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打卡世界啤酒之城福建莆田 探索全球啤酒工艺与文化
Zhong Guo Jing Ji Wang· 2025-08-11 05:02
Core Insights - Fujian Putian, known as the "Beer City of the World," is a significant beer industry development area on the southeast coast of China, centered around Budweiser Snow Beer, which has established a complete beer industry chain [1] - Budweiser Snow Beer is the largest single production facility for Budweiser Group globally, producing the most international brands, and operates as a world-class low-carbon smart factory [1] - The Changcheng Huaxing Glass Factory, covering approximately 500 acres, has four production lines that produce about 140 million beer bottles monthly, with 60% of the products supplied directly to Budweiser Snow Beer [1] Industry Overview - The beer market is entering its peak sales season during the summer, with Budweiser Snow Beer Company’s smart workshop operating at full capacity [1] - Budweiser Snow Beer serves as the production base for eight internationally recognized brands, with an annual production capacity of 2 million tons [1] - The factory features a Budweiser China Beer Museum, which is one of the first industrial tourism demonstration bases in Fujian Province, combining smart factory tours, beer culture exhibitions, and craft beer experiences, enhancing the industrial tourism aspect of Putian's beer industry [1]
打卡世界啤酒之城莆田 探索全球啤酒工艺与文化
Zhong Guo Jing Ji Wang· 2025-08-08 10:14
Core Insights - Putian, known as the "Beer City of the World," is a significant beer industry development area on the southeast coast of China, centered around Budweiser Snow Beer, which has established a complete beer industry chain and is the largest single production site for Budweiser globally [1][2] - The Budweiser Snow Beer Company has an annual production capacity of 2 million tons and serves as the production base for eight international brands, including Budweiser, Corona, Beck's, and Blue Girl [2] - The Budweiser China Beer Museum, located within the Budweiser InBev Food Industrial Park in Putian, serves as an industrial tourism demonstration base, combining factory tours, beer culture exhibitions, and craft beer experiences [4] Industry Overview - The beer market is experiencing a sales peak during the summer season, with Budweiser Snow Beer Company's intelligent workshop operating at full capacity [2] - The Longcheng Huaxing Glass Factory, covering approximately 500 acres, produces about 140 million beer bottles monthly, with 60% of its products supplied directly to Budweiser Snow Beer [1]
变化超乎想象!10月底,我们相约城市原点,探寻不一样的“三线岁月”……
Sou Hu Cai Jing· 2025-08-07 11:28
"对对对,就这个角度,手再抬高一点,保持住,我要拍了!"8月6日上午,瓜子坪兰尖社区内一处新建成的沿街景观前,郑祝君兴致勃勃地为好友拍照。 "攀枝花市城市原点基础设施及工业旅游文旅融合建设项目(I期)主要以兰尖社区兰一区现有11处历史文化建筑为依托,通过改造工程打造历史文化街 区。"项目现场负责人高金伟介绍,目前,供销社复原改造、专家小院的修建打造、两个形象入口区公交站建设、七户人家浓缩场景打造及沿街建筑风貌 改造等工程均已完工,仅剩席棚子设计院还在施工中。"席棚子设计院预计8月底能完成主体工程,之后将转入内部装修和业态布局规划阶段,整个项目计 划于10月底开始试运营。" "东区作为攀枝花市'三线建设'的主战场,承载着这座城市最深厚的工业文化记忆。而'城市原点'更是三线精神的活态见证。"渡口集团相关负责人介绍, 该项目通过深度挖掘钢城发展的历史及其文化内涵,创新业态布局,打造沉浸式文化体验空间。按照计划,将建设专家主题展馆、"钢铁是怎样炼成的"钒 钛钢铁主题研学馆、"飞越攀枝花"沉浸式飞行影院等。 "我们致力于打造一个既能满足研学教育、党建活动需求,又能服务市民休闲娱乐的综合性文旅新地标。"该负责人表示,通过 ...
古贝春系列通讯之三:文旅的本质:时空折叠
Qi Lu Wan Bao· 2025-08-07 02:02
Core Insights - The article highlights the integration of traditional brewing techniques with modern industrial practices at the Gubeichun distillery, showcasing its cultural heritage and innovative approaches to tourism and brand development [2][4][10] Group 1: Cultural Heritage and Brand Development - Gubeichun distillery is positioned as a cultural landmark, with a rich history of over 3000 years of Chinese liquor culture, blending traditional craftsmanship with modern technology [2][4] - The distillery's branding strategy is deeply rooted in cultural elements, as evidenced by the famous calligraphy and the creation of iconic products that resonate with consumers [4][10] - The establishment of a cultural museum and the preservation of historical brewing sites reflect the company's commitment to maintaining its heritage while appealing to modern consumers [10][12] Group 2: Industrial Tourism and Economic Impact - The distillery has invested significantly in industrial tourism, despite initial financial losses, believing that cultural weight in liquor can drive long-term profitability [8][10] - The development of an ecological park and cultural attractions has transformed the distillery into a tourist destination, enhancing its brand visibility and customer engagement [8][18] - The integration of educational experiences, such as hands-on observations of brewing processes, has proven to be more engaging for visitors, fostering a deeper connection with the brand [15][18] Group 3: Sustainable Practices and Future Growth - The company emphasizes ecological sustainability, with initiatives like planting fruit trees that contribute to soil health and enhance the brewing process [17][18] - Future plans include expanding cultural and tourism offerings, aiming to create interactive experiences that align with modern consumer preferences and drive high-quality growth [18][20] - The distillery's philosophy combines historical preservation with innovative practices, positioning it for continued relevance in the evolving market landscape [20]
坚定信心笃行实干全力以赴完成好全年目标任务
Liao Ning Ri Bao· 2025-08-07 01:16
Group 1 - The provincial political consultative conference chairman Zhou Bo conducted research and inspections in Anshan City, focusing on various enterprises and their production operations [1][2] - Zhou Bo visited the production site of a high-strength lightweight environmentally friendly particleboard project with an annual output of 400,000 cubic meters at Liaoning Zhongyuan Sen Shite Wood Industry Technology Co., Ltd [1] - At Qingdao Beer (Anshan) Co., Ltd, Zhou Bo engaged with company leaders regarding the progress of a 1 million kiloliter smart production base project and the company's efforts to create a green factory and plan an industrial tourism experience area [1] Group 2 - Zhou Bo emphasized the importance of implementing policies to promote the development of the private economy and providing precise services to enterprises [2] - The need for a balance between development and safety was highlighted, with a focus on ensuring public safety and implementing fire safety measures and flood prevention strategies [2] - Zhou Bo encouraged the use of the advantages of committee members to contribute to regional economic and social development [2]
提升品牌知名度 拓展消费新场景 调味品行业“掘金”工业旅游
在辽宁大连复州湾了解盐业发展史,在位于湖南长沙的加加食品科技工业园感受现代化酱油酿造工厂带 来的震撼,在山西清徐紫林醋文化博物馆学习千年醋文化……近年来,工业旅游吸引着越来越多的游 客,调味品作为中华饮食文化中不可或缺的一部分,有着深厚的文化底蕴和独特的魅力,越来越多的从 业企业将工业园区、工业遗迹开发为旅游景点,以工业旅游提升品牌知名度、拓展消费新场景。 场景焕新,激发企业活力 "'中国海盐之乡'复州湾久负盛名,今天在现场,我真正感受到--这里不仅产好盐,更藏着深厚的盐文 化。"在近日举办的大连海盐世界公园开园暨盐田虾捕捞季启动仪式上,游客王伟新如此感慨。 时值盛夏,复州湾百里盐田波光潋滟,游客们在丰富多样的项目中尽享欢乐:在海盐文化展区,通过实 物展陈,在一步一景中了解大连盐业从手工劳作到智慧盐田的蜕变历程;在古法制盐体验区,参与古法 制盐DIY,领略古人"天日晒盐"的智慧;在海盐科技盐博馆,从古老的盐耙、泛黄的账本一路看到现代 制盐设备,感受盐业快速发展带来的冲击与震撼;在盐疗养生区,深度体验融合科技与自然的盐浴、盐 雾吧、盐泥SPA等项目,尽享海盐滋养。 "我们以'工业+旅游'模式唤醒百年盐业新活力。 ...
首钢园上半年665万客流2.6亿消费
Core Insights - The article highlights a new trend among young tourists in Beijing, focusing on industrial tourism as a growing preference [1] - The number of visitors to Shougang Park reached 6.65 million in the first half of the year, generating a consumption of 260 million yuan [1] Group 1: Industrial Tourism Trend - Young tourists are increasingly interested in visiting industrial heritage sites and factories, marking a shift from niche exploration to mainstream attraction [1] - Activities such as taking photos in industrial settings and witnessing automated processes, like a robot assembling vehicles, are becoming popular among visitors [1] Group 2: Economic Impact - The significant visitor numbers and consumption figures indicate a positive economic impact from industrial tourism in Beijing [1] - The trend reflects a broader change in tourism preferences, with industrial sites gaining popularity among younger demographics [1]
百年高炉遇见“未来世界”
Core Viewpoint - The transformation of industrial sites into tourist attractions is gaining popularity, with the Shougang Park exemplifying this trend through its innovative integration of industrial heritage and modern leisure activities [1][3][6]. Group 1: Industrial Tourism Development - Shougang Park has evolved from an old industrial site into a vibrant tourist destination, attracting a younger demographic interested in industrial heritage [3][6]. - The park features various attractions, including a sci-fi theme park and cultural events, which have significantly increased visitor numbers and engagement [5][7]. Group 2: Visitor Statistics and Economic Impact - In 2024, Shougang Park is expected to receive 13 million visitors, representing an over 8% increase year-on-year [6]. - The park's visitor spending has generated approximately 260 million yuan in revenue in the first half of the year, marking an 8% growth compared to the previous year [7]. Group 3: Community and Cultural Engagement - The park serves as a hub for various activities, including sports, arts, and family-friendly events, making it a popular gathering place for diverse groups [7]. - The integration of modern amenities and cultural events has transformed Shougang Park into a new landmark for consumption and leisure in the city [6][7].
今年目标游客2亿人次,深圳凭什么?
Core Insights - Shenzhen's tourism sector is experiencing significant growth, with a total of 90.57 million visitors and a revenue of 138.36 billion yuan in the first half of 2025, marking a year-on-year increase of 11.9% and 13.9% respectively [1] - The city aims to achieve a tourism revenue of over 300 billion yuan and receive more than 200 million visitors by the end of 2025 [1][4] - Shenzhen is positioning itself as a premier destination for weekend getaways and international tourism, with a focus on enhancing its global marketing efforts [2] Tourism Growth - The number of international and regional passengers at Shenzhen Airport reached 3.06 million in the first half of 2025, a 30.7% increase year-on-year, with over 20,000 international flights [3] - The city received 18.39 million inbound tourists, reflecting a 31.9% increase compared to the previous year [3] Marketing and Promotion - Shenzhen's tourism marketing strategy includes collaborations with social media influencers to promote the city globally, exemplified by the engagement of popular American influencer "IShowSpeed" [2] - The city plans to launch a global tourism campaign themed "2025 Amazing Shenzhen," focusing on various aspects of travel including dining, accommodation, and entertainment [2] Infrastructure and Events - Shenzhen is enhancing its tourism infrastructure, with new attractions and facilities set to open, including the Shenzhen Science and Technology Museum and the world's largest indoor ice and snow world [7][8] - Major events such as concerts and sports competitions are drawing significant visitor numbers, with over 30 large concerts held in the first half of the year [5][6] Cross-Border Tourism - Shenzhen is leveraging its geographical advantages to attract tourists from Hong Kong and other regions, with a notable increase in night-time cross-border traffic [6][9] - The city is also focusing on developing industrial tourism routes in collaboration with major tech companies like Huawei and DJI [9] Coastal and Cruise Tourism - Shenzhen's long coastline presents opportunities for coastal tourism, with plans to enhance the East Coast tourism area and develop a cruise tourism product system [12] - The city is actively promoting cruise tourism, with several international cruise ships docking at its ports [12]
【环时深度】China Travel暑期火热,外国游客体验“惊喜时刻”
Huan Qiu Shi Bao· 2025-08-01 22:49
Core Insights - The article highlights the significant growth in China's inbound tourism, with a projected 96% year-on-year increase in foreign visitors, reaching 26.94 million in 2024, driven by the expansion of visa-free policies and changing tourist preferences [1] Group 1: Inbound Tourism Trends - The trend of inbound tourism is shifting from traditional sightseeing to immersive cultural experiences, with a growing interest in non-heritage and local cultural activities [8][11] - Tourists are increasingly interested in visiting high-tech companies and factories, reflecting a desire to understand China's technological advancements [7][8] - The influx of foreign tourists is also characterized by a preference for local markets and cultural experiences, indicating a shift towards more authentic travel experiences [17] Group 2: Visitor Experiences - Many foreign tourists express surprise at the ease of travel in China, with positive experiences reported regarding transportation and hospitality services [6][12] - Safety and friendliness are frequently mentioned as key impressions by visitors, contributing to their willingness to return [5][6] - Cultural experiences, such as traditional clothing and local cuisine, are highly valued by tourists, enhancing their overall travel experience [5][8] Group 3: Market Potential - China's inbound tourism revenue currently accounts for only 0.5% of GDP, indicating substantial growth potential compared to countries like France and Japan, where the figures are significantly higher [14][15] - The potential market increment for inbound tourism could reach approximately 1 to 2 trillion RMB if the revenue share aligns with international standards [14] Group 4: Areas for Improvement - Despite the positive trends, there are still challenges in language services and payment systems for foreign tourists, which could hinder their travel experience [12][16] - Enhancements in international service standards, such as multilingual support and improved digital services, are necessary to attract more visitors [15][16] - The need for better-trained personnel in the tourism sector is highlighted as a critical factor for improving the overall visitor experience [16]