数字文旅
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京东旅行与丽水文旅达成战略合作 送出10万张5A热门景区门票
Qi Lu Wan Bao Wang· 2025-09-19 08:24
Core Insights - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to leverage JD's supply chain advantages and Lishui's tourism resources to enhance city brand influence and economic benefits [1][3] Group 1: Strategic Cooperation - The partnership is seen as a significant opportunity for Lishui's cultural tourism transformation and upgrade, utilizing JD's digital platform capabilities and supply chain system [3] - Both parties aim to establish an efficient work mechanism to detail cooperation plans and promote project implementation in new digital tourism models [3] Group 2: "Treasure City" Initiative - JD Travel launched the "Treasure City" initiative to integrate its supply chain with local tourism industries, enhancing tourism consumption experiences and injecting vitality into local economies [5] - The first phase of the initiative focuses on Lishui, recognized for its ecological value and cultural charm, with promotional activities scheduled from September 16 to October 8 [5] Group 3: Promotional Activities - JD Travel is offering various incentives, including free tickets to major scenic spots and discounts for hotel bookings and flights, aiming to attract high-quality tourists to Lishui [7] - The initiative includes daily promotions and extensive exposure for Lishui's attractions, positioning it as a popular travel destination this autumn [7] Group 4: Future Plans - JD Travel plans to maintain ongoing cooperation with Lishui, integrating tourism resources and enhancing the online sales of tickets, hotels, and cultural products [7] - The goal is to elevate Lishui's tourism brand nationally and create a benchmark for cultural tourism integration across the country [7]
服贸焕新记:科技赋能 数字文旅的N种打开方式
Yang Shi Wang· 2025-09-13 23:16
Group 1 - The article highlights the integration of diverse digital technologies into the traditional cultural and tourism industry, resulting in innovative experiences [1] - It emphasizes the unique transformations occurring at the service trade fair, showcasing new experiences in the cultural and tourism sector [1]
山西晋中两项目入选二O二五山西数字文旅创新案例
Zhong Guo Fa Zhan Wang· 2025-09-13 14:00
Group 1 - The event "Digital Cultural Tourism Brand Innovation Carnival" was held in Taiyuan, focusing on the deep integration of "digital intelligence + cultural tourism" [1] - Twelve representative digital cultural tourism innovation cases were released, highlighting the transformation of Shanxi's cultural tourism industry [1] - The Wang Family Courtyard VR Experience Park and the Taihang Digital Museum of the Matuan Eighth Route Army were recognized as benchmark projects for their innovation, experience, and cultural significance [1] Group 2 - The Wang Family Courtyard VR Experience Park utilizes virtual reality technology to create an immersive cultural tourism space that engages all six senses [1] - The park breaks traditional sightseeing models by incorporating interactive elements and storytelling, allowing visitors to experience a virtual world [1] - The Taihang Digital Museum of the Matuan Eighth Route Army features seven exhibition halls that provide a comprehensive overview of the anti-Japanese war history in the Taihang Mountain area [2] - The museum combines visiting, immersive experiences, and educational research to present the historical context and significant events of the Eighth Route Army [2] - The exhibition path transforms abstract historical narratives into tangible experiences, enhancing visitor engagement with the wartime environment [2]
科技赋能中国文旅产业:从体验革新到场景重构
Zhong Guo Xin Wen Wang· 2025-09-12 08:03
Core Viewpoint - The integration of technology into China's cultural tourism industry is transforming traditional experiences into immersive and participatory formats, showcasing innovative applications at the 2025 China Cultural Tourism Industry Expo in Wuhan [1][3][4]. Group 1: Technological Innovations - The expo highlighted the extensive use of robots, which not only performed tasks like guiding and explaining but also participated in artistic performances, showcasing a blend of technology and cultural expression [1][3]. - A humanoid robot named "Silence" captivated audiences by playing drums, demonstrating advanced algorithms that enable it to perform at a level comparable to professional musicians [3][5]. - The "Tianhe 'Yuan' Dream" VR interactive boat project allows users to experience the scenery of Tianjin's Haihe River through virtual reality, breaking the limitations of traditional sightseeing [3][4]. Group 2: Immersive Experiences - A "multi-format cultural tourism immersive dome space" at the expo utilized 8K ultra-high-definition resolution and 360° panoramic viewing technology, allowing audiences to experience significant cultural landmarks and technologies firsthand [5]. - The integration of AI and digital technologies is creating new business models and enhancing existing tourism experiences, making digital cultural tourism products mainstream [5][6]. - Experts emphasize the importance of local cultural exploration alongside technological advancements to create emotionally resonant tourism products and services [5].
服贸会文旅服务专题展:科技让文旅更精彩
Jing Ji Ri Bao· 2025-09-12 01:16
Group 1 - The core theme of the cultural tourism service exhibition is "Empowerment through Technology and Creative Leadership," covering an area of approximately 11,100 square meters, including Shougang Park's No. 9 Pavilion and No. 11 Shed [3] - The exhibition attracted 425 participating companies, including 83 from the Fortune Global 500 and 40 international enterprises, achieving an internationalization rate of 9.4% [3] - The event showcased high-quality development achievements of Beijing's cultural industry, featuring numerous new scenes, products, and services, creating an immersive cultural and technological integration experience [3] Group 2 - The "Multi-Sensory Immersive Mobile Digital Space" experience area allows visitors to wear MR glasses and flexible tactile gloves to feel butterflies and hear rainforest sounds, marking a significant advancement in interactive technology [2] - The "Park Gifts" section features AI digital human customer service at the Summer Palace and MR ecological experience projects at Yuyuantan Park, enhancing visitor engagement through technology [2] - The exhibition includes a coffee printer at the Temple of Heaven Park, allowing visitors to customize coffee with their own designs, illustrating the integration of technology in cultural tourism [2] Group 3 - The East City exhibition area features a dynamic and static integration of the central axis of Beijing, telling the story of its protection, inheritance, and innovative development [1] - The "Zaojing Xuanqiong: Building the Galaxy Together" digital art exhibition offers an immersive experience by recreating traditional elements through modern technology [1] - The Fengtai exhibition area, themed "Flower Morning and Moon Evening," incorporates local elements and interactive technologies to create a unique sensory experience for visitors [1]
科技让文旅更精彩
Jing Ji Ri Bao· 2025-09-11 22:15
Group 1 - The core theme of the cultural tourism service exhibition is "Technology Empowerment and Creative Leadership," covering an area of approximately 11,100 square meters, including Shougang Park's No. 9 Pavilion and No. 11 Shed [3] - The exhibition attracted 425 participating companies, including 83 from the Fortune Global 500 and 40 international enterprises, achieving an internationalization rate of 9.4% [3] - The event showcased high-quality development achievements of Beijing's cultural industry, featuring numerous new scenes, products, and services, creating a "perceptible and participatory" cultural technology integration landscape [3] Group 2 - The exhibition included immersive experiences such as a "multi-sensory immersive mobile digital space," allowing visitors to feel the flutter of butterflies and hear rainforest sounds through MR glasses and tactile gloves [2] - The "Park Gifts" initiative returned for the sixth time, featuring AI digital customer service at the Summer Palace and MR ecological experience projects at Yuyuantan Park, enhancing the interaction between technology and cultural tourism [2] - The "Zaojing Xuanqiong: Building the Galaxy Together" digital art exhibition attracted attention, allowing visitors to create personalized designs of traditional ceiling art using tablets, showcasing the blend of tradition and technology [1]
ST华扬:行政处罚落地 国资增持赋能数字文旅业务
Zhong Zheng Wang· 2025-09-11 03:25
Group 1 - ST Huayang has received the administrative penalty decision from the China Securities Regulatory Commission, marking the conclusion of issues related to its former controlling shareholder and actual controller [1] - The company has completed comprehensive compliance rectification and team optimization since the new state-owned controlling shareholder, Xiangjiang Group, took over [1] - Xiangjiang Group plans to increase its stake in ST Huayang by 1% to 2%, reflecting confidence in the company's future development prospects [1] Group 2 - The resolution of historical issues, the implementation of the state-owned capital increase plan, and the acceleration of digital cultural tourism business development provide a solid foundation for the company's future stable growth [2] - Under the guidance of the state-owned controlling shareholder, the company is expected to deepen its cultural tourism layout and achieve greater breakthroughs in the digital cultural tourism sector [2]
2025年服贸会文旅服务专题展区——科技带来文旅新体验(走进服贸会)
Ren Min Ri Bao· 2025-09-10 21:58
Core Insights - The article highlights the transformative impact of new technologies on the cultural and tourism industry, showcasing innovations such as AI digital humans, naked-eye 3D experiences, and AI-generated content [1][2][3] Group 1: Technological Innovations - The integration of advanced technologies like AIGC and AR/VR is creating immersive and interactive experiences in the cultural tourism sector [1] - The "multi-sensory immersive mobile digital space" in the Fengtai exhibition allows participants to engage with virtual elements through mixed reality (MR) technology, enhancing the experience from mere observation to active participation [2] - AI technologies are significantly improving service models in the cultural tourism industry, increasing production efficiency and user experience [2] Group 2: Cultural Products and Engagement - Innovative cultural products are making traditional culture more accessible and relatable in modern life, as seen in the China Film Museum's new merchandise that narrates the history of Chinese cinema [4] - The integration of traditional cultural elements into modern design, such as the collaboration with non-heritage techniques by Pop Mart, is promoting creative expressions of cultural heritage [4] - The use of 8K ink wash animation to tell stories about Beijing's place names is attracting audience interest, demonstrating a blend of historical context with practical items [4]
全国首个实现MR+触感全感官交互场景亮相丰台展区
Bei Jing Shang Bao· 2025-09-10 14:57
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) has commenced in Beijing, showcasing innovative integrations of "culture + technology" and "finance + legal business" in the cultural tourism service area [1] - The exhibition features immersive experiences using mixed reality (MR) technology, allowing visitors to engage with virtual elements in a sensory-rich environment, enhancing the concept of "digital cultural tourism" [1] - Fengtai District's cultural industry is thriving, with 281 cultural enterprises above designated size and revenues exceeding 37.74 billion yuan in 2024 [1] Group 2 - The Beijing Garden Expo, as a core area of the "Two Parks and One River" initiative, will host a 3D light show and various performances during the CIFTIS, providing a unique audiovisual experience for attendees [2] - The light show will take place nightly from September 10 to 13, featuring performances every 30 minutes, each lasting approximately 6 minutes [2]
2025服贸会|全国首个实现MR+触感全感官交互场景亮相丰台展区
Bei Jing Shang Bao· 2025-09-10 14:57
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) has commenced in Beijing, showcasing innovative integrations of "culture + technology" and "finance + legal business" in the cultural tourism service area [1] - The exhibition features immersive experiences using mixed reality (MR) technology, allowing visitors to engage with virtual elements, enhancing the concept of "digital cultural tourism" from visual observation to physical participation [1] - In 2024, the Fengtai District is expected to have 281 cultural industry units above designated size, with revenues surpassing 37.74 billion yuan [1] Group 2 - The Beijing Garden Expo, as a core area of the "Two Parks and One River" initiative, will host a 3D light show and various performances during the CIFTIS, providing a unique audiovisual experience for the public [2] - The light show will take place nightly from September 10 to 13, featuring performances every 30 minutes, each lasting approximately 6 minutes [2]