism aligns with consumer demand for knowledge-based, experiential, and personalized travel, transitioning from niche interests to mainstream appeal [3] - The industrial tourism market in China is projected to exceed 300 billion yuan by 2029, with a focus on cultural storytelling and interactive experiences [3]
东方美谷升起新地标,自然堂全新诠释美妆“信任制造”
FBeauty未来迹· 2025-11-01 14:38
Core Viewpoint - The article discusses the launch of "Future Beauty City" by CHANDO, which integrates smart manufacturing, industrial tourism, and educational experiences, aiming to transform industrial strength into cultural soft power and enhance consumer trust in beauty products [2][3][4]. Group 1: Future Beauty City Overview - The Future Beauty City covers an area of 161 acres with a total construction area of 127,000 square meters, featuring workshops for skincare, makeup, hair care, and masks, with a production capacity exceeding 400 million units annually [3]. - The city has been recognized as one of the "Top 10 Iconic Cultural and Tourism Projects" in Shanghai for 2025, showcasing a blend of technology and consumer experience [2][3]. Group 2: Consumer Engagement and Trust - The city aims to rebuild trust between consumers and the beauty industry through transparent and visualized production processes, allowing consumers to witness the entire manufacturing journey [4][6]. - Interactive exhibits in the city simplify complex skincare science, making it accessible and engaging for consumers, thereby enhancing their understanding of the brand's scientific achievements [4][6]. Group 3: Product Innovation and Market Response - CHANDO launched the "Double-Head Eye Essence" during the event, addressing the skincare concerns of modern Chinese women, particularly the issue of premature skin aging [3][17]. - Research indicates that the signs of skin aging in Chinese women are appearing earlier, with key indicators accelerating around the ages of 24 to 33 [17][18]. Group 4: Sustainable Development and Industry Impact - The Future Beauty City incorporates ESG principles, including solar energy systems and water recycling, aligning with the preferences of younger consumers for responsible brands [28]. - The project is part of a broader initiative to strengthen the "Oriental Beauty Valley" as a hub for the cosmetics industry, with over 700 related enterprises and a projected output value of 50.85 billion yuan in 2024 [29][31]. Group 5: Strategic Vision and Future Outlook - The integration of industrial resources into cultural experiences is seen as a pathway for domestic brands to gain consumer trust and lead in the beauty industry [31]. - The establishment of the Future Beauty City represents a significant step for CHANDO in transitioning from product-focused success to industry leadership, marking a new phase in the high-quality development of China's beauty sector [31].
去工厂旅游,能收获什么?
Bei Jing Qing Nian Bao· 2025-11-01 06:41
Core Viewpoint - The rise of "factory tours" in Zhejiang reflects a growing interest in industrial tourism, driven by curiosity about production processes and brand culture, as well as the increasing popularity of experiential travel [1][2][3] Group 1: Experience and Education - Factory tours provide rich experiential learning opportunities, allowing visitors to witness advanced manufacturing processes, such as robotic collaboration and automation, enhancing their scientific literacy [1] - The integration of industrial tourism with educational programs adds an educational dimension, where students can learn about industrial knowledge and ignite their interest in technological innovation through hands-on experiences [1][2] Group 2: Social Media and Brand Impact - The popularity of factory tours is amplified by social media, with transformed industrial sites becoming trendy destinations for visitors who share their experiences online, thus expanding the influence of "factory tours" [2] - Companies benefit from factory tours through increased revenue from ticket sales and merchandise, as well as enhanced brand recognition and consumer trust, as witnessing the production process fosters a stronger connection to the products [2] Group 3: Challenges and Future Development - The development of factory tours faces challenges, including ensuring production safety while providing quality visitor experiences and avoiding homogenization in offerings as more factories enter the tourism sector [2] - Future growth of factory tours is anticipated with further policy support and industry innovation, aiming to showcase the strength of national manufacturing and cultural confidence, while promoting economic, cultural, and social benefits [3]
东方美谷·自然堂未来美妆城启幕,打造“首发经济+文旅商体展”工业旅游城新标杆
Xin Lang Cai Jing· 2025-10-31 06:25
Core Points - The "Oriental Beauty Valley · Chando Future Beauty City" was officially launched in Fengxian, Shanghai, marking a significant project under the "first launch economy" strategy of the local government [1][3] - The project integrates smart manufacturing, industrial tourism, and scientific experience, showcasing Chando Group's strengths in innovation and sustainable development [3][4] Group 1: Project Overview - The beauty city features four main launches: the future beauty city, a cosmetics science and art exhibition, a factory store, and new product releases, highlighting Chando Group's comprehensive capabilities [3] - The project occupies 161 acres with a total construction area of 127,000 square meters, housing 68 production lines with an annual capacity exceeding 400 million units [3][9] Group 2: Technological Integration - The project includes a smart sorting center and fully automated production lines, demonstrating advanced levels of intelligent manufacturing in China's beauty industry [9][11] - The smart sorting center utilizes IoT and 3D modeling for precise inventory management and real-time alerts, ensuring efficient logistics across over 60,000 retail stores nationwide [9][11] Group 3: Sustainability Initiatives - The beauty city incorporates ESG principles, featuring a green system with solar panels generating 3.5 million kWh annually, meeting 80% of the facility's electricity needs [13] - Measures such as 100% wastewater recycling and the use of reusable packaging aim for zero emissions and sustainable production practices [13] Group 4: Consumer Experience - The factory store serves as a unique direct sales platform for all Chando brands, allowing visitors to experience the production process while purchasing products [14] - Local residents can enjoy a 10% discount at the factory store, promoting regional consumption and fostering a sense of community pride [16] Group 5: Future Development - The project aims to create an open innovation ecosystem by integrating industry, academia, and research, enhancing educational experiences related to industrial tourism [16] - The successful launch of the beauty city is a practical step towards developing new productive forces and enhancing Shanghai's position in the beauty and health industry [16]
辽宁新增三处国家工业遗产
Liao Ning Ri Bao· 2025-10-31 01:04
Core Insights - The article highlights the transformation of industrial heritage sites in Liaoning Province, particularly focusing on the Red Plum Cultural and Creative Park, which was converted from the former Shenyang Red Plum Flavoring Factory, a significant producer in Northeast China since 1939 [1][2] - The Ministry of Industry and Information Technology recently announced the seventh batch of national industrial heritage sites, with three sites from Liaoning Province, including the Shenyang Red Plum Flavoring Factory, Dalian Electric Tram Factory, and Shoushan Substation [1][2] Group 1 - The Red Plum Cultural and Creative Park has successfully transitioned from an industrial site to a cultural and creative park while preserving its original architecture and attributes [1] - The Dalian Electric Tram Factory, with over a century of history, serves as a unique marker of urban change, intertwining the history of electric trams with the city's development [1] - The Shoushan Substation, originally built during the Korean War to ensure power supply to Anshan Steel, has evolved into the province's first intelligent substation and the nation's first digital twin substation [2] Group 2 - Liaoning Province boasts a rich and unique industrial heritage, encompassing both tangible assets like factories and machinery, as well as intangible elements such as production processes and corporate culture [2] - The province is actively promoting the protection and utilization of industrial heritage, establishing a multi-tiered system for heritage recognition at provincial and municipal levels [2] - There is a strong push for industrial tourism development, including the design of tourism routes and the creation of cultural products that reflect the characteristics of industrial heritage [2]
国家工业遗产“上新”,更多“生产线”变身“风景线”
Ren Min Ri Bao Hai Wai Ban· 2025-10-29 07:03
Core Insights - The Ministry of Industry and Information Technology recently announced the seventh batch of national industrial heritage sites, highlighting 32 locations across China, showcasing the country's comprehensive industrial system and its potential for industrial tourism [2][3] Group 1: Industrial Heritage Sites - The Hongmei MSG Factory in Shenyang has transformed from a production site into a cultural and creative park, featuring over 80 specialty shops and hosting nearly 200 cultural events annually, thus becoming a new leisure destination for residents and tourists [3][4] - The Chang'an Dahua Textile Factory in Xi'an has been converted into a museum that preserves the history of the textile industry, showcasing old machinery and photographs, while also serving as a cultural park that attracts both young visitors and local residents [5][6] - The Qianshu Long Kiln in Yixing, Jiangsu, is the only traditional wood-fired kiln in the province, maintaining its ancient pottery-making techniques and attracting tourists through live demonstrations and educational workshops, contributing significantly to local income [7][8] Group 2: Economic Impact - The Hongmei Cultural and Creative Park has created over 1,000 jobs and generates an annual output value of nearly 120 million yuan, marking it as a highlight in the development of industrial tourism in Shenyang [4] - The Qianshu Long Kiln contributes over 200 million yuan in total annual output value to the local economy, with an average income of 46,000 yuan per person, showcasing the economic benefits of preserving industrial heritage [8]
更多“生产线”变身“风景线”
Ren Min Ri Bao Hai Wai Ban· 2025-10-28 22:52
Core Insights - The Ministry of Industry and Information Technology of China has announced the seventh batch of national industrial heritage sites, with 32 locations recognized, highlighting China's comprehensive industrial system as a rich resource for developing industrial tourism [1] Group 1: Industrial Heritage Sites - The Shenyang Hongmei MSG Factory site has been transformed into a cultural and creative park, retaining historical architecture while integrating modern artistic elements, attracting over 80 specialty shops and providing more than 1,000 jobs with an annual output value of nearly 120 million yuan [4][5] - The Chang'an Dahua Textile Factory, established in 1935, has been converted into a museum and cultural district, preserving industrial heritage while showcasing the history of textile production in the region [6][7] - The Qianshu Long Kiln in Yixing, Jiangsu, is the only traditional wood-fired kiln in the province, maintaining a 600-year-old pottery-making tradition and generating over 200 million yuan in annual output value for the local community [8][10] Group 2: Economic Impact - The transformation of industrial sites into cultural and tourism hubs has created significant economic opportunities, with the Shenyang site generating an annual output value of approximately 120 million yuan and the Yixing site contributing over 200 million yuan to the local economy [5][10] - The development of these sites not only preserves industrial heritage but also enhances local employment and tourism, with the Shenyang cultural park providing over 1,000 jobs and the Yixing community benefiting from increased visitor numbers and related services [5][10] Group 3: Cultural Significance - The integration of industrial heritage with cultural tourism allows for a unique experience that connects visitors with the historical and cultural narratives of the regions, as seen in the Shenyang and Chang'an sites [4][6] - The preservation of traditional techniques, such as those at the Qianshu Long Kiln, emphasizes the importance of maintaining cultural practices while adapting to modern tourism demands [8][10]
开采矿石、游核电站……“逛工厂”缘何成为文旅“香饽饽”?
Bei Jing Ri Bao Ke Hu Duan· 2025-10-28 00:02
Core Insights - The trend of "factory tours" is evolving from a niche experience to a mainstream choice, driven by tourists' curiosity about industrial processes and brand culture, as well as the growing popularity of experiential tourism [6] Group 1: Industrial Tourism Development - The Cangnan Town Alunite Industrial Tourism Area in Zhejiang has been recognized as one of the "Top 10 Fun Factories in Zhejiang for 2024," showcasing a blend of industrial tourism with educational and cultural experiences [1][2] - The Alunite Industrial Tourism Area has generated over 40 million yuan in annual tourism revenue for the town, attracting approximately 1.67 million visitors in 2024 [3][2] - The area features over 300 mining heritage sites, including significant relics and intangible cultural heritage related to alunite mining, contributing to its reputation as the "World Alunite Capital" [2] Group 2: Innovative Factory Experiences - The Boss Electric Appliance Factory has integrated technology and AI to enhance visitor experiences, including the launch of an AI cooking model and themed tours that combine culinary culture with factory visits [4] - The Yiyue Brewing Company, a time-honored brand, has transformed its factory into a "transparent factory" where visitors can engage in traditional brewing techniques, further promoting the integration of industry and tourism [5] Group 3: Popularity of Factory Tours - The Sanmen Nuclear Power Station has become a popular destination for families, offering interactive experiences that allow visitors to learn about nuclear power operations while enjoying nearby recreational activities [6] - The industrial tourism sector in Zhejiang is characterized by three models: revitalizing industrial heritage, showcasing modern production processes, and demonstrating traditional craftsmanship and intangible cultural heritage [6] Group 4: Future Directions - Zhejiang is developing a grading standard for industrial tourism bases, categorizing them into levels based on core attractions, product systems, and tourism services, similar to tourism scenic area quality ratings [7] - Successful examples from other regions, such as the Qingdao Beer Museum and Beijing Shougang Park, illustrate that innovative and engaging factory experiences can attract more visitors [7]
到2027年,北京力争实现年工业旅游收入达到30亿元
Xin Jing Bao· 2025-10-24 14:16
Core Insights - Beijing aims to achieve an annual industrial tourism visitor count of 20 million and revenue of 3 billion yuan by 2027 [1] Group 1: Industrial Tourism Development - Industrial tourism in Beijing is experiencing rapid growth, with visits to automotive factories, smart production lines, and industrial museums becoming popular among the public [1] - The Beijing Municipal Bureau of Economy and Information Technology has identified 30 municipal industrial tourism demonstration sites, including Beijing Automotive Group's factory and Yili Park [1] - Three locations, including Shougang Park and 798 Art District, have been recognized as national industrial tourism demonstration bases [1] Group 2: Implementation Plan for Industrial Tourism - The "Implementation Plan for High-Quality Development of Industrial Tourism in Beijing (2025-2027)" was jointly issued by the Municipal Bureau of Economy and Information Technology and the Municipal Bureau of Culture and Tourism [2] - The plan focuses on creating five must-visit industrial parks and around ten popular points in sectors like automotive, mobile manufacturing, and cultural heritage [2] - The initiative encourages travel agencies to integrate industrial parks and popular points into existing sightseeing routes, promoting a series of premium urban tourism routes [2] Group 3: Resource Management and Support - A systematic survey of industrial cultural resources will be conducted, with a database established by the end of 2025 [3] - The plan includes a classification and protection system for industrial heritage, supporting land use conversion for tourism projects [3] - Financial incentives will be provided for travel agencies developing premium industrial routes and for high-demand industrial products recognized as "Beijing Gifts" [3]