Group 1 - The core viewpoint of the articles highlights the rising trend of "cooling tourism" as a response to the summer heat, with a significant increase in search volumes for related travel options [1][2][3] - The total search volume for "cooling tourism" has increased by nearly 200% month-on-month and by 45% year-on-year, indicating a strong consumer interest in summer travel to cooler destinations [1] - High latitude and high altitude regions, such as Northeast China and Qinghai, are becoming popular tourist spots due to their cooler climates and diverse natural landscapes [2] Group 2 - The popularity of artificial cooling projects, such as water activities and indoor snow parks, has also surged, with outdoor water-related comments increasing by nearly 90% and indoor surfing searches rising over 70% [3] - The growth in demand for cooling tourism reflects an upgrade in consumer preferences, emphasizing the importance of tourism quality and its positive impact on domestic consumption [3] - Experts suggest the need for integrating ecological education, cultural immersion, and technological experiences to foster sustainable new business models in the cooling tourism sector [3]

清晨，晨跑后用一碗米粉驱散疲劳；中午，到电影院享受一场光影盛宴；傍晚，一顿豆干火锅满足味蕾 的刺激……今夏，四川游客刘依佳的毕节避暑之旅愉快又充实。 "既好吃又好玩，来了就不想走咯。"首次到毕节避暑的刘依佳与亲友结伴而来，本想体验两天就离开， 没成想被凉爽的气候、优美的环境和独特的民族风情吸引，在七星关区长租一间避暑房。 夏季平均气温21℃，是毕节得天独厚的"凉资源"。 卓蔓云裳旅拍店为游客在平远古镇拍摄的照片 织金县充分挖掘丰富的自然资源和深厚的历史文化，把避暑旅游与古城文化、城镇化发展、生态文明建 设等有机结合，打造织金平远古镇、宝桢湖等城市旅游名片，创新推出的"来织金赶大集"文旅IP，策划 开展系列文化旅游活动，带动丰富的文旅消费体验，为县域经济注入新动能。 近年来，依托凉爽的气候资源和多彩的民族文化，毕节紧扣"洞天福地·花海毕节"文旅品牌，以凉爽气 候赋能、独特文化搭台、多彩活动引流，打造"自然凉·毕燃嗨"避暑品牌，激发消费新活力，释放消费 新动能。 今年避暑季，毕节市开展民族非遗大巡游 汪瑞梁 摄 7月25日，傍晚的织金县平远古镇永安门灯光璀璨，一场主题为"织梦成金・金玉百泉"沉浸式演出正在 上演。 ...

Core Viewpoint - The article highlights the economic potential of Foping County, Shaanxi Province, driven by the "Panda Economy" and "Cool Economy," leveraging its rich ecological resources and tourism opportunities. Group 1: Panda Economy - Foping County is home to over 130 wild giant pandas, making "panda encounters" a common experience for visitors [2] - The local tourism industry is thriving, with attractions like the Qinling Giant Panda Rescue and Breeding Research Base drawing large crowds [2] - The presence of pandas has inspired creative content, with visitors sharing their experiences on social media platforms [2] Group 2: Cool Economy - Foping County is marketed as an ideal summer retreat, with accommodations fully booked during peak season, often requiring advance online reservations [2] - Local residents are capitalizing on tourism by selling regional specialties such as wild mountain walnuts and Qinling honey [2] - Various cultural and tourism events, such as music festivals, are being organized to attract visitors and boost local income [4] Group 3: Digital Transformation - The integration of panda-themed merchandise and creative products is enhancing consumer engagement and driving local spending [6] - Digital platforms like "Play Foping" are being utilized to streamline travel experiences, combining accommodation, dining, and activities [6] - The use of VR technology to create a digital replica of the panda rescue base allows for virtual tourism experiences, expanding the reach of Foping's attractions [6]

Group 1 - The core viewpoint of the articles highlights the booming "cooling economy" in Qingdao, driven by rising temperatures and consumer demand for summer products and services [1][2][3] - Various summer products such as air conditioning, sun protection clothing, and cooling household items are experiencing strong sales, with innovative offerings meeting new consumer needs [1][2] - The clothing market, particularly for sun protection and outdoor sports apparel, is showing significant growth, with consumers increasingly willing to purchase these items [1][2] Group 2 - The concept of "one-degree effect" in economics suggests that a 1°C increase in temperature can significantly impact product sales, leading to a surge in demand for cooling products and services [2] - Tourist attractions in the Shinan District are becoming popular summer destinations, with beaches and scenic spots attracting large crowds [2][3] - The Qingdao First Bathing Beach is enhancing its services through facility upgrades and improved customer experience, contributing to the overall growth of the summer tourism economy [3]

Core Insights - The recent high temperatures have led to a surge in sales of "cooling" personal care products, with brands focusing on product innovation and marketing to tap into the "cooling economy" [1][2][4] Sales Performance - Popular products like floral water and cooling oil have seen significant sales, with brands like Liu Shen and Runben ranking high on e-commerce platforms. Liu Shen's floral water has monthly sales exceeding 70,000 bottles, while a 3g box of Longhu cooling oil sold over 100,000 units on Meituan [2][4] - The online sales of cooling products have been driven by social media influencers promoting them as summer essentials, with 99% of buyers giving positive reviews [2][4] Product Innovation - Domestic cooling personal care products have undergone significant upgrades in formulation, efficacy, and packaging, with many brands emphasizing natural ingredients and targeting sensitive skin [4][5] - New product designs, such as roll-on applicators and portable mini-packaging, have been introduced to enhance user experience and convenience [4][5] Market Trends - The traditional market for basic cooling products is becoming saturated, leading to structural growth in niche segments. Online channels are identified as key growth drivers [5][6] - Brands are launching products tailored to specific outdoor activities, such as camping and cycling, to attract adventurous consumers [5][6] International Demand - The demand for cooling personal care products is not limited to domestic consumers; there is a growing market overseas. Products that cost around 5 yuan in China are being sold for double that on international platforms [9][15] - In the first half of the year, China exported 38,500 tons of floral water and cooling oil, with export values reaching 1.93 billion yuan, reflecting a year-on-year growth of 14.2% and 50.3% respectively [15][24] Brand Strategy - Companies like Shanghai Zhonghua Pharmaceutical are focusing on brand rejuvenation and expanding their e-commerce presence to align with modern consumer preferences [8][24] - Liu Shen has redefined its brand identity around the concept of "refreshing," aiming to create long-term brand value through systematic adjustments in product offerings and marketing strategies [8][24]

炎炎夏日，何处寻凉？安徽霍山有"凉"方。 俯瞰霍山县的陡沙河温泉小镇。人民网记者 陶涛摄 今年上半年，霍山县游客接待量和综合收入，分别同比增长10.4%和11.9%。同时，新招引亿元以 上文旅项目20个，位居安徽省各县区第一。 这座皖西山城，正让山间"凉意"，吹起阵阵文旅"热风"。 从漂流到"玩水"的空间拓展 无漂流，不夏天。 在霍山县的大峡谷漂流景区，乘着橡皮艇，顺着水流俯冲而下，凉爽的溪水瞬间扑面而来。行至河 道平缓处，船艇轻碰，游客相视一笑，水枪大战就此开始，欢声笑语响彻山谷。 "这里峡谷风景美，漂流惊险刺激，好看又好玩！"来自江苏省南京市的游客张丽丽利用暑假和好友 一起来霍山玩水，言语间尽是喜悦。 全长8公里、总落差160米、最大单体落差19米的"硬核"体验，让大峡谷漂流享有"华东第一漂"美 誉。 "暑假以来游客激增，每逢周末，景区的最高客流量能超过1.5万人次。"安徽迎驾文旅集团有限公 司总经理汪胜利介绍。 在160米落差的大峡谷漂流，体验"速度与激情"；在夜晚霓虹下的六万情峡电影小镇，感受穿越时 空；在温泉小镇里的篝火晚会上，品味民族特色…… 当传统避暑地还在单打"清凉"牌，霍山县以"亲水"为支点 ...

Group 1: Cool Economy and Water Sports - The ongoing high temperatures have boosted the "cool economy," with water activities becoming a popular leisure choice [1] - Water sports have led to a surge in sales of water equipment, with various regions innovating in product offerings [1] Group 2: Swimming Suit Industry in Xingcheng - Xingcheng, a coastal city with a population of less than 500,000, is renowned for its swimming suit industry, producing 25% of the global market share [1] - There are approximately 1,300 swimming suit manufacturers in Xingcheng, with an annual output value of around 15 billion yuan, accounting for over 40% of the domestic market [1] - Xingcheng has pursued a global strategy, acquiring seven overseas R&D companies, with 80% of local firms owning their own brands [1] Group 3: Water Equipment in Zhejiang - Consumers are increasingly purchasing personal water sports equipment, leading to a 50% increase in production targets for a local kayak manufacturer [2] - The weight of blow-molded kayaks has decreased by 30%, with prices dropping by about 30% to between 399 yuan and 799 yuan [2] - In Yiwu, sales of inflatable water products are thriving, with one popular model selling around 10,000 units monthly [2] Group 4: Upgraded Water Toys in Guangdong - In Chenghai, Guangdong, companies are integrating technology and trends into water toys, with electric water guns making up 60% of last year's production [3] - Local manufacturers are enhancing product durability by using non-toxic, eco-friendly materials, improving impact resistance by 50% [3] - The market for water toys is experiencing increased demand, with companies reporting a rise in orders for foam guns and other related products [3]

Core Viewpoint - The summer consumption market in Jilin Province is thriving despite high temperatures, leveraging natural resources to create new consumer experiences and attractions [1][4]. Group 1: Summer Tourism and Activities - Jilin's Songhua Lake Resort has seen a peak in visitor numbers during summer, transforming traditional winter ski resorts into year-round attractions with new activities [1][4]. - The province is shifting from a "winter-only" model to a "four-season" operation, offering diverse experiences such as mountain sports, camping, and cultural activities [5]. - The newly renovated Xinmin Street, a historical cultural street, attracted over 864,300 visitors in just one week, generating an economic income of 438 million yuan [7][9]. Group 2: Unique Natural Attractions - Jilin's unique natural phenomenon, rime ice, is being utilized year-round through a rime ice laboratory, allowing for controlled conditions to maintain this attraction [3][4]. - The Long White Mountain scenic area offers summer activities like rafting and hot springs, appealing to tourists seeking cool retreats [8]. Group 3: Broader Regional Trends - Other regions, such as Guizhou and Qinghai, are also capitalizing on their natural landscapes to attract summer tourists, with Guizhou's karst formations and Qinghai's forest parks seeing significant visitor increases [15][16][19]. - In Qinghai, the city has developed a comprehensive summer tourism system, receiving over 7 million visitors since June, with a year-on-year increase in tourism spending of over 20% [19].

Core Insights - The summer season has seen a surge in consumption driven by new models and scenarios, igniting the summer economy [2] - Harbin is transforming its tourism from a winter-centric model to a year-round attraction by enhancing its historical and cultural offerings [4] - Various regions are capitalizing on their ecological resources to develop summer tourism projects, particularly in Inner Mongolia [6] Group 1: Summer Tourism Trends - The demand for summer vacation spots remains high, with many tourists seeking cool retreats [4] - New indoor activities such as indoor skiing and surfing have gained popularity, with booking volumes for these experiences doubling compared to last year [7] - The emergence of diverse nighttime consumption markets is evident, with a 20% increase in nighttime ticket bookings this summer [9] Group 2: Cultural and Health Events - The first Traditional Chinese Medicine Cultural Night Market in Mudanjiang attracted significant public participation, showcasing health services and consultations [11] - The integration of cultural events with tourism is enhancing local economies and drawing crowds [11]

Core Insights - The article highlights the growth of the tourism market in Changchun, Jilin Province, driven by the "cool economy" during the summer season [1] - Changchun has launched the "22°C summer" tourism brand to attract visitors and enhance the travel experience [1] Group 1: Tourism Growth - In the first half of the year, Changchun received a 34.7% increase in tourist numbers [1] - Total spending by tourists in Changchun grew by 19.6% [1] Group 2: Economic Strategies - The city is leveraging unique resources to activate market potential and stimulate consumption [1] - Financial subsidies are being provided to enhance consumer spending and improve the tourism experience [1]