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感受工业之美,调兵山“旅游季”精彩开场
Liao Ning Ri Bao· 2025-05-26 05:50
Core Viewpoint - The steam locomotive special train has attracted a large number of tourists and citizens, showcasing a blend of nostalgia and industrial heritage, enhancing the cultural tourism experience in the region [1][3]. Group 1: Steam Locomotive Experience - The steam locomotive journey operates two classes daily until May 4, providing a unique historical transportation experience and promoting the transformation of the city from a coal town to a cultural tourism destination [3]. - The steam locomotive museum, a national AAAA-level scenic spot, features one of the few remaining operational steam locomotives, allowing visitors to appreciate the development of steam locomotives and industrial culture [3]. Group 2: Cultural Events and Activities - The "Ancient Charm + Fireworks" dual-theme night event showcased a historical drama and a spectacular light show, creating a vibrant atmosphere that attracted many attendees [4]. - The fireworks display at New Lake Park, along with live performances, created an engaging environment, highlighting the city's development and cultural vibrancy [6]. - Upcoming events include steam locomotive experiences, urban cross-country runs, and interactive street performances, further enhancing the cultural tourism offerings in the city [6].
“工厂游”爆红,揭秘制造业新价值密码
3 6 Ke· 2025-05-22 02:56
Core Insights - The rise of "factory tours" on social media indicates a growing interest in industrial tourism, with significant engagement on platforms like Xiaohongshu, where related topics have garnered millions of views [1][3] - Industrial tourism in China is still in its infancy, with a market share of less than 5%, compared to 10%-15% globally, suggesting substantial growth potential [3][4] - Recent trends show a strong demand for factory tours, as evidenced by Xiaomi's factory tour slots selling out quickly and being resold at high prices, highlighting the commercial value of integrating industry with cultural tourism [3][4] Group 1: Industry Trends - The concept of "factory tours" is gaining traction, with social media discussions reaching 300,000 to 1.8 million views on various topics [1][3] - International examples of industrial tourism, such as Germany's Ruhr area and Japan's White Chocolate Park, illustrate successful models that blend culture and industry [3] - Chinese policies are increasingly supportive of industrial tourism, with cities like Beijing and Shanghai implementing plans to develop industrial tourism as part of urban cultural strategies [4] Group 2: Business Models - Companies like Tesla and NIO are leveraging factory tours as marketing tools, transforming factories into experiential spaces that enhance consumer trust and brand loyalty [5][6] - The "experience economy" is reshaping how factories engage with consumers, turning traditional manufacturing spaces into interactive environments that foster deeper connections [6][24] - Successful examples include the White Lover's Park in Japan, which combines free and paid experiences to maximize visitor engagement and revenue [7][9] Group 3: Value Creation - Industrial tourism can generate multiple revenue streams, including ticket sales, experiential activities, and IP-derived products, creating a complex ecosystem that benefits both the industry and consumers [21][22] - The integration of educational elements into factory tours can help reshape perceptions of manufacturing careers among younger generations, fostering a new talent pipeline [29][30] - Companies can enhance brand value through emotional connections and unique experiences, moving beyond traditional product offerings to create lasting consumer relationships [25][28]
为工业游按下加速键需要更多破局之举
Bei Jing Qing Nian Bao· 2025-05-07 11:14
Core Insights - The trend of "factory tourism" is gaining momentum, with over 100,000 notes on the Xiaohongshu platform, indicating a growing public interest in visiting factories as tourist attractions [1] - The transformation of factories into tourist destinations requires a collective effort from society, as the industry is still in its early stages and primarily caters to student internships and industry visits [1] - Young people's interest in factory visits is driving supply-side reforms and enhancing the tourism experience, but a stronger consensus on the importance and feasibility of "factory tourism" is needed for further acceleration [1] Group 1 - "Factory tourism" is not merely about opening doors to visitors; it involves transforming factories into attractions through professional support and policy assistance [2] - The initiative aims to convert production resources into tourism assets, allowing factory managers to become tourism operators and diversify business development [2] - The promotion of "factory tourism" can enhance corporate culture recognition and provide sustainable energy for business growth [2] Group 2 - "Factory tourism" serves as a practical space for education and public science, significantly contributing to the cultivation of a national craftsmanship spirit [3] - The economic, social, and tourism benefits of "factory tourism" have been demonstrated by well-known companies, such as wineries creating "wine culture estates" that blend culture and ecology [3] - With more policy support and exemplary cases, industrial tourism is expected to thrive, injecting new vitality into local cultural tourism [3]
“生态游”“乡村游”“研学游”……文旅市场“百花齐放” 开启沉浸式新体验
Yang Shi Wang· 2025-05-02 06:29
央视网消息:"五一"假期,国内旅游市场大幅升温,景区迎来客流高峰。各地积极推出集聚人气、文旅深度融合的特色活动,丰富游客的 假日体验。 1日,山西大同恒山、悬空寺迎来客流高峰。景区采取分段式预约,此外还提前1小时开园,延长1小时闭园,让游客的游览时间延长2小 时。 悬空寺为纯木质结构,为加强文物保护,每天登临票在3260张以内。据了解,"五一"假期的登临票已售罄。 1日是假期首日,河南洛阳老君山景区单日预约游客达到近3万人次。云山花海间,景区准备的国风演艺和大漆云扇制作吸引了不少游客。 "五一"假期,湖南天门山景区以自然风光吸引中外游客。随着夜幕降临,天门山山体被五彩灯光点亮,999级彩虹台阶灯光流转,远看就 像一道连通天地的彩虹桥,将千年奇观天门洞装点得更加巍峨壮观。 1日上午,在天津国际邮轮母港,超2000名外籍游客乘坐三艘邮轮同时抵达,开始他们的中国之旅。这也是近年来天津口岸最大批次的外 籍游客入境。 湖南常德:体验动物野趣 尽享生态之美 "五一"假期,与动物们来一场亲密的接触成为不少游客的选择。在湖南常德野生动物世界,游客不仅可以亲近动物,还可以乘坐直升机, 从空中解锁不一样的游玩体验。 这两天,湖南 ...
各种工业旅游新业态不断涌现:昔日油田今转型 石油工业遗产焕新机
Yang Shi Wang· 2025-04-30 03:39
Core Insights - Industrial tourism is gaining popularity across China, with innovative experiences that blend modern industrial technology and historical narratives [1][3] - Yumen, a city historically significant for its oil production, is revitalizing its image to attract tourists [1][3] Group 1: Industrial Tourism Development - The city of Yumen, known for being the birthplace of China's first oil field and petrochemical base, is transforming its industrial heritage into a tourist attraction [1][3] - The local government is leveraging historical sites and industrial relics to create immersive experiences for visitors [1][3] Group 2: Infrastructure and Attractions - Key attractions include the underground city, repurposed buildings like the Soviet expert dormitory turned training academy, and the Iron Man Wang Jinxi Museum, which narrates the history of the oil industry [3] - The Yumen Light Industrial Museum, with an investment of 30 million yuan, features modern exhibition techniques such as VR and interactive games to educate visitors about oil formation and extraction processes [5] Group 3: Tourism Statistics - In the previous year, Yumen hosted 41 study tour groups, and in the first quarter of this year, the city welcomed nearly 700,000 tourists, marking a 22% increase year-on-year [5]
展示未来科技,北京“机器人大世界”今年将具备亮相条件
Xin Jing Bao· 2025-04-01 11:47
据了解,"机器人大世界"后续将逐步升级科普教育、未来商业消费展区,于2025年世界机器人大会开幕 前具备亮相条件,同步开始机器人酒店规划,计划于2025年底亮相。 此外,本次活动是北京市经济和信息化局、北京市文化和旅游局近期力推工业旅游发展的生动实践,一 系列工业旅游项目正在京城全面展开。这些项目旨在通过工业旅游的方式,让更多公众了解北京工业的 发展历程、现状以及未来展望,共同领略新时代的工业智慧与美学。 据介绍,未来,北京市经济和信息化局将继续加大对工业旅游的支持力度,鼓励更多优秀企业参与到这 一新兴旅游形态中来。通过共同努力,打造具有鲜明北京特色的工业旅游品牌,为市民与游客提供更加 多元、丰富的旅游体验,让工业旅游成为北京市文化旅游的新亮点。 新京报讯(记者叶红梅)4月1日,作为北京首个"机器人展示+应用体验"的全品类机器人展示中心,"机 器人大世界"迎来了工业旅游开放日活动。据了解,北京"机器人大世界"将在今年世界机器人大会开幕 前具备亮相条件。 "机器人大世界"坐落于北京市机器人产业园(亦庄),通过裸眼3D、虚实结合、元宇宙展示等形式, 提升展厅未来感。展厅主要展示产业链组织情况、本体运动控制能力、具 ...