Group 1 - The summer season has seen a surge in night tourism activities across various regions in China, enhancing consumer engagement and experience [1][5] - In Beijing, over 1,000 night events have been organized in parks, including entertainment and cultural performances [5][3] - The immersive water night show "Huaoyin Chuan Shuo" in Hubei has attracted many visitors, showcasing local history and culture through light shows and performances [10][11] Group 2 - In Shanxi's Xinzhou Ancient City, the night economy is thriving, with an average of 31,700 visitors per day during the summer, marking a 44.75% increase compared to the same period in 2024 [16] - The city has seen night-time consumption account for 52.83% of total daily revenue, indicating a strong shift towards night-time economic activities [16] - In Langfang, a five-a-side football league has been integrated with commercial activities, enhancing visitor retention and driving economic growth [19][21] Group 3 - The 14th "Grassland Journey" Nadam Fair in Inner Mongolia has attracted numerous tourists, showcasing the region's cultural heritage [22][27] - The event features diverse artistic performances and competitions, including the Mongolian Horse Super League, drawing participants from various regions [27][29] - In the first half of 2025, Ulanqab City received over 13 million visitors, reflecting the successful development of local tourism brands [29]

8月7日，第12届世界运动会(简称"成都世运会")在成都开幕。同程旅行平台数据显示，近一周，出游目 的地为成都的旅游搜索热度环比增长6倍，各地飞往成都的机票、酒店住宿以及景区门票预订热度持续 增长，以"赛事观光+文化体验"为核心的暑期游加速升温。 据同程研究院分析介绍，每年暑期，成都一直是排名全国前列的出游热门目的地，而今年暑期恰遇成都 世运会举办，成都的旅游搜索热度"热上加热"，已成为今年暑期的"最火"旅游城市之一。目前，世运会 带来的"流量效应"正从主城区向周边辐射，川西旅游环线、三星堆文化地标等成为游客打卡新热点。 据介绍，在世运会开幕前成都就举办了"跟着赛事去旅行"的活动，通过赛事这一纽带，带动更多的境内 外游客游览四川省的名山大川。围绕世运会，成都还推出10条入境旅游精品线路，涵盖熊猫生态、古蜀 文明、川渝美食等主题。与此同时，同程旅行还在四川省博物院推出了官方讲解服务，游客可以前往景 区预订，有效缓解热门景区讲解服务预约难、价格贵、讲解差的难题。 "赛事经济已经成为城市经济发展的重要引擎之一，成都世运会不仅吸引了大量观众和运动员前来参 与，还带动了以文旅为主的相关产业的发展。城市应该通过不断探索体 ...

Group 1 - The core viewpoint is that the rapid rise of grassroots football events like the Jiangsu Province Urban Football League ("Su Chao") is creating new economic opportunities and serving as a model for developing sports event economies [1][2]. - The sports industry, including event economics, is increasingly important for urban optimization, rural revitalization, regional development, and the integration of culture, tourism, and sports [2]. - In 2023, the total scale of China's sports industry reached 3.67 trillion yuan, accounting for 1.15% of GDP, highlighting its role in driving domestic demand and stabilizing growth [2]. Group 2 - Major sports events are concentrated in developed regions like the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei, while large events are scarce in central and western regions, indicating an imbalance in development [3]. - There is a need to enhance the brand cultural value of sports events and convert the "traffic" generated by these events into social and economic benefits [3]. - Recommendations include optimizing policy effectiveness, increasing the supply of quality events, and developing a competitive sports event enterprise system with independent intellectual property rights [3]. Group 3 - Innovation-driven approaches are necessary, including building collaborative governance models among government, society, and enterprises, and integrating sports, culture, and tourism [4]. - The aim is to enhance public emotional recognition of sports events and promote health and enjoyment through various innovative consumption scenarios [4]. - Activities such as "sports events in scenic areas, streets, and business districts" and "traveling with events" are proposed to create new consumption scenes and meet diverse public sports consumption needs [4].

Group 1 - The "苏超" events have significantly boosted tourism in Jiangsu Province, with a nearly 200% year-on-year increase in scenic area bookings since July [1] - The experience of watching "苏超" in scenic spots, such as at the Qixia Mountain Scenic Area, has attracted large crowds, creating a vibrant atmosphere with food stalls and communal viewing [1] - Visitors from various regions, including Jiangsu, Shanghai, Hangzhou, and Beijing, are increasingly traveling to enjoy the "苏超" matches, contributing to a rise in hotel bookings [2] Group 2 - The search volume for "Qixia Mountain Scenic Area tickets" increased by 40% in the first week of August, driven by the popularity of "苏超" and innovative ticket packages [2] - Hotel bookings in Nanjing have seen a nearly 20% year-on-year increase during the summer, with a 30% rise in occupancy in the Hexi area during the "苏超" matches [2] - The integration of sports events with local culture and tourism is enhancing consumer engagement, as indicated by a 43% increase in nighttime leisure spending [2][3]

Group 1 - The core idea of the articles revolves around the integration of sports events with local economies, enhancing consumption through various innovative models and collaborations [1][2][3][4] - Qingdao's West Coast New Area hosted 62 sports events in the first half of the year, attracting 240,000 participants and generating approximately 200 million yuan in consumption [1] - The "e-sports + tourism" model in Jinan has led to the emergence of new business formats such as e-sports themed hotels and immersive experience centers, revitalizing the local economy [2] - The "90 minutes + consumption chain" model from the Weifang "V Super" football match generated 22 million yuan in revenue in the first week and attracted 280,000 participants, effectively boosting the city's economy [2] - Shandong's "event +" model extends the value chain of the sports industry, aiming for a participation rate of 41.3% in sports activities by 2024, with an average sports consumption of 2,164 yuan per person [3] - In the first half of 2025, Shandong hosted 698 sports events with over 500 attendees, generating direct economic benefits of 3.946 billion yuan across various industries [3] - The Shandong Sports Bureau emphasizes the importance of leveraging sports events for urban infrastructure development, cultural growth, and enhancing international influence [4]

Group 1: Economic Impact - The 2025 World Games in Chengdu is expected to activate economic momentum and enhance the quality of urban development, serving as a catalyst for growth [2] - The event will attract nearly 4,000 athletes from over 110 countries, leading to a surge in tourism and hospitality, with hotels experiencing peak guest flows and restaurants offering themed packages [2] - The "World Games Economy" is anticipated to drive consumption and promote industrial upgrades, creating job opportunities and enhancing the city's soft power through global media exposure [2] Group 2: Infrastructure and Community Development - The preparation for the World Games emphasizes a people-centered development approach, improving urban infrastructure not only for the event but also for long-term benefits to residents [3] - New sports parks and optimized public transport networks are set to enhance the quality of life for citizens, reflecting an elevated urban governance philosophy [3] - Initiatives such as volunteer training and the construction of accessible facilities demonstrate a commitment to increasing the happiness index of Chengdu's residents [3] Group 3: International Engagement - Chengdu is leveraging sports events as a platform for international dialogue, expanding its global connections through hosting various competitions [3] - In the first half of the year, Chengdu hosted 38 international and national events, with sports consumption projected to reach 41 billion yuan, showcasing the city's vibrant energy [3] - The integration of cultural elements like Shu embroidery and Sichuan opera into the event's framework aims to enhance the city's brand value and promote the vitality of development in Western China [3]

Economic Impact - The 2025 World Games in Chengdu is expected to activate economic momentum and enhance the quality of urban development, serving as a catalyst for growth [2] - The event will attract nearly 4,000 athletes from over 110 countries, leading to a surge in tourism and hospitality, with hotels experiencing peak occupancy and restaurants offering themed packages [2] - The "Games Economy" is anticipated to create job opportunities and drive consumption, promoting industrial upgrades and cultural promotion [2] Infrastructure and Community Development - The preparation for the World Games emphasizes a people-centered development approach, improving urban infrastructure not only for the event but also for long-term benefits to residents [3] - New sports parks and optimized public transport networks enhance the quality of life for citizens, reflecting an elevated urban governance philosophy [3] - Initiatives such as volunteer training and the construction of accessible facilities contribute to the overall happiness index of Chengdu's residents [3] International Engagement - Chengdu is expanding its international presence through sports events, having hosted 38 international and national competitions in the first half of the year, with sports consumption expected to reach 41 billion yuan [3] - The city is innovating with a "Sports+" ecosystem, creating 100 new premium consumption scenarios that showcase traditional elements like Shu embroidery and Sichuan opera to a global audience [3] - The World Games serve as a platform to enhance the city's brand value and demonstrate the vitality of development in Western China [3]

Group 1 - The government aims to unleash the consumption potential in culture, tourism, and sports, as highlighted in this year's work report and the "Consumption Promotion Action Plan" issued by the Central and State Offices [1][2] - Various regions are innovating and enriching consumption scenarios to meet tourists' personalized and quality demands, thereby enhancing tourism services and stimulating market vitality [1][2] Group 2 - The "event economy" is becoming a new driver for consumption, with increased public interest in experiential and participatory tourism, particularly through the integration of sports and tourism [2][4] - In Jiangsu Province, over 1,800 cultural and tourism activities will be organized during the ongoing city football league, along with more than 1,300 benefit measures to promote local tourism [4] Group 3 - The "night economy" is gaining momentum, with diverse and creative nighttime consumption models boosting the tourism market [5][7] - Shanghai is launching a 2025 Night Life Festival featuring 130 themed summer night activities, while other cities like Hebei and Chongqing are enhancing their night markets and nighttime attractions to stimulate consumption [7] Group 4 - Unique industries are activating new consumption dynamics, such as the current lychee harvesting season in Guangzhou, where various activities are being organized to attract domestic tourists [9] - Ningxia is introducing a "red wine +" consumption model to create new consumption scenarios, showcasing the unique charm of local wines [11] Group 5 - The upcoming summer travel peak is expected to see significant growth, with an estimated 150 million passengers in civil aviation during the summer transport period, representing a 5.4% year-on-year increase [13] - The overall travel industry is experiencing a boost due to upgraded demand and new supply, with differentiated cultural and tourism experiences driving the entire tourism chain [13]

Core Insights - Chengdu is leveraging international sports events to create new consumption growth points, particularly highlighted during the World University Games and National Fitness Day [1] Group 1: Event Impact on Local Economy - The concept of "one day of watching, multiple days of staying, one person participating, multiple people consuming" reflects the real experience of attendees at sports events [1] - Chengdu has opened 49 newly built or renovated venues for the World University Games, attracting significant public participation and strengthening the foundation for event-driven economic growth [3] Group 2: Community Engagement and Sports Culture - Phoenix Mountain Sports Park, previously a venue for basketball during the World University Games, has transformed into an educational base for youth to experience the culture and excitement of the games [4] - The city is actively promoting sports events in various locations, including scenic spots and commercial areas, shifting from a leisurely image to a more dynamic and vibrant one [6]

Core Insights - The article discusses the growing trend of sports events driving local economies by boosting consumption in transportation, tourism, dining, and accommodation sectors. It emphasizes the transformation of event traffic into economic growth for various regions [1][11][36] Group 1: Event-Driven Economic Growth - Local sports events are becoming a focal point for economic development, with many regions leveraging these events to stimulate consumption and tourism [1][11] - The "event economy" is seen as a way to turn sports events into economic engines, benefiting both individuals and local areas [1][11] - The integration of cultural experiences and local attractions into sports events enhances participant engagement and drives additional spending [5][7] Group 2: Policy and Strategic Support - National policies are promoting the development of event economies, encouraging the creation of unique event brands and integrating sports events into tourism and commercial activities [11][13] - The government has issued guidelines to foster new consumption scenarios through sports events, responding to the public's demand for enhanced consumer experiences [11][36] Group 3: Case Studies and Examples - The Sanya economic circle's trail running event showcases how sports can connect scenic spots and cultural experiences, leading to increased participation and spending [3][5] - Shanghai's hosting of international events like the Formula 1 Grand Prix has generated significant economic benefits, with direct economic impacts reaching 11.378 billion yuan in 2024 [15][17] - Chengdu is focusing on utilizing its event legacy to create new consumption opportunities, with venues like the Phoenix Mountain Sports Park attracting local engagement and tourism [25][30] Group 4: Consumer Engagement and Experience - Events are evolving to provide immersive experiences, with participants seeking not just competition but also cultural and social engagement [5][7] - The concept of "观赛之旅" (watching events as a journey) is being implemented, where ticket holders receive discounts at local businesses, enhancing the overall consumer experience [19][21] - Understanding participant demographics and preferences is crucial for tailoring services and maximizing economic impact [23][37]