记者｜周慧 编辑｜陈洁 视频｜柳润瑛 二是扩大服务消费，释放消费新活力。 坚持"对外开放、对内放开"，以放宽准入、业态融合 为重点扩大服务消费，加力培育交通服务、家政服务、网络视听服务等。 三是培育壮大新型消费，激发消费新动能。 进一步发展数字消费、绿色消费、健康消费、智 能消费，加力推进消费新业态新模式新场景试点。发展首发经济，支持国内外优质品牌开设首 店、举办首发首秀首展，扩大优质商品和服务供给。 二是创新活力持续迸发。 商旅文体健加快融合，各类体验式、沉浸式、互动式消费场景不断 涌现，首发经济、数字消费、AI+消费、IP+消费、国潮消费活力十足。古韵国风成为年轻人 眼中的"顶流审美"。去年中国网络零售额近16万亿元，连续13年位居全球第一。 三是城乡消费协调发展。 "十四五"时期，乡村消费品零售额年均增长5.4%，增速比城镇快0.3 个百分点。2025年农村网络零售额首次突破3万亿元，比上年增长6.7%，农产品网络零售销售 额增长9.9%。为农产品进城、乡村振兴提供了有力支撑。 四是内外市场联动互促。 充分发挥进博会、消博会等平台作用，扩大优质商品和服务进 口，"十四五"时期累计进口消费品超过了9万亿元 ...

如果说基础设施是物理骨骼，那么日新月异的科技创新就是春运的神经网络和智慧大脑。基于 大数据与人工智能的智能调度系统，能实时预测客流、动态优化运力，使得运输系统的整体效 率较十年前提升超过40%。电子客票的全面普及与刷脸进站的快速推广，将通行效率提升至秒 级，彻底告别了昔日售票厅通宵排队、检票口大排长龙的情景，旅客切身体验显著改善。与此 同时，众多机场与高铁站内，智能引导机器人已能熟练地为旅客指引方向、解答问询，显著提 升出行便捷度。 此外，为了更好满足春运期间日益多元化、品质化的出行需求，交通运输各部门协同发力，推 出了一系列服务升级新举措。铁路部门已在一百多个车站试点推出高铁宠物托运服务，更好地 2026年春运已经启动。据预测，为期40天的春运全社会跨区域人员流动量将达95亿人次，将 创历史新高；春运首周（2月2日至8日）流动量已超14亿人次。这些数字描绘出一幅热气腾 腾、信心满溢的"流动中国"全景图，其背后奔涌着中国经济发展最直观的人气与活力。这既是 我国超大规模市场与完备基础设施网络强大支撑力的集中体现，又预示着庞大消费潜能，彰显 了经济发展的内生动力与韧性。 近年来，春运的客流结构正经历深刻变化。随着 ...

今年春节假期连续9天，将促进消费市场显著扩容，为经济增长注入新动能。网络平台订单数据显示， 城际游、冰雪游、海岛游等出行需求旺盛，带动国内旅游出游人次和总花费等多项指标创下历史新高。 消费热潮逐渐释放，不仅拉动传统行业需求，也促进了首发经济、冰雪经济、邮轮经济等富有活力的新 业态与新场景。春节假期成为科技新品、国潮品牌限量款的首发与体验重要窗口，激发即时消费与话题 效应。东北、新疆等地的冰雪资源与海南等地的热带海滨资源，依托春节客流，带动装备、度假等消费 市场发展。 春运95亿人次的流动规模，相当于全球人口总数每人移动超过一次，平均每天有2.35亿人次在中华大地 上穿梭。如此大规模人群流动得以安全、有序、高效运转，是一场凝聚经济、科技与人文的年度"大 考"，背后则是国家综合国力与现代化治理能力的坚实支撑。我国已建成全球最大的高速铁路网、高速 公路网，构成了承载超大流量的物理骨架。这实现了春运从过去"走得了"到现在"走得好、走得快、走 得舒适"，见证了基础设施建设的跨越式发展与民生福祉的持续提升。 如果说基础设施是物理骨骼，那么日新月异的科技创新就是春运的神经网络和智慧大脑。基于大数据与 人工智能的智能调度系统 ...

Core Viewpoint - The "Shopping in China: New Year Taste in Tianfu" event was launched in Sichuan Tianfu New Area, emphasizing the importance of consumption in driving economic growth and improving people's livelihoods [1][3]. Group 1: Event Overview - The event features various themed areas including "Chuan Brand" quality products, economic exhibitions, and New Year displays, creating a festive atmosphere with a diverse range of products [3]. - Key officials, including Cao Lijun and Chen Shuping, inspected the product exhibition areas to understand brand presence, business layout, and safety responsibilities [3]. Group 2: Economic Implications - Cao Lijun highlighted that consumption is a crucial driver of economic development and a direct reflection of people's needs for a better life, supported by national policies aimed at boosting consumption and expanding domestic demand [3]. - Chengdu is identified as a "trillion-level consumption city" with rich consumption scenarios and strong potential, aiming to implement special actions to boost consumption and enhance the capabilities of key business districts [3]. Group 3: Future Initiatives - The city plans to cultivate new consumption formats, enhance unique consumption brands, and actively develop new economic models such as night economy and silver economy to meet high-quality consumer demands [3]. - Efforts will be made to optimize the consumption environment, including addressing prepaid consumption disputes and improving consumer rights protection mechanisms [3]. Group 4: Promotional Activities - The event showcased "Chuan Brand" quality products through a performance, introduced promotional information for the 2026 New Year reunion dinner, and launched various consumer coupons and activities [5]. - A "Chengdu New Year Consumption Panorama" was initiated to display discount points across the city, encouraging tourists to enjoy their time in Chengdu [5].

Core Insights - In 2025, Sichuan achieved a retail sales total of 29,135.4 billion yuan, marking a 5.1% increase from the previous year, positioning it as the second among the top ten economic provinces in China [1] - In 2026, Sichuan plans to implement five major initiatives to boost consumption, focusing on creating a "big consumption" ecosystem [1] Group 1: Consumption Initiatives - The five major initiatives include actions targeting service consumption, product consumption, new consumption, scenario carriers, and consumption environment [2] - The service consumption enhancement initiative will introduce special support policies for inbound consumption and the automotive aftermarket, aiming to create benchmark projects and enhance tourism offerings [2] - The product consumption expansion initiative will optimize the old-for-new policy for consumer goods, focusing on local industries such as automobiles and home appliances, and will feature events like the fifth Panda Consumption Festival [2] Group 2: New Consumption and Scenario Development - The new consumption cultivation initiative will focus on enhancing emotional value experiences and developing sectors like the first-release economy and health consumption, while exploring the establishment of a new consumption research institute [2] - The scenario carrier innovation initiative aims to create high-standard consumer scenarios and support innovative commercial environments, including expanding the coverage of old-for-new programs in rural areas [2] - The consumption environment optimization initiative will add 300 new tax refund stores and regulate the vehicle recycling industry, while promoting policy coordination [2]

Core Insights - The "15th Five-Year Plan for Economic and Social Development of Zhejiang Province" emphasizes the expansion of service consumption and the development of various consumption sectors [1] Group 1: Consumption Expansion - The plan aims to accelerate the development of emotional consumption, community consumption, pet economy, inbound consumption, low-altitude consumption, automotive aftermarket consumption, and travel consumption [1] - It promotes the growth of live e-commerce, instant retail, and interest-based e-commerce models [1] Group 2: Economic Development Initiatives - The plan focuses on nurturing the "first launch economy" by coordinating the opening of stores, debuting activities, establishing new scenarios, innovating models, and building brands [1] - It aims to leverage sports events like "ZheBA" and the Zhejiang City Football League to boost the performance economy, event economy, ticket economy, and "exhibition+" economy [1] Group 3: Green and Health Consumption - There is a strong advocacy for green consumption, promoting the development of the second-hand economy and sharing economy [1] - The plan seeks to optimize health consumption supply and explore the potential of sectors such as accommodation, catering, housekeeping services, and elderly care [1]

Group 1: Economic Growth and Investment - The GDP of the central region is expected to approach 30 trillion yuan by 2025, with Henan leading at a growth rate of 5.6% [1] - The focus for 2026 among central provinces is on "stabilizing growth and expanding domestic demand," leveraging local resources and insights into new consumption trends [1] - Effective investment is crucial for stabilizing economic growth, with provinces exploring investment potential in water conservancy and other sectors [4] Group 2: New Consumption Trends - Central provinces are focusing on "emotional value" and "emotional economy" in their government work reports, indicating a shift in consumer trends [2] - Various provinces are cultivating new consumption growth points, such as the "first launch economy" and "night economy," to enhance consumer vitality [2][3] - Specific initiatives include promoting local business innovations and developing new consumption scenarios in provinces like Henan and Shanxi [2] Group 3: Modern Manufacturing and High-Tech Industries - The central region aims to build a modern industrial system with a focus on new energy, new materials, and optoelectronic information [6] - Provinces like Hubei and Hunan are advancing projects in high-tech sectors, including lithium batteries and new energy systems [6][7] - Jiangxi is enhancing its capabilities in aircraft manufacturing and electric vehicles, while Shanxi is focusing on high-end equipment manufacturing and new materials [7]

Core Insights - The central provinces of China are focusing on "stabilizing growth and expanding domestic demand" as key priorities in their 2026 government work reports, with a projected GDP nearing 30 trillion yuan for 2025 [1][2] - The concept of "emotional value" and "emotional economy" has emerged as a significant trend in consumer behavior, prompting these provinces to innovate in consumption and investment [1][2] Economic Growth and Investment - Henan leads the central provinces with a GDP growth rate of 5.6%, while Hubei, Anhui, and Jiangxi also report growth rates exceeding 5% [1] - The provinces are enhancing their investment in sectors like water conservancy and logistics to strengthen their roles as key hubs in the domestic and international economy [3][5] New Consumption Trends - Provinces are actively cultivating new consumption growth points such as the "first release economy," "exhibition economy," and "silver economy" to meet evolving consumer demands [2] - Specific initiatives include promoting local business innovations and developing diverse consumption scenarios to stimulate economic activity [2] Industrial Development - The central region aims to establish a modern industrial system with a focus on new energy, new materials, and high-tech industries [5][6] - Hubei is working on a world-class integrated storage and computing industry base, while other provinces are advancing projects in electric vehicles, lithium batteries, and aerospace [5][6] Infrastructure and Project Development - Significant infrastructure projects are being prioritized, with Hunan announcing 389 key projects totaling 2 trillion yuan in investment [3] - The provinces are also focusing on enhancing their logistics and transportation networks to facilitate economic growth and connectivity [3][5]

Core Viewpoint - Chengdu has been officially approved as a pilot city for new consumption formats, models, and scenarios in 2025, with a focus on supporting various innovative consumption initiatives [2] Group 1: Support for New Consumption Formats - The government has established a management method to support the new consumption formats, including the "first launch economy" and diverse service consumption scenarios [2][3] - Financial incentives are provided, with rewards up to 1.5 million yuan for first launch economic scenarios and various amounts for different types of projects [3] Group 2: Development of First Launch Economy - The initiative aims to create a robust service system for the first launch economy, including the establishment of first launch centers and economic clusters in key commercial areas [3] - Specific financial rewards include 800,000 yuan for establishing first launch centers and 1.5 million yuan for flagship stores [3] Group 3: Innovation in Service Consumption Scenarios - The plan encourages innovation in service consumption, integrating digital technologies like AI and the metaverse into sectors such as entertainment, tourism, and health [4] - Financial support is available for projects that enhance service consumption areas, with subsidies up to 30% of effective investment, capped at 30 million yuan per project [4] Group 4: Collaboration with Known IPs - The initiative promotes collaboration with global and local IPs to develop a range of consumer products and experiences [5][6] - Financial incentives include 1.5 million yuan for projects that link with well-known IPs and a minimum investment requirement of 5 million yuan for comprehensive consumption scenarios [6]

近年来，首发经济成为城市商业发展的新风口，首店排队也成了"标配"。 因此，大排长龙不会被品牌或商场当作底线问题，反而是热度被验证的信号。但值得警惕的一点是，黄 牛泛滥，无疑人为放大了商品的稀缺感，制造"抢购"的紧张感，催生人们的从众心理与消费冲动，使首 发所呈现的热度不再是真实的市场反馈。 从商场、到品牌、再到个人，大家都在追求流量与热度。然而，这股风潮背后，却隐藏着许多灰色交易 ——黄牛借机抬价、制造拥挤，消费者被迫通过排队和加价为其埋单，花费额外的金钱与时间成本。首 发经济本应带来的创新与活力，在无形中被异化为市场乱象的温床。 藏在首店队伍中的"法外之牛" 2月1日下午5点，济南万象城B&C首店外，消费者焦急等待。寒风吹过，排队的人们不得不缩紧脖子。 尽管店铺已开业两个多月，排队的情况依然火爆。 当被问及"排队是为了什么"时，有人说想尝试新口味面包，有人则是等着拍图发朋友圈。但所有人都在 为商场和品牌提供了免费的话题和曝光。与此同时，黄牛早已发现了网红烘焙首店的商机，暗地里将消 费者排队的时间转化为自己牟利的商品。 在二手平台上，黄牛通过"美食代购"赚取差价，单个B&C面包的价格溢价10元到30元不等，甚 ...