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快递掀起反内卷,抵制“8毛发全国”真能自救吗?
Hu Xiu· 2025-08-18 23:05
Core Viewpoint - The express delivery industry is experiencing a significant shift against internal competition, with companies preparing for a new price war as delivery prices increase. The ongoing growth in delivery volume is expected to sustain this competitive pricing environment [1] Industry Summary - The express delivery sector is currently witnessing a trend of rising prices, indicating a departure from previous internal competition practices [1] - Companies are gearing up for a "real" price war, suggesting that competitive dynamics are intensifying as they respond to market conditions [1] - The continuous high growth in delivery volume is a key factor that will likely perpetuate the cycle of price competition within the industry [1]
快递反内卷 - 自上而下,预计具备扩散效应和持续性
2025-08-18 15:10
Summary of Conference Call on the Express Delivery Industry Industry Overview - The express delivery industry is currently facing challenges such as price wars and market share competition, exacerbated by new social security regulations that increase cost pressures [1][4] - The National Postal Administration emphasizes the need to regulate and rectify the industry's "involution" competition, with some regions implementing price increases, though the effectiveness varies by local government support [1][3] Key Points and Arguments - **Social Security Regulations**: The new social security regulations are expected to significantly impact the express delivery industry, with full compliance anticipated by September 2025, leading to an increase in costs of approximately 0.02 CNY per package [1][4][6] - **Price Increase Trends**: The Guangdong region has implemented a price increase of 0.4 to 0.5 CNY, while other areas like Hunan still experience price wars. The price increase is part of a broader strategy to stabilize the market and improve service quality [3][5] - **Market Dynamics**: The disparity in market share between leading companies and smaller firms is expected to widen, with smaller firms showing greater profit elasticity, particularly companies like Shentong, Yunda, and Jitu, which have profit elasticity ranging from 80% to 150% [1][5][6] - **Cost Sharing**: The burden of social security costs is likely to be shared across the entire supply chain, including listed companies, franchisees, and labor outsourcing companies, making it difficult to quantify the exact distribution of these costs [6][9] Additional Important Insights - **Future Market Expectations**: The implementation of anti-involution policies is expected to enhance service quality and market competition, leading to healthier industry development. However, the varying levels of government support for price increases will affect the overall effectiveness of these policies [5][8] - **Elasticity of Earnings**: The earnings elasticity for companies is projected to be significant, with even pessimistic scenarios showing close to 200% elasticity for smaller firms. The price-to-earnings (PE) ratios for these companies are currently low, making them attractive investment opportunities [7][9] - **Expansion of Anti-Involution Trends**: The anti-involution trend is expected to spread beyond major grain-producing areas to non-grain-producing regions, although this will take time. The overall trend indicates a likelihood of price increases during peak seasons [2][8] Conclusion - The express delivery industry is undergoing significant changes due to regulatory pressures and market dynamics. The anticipated rise in social security costs and the push for price increases are expected to reshape the competitive landscape, favoring larger firms while providing opportunities for smaller firms with high profit elasticity. Continuous monitoring of government support and market responses will be crucial for stakeholders in the industry [1][5][9]
国泰海通:反内卷保障快递良性竞争 监管力度决定持续性
Zhi Tong Cai Jing· 2025-08-18 06:43
2)头部企业盈利修复目标坚定。考虑非理性价格战显著影响了加盟网点盈利与长期信心,2022年头部企 业盈利修复目标坚定,行业竞争趋缓且网络得到休养。3)快递员权益保障政策,驱动单票收入回升。 2021年6月七部委印发《关于做好快递员群体合法权益保障工作的意见》,8月底电商快递集体宣布自9 月全网派费上调0.1元/票,旨在落实政策提升快递员收入,抱团提价传导成本压力。 2025年快递"反内卷"力度超预期,短期竞争压力趋缓,中长期继续保障良性竞争 自2024下半年头部企业份额关注度再次明显提升,2025年春节后价格竞争力度继续增强。2025Q1行业 利润率同比承压,该行预计Q2降幅继续扩大,且快递网络稳定性风险再次凸显。7月上旬国家邮政局强 调将旗帜鲜明反对"内卷式"竞争,7月底召开快递企业座谈会要求确保网络平稳运行和基层网点稳定。 根据罗戈网,7月义乌底价率先要求提升约0.2元;8月广东多地跟进上调底价约0.4元,并高于义乌。该行 认为此轮"反内卷"自上而下将继续深化,后续多地或跟进治理。"反内卷"短期将缓和竞争压力,更重要 的是中长期继续保障良性竞争,有利于行业自然集中。 国泰海通发布研报称,维持快递增持评级。 ...
国盛证券:快递反内卷自上而下 预计具备扩散效应和持续性
智通财经网· 2025-08-18 03:07
智通财经APP获悉,国盛证券发布研报称,本轮快递反内卷,一方面强调了快递企业作为反内卷的主 体,一方面强调了国家和地方邮管局的监管职责和执法能力,双管齐下。此次快递反内卷自上而下,且 广东省已率先落地,该行认为具有扩散效应,且在淡旺季衔接和社保新规背景下,快递反内卷具备持续 性,各主要快递上市公司业绩弹性大。 广东作为快递业务量占比较高的地区,2017年以来其快递业务量占全国业务量的份额保持在 24.33%-27.25%,其反内卷率先落地,有望对全国其他快递"产粮区"形成示范效应,从其他地方邮政局 的动作看,预计其他地区如浙江、福建等地区会一定程度的跟随涨价。 淡季涨价叠加社保新规,预计反内卷效果将在一定时期内持续 不同于以往年份的旺季涨价,今年快递行业在反内卷的推动下,淡季进行提价,而之后可以衔接旺季, 从需求端来看,此次反内卷效果具有一定持续性。最高人民法院强调依法参加社保是法定义务,新规自 9月1日起施行。该行以每人日均派件500票、按各地标准缴纳社保测算快递小哥全员缴纳社保后,对单 票的平均影响在6分钱。因此,从成本端看,若后续快递小哥全员缴纳社保后,快递加盟商的成本增 加,经营压力进一步提升,而反内 ...
对话电商商家,探究快递反内卷下的新常态
2025-08-18 01:00
Summary of Conference Call Records Company and Industry Overview - The company operates primarily in the cosmetics sector within the e-commerce industry, focusing on platforms such as Douyin (over 40% market share), Pinduoduo (nearly 20%), Tmall, and JD.com [1][3][4] Key Points and Arguments - **Impact of Anti-Competition Policies**: In the first half of 2025, the implementation of anti-competition policies led to a price increase of 0.5 yuan in express delivery costs, raising the company's shipping cost to nearly 2 yuan per order, significantly affecting the low-ticket cosmetics business [1][2][3] - **Strategic Focus**: The company plans to increase investment in Tmall and develop high-priced products to enhance overall profitability, while continuing to benefit from lower shipping costs on Douyin and Pinduoduo [1][3][4] - **E-commerce Tax Regulations**: New e-commerce tax regulations limit the cosmetics industry to a 30% tax deduction, compared to 15% for other sectors. The company has optimized its advertising costs on Pinduoduo to 40% and improved product quality to reduce return and after-sales costs [4][22] - **Distribution System**: The company's distribution system accounts for approximately 30% of total volume, while self-operated business constitutes 70%. The self-operated data is deemed more accurate for reflecting overall volume due to the impact of low-priced sales by distributors [5][6] - **Product Cost and Pricing**: The production cost of cosmetics is around 2-3 yuan, with a selling price of 19.9 yuan, resulting in a profit of about 3 yuan per unit. The average order value is below 30 yuan, with a gross margin of approximately 23% [6][22] Additional Important Insights - **Shipping Partnerships**: The company collaborates with YTO Express and Shentong Express for logistics, utilizing cloud warehouses in Guangzhou to enhance shipping speed and cost efficiency [2][7] - **Market Competition**: The e-commerce landscape in 2025 is more complex due to rising costs, tax pressures, and increased competition, leading to a decline in performance compared to previous years [27] - **Return Rates**: The return rate for low-ticket items is around 10%, while cosmetics can reach 20-30%. Different platforms exhibit varying return rates, with Pinduoduo and Douyin having more flexible return policies [28][30] - **Future Trends**: The company anticipates that the return phenomenon will continue, influenced by advertising costs and product quality, with high return rates persisting in categories like cosmetics and apparel [31] This summary encapsulates the essential aspects of the conference call, highlighting the company's strategic responses to market challenges and operational dynamics within the e-commerce sector.
以史为鉴看快递“反内卷”(四):“社保新规”落地,快递影响几何?
Changjiang Securities· 2025-08-17 23:30
Investment Rating - The report maintains a "Positive" investment rating for the transportation industry [11]. Core Insights - The implementation of the "Social Security New Regulations" is expected to enhance social security coverage, particularly in the flexible employment market, which is crucial for increasing social security participation [2][6]. - The express delivery market faces three main challenges in social security coverage: difficulty in headquarters management, unclear labor relationships, and low willingness of workers to participate in social security [6][22]. - The new regulations are anticipated to work in tandem with the "anti-involution" initiative, potentially leading to price recovery and restoration of the network ecosystem in the express delivery sector [6][37]. Summary by Sections Social Security New Regulations - The new regulations will take effect on September 1, 2025, allowing workers to request economic compensation from employers if they terminate contracts due to the lack of social security [2][21]. - The flexible employment market, with over 240 million workers, is seen as a key area for increasing social security coverage [6][22]. Challenges in the Express Delivery Market - The express delivery sector has a low social security payment rate, primarily due to management difficulties at headquarters, unclear labor contracts, and low participation willingness among workers [6][22][32]. - The report highlights that if the express delivery industry achieves full social security coverage, the cost per delivery could increase by approximately 0.06 to 0.10 yuan [6][38]. Market Dynamics and Recommendations - The report suggests that the express delivery industry is likely to see price adjustments as a response to the new regulations, which could lead to a more sustainable business model [6][37]. - The report recommends focusing on companies like Shentong, YTO, and Zhongtong for potential investment opportunities due to their positioning in the evolving market landscape [8][66].
快递反内卷:自上而下,预计具备扩散效应和持续性
GOLDEN SUN SECURITIES· 2025-08-17 14:04
Investment Rating - The report suggests a positive outlook for the express delivery industry, indicating a potential for profit elasticity among major listed companies such as Shentong Express, YTO Express, Zhongtong Express, and Yunda Express [5][24]. Core Insights - The express delivery industry is undergoing a "de-involution" process, driven by regulatory measures from the State Post Bureau and the active participation of express companies. This initiative aims to combat low-price competition and enhance service quality [1][16]. - The initial results of this de-involution are evident in Guangdong, where the minimum express delivery price has been raised by 0.4 yuan per ticket, with an average price exceeding 1.4 yuan. This price adjustment is expected to have a ripple effect across other regions [2][18]. - The de-involution effect is anticipated to be sustained due to seasonal price increases and new social security regulations, which will likely lead to increased operational costs for delivery personnel [3][20]. Summary by Sections Regulatory Framework - The de-involution framework emphasizes a dual approach where express companies take the lead, supported by regulatory oversight from postal authorities. This was reinforced by a series of meetings and policy announcements aimed at curbing irrational price competition [1][16][19]. Initial Outcomes - Guangdong's price increase serves as a model for other regions, with expectations that provinces like Zhejiang and Fujian will follow suit. The region has maintained a significant share of national express delivery volume, ranging from 24.33% to 27.25% since 2017 [2][19]. Profitability Analysis - The express delivery companies are characterized by low per-ticket profits but high business volumes, leading to significant profit elasticity. For instance, Zhongtong, YTO, Shentong, and Yunda are projected to handle 340.10 billion, 265.73 billion, 227.29 billion, and 237.83 billion packages respectively by the end of 2024, with per-ticket profits of 0.30, 0.15, 0.05, and 0.08 yuan [4][24]. Investment Recommendations - The report recommends focusing on companies with high profit elasticity, particularly Shentong Express, YTO Express, Zhongtong Express, Yunda Express, and Jitu Express, which have unique advantages in overseas operations [5][25].
申万宏源交运一周天地汇(20250810-20250815):快递反内卷仍存在多重催化,关注整合后中国船舶市值订单比修复
Investment Rating - The report maintains a positive outlook on the express delivery and shipping industries, highlighting potential recovery and investment opportunities [1][3]. Core Insights - The express delivery sector is entering a verification phase for price increases, with key observations on price implementation, regional interactions, merchant actions, demand impacts, and potential social security implications. The report presents three scenarios for the industry: 1) elimination of price disparities leading to profit recovery and significant dividends; 2) continuation of competitive dynamics in many regions, exacerbating industry differentiation; 3) potential for higher-level mergers and acquisitions to optimize supply [3]. - The report emphasizes the opportunity in China Shipbuilding, noting a combined order value of 378.7 billion with a market value-to-order ratio of 0.76, indicating a historically low position. It recommends focusing on the dry bulk shipping sector and highlights the potential for profit transmission from the black chain industry to shipping [3]. - In the oil transportation segment, VLCC rates remained stable at $34,764 per day, with expectations for continued price increases due to tight capacity and active demand. The report also discusses the impact of U.S. sanctions on Iranian oil exports and the resulting increase in compliant oil demand [3]. - The aviation sector is expected to benefit from the Civil Aviation Administration's "anti-involution" policies, which may optimize competitive structures and enhance airline profitability. The report recommends several airlines based on supply constraints and demand elasticity [3]. - The railway and highway sectors show resilience, with steady growth in freight volumes. The report suggests two main investment themes for the highway sector: traditional high-dividend investments and potential value management catalysts for undervalued stocks [3]. Summary by Sections Express Delivery - The express delivery industry is experiencing a price verification phase, with potential for profit recovery and significant dividends [3]. - Recommended companies include Shentong Express and YTO Express, with a focus on Jitu Express, Zhongtong Express, and Yunda Express [3]. Shipping - China Shipbuilding presents an investment opportunity with a low market value-to-order ratio [3]. - Recommended companies in the dry bulk shipping sector include China Merchants Energy Shipping and Pacific Shipping [3]. Oil Transportation - VLCC rates are stable, with expectations for increases due to tight capacity and demand [3]. - The report notes the impact of U.S. sanctions on oil exports from Iran and Russia, affecting overall oil demand [3]. Aviation - The aviation sector is poised for profitability improvements due to regulatory changes and supply constraints [3]. - Recommended airlines include China Eastern Airlines, Spring Airlines, and China Southern Airlines [3]. Railway and Highway - The railway and highway sectors are showing steady growth in freight volumes, indicating resilience [3]. - Investment themes include high-dividend stocks and undervalued stocks in the highway sector [3].
快递行业深度报告:快递价格洼地修复决心再现,反内卷新阶段展望
Investment Rating - The report indicates a positive outlook for the express delivery industry, suggesting a potential recovery in pricing and profitability, with specific recommendations for companies like Shentong Express, YTO Express, and Jitu Express [3][66]. Core Insights - The current market dynamics are characterized by a recovery in express delivery prices, driven by both top-down and bottom-up pressures for price increases, indicating a shift away from intense price competition [3][66]. - The report outlines three scenarios for the future of the industry: 1) elimination of price disparities leading to sustained profit recovery and significant dividends; 2) continuation of competitive dynamics with increased industry fragmentation; 3) potential for higher-level mergers and acquisitions to optimize supply-side dynamics [39][66]. Summary by Sections Market Dynamics - The express delivery sector is experiencing a recovery phase, with significant price increases observed in regions like Guangdong and Yiwu, reflecting a commitment to eliminate price disparities [3][66]. - The report highlights that the express delivery price is a crucial driver of stock performance, with public fund holdings previously at low levels [6][66]. Company Recommendations - Recommended companies include Shentong Express for its high volume growth and profit improvement potential, YTO Express for its clear strategy and digital transformation, and Jitu Express for benefiting from high growth in Southeast Asian e-commerce [66]. - Zhongtong Express is noted for its market share recovery and profit rebound potential, while Yunda Express is recognized for its stable operations and improving network health [66]. Pricing Strategies - The report discusses the complexity of pricing policies in the express delivery sector, emphasizing the need for effective management of pricing strategies to maintain network stability and profitability [17][24]. - It also mentions that the stability of delivery fees is critical for the development of the industry, as it directly impacts the income of delivery personnel and overall service quality [30][32]. Future Outlook - The express delivery industry is expected to evolve towards a model resembling public utilities, with stable profits and cash flows leading to increased dividend payouts [43][66]. - The report suggests that the industry may see a shift from a consumer-driven PE valuation to a dividend yield-based valuation as profitability stabilizes [43][66].
国泰海通:维持快递行业“增持”评级 继续看好电商快递盈利估值修复机会
智通财经网· 2025-08-14 22:43
Core Viewpoint - The report from Guotai Junan indicates that the "anti-involution" efforts in the express delivery industry will exceed expectations by 2025, leading to a reduction in short-term competitive pressure and ensuring healthy competition in the medium to long term. The recommendation is to maintain an "overweight" rating on express delivery stocks, as the profitability of e-commerce express delivery is expected to recover in the second half of the year, with future profitability elasticity depending on the sustainability of price increases [1]. Group 1: Industry Dynamics - The "anti-involution" measures initiated by the postal regulatory authority in April 2021 effectively curbed irrational price wars and ensured network stability, leading to a recovery in market share for leading companies and an increase in single-ticket revenue [2][3]. - The express delivery sector has faced significant pressure from irrational pricing strategies since late 2019, which intensified with the entry of new players in 2020, resulting in a prolonged price war that adversely affected the industry's performance and valuation [2]. - The postal regulatory authority's actions, including the prohibition of below-cost pricing and the establishment of minimum service prices, have been pivotal in stabilizing the market and restoring profitability for leading companies [2]. Group 2: Future Outlook - By 2025, the intensity of "anti-involution" efforts is expected to increase, with a notable rise in the focus on leading companies' market shares in the second half of 2024. However, the first quarter of 2025 may see a year-on-year decline in industry profit margins [4]. - The regulatory authority's ongoing commitment to opposing "involution-style" competition and ensuring stable operations at the grassroots level is crucial for the future sustainability of price increases and profitability elasticity in the express delivery sector [5]. - The anticipated recovery in profitability for e-commerce express delivery in the second half of 2025 will depend significantly on the regulatory environment and the ability to maintain price increases without adversely affecting small package volumes [5].