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288分女孩还是太超前了
Hu Xiu· 2025-07-03 11:09
本文来自微信公众号:三表龙门阵,作者:三表的表,题图来自:AI生成 先阐述一个时代背景。 我当年考的也不好,那个暑期,就感觉整个家里愁云笼罩。我掏出日记本,写下——他日若遂凌云志, 敢笑黄巢不丈夫。 如果我是个 00 后,大概会拍个短视频,bgm 是悠扬而如泣如诉的"鸿雁",再配上贺炜的经典台词—— 人生当中成功只是一时的,失败却是主旋律,但是如何面对失败,却把人分成了不同的样子。 我会感觉自己是个天才,这特么肯定能火。 所以288 分女孩事件出来后,观察舆论走向: 一开始,大众及媒体都是称许当是家庭豁达的心态,夸父母三观正,大丈夫当如是。 后来追求反转的变态思维就又成了指挥棒了——哎呀,炒作的,带货了,发财了。 总结起来就是——怕女孩苦,又怕女孩开路虎。 我们 80、90 后的爸妈是教师、厨师、叉车司机,而00 后的爸妈是网红、up 主、主理人、数码宝贝、闲 散自媒体。 只要家庭愿意,00 后一生的所有关键细节都可以用近乎4k 画质的形式呈现在网络上。 你不能理解这个时代背景,就不会理解 288 分女孩事件。 我看的透透的,所以丝毫没有感觉——这就是当代人的生活,我们是想把生活过成诗,他们想把生活过 成段子 ...
风口之上更需长跑耐力
Shang Hai Zheng Quan Bao· 2025-07-01 19:09
首先是产品力的持续升级。蜜雪冰城正摆脱单纯的"低价"标签,在保证亲民价格的同时,不断提升产品 品质与创新能力;泡泡玛特不局限于"盲盒玩法",着力打造更完善的"IP生态"。 其次是商业模式的创新突破。胖东来的"员工共享"模式如何保持活力与可持续性?蜜雪冰城庞大的加盟 体系怎样进一步优化管理与服务?泡泡玛特如何成为世界的POP MART?这些问题都需要在发展中不断 探索答案。 最后是价值观的坚守与进化。胖东来的"利他主义"、蜜雪冰城的"普惠理念"、泡泡玛特的"创意文化", 这些价值观是品牌的精神内核,需要在规模扩张中保持初心。 从"网红"到"长红",没有捷径可走。需在喧嚣中保持定力,在快节奏中修炼内功。唯有如此,才能让一 时的热度转化为持久生命力,在商业的长跑中赢得最终胜利。 ◎记者 王乔琪 郑俊婷 今年以来,胖东来、蜜雪冰城、泡泡玛特这三个品牌以各自独特的魅力成为现象级企业。胖东来以"不 挂牌5A级景区"之名刷屏社交网络,蜜雪冰城凭借4元柠檬水年销10亿杯,泡泡玛特则用盲盒撬动全球 年轻消费市场。 这些品牌的崛起,看似偶然,实则暗合商业逻辑——胖东来用真诚服务与严苛品控重塑消费者信心;蜜 雪冰城满足的是极致性价 ...
带头下馆子的荣昌区委书记:曾称要变网络流量为经济发展增量
Nan Fang Du Shi Bao· 2025-07-01 08:58
Core Viewpoint - The article highlights the proactive approach of Gao Hongbo, the Secretary of Rongchang District, in promoting local consumption and tourism through personal engagement and support for local businesses, particularly in the context of the "boosting consumption" initiative from the central government [1][2]. Group 1: Leadership and Initiatives - Gao Hongbo has gained popularity as a "internet celebrity secretary" due to his hands-on approach and community engagement, which includes hosting events and promoting local products [2]. - He has organized training programs for internet influencers and actively participates in local marathons to promote Rongchang's culture and products [2][3]. Group 2: Economic Impact and Community Support - The recent initiative where Gao personally paid for meals to encourage local dining resulted in a total expenditure of 1,100 yuan, showcasing his commitment to stimulating local consumption [1]. - The local government has supported the rise of internet personalities like "Lu'e Brother" Lin Jiang, who has helped popularize Rongchang's specialty dishes, leading to economic benefits for the region [3].
小民宿”赋能乡村“大振兴
Jin Rong Shi Bao· 2025-07-01 04:59
Core Viewpoint - The tourism and hospitality industry in Jiuzhaigou, Sichuan, is experiencing significant growth driven by innovative financial and cultural tourism models, contributing to rural revitalization efforts [1] Group 1: Financial Support and Development - The local government and financial institutions are actively supporting the development of the homestay industry through various loan products, including a 900,000 yuan credit loan that enabled a village leader to open a homestay [2] - In 2023, over 30 million yuan in financial support has been provided to more than 200 homestay businesses, revitalizing old houses and contributing to the local economy [3] - The introduction of no-collateral, no-guarantee credit loan products has facilitated the renovation and operation of homestays, enhancing the financial landscape for small and micro enterprises [3][4] Group 2: Market Demand and Consumer Trends - The demand for high-quality accommodations is increasing due to the popularity of weekend and holiday tourism, prompting a wave of upgrades in the homestay sector [5] - The occupancy rate of homestays remains high, with some establishments reporting a 90% occupancy even in the off-season, indicating strong market demand [4] - The development of unique and attractive consumer experiences, such as themed spaces within homestays, is becoming a trend to attract more visitors [4] Group 3: Industry Growth and Future Prospects - The homestay industry in Jiuzhaigou is evolving into a significant economic driver, with over 170 homestay operators in one village alone, showcasing the potential for rural economic development [5][6] - Financial institutions have issued a total of 205 million yuan in loans to support the homestay market, reflecting a robust commitment to the sector's growth [6] - The ongoing transformation of traditional villages into vibrant tourist destinations is a key aspect of the rural revitalization strategy, painting a promising picture for the future of the industry [6]
网红书店的生意,今年不好做了
Sou Hu Cai Jing· 2025-06-30 23:11
Core Insights - The article discusses the decline of popular bookstores in China, highlighting the shift from traditional book selling to lifestyle branding and the challenges faced by these establishments in maintaining profitability and relevance [2][4][10] Group 1: Decline of Popular Bookstores - Notable bookstore brands, including Tsutaya Bookstore, have closed multiple locations in China, reflecting a broader trend of well-known bookstores shutting down or exiting the market [2][4] - From early 2024 to April 2025, at least seven prominent bookstore brands are expected to close or withdraw from the market, with the total number of closures exceeding 50 across major cities [2][4][10] Group 2: Changing Consumer Behavior - Many consumers visit bookstores primarily for social media photo opportunities rather than purchasing books, leading to a disconnect between foot traffic and actual sales [4][10][16] - The shift in reading habits, exacerbated by the pandemic, has led to a preference for online book purchases, with physical bookstores capturing only 13.99% of the retail market in 2024 [4][10] Group 3: Business Model Transformation - Bookstores have increasingly relied on non-book sales, with only 30% of overall sales coming from book sales, while 70% is generated from food and beverage offerings [5][10] - The concept of "book+" has emerged, where bookstores aim to create a lifestyle experience rather than solely focusing on book sales [5][10][21] Group 4: Community Engagement and Sustainability - Successful bookstores are those that establish strong connections with their local communities, offering events and activities that resonate with residents [22][24] - Some independent bookstores are thriving by focusing on their core function of promoting reading and providing a welcoming environment, contrasting with the flashy, high-cost models of popular bookstores [22][24][25]
当外国古典音乐家遇上中国网红经济
Bei Jing Ri Bao Ke Hu Duan· 2025-06-30 22:17
Core Viewpoint - The article highlights the ambitious concert tour of German pianist Romanyer Zhuo in China, which includes 18 performances across various provinces, showcasing a unique blend of classical and popular music that resonates with local audiences [2][4]. Group 1: Concert Tour Details - Romanyer Zhuo's concert tour will kick off in Beijing and will span multiple provinces including Sichuan, Shandong, Guangdong, Jiangsu, Zhejiang, Hunan, Hubei, Henan, Anhui, Shaanxi, Liaoning, Tianjin, Chongqing, and Shanghai, with a total of 18 concerts scheduled until the end of the year [2]. - The tour has already seen several sold-out performances shortly after ticket sales began, indicating strong demand and interest [2]. Group 2: Artist's Unique Approach - Romanyer Zhuo, who is fluent in Mandarin and has a significant online presence with 2 million followers on Bilibili, utilizes social media to engage with fans, often performing popular Chinese songs and adapting them for piano [3][4]. - His performance style, which includes playing at iconic landmarks and interacting with fans through social media, has created a unique niche that combines music with cultural tourism [3][4]. Group 3: Market Trends and Opportunities - The article notes a growing trend of foreign musicians, like Romanyer Zhuo and Japanese violinist Ayako Ishikawa, tapping into the Chinese market, which is characterized by a large population and a burgeoning cultural creative industry [5][6]. - The increasing presence of foreign musicians in China is seen as a response to the diverse and evolving demands of Chinese audiences, providing opportunities for performances that go beyond traditional classical repertoires [5][6].
“90后”新中产,又“捧出”一家拟上市公司!
天天基金网· 2025-06-27 05:05
据了解,不同集团 的 目标客群为平均年龄在35岁的新中产家庭,主要产品是高颜值、高客单 价的婴儿推车、儿童安全座椅和婴儿腰凳等耐用消费品。依托于小红书、抖音等平台推广, 这家在2019年才推出新锐品牌BeBeBus的公司迅速崛起,只用了不到六年就叩响了资本市场 的 大门。 营销费用高居不下 除税前利润率不足10% 一家从小红书起家的"母婴顶流"即将赴港上市。 6月26日晚,中国证监会国际合作司发布关于BUTONG GROUP(不同集团)境外发行上市 备案通知书。 今年1月2日,不同集团曾向港交所递交招股书,拟在香港主板挂牌上市。 根据弗若斯特沙利文的资料,按2023年GMV ( 商品交易总额 ) 计算,BeBeBus是中国最 畅销的耐用型高端育儿产品品牌。 招股书显示,2022年、2023年和2024年前9个月(报告期内),不同集团营业收入分别为 5.07亿元、8.52亿元和8.84亿元,相应的净利润分别为-2122.9万元、2722.4万元和 4642.1万元,在其 产品 最畅销的2023年刚刚扭亏为盈。 值得注意的是,公司除税前利润率在2024年前三季度不足10%。 | | | 截至12月31日止年度 | ...
如何守牢自媒体流量的“堤坝”?
Zhong Guo Huan Jing Bao· 2025-06-26 23:12
近日,湖南省张家界市慈利县岩溶洞穴废弃物和水资源污染问题受到社会各界广泛关注,属地政府对涉 嫌环境违法问题立案查处,并迅速采取相关治理措施。这一污染事件得到属地政府高度重视并高效处 理,抖音博主"渔猎齐哥"的实地调查与曝光发挥了重要作用。 "渔猎齐哥"目前已有近250万粉丝,今年以来,在生态环境领域公众监督方面发挥了一定作用。他依据 粉丝提供的线索,陆续曝光了江西乐平工业园区废气扰民问题、湖北天门河污染问题等,有力地推动了 污染问题妥善解决。 近些年,自媒体平台蓬勃发展,为各类网红崛起提供了肥沃土壤,其中不少环保网红已成为自媒体时代 的生态新声。 抖音上的"理想青年—小辛"带领义工在长江、澜沧江清理白色垃圾,一年多来捡拾垃圾60余吨。B站UP 主"无穷小亮的科普日常",虽然并非纯粹的生态环保主题博主,但他凭借对动植物知识的专业讲解,让 公众意识到保护生物多样性的重要性。微信平台上,"阿拉善SEE生态协会"长期聚焦荒漠化防治、生态 保护项目进展等内容,引导公众关注沙漠生态修复。 众多环保网红活跃在自媒体平台上,以生动有趣、贴近生活的方式,将专业性很强的生态环境知识转化 为群众易于理解和接受的内容。或者通过曝光, ...
零售商为什么都盯上了烘焙?
Xin Lang Cai Jing· 2025-06-25 13:40
Core Insights - The connection between baking and supermarkets has become increasingly close, with new products like the green bean cake and Swiss roll gaining significant attention and sales [1][2] - Supermarkets are shifting focus from fresh produce to baked goods as a key differentiator in a competitive market [2][3] Industry Trends - In 2023, major supermarkets like Daitunfa upgraded their private labels to emphasize fresh and handmade products, leading to rapid sales growth [3] - The baking sector has seen explosive growth, with companies like Lihigh Foods reporting a revenue increase of 9.61% year-on-year, and a net profit surge of 266.94% [4][5] Market Dynamics - Traditional bakeries are struggling, with notable closures and declines in market share as supermarkets capture a larger portion of the baking market [5][6] - Supermarkets are leveraging competitive pricing and quality to attract consumers, with products priced significantly lower than specialty bakeries [7][9] Consumer Behavior - The rise of social media platforms like Xiaohongshu has amplified the visibility of popular baked goods, driving consumer interest and sales [17][19] - Supermarkets are utilizing creative marketing strategies to engage consumers, such as limited-time offers and themed products [19][21] Product Development - Successful baked goods often result from collaboration between supermarkets and suppliers, focusing on consumer preferences and market trends [20][21] - Innovations in product offerings, such as healthier ingredients and unique presentations, are becoming increasingly important in attracting consumers [21][22]
湖北“取经”世界知名文旅目的地:以“网红”生态重构“长红”逻辑|湖北观察
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-24 08:46
Core Viewpoint - Hubei is determined to strengthen its cultural and tourism industry as a new engine for high-quality economic and social development, aiming to become a world-renowned cultural and tourism destination with a trillion-yuan industry by 2025 [1][4]. Group 1: Current Status and Goals - Hubei has set ambitious targets for its tourism industry, aiming to receive over 800 million tourists and achieve over 1 trillion yuan in tourism revenue by 2025 [4]. - In the first quarter of this year, Hubei saw a significant increase in tourism, with over 190 million visitors and nearly 200 billion yuan in revenue, both achieving double-digit growth [5]. - The province boasts rich natural and cultural resources, including 622 A-level tourist attractions and 16 5A-level attractions, but still lags behind other provinces in terms of tourism revenue and brand recognition [2][3]. Group 2: Challenges and Opportunities - Hubei faces challenges such as insufficient brand recognition, weak product competitiveness, and a relatively small industry scale, which need to be addressed to enhance its tourism profile [1][3]. - The province is working on creating a robust cultural tourism brand, "知音湖北" (Zhi Yin Hubei), which aims to resonate with the cultural heritage of Hubei and attract a broader audience [8][9]. - Experts suggest that Hubei should focus on developing unique tourism products and enhancing marketing strategies to avoid homogenization and foster a distinctive identity [9][12]. Group 3: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote its unique cultural resources, such as the Yangtze River culture and Chu culture [6][8]. - The province aims to build a comprehensive tourism ecosystem by integrating cultural, commercial, and travel sectors, and by creating a modern tourism industry system [3][12]. - Hubei is also focusing on attracting tourists through targeted marketing campaigns and partnerships, both domestically and internationally, to increase its visibility and appeal [12][13]. Group 4: Long-term Vision - The long-term vision for Hubei's tourism industry includes transforming from a resource-rich province to a tourism powerhouse, emphasizing sustainable development and high-quality service [1][5]. - The government is encouraged to create favorable conditions for private sector investment in tourism, enhancing the overall quality and diversity of tourism offerings [13][14]. - Building emotional connections with visitors and providing exceptional service experiences are seen as crucial for attracting and retaining tourists in the competitive tourism market [15].