对此，有业内人士认为，短期来看，利率下行将在客观上利好储蓄型保险产品的销售，但实际上，储蓄 型保险并不能代替银行存款。同时，存款利率下调进一步压缩了固定收益类资产的收益率空间，使得险 资资产配置难度上升。从长期来看，险企或将逐步降低新单产品的预定利率，与市场利率走势相适应， 缓解未来利差损压力。 5月20日，六大国有行年内首次调降存款利率，一年期存款利率跌破1%。这一消息在朋友圈快速刷屏， 不少保险从业者纷纷转发并解读称"转存是最好的选择"。 保险销售：朋友圈刷屏"转存最优" 行业观察：险企如何优化投资与产品策略？ "转存是最好的选择。""保险产品的更替还有一定的时间延迟（目前预定利率2.5%），大家抓紧。很多 时候，选择比努力更重要。"5月20日，记者在微信朋友圈看到，不少保险销售人员转发"存款利率下 调"的消息，并借机推介储蓄型保险，强调其长期收益优势。 记者梳理发现，此次工商银行、农业银行、中国银行、建设银行等4家大行存款挂牌利率调整后，活期 存款利率为0.05%；3个月、6个月、1年期、2年期定期存款利率（整存整取）分别为0.65%、0.85%、 0.95%、1.05%；3年期、5年期定期存款利率（整 ...

2025年1-4月回顾 截至2025年4月30日，沪深300指数累计下跌4.2%，保险Ⅱ(申万)下跌6.1%，跑输沪深300指数1.9pct。具 体看，A股新华保险-3.2%>中国人保-6.5%>中国太保-12.4%>中国人寿-13.4%，各家均下跌，仅新华和 平安跑赢沪深300指数。板块估值回调且表现弱于大盘，主要因2025年保险股面临较大的业绩高基数压 力，同时资产端长端利率下行、资产荒加剧等投资端核心压制因素仍在持续，负债端开门红新单销售不 及预期，保险股估值在去年修复到相对合理位置后，受以上利空因素影响回撤。 行业投资逻辑 保险公司盈利由承保利润和投资利润构成。承保利润受保费收入以及赔付和运营成本影响。投资利润取 决于投资收益和负债的利率成本，受资本市场、预定利率以及产品结构影响。该行认为保险行业2025下 半年将以资产负债结构调整优化为核心，演绎破局利差损困局的核心主线，若被验证将对重估保险配置 价值提供有力支撑。 智通财经APP获悉，兴业证券发布研报称，看好保险β配置机会，聚焦业绩确定性较强、资负匹配较优 以及业绩弹性较强标的。该行认为前期保险估值的回调已经充分反映当期利率下行以及后续业绩承压的 ...

Core Insights - The insurance industry is transitioning from a focus on scale and speed to one centered on value and efficiency, as highlighted by the new "National Ten Articles" [1] - The low interest rate environment poses significant challenges for life insurance companies, leading to a shift in product offerings and business strategies [2][3] - Companies like China Merchants Life Insurance are actively transforming their product structures, moving away from fixed income products to floating rate products, which helps mitigate interest spread loss risks [3][4] Industry Trends - The life insurance sector has historically relied on savings-type products, leading to interest spread dependency, which is now being challenged by declining interest rates and market volatility [5] - The focus is shifting towards pure protection products, with health insurance becoming a key area of growth due to demographic changes and government policies [5][6] - The health insurance market is approaching a scale of nearly one trillion, with expectations for rapid growth driven by aging populations and health initiatives [5] Company Strategy - China Merchants Life Insurance has set a target for health insurance products to account for 61% of its offerings by 2024, with a significant increase in health insurance premium income [5][10] - The company is prioritizing high-end medical insurance, leveraging its strong distribution channels and expertise to capture market demand [7][8] - A comprehensive health management service system is being developed to differentiate the company in the competitive landscape, with a focus on integrating health services with insurance products [9][10] Financial Performance - In 2024, China Merchants Life Insurance reported a 19.74% increase in insurance business revenue, reaching 41.483 billion, with new business value growing by 38% [11] - The company achieved a net profit of 559 million, marking a 31.52% year-on-year increase, while maintaining strong solvency ratios [11]

21世纪经济报道记者 叶麦穗 广州报道5月15日，港交所披露信息显示，平安人寿于5月12日增持农业银 行H股1.47亿股，持有该行H股股份的数量由30.44亿股增至31.91亿股，占该行H股股本的比例由9.90%增 至10.38%。 前一日，港交所披露信息显示，平安人寿于5月9日增持邮储银行H股2329万股，持有该行H股股份的数 量由19.74亿股增至19.97亿股，占该行H股股本的比例由9.93%增至10.05%。 这是平安人寿年度第二次对农业银行H股、邮储银行H股进行举牌。 此前，平安人寿分别在今年2月、1 月举牌农业银行H股、邮储银行H股。 平安系今年在A股和H股市场上表现积极，不但举牌次数多，而且涉及的个股数量也多。 除了上述两家银行之外，今年平安人寿还两次对招商银行H股进行举牌，并在举牌后继续增持。具体来 看，今年1月、3月两次举牌招商银行H股。近日，港交所披露的信息显示，平安人寿5月6日增持招商银 行347.55万股H股，占该行H股股本的比例由11.92%增至12%。 在今年2月的媒体座谈会上，中邮保险资产管理有限公司临时负责人、副总经理张戬曾表示："2025年整 个股票市场的机会显著大于过去两三 ...

负债端表现亮眼，公允价值变动影响下利润分化——保险 行业一季报业绩综述暨观点更新 20250513 摘要 • 2025 年一季度 A 股上市保险公司总投资收益同比下降 11%，主要受长端 利率上行和股票市场承压影响，公允价值变动损益同比减少 1,092 亿元， 但各公司择机兑现收益对冲了部分负面影响，投资收益科目同比提升 861.54 亿元。 • 2025 年一季度，A 股上市险企整体的保险服务业绩同比增长 27.5%，主 要由中国人寿带动，得益于之前亏损的保险合同转回和保障性产品赔付改 善。新会计准则下，应关注保险服务业绩而非仅关注投资业绩。 • 新会计准则落地后，各上市险企持续提升 FVOCI 股票和债券的占比，以实 现资产负债匹配和再平衡。截至去年末，中国人寿在 FVOCI 股票占比最高， 为 88%。 • 2025 年一季度寿险 NBV 增长表现分化明显，新华保险同比增长 67.9%，而中国人寿增速较低，为 4.8%。这种分化主要由新单增速分化 以及开门红期间压力较大导致。 Q&A 2025 年第一季度上市保险公司的整体业绩表现如何？有哪些值得关注的细分 板块？ 2025 年第一季度，上市保险公司的整 ...

Group 1: Core Insights - The insurance industry is expected to see a gradual alleviation of interest spread loss risks due to continuous improvement in the liability side and strong market savings demand [1] - The ten-year government bond yield has recently dropped to approximately 1.63%, and with the anticipated domestic economic recovery, the pressure on new fixed-income investment returns for insurance companies is expected to ease [1] - The valuation of the insurance sector remains low, with projected 2025E PEV of 0.49-0.79 times and PB of 0.88-1.95 times, indicating a historical low and maintaining an "overweight" rating for the industry [1] Group 2: Q1 2025 Operational Review - Net profit and net asset growth for listed insurance companies experienced short-term fluctuations due to rising interest rates and falling bond markets, with significant differentiation among companies based on their reserve discount rates and VFA model measurement bases [2] - New business structure has improved significantly, with a rapid growth in NBV driven by factors such as reduced preset interest rates and optimized business structures, despite a slight short-term pressure on new single premiums [2] - The agent workforce remains stable, and the contribution of bank insurance channels to NBV is expected to continue increasing as companies' reform efforts yield results [2] Group 3: Property Insurance Insights - The combined ratio for property insurance has significantly improved year-on-year, primarily due to reduced disaster claims, cost-cutting measures, and the clearing of high-risk businesses [3] - Investment returns have faced slight pressure due to rising interest rates and falling bond markets, but improvements in bond-related investment losses are expected from Q2 onwards [3] Group 4: Product Evolution and Future Outlook - The insurance industry has evolved from single protection products to diversified offerings, with significant opportunities in health and long-term care insurance [4] - Learning from overseas markets, there are opportunities for both savings and protection products tailored to local conditions, with a focus on long-term value and investment [4] - The industry is optimistic about the innovative development of health insurance, with dividend insurance being a preferred choice for balancing premium growth and alleviating interest spread loss pressures [4]

曾经备受市场青睐的万能险，迎来监管新规。国家金融监督管理总局近日印发《关于加强万能型人身保 险监管有关事项的通知》(下称"《通知》")，允许万能险最低保证利率动态调整，禁止5年期以下产 品，同时要求保险公司强化万能险账户流动性管理，严控资金投向与期限错配风险，防范潜在兑付压 力。《通知》自2025年5月1日起实施，保险公司已经开展的万能险业务不符合本通知规定的，原则上应 当于2026年4月30日前完成整改。 全面从严监管万能险 保底收益也不再铁板一块 简单来说，万能险是一种包含保险保障功能并设立有保底收益投资账户的人寿保险，曾因交费灵活、保 额可调整、保单价值领取方便等优势，备受市场青睐。 记者留意到，此次《通知》围绕规范万能险产品发展、提升保障水平、强化账户管理、强化资金运用监 管、规范万能险销售行为五大方面，全面从严监管万能险，旨在从根本上解决万能险在以往发展过程中 积累的深层问题。 在规范产品发展方面。《通知》强调，除终身寿险、两全保险和年金保险等产品外，其他产品不得设计 成万能型。禁止开发五年期以下(不含五年)的万能险。同时鼓励保险公司通过合理调整退保费用、保单 持续奖金等产品设计要素延长保单实际存续 ...

Core Viewpoint - The performance of five listed insurance companies in A-shares for Q1 2025 shows a mixed result with three companies reporting profit increases and two reporting declines in net profit [2][3]. Group 1: Net Profit Performance - China Life Insurance reported a net profit of 288.02 billion yuan, a year-on-year increase of 39.5% [3]. - China Pacific Insurance and Ping An Insurance reported net profits of 96.27 billion yuan and 270.16 billion yuan, respectively, with declines of 18.1% and 26.4% year-on-year [4]. - New China Life Insurance achieved a net profit growth of 19% due to a 26.1% increase in revenue [3]. Group 2: Business Transformation and New Business Value - China Life Insurance has diversified its product offerings, with floating income-type business accounting for 51.72% of first-year premiums, showing significant transformation [5]. - Ping An Insurance's new business value reached 128.91 billion yuan, a year-on-year increase of 34.9%, driven by multi-channel development [6]. - China Pacific Insurance's new business value grew by 39% year-on-year, with a scale premium of 1,184.22 billion yuan, reflecting strong performance [7]. Group 3: Investment Performance - The investment strategies of insurance companies have varied, with China Life achieving a total investment return rate of 2.75% and New China Life achieving 5.7% [9]. - The bond market has shown significant volatility, impacting the investment income of companies like Ping An and China Pacific [4][9]. - Insurance companies are adjusting their asset allocation strategies in response to low interest rates and regulatory changes, seeking higher-yielding assets [11]. Group 4: Regulatory Environment and Future Outlook - Regulatory measures are pushing insurance companies to transform their liability-side businesses to mitigate interest rate risks [5]. - Companies are exploring diversified asset allocations, including investments in private equity funds and infrastructure [10][11]. - The focus on high-dividend assets and long-term equity investments is expected to be a key direction for insurance companies moving forward [11].

| 作者 | 金融机构部 | | | | --- | --- | --- | --- | | 张 | 璐 | 010-66428877-432 | lzhang@ccxi.com.cn | | 邓 | 婕 | 010-66428877-631 | jdeng@ccxi.com.cn | | 陶美娟 | 010-66428877-323 | mjtao@ccxi.com.cn | | | 其他联络人 | | | | --- | --- | --- | | 金融机构部 | 评级总监 | | | 王雅方 | | 010-66428877 | | | | yfwang@ccxi.com.cn | | 金融机构部 | 评级副总监 | | | 孟 航 | | 010-66428877 | | | | hmeng@ccxi.com.cn | 中诚信国际 中国人身险行业 中国人身险行业展望，2025 年 4 月 www.ccxi.com.cn 行业展望 2025 年 4 月 | 目录 | | | --- | --- | | 摘要 | 1 | | 监管环境 | 2 | | 业务运营 | 3 | | 财务状况 | 7 | | 附 ...

www.ccxi.com.cn 行业展望 2025 年 4 月 | 目录 | | | --- | --- | | 摘要 | 1 | | 监管环境 | 2 | | 业务运营 | 3 | | 财务状况 | 7 | | 附表 | 12 | 联络人 | 作者 | 金融机构部 | | | | --- | --- | --- | --- | | 张 | 璐 | 010-66428877-432 | lzhang@ccxi.com.cn | | 邓 | 婕 | 010-66428877-631 | jdeng@ccxi.com.cn | | 陶美娟 | 010-66428877-323 | mjtao@ccxi.com.cn | | | 其他联络人 | | | | --- | --- | --- | | 金融机构部 | 评级总监 | | | 王雅方 | | 010-66428877 | | | | yfwang@ccxi.com.cn | | 金融机构部 | 评级副总监 | | | 孟 航 | | 010-66428877 | | | | hmeng@ccxi.com.cn | 中诚信国际 中国人身险行业 中国人身险行业展 ...