开年顶级体育盛宴 元宵团圆就看亚团 亚洲羽毛球混合团体锦标赛自2016年创办以来，一直是亚洲羽坛最高水平的团体赛事之一。本次锦 标赛不仅汇聚了奥运冠军、世界排名前列的顶尖选手，更有各方新生代球员同场竞技，堪称开年最值得 期待的羽球盛宴。 比赛将于2月11日至16日在青岛国信体育中心体育馆激情开打，其中，2月11日至13日将进行小组单 循环赛的争夺，这三天赛程密集、场次丰富，无论是明星球员的精彩表现，还是新秀黑马的强势崛起， 都将让球迷大呼过瘾。 值得一提的是，本届赛事恰逢中国传统元宵佳节，2月12日，当元宵的团圆氛围与羽球的激情碰 撞，赛场内外将交织出别样的节日风景。2月14日，赛事将迎来紧张刺激的四分之一决赛，四场强强对 话一触即发。 新春伊始，"啤酒之都""赛事名城"青岛又迎来一场开年顶级体育赛事。 2月11日，2025青岛啤酒亚洲羽毛球混合团体锦标赛在青岛国信体育中心体育馆揭幕，本次比赛 以"相约山海 美美羽共"为口号，青岛啤酒作为赛事冠名赞助商和唯一指定啤酒品牌，将与来自亚洲12 个国家和地区的近200名羽坛高手，共同奉献一场为期6天的羽球盛宴。 用运动点燃新春激情 青岛啤酒"羽"你活力同行 作为全球 ...

Group 1 - Qingdao Beer is actively engaging with football fans during the "Soochow Super League" by creating a vibrant atmosphere with unique slogans and promotional activities [1][3][6] - The company has organized viewing parties and carnival events in Suzhou, enhancing the fan experience with interactive activities and giveaways [3][6] - Qingdao Beer is providing exclusive offers and discounts through partnerships with local restaurants, allowing fans to redeem beer vouchers during the matches [6][8] Group 2 - The brand is conducting promotional activities every weekend in various cities, encouraging fans to participate in lottery draws for a chance to win "Soochow Super League" tickets [8] - Qingdao Beer is set to host multiple "Soochow Fan Nights" during the upcoming beer festival, combining beer enjoyment with live match broadcasts [8]

Core Idea - Barbie collaborates with PWHL and Tim Hortons to launch a limited edition "Tim Hortons PWHL Hockey Barbie" doll series, with part of the proceeds supporting young female hockey players [1][3] Group 1: Collaboration Details - The limited edition dolls are available for purchase starting August 8 in Canada and August 11 in Tim Hortons stores, featuring designs inspired by various athletes [2] - Each doll is priced at 34.99 CAD (approximately 25.45 USD) and comes with hockey gear [2] Group 2: Social Impact - For every doll sold, 5 CAD (approximately 3.64 USD) will be donated to the Grindstone Award Foundation, which supports under-19 female hockey players [3] - The collaboration aims to inspire and support the next generation of female athletes, responding to fan demand for deeper engagement between Barbie and PWHL [3][6] Group 3: Marketing and Cultural Significance - Tim Hortons has transformed its stores into immersive Barbie-themed spaces and introduced special products to promote the collaboration [4] - The partnership highlights the intersection of product sales, social missions, and cultural advocacy, enhancing the visibility of women's hockey [6]

证券日报网讯 燕京啤酒8月4日在互动平台回答投资者提问时表示，公司积极探索品牌年轻化、高端化 路径，始终将体育营销作为品牌战略的核心构成之一，通过系统性资源整合与场景化创新，持续赋能品 牌价值提升及市场竞争力构建。当前，公司正以年度营销规划为指引，系统化、高标准推进体育营销全 链路工作。公司高度重视投资者建议，将持续优化涵盖体育营销在内的全链路营销策略，与投资者、消 费者共同成长，酿造美好生活。 （编辑 王雪儿） ...

Group 1: Event Overview - The 12th World Games will be held in Chengdu, China from August 7 to 17, marking the first time the event is hosted in mainland China [1] - The event will feature 34 major sports, 60 sub-sports, and 256 events, with a record participation of 489 athletes from China, including 321 athletes competing in 28 major sports and 152 sub-events [1] - This edition will also see the participation of disabled athletes for the first time, with 12 major sports being represented for the first time by the Chinese delegation [1] Group 2: Sponsorship Landscape - The Chengdu World Games has seven sponsorship tiers, including global partners like Xtep and Sichuan Airlines, and official partners such as China Telecom and Geely [2] - The number of sponsors for the World Games is significantly lower than that of the previous Chengdu Universiade, which had over 50 sponsors across five tiers [4] - The difference in sponsorship numbers is attributed to the nature of the events, with the Universiade featuring Olympic sports, while the World Games focuses on non-Olympic sports, making it less appealing to traditional sports audiences [4] Group 3: Marketing Opportunities - The World Games presents unique marketing opportunities for brands, as it features niche sports that can attract different audience segments [5] - Brands can adopt tailored marketing strategies based on the type of sport, such as educational promotions for niche events and broader outreach for emerging sports [5] - The average age of Chinese athletes participating in the World Games is 23.8 years, providing brands with the chance to identify and invest in potential future stars early on [6] Group 4: Strategic Insights - Brands looking to engage in sports marketing at the World Games should move beyond traditional strategies and explore diverse value dimensions [7] - The unique characteristics of the World Games allow brands to connect with younger audiences through emerging sports and differentiate themselves through niche events [7] - The event serves as a platform for brands to strategically position themselves by leveraging potential athletes and new sports trends [7]

原标题：收藏！速看！海澜之家免费赠送"苏超"门票，领票时间调整 "苏超"第八轮比赛开战在即。联赛积分榜倒数前三的3支球队，将直接挑战积分榜名列前茅的3支球 队，这激烈程度，你敢想象吗？ 南通队能否稳坐积分榜第一，捍卫"南哥"之尊？常州小恐龙能否踢进一球，变身霸王龙？扬州对徐 州，第三vs第三，究竟谁输谁赢？ 想不想去现场，为你支持的球队打call？机会来了。 海澜之家真"澜哥"，免费请你现场看"苏超"。赛事周每周一晚7点起，多轮抽奖机会，"苏超"门 票、主客场城市T恤，等你来领。 赛事周每周一19:00起 "澜哥"请你免费看苏超 "澜哥"送门票，可谓送到了球迷的心坎上。比演唱会门票还难抢的"苏超"，为什么一票难求？因为 场上没有假球，场下爆梗频出。与其说踢球，不如说玩梗——这才是"苏超"真正的主战场。 徐州VS宿迁是楚汉争霸，扬州VS泰州是早茶德比，南通VS连云港被称为海鲜兄弟连……两个多月 来，江苏十三太保谁也不服谁的这些老梗，被"苏超"酿出了新酒：第七轮开赛前，一条"苏东坡在徐州 为官、终老常州"的旧事，加上"季札挂剑"的典故，因常州对战徐州而刷屏。网友笑称"看一场球，补一 堂历史课"。 更妙的是常州队的 ...

Investment Rating - The report initiates coverage with an OUTPERFORM rating, targeting a price of HK$18.10, representing a potential upside of 38% from the current price of HK$13.10 [2]. Core Insights - China Resources Beverage is a leading player in the packaged drinking water industry, holding the position of the second-largest packaged drinking water company and the largest in pure drinking water in China. The core brand "Yibao" has maintained a leading market share, contributing approximately 90% to the company's revenue [3][8]. - The company is transitioning from a single product focus to a multi-product platform, with significant growth expected in the beverage segment, which currently accounts for about 10% of total revenue but shows promising growth potential [3][30]. - The company has been expanding its production capacity and optimizing its supply chain, which is expected to improve gross margins. The gross profit margin is projected to increase to 47.3% in 2024, up from 44.7% in 2023 [4][36]. Revenue and Profit Forecast - Revenue is expected to grow from RMB 14.54 billion in 2025 to RMB 16.54 billion in 2027, with year-on-year growth rates of 7.5%, 6.7%, and 6.6% respectively. Net profit is projected to increase from RMB 1.99 billion in 2025 to RMB 2.52 billion in 2027, with corresponding EPS of RMB 0.83, RMB 0.95, and RMB 1.05 [2][5]. Market Position and Growth Drivers - The company has a strong channel network, covering over 2 million retail outlets across China, with a significant increase in retail coverage from 50.6% in 2021 to 77.2% in 2024. The company is also focusing on expanding its presence in lower-tier cities and e-commerce platforms [5][44]. - The growth of large-sized bottled water products has outpaced the industry, with a CAGR of 9.9% from 2021 to 2024, making it a key growth driver for the company [3][31]. Cost Management and Margin Improvement - The company has been optimizing its cost structure, with a focus on increasing self-built production capacity to reduce reliance on outsourcing. This strategy is expected to enhance cost control and product quality consistency [4][48]. - The gross margin has improved due to a decrease in raw material costs, particularly PET, which is projected to stabilize in the future [36][37]. Strategic Expansion - The company is actively expanding its production facilities in key regions, including Guangdong and Fujian, to enhance its national coverage and eliminate supply bottlenecks [4][48]. - The strategic focus on sports marketing and partnerships with major events is expected to enhance brand visibility and consumer engagement, further driving growth [46][47].

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 fans attending the match between Nanjing and Suzhou [1] - The league's innovative model of "events + culture + consumption" is driving deep integration of economic and cultural development in Jiangsu, serving as a national example for sports IP empowering urban development [3] - The popularity of "Su Super" is leading to a chain reaction, with other provincial leagues following suit, indicating a shift from "single-point breakthroughs" to "cluster development" in local sports events [4] Group 2 - The match between Nanjing and Suzhou has significantly boosted local consumption, with 254,000 viewers at 66 live viewing locations, generating a total foot traffic of 1.425 million and sales of 340 million yuan, alongside a 33.2% increase in local hospitality and dining revenue [5] - Jiangsu is integrating commercial, tourism, and cultural resources around event venues to create diverse and immersive consumption experiences, with a 305% increase in scenic area bookings and over 10 million yuan in sales of event-related products [6] - The total retail sales in Jiangsu reached 1.98839 trillion yuan from January to May 2025, marking a 5.6% year-on-year growth, with Suzhou and Nanjing leading the province [6] Group 3 - "Su Super" has evolved into a platform for regional cultural display, with matches incorporating local historical and culinary themes, enhancing audience engagement and regional pride [7][8] - The interaction between brands and the league has become a highlight, with numerous sponsors joining, increasing from 6 to 27 in a short period, indicating a growing commercial interest in the league [9][10] - The competition for sponsorships is intensifying, with brands eager to secure partnerships, reflecting a healthy competitive environment despite some uncertainties in sponsorship terms and conditions [11]

Group 1 - Jiangsu Province Urban Football League announced a new partnership with Kangyuan Pharmaceutical, a leading domestic traditional Chinese medicine innovation company [1][3] - The "Super League" now has a total of 26 sponsors, with Jiangsu Bank as the main sponsor and 8 strategic partners including Kangyuan Pharmaceutical [3] - The partnership reflects the diversification and inclusiveness of the "Super League" cooperation model, expanding from finance, automotive, and food industries to the pharmaceutical sector [5] Group 2 - Kangyuan Pharmaceutical is based in Lianyungang, Jiangsu, and is recognized for its innovation in traditional Chinese medicine, holding multiple national research platforms [5] - The company has received several prestigious awards, including one National Technology Invention Second Prize and three National Science and Technology Progress Second Prizes [5] - The increasing attention on the "Super League" is expected to enhance its profile in the sports culture sector, supported by partners like Kangyuan Pharmaceutical [5]

Core Insights - Yang Hanshen, a 20-year-old center, was selected 16th overall by the Portland Trail Blazers, marking a new record for Chinese players in the NBA draft and initiating a significant rise in his commercial value [1][2] Group 1: Commercial Value Development - The announcement of Yang Hanshen's selection was met with immediate commercial responses, including endorsements from brands like Alien Electrolyte Water and Li Ning, reminiscent of the marketing strategies used during Yao Ming's entry into the NBA [2][3] - Yang Hanshen had already signed a five-year contract with Li Ning before entering the NBA, and he also established a partnership with Alien Electrolyte Water in March 2025, indicating a faster commercial growth trajectory compared to previous Chinese players [3][6] - His performance in the CBA, averaging 16.6 points, 10.5 rebounds, and 2.6 blocks per game, has drawn comparisons to Yao Ming's rookie season, enhancing his marketability [3][9] Group 2: Market Potential and Brand Strategy - The entry of Alien Electrolyte Water as a sponsor highlights the brand's understanding of leveraging NBA visibility, targeting a younger consumer demographic that aligns with Yang Hanshen's image as a "00s star" [6][9] - Yang Hanshen's commercial potential is vast, with opportunities in sectors like automotive, finance, and technology, similar to the diverse endorsements enjoyed by Yao Ming and Yi Jianlian [6][9] - The increasing interest in NBA among Chinese audiences, with 90% of adult basketball viewers watching the league, presents a lucrative market for brands seeking to capitalize on sports IP, with the sports marketing market in China projected to reach 280 billion yuan by 2025 [9]