票根经济
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深读丨小票根激活大市场!银川串联多元消费场景形成更多消费亮点
Sou Hu Cai Jing· 2025-08-11 14:59
Core Viewpoint - The article highlights the transformation of ticket stubs into multifunctional consumption keys in Yinchuan, enabling a comprehensive consumption network that enhances the city's cultural and commercial vitality [3][6][17]. Group 1: Ticket Stub Transformation - Ticket stubs have evolved from mere entry vouchers to keys unlocking various consumer benefits, including discounts on dining, free public transport, and access to attractions [6][9]. - The "2025·Yueyun Bay Lanshan Music Festival" has sparked a consumption wave, with ticket stubs facilitating a network that covers dining, accommodation, transportation, tourism, shopping, and entertainment [6][9][14]. Group 2: Business Collaboration - Commercial complexes have actively participated by offering discounts and promotions, creating a multi-layered consumption matrix that caters to diverse consumer preferences [6][9]. - The collaboration extends to various entertainment venues, transforming post-event downtime into lucrative consumption periods through special offers [7][9]. Group 3: Consumer Experience - The ticket stub serves as a medium for emotional connection, providing a sense of belonging for young consumers and practical solutions for families [11][13]. - For tourists, ticket stubs act as local experience guides, enhancing their understanding of regional culture and cuisine [13][14]. Group 4: Future Potential - The ticket economy is poised for expansion, with potential integration of transportation tickets and other event tickets into a unified consumption ecosystem [14][19]. - Innovations such as the "Ningxia Aviation Tourism Passport 2.0" demonstrate the potential for cross-industry collaboration, enhancing the consumer experience through seamless access to various services [15][19].
倒计时30天|首钢园变身“会展小镇” 服贸会解锁文商旅体融合新场景
Zhong Guo Jing Ji Wang· 2025-08-11 09:06
林增伟还谈到,服贸会期间,将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促 进、工业旅游、文博资源及夜游经济等内容,设计推出约10条考察线路,展示服务贸易数字化、智能化 在文旅、商务等方面涌现的新地标、新场景、新消费。 据中国经济网记者现场了解,本届服贸会期间,北京市文化和旅游局将以"旅游点亮美好生活"为主题举 办"露营&艺术生活荟",打造集帐篷露营+艺术表演+好物市集于一体的户外艺术生活场景。石景山区将 推出"服贸会我来了"文旅嘉年华系列活动。西城区将举办"服贸茶韵"和"老城记忆 新韵传承——与世界 共赏西城老字号独特魅力"活动。首都会展集团设置线上线下近50个打卡点位,营造沉浸式互动氛围, 让服务贸易"看得见、摸得着"等。 (责任编辑:李冬阳) 站 在滑雪大跳台上,俯瞰首钢园 中国经济网记者魏金金/摄 中国经济网北京8月11日讯(记者 成琪 魏金金)2025年中国国际服务贸易交易会(以下简称"服贸会") 迎来倒计时30天。在今天举办的服贸会媒体吹风会上,北京市文化和旅游局二级巡视员林增伟在会上表 示,本届服贸会期间,聚焦"数智领航,服贸焕新"年度主题,全市范围内预计将举办配套活动40余项。 ...
好玩好看好精彩的服贸会来了!北京将举办配套活动40余项
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-11 05:24
21世纪经济报道记者郑青亭 北京报道 2025年中国国际服务贸易交易会(以下简称服贸会)将在9月10日至14日在首钢园区举办。8月11日,在 倒计时30天服贸会媒体吹风会上,北京市文化和旅游局二级巡视员林增伟说,本届服贸会期间,全市范 围内预计举办配套活动40余项。其中,将以首钢园区为核心,充分利用其工业遗存与现代时尚交融的独 特场景,在滑雪大跳台、湖心岛等11个特色场地,策划一系列沉浸式、互动性强的特色活动。 丰富"夜间经济",激活首钢会展小镇新活力 通过举办夜间消费促进、推介洽谈及文旅体验活动,服贸会将为展客商营造轻松开放的洽商环境,促进 项目成交。首钢园将通过"以展促产、以展促消、以展带城"的协同融合,打造集办展、游玩、购物、住 宿等功能于一体的"会展小镇"。 此外,服贸会期间将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促进、工业旅 游、文博资源及夜游经济等内容,设计推出约10条考察线路,充分展示服务贸易数字化、智能化在文 旅、商务等方面涌现的新地标、新场景、新消费。 商务考察线路,展示服务贸易新地标 "文商旅体"深度融合,点亮服务贸易新场景 服贸会期间,北京市将充分展示文商旅体融合新 ...
“苏超”玩转“票根经济”
Zhong Guo Qing Nian Bao· 2025-08-10 23:52
Core Insights - The "Su Super" league has rapidly gained popularity since its inception in May, attracting over 1 million spectators by the eighth round, with an average attendance exceeding 30,000 per match and a peak of 60,396 attendees at one game [1][2] - The league has significantly boosted local economies, generating a total service revenue of 37.96 billion yuan in the first half of 2025, marking a year-on-year increase of 42.7% [1] - Various cities are leveraging the league's popularity to promote local tourism and businesses, with creative discount policies for ticket holders, leading to increased visitor numbers in tourist attractions [2][3] Economic Impact - The "Su Super" league has created a "ticket economy," with local businesses seeing increased foot traffic and sales during match days [1][3] - The league's influence has led to a 20% year-on-year increase in domestic sports turf orders and shipments, indicating a rise in brand value and market opportunities for related companies [2] - Local businesses are actively engaging with the league's audience, setting up viewing areas and selling merchandise, which enhances community involvement and economic activity [3] Community Engagement - The league fosters a strong sense of city pride and community participation, with many residents actively discussing and attending matches [3] - The presence of "second venues" for viewing matches has emerged, with significant crowds gathering outside stadiums, indicating a broader cultural impact [3] - Local health and wellness businesses are also capitalizing on the league's popularity by promoting their products at match-related events, further integrating sports and community health initiatives [3]
光明:解锁“票根+”新模式 逛科学馆,合作酒店推半价
Shen Zhen Shang Bao· 2025-08-07 23:17
Group 1 - The Shenzhen Science and Technology Museum, which opened in May, has become a popular destination, attracting over 1 million visitors since its opening [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and significantly boosting local tourism [1] - To capitalize on the museum's popularity, the Guangming District has launched summer promotional policies, including a "Charming Guangming" plan and 8 million yuan in consumer vouchers, expected to drive 220 million yuan in consumption [1] Group 2 - The Gongming Street, home to a youth football training base, is promoting a three-dimensional economic model combining "event economy + ticket root economy + weekend economy" to stimulate consumption [2] - Since July, over 50 merchants have participated in promotional activities offering discounts based on event tickets, creating a comprehensive consumption chain [2] - The event economy has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing a peak in occupancy rates [2]
多地发放新一轮消费券 乘数效应点燃暑期经济
Zheng Quan Ri Bao· 2025-08-07 16:27
Group 1 - The core viewpoint of the articles highlights the implementation of consumption voucher programs across various regions in China to stimulate economic activity during the summer of 2025, with a total scale of 1 billion yuan for the "Hui Gou Hubei" program in Hubei province [1] - Multiple regions, including Hainan, Sichuan, Shandong, and Henan, are launching their own consumption voucher initiatives, targeting different sectors such as retail, dining, and sports, to enhance consumer spending [2] - The concept of "ticket root economy" is being utilized to connect various consumption scenarios, allowing single consumption actions to generate multiplier effects, thereby enhancing overall consumer engagement [3] Group 2 - The integration of sports consumption into subsidy programs signifies a deep coupling of national fitness initiatives with consumption upgrades, reshaping the health consumption ecosystem [2] - Local governments are leveraging fiscal subsidies and targeted consumption vouchers to stimulate consumer enthusiasm, while businesses are expanding promotional efforts and cross-industry collaborations [3] - The issuance of consumption vouchers to out-of-town visitors is expected to broaden the policy's audience and effectively stimulate cross-regional consumer demand, contributing to sustained growth in consumption scale [3]
以场馆+赛事双引擎,光明区解锁“票根+”消费新模式
Sou Hu Cai Jing· 2025-08-07 15:26
Core Insights - Shenzhen Science and Technology Museum has become a popular destination since its opening on May 1, attracting over one million visitors within a short period [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and enhancing local tourism [1] Group 1: Economic Impact - The opening of the Shenzhen Science and Technology Museum has led to increased consumer traffic in the Guangming District, prompting the district to launch summer promotional policies [3] - Guangming District has invested 8 million yuan in consumer vouchers and partnered with local hotels and travel agencies to create the "Explore Guangming" initiative, expected to generate 220 million yuan in consumption [3] - The "Ticket Root+" program allows visitors to enjoy discounts at partner hotels, encouraging museum visitors to explore local dining options [3] Group 2: Event-Driven Economy - The public street in Guangming has initiated a three-dimensional economic model combining "event economy," "ticket root economy," and "weekend economy" to stimulate new consumption growth [3] - Over 50 local businesses are participating in promotional activities that offer discounts based on ticket stubs, creating a comprehensive consumption chain [3] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25% [3] Group 3: Local Attractions and Services - To enhance the appeal of the area, Guangming has introduced a food map, tourism promotional videos, and "one-day tour" guides for events [4] - During event weekends, the Honghua Mountain Sports Center attracted over 84,000 visitors, while nearby parks saw over 200,000 visitors, leading to significant sales growth for local businesses [4]
小“票根”成为“金钥匙” 串联多元消费场景,形成更多消费亮点
Ren Min Ri Bao· 2025-08-06 06:02
Core Insights - The "ticket root economy" is emerging as a key driver for consumer spending, linking various consumption scenarios and transforming single consumption actions into longer consumption chains, thus creating new growth opportunities [1][2][3] Group 1: Economic Impact - The "ticket root economy" connects different consumption sectors, providing new opportunities for market development [2][3] - In Shanghai, the "ticket root economy" is integrated into the city's six major special actions to boost consumption, promoting synergy between various fields such as culture, tourism, and commerce [2][6] - The "ticket root economy" has led to significant increases in consumer spending, with events like the "Su Super" league attracting over 10,000 attendees per match and boosting local economies [4][6] Group 2: Consumer Engagement - Various regions are implementing innovative strategies to enhance consumer experiences, such as offering discounts and benefits linked to event tickets, which encourage spending in local businesses [3][5][6] - In Jiangsu, a "1+3" consumption discount model was introduced, providing multiple benefits to ticket holders, thus enhancing the integration of sports and cultural activities [6][11] - The "ticket root economy" has successfully attracted younger consumers, with a significant portion of the demographic engaging in these new consumption patterns [10][12] Group 3: Regional Collaboration - The "ticket root economy" fosters regional collaboration, as seen in initiatives like the "Million Workers Tour Bashu" program, which integrates resources across regions to promote tourism [12][13] - Cities like Chongqing and Zhejiang are leveraging transportation tickets to enhance tourism experiences, creating seamless connections between travel and local attractions [5][8] - The integration of various sectors through the "ticket root economy" is seen as a way to build a more resilient consumer ecosystem, responding effectively to market demands [11][13]
巨星传奇:周杰伦演唱会消息来了!
Zhong Guo Ji Jin Bao· 2025-08-06 03:20
Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project in collaboration with Shanghai Jiushi Cultural Communication Co., aiming to create a large-scale integrated IP, cultural tourism, and concert event centered around Jay Chou's concert in Shanghai [1][8]. Group 1: Project Details - The "Finding Zhou Classmate Shanghai Station" project will be the largest integrated event for the Zhou Classmate IP, cultural tourism, and concert activities since the company's establishment [8]. - The collaboration with Jiushi Cultural Communication will involve strategic IP business cooperation during the Shanghai Tourism Festival, scheduled for September to October [5]. - Giant Zhou Classmate portraits will be displayed at six landmark locations in Shanghai, along with pop-up points and themed scenes related to Zhou Classmate [6]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand its retail channel network, including initial funding for collaboration with Yushu Technology [4][12]. - The funds from the share placement will also support the development of smart mechanical devices, including robotic products in partnership with Yushu Technology [12][13]. Group 3: Strategic Goals - The collaboration aims to explore the "ticket root" economy and create a full-scene application around large theme events, contributing to urban cultural tourism development [9]. - The company intends to integrate music performances with urban cultural landmarks and commercial pop-up consumption to build an immersive cultural entertainment consumption ecosystem [9]. Group 4: Company Background - 巨星传奇 focuses on IP creation and operation, as well as new consumption businesses, having developed the Zhou Classmate IP since 2019 [10]. - The founders of the company have close ties with Jay Chou, which enhances the brand's connection to the artist [11].
巨星传奇:周杰伦演唱会消息来了!
中国基金报· 2025-08-06 03:18
Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project during Jay Chou's concert in Shanghai, marking the largest comprehensive IP, cultural tourism, and concert event related to Zhou Chou's character to date [2][4][7]. Group 1: Project Collaboration - The project is in collaboration with Shanghai Jiushi Cultural Communication Co., Ltd., a wholly-owned subsidiary of the Shanghai State-owned Assets Supervision and Administration Commission [4]. - The partnership aims to explore the "ticket root" economy and its full-scene application, enhancing urban cultural tourism development [9]. - The collaboration will feature Zhou Chou's giant portraits at six landmark locations in Shanghai and various themed pop-up points [6][7]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand retail channel networks, including initial funding for collaboration with Yushu Technology [4][12]. - The planned use of the funds includes purchasing and developing vending machines and robotic equipment, with 38.2% of the net proceeds allocated for this purpose [12][13]. Group 3: IP Development - The company has been intensifying its efforts in developing the Zhou Chou IP since its launch in 2019, focusing on various revenue streams such as event sponsorship, merchandise sales, and licensing fees [9][10]. - The collaboration with Yushu Technology aims to create consumer-grade robotic products with strong IP attributes, enhancing the company's product offerings [14].