Core Viewpoint - Major insurance companies are shifting towards "guaranteed returns + floating dividends" products, indicating a transformation in product design towards dividend insurance, which relies on the actual operating surplus of the insurance companies, thus testing their investment and operational capabilities [1][2][4]. Product Structure Shift - The insurance predetermined interest rate has entered a single-digit era, with a continuous decline over three years, reaching the lowest level in 20 years. Ordinary products have dropped from 3.5% to 2%, while dividend products have decreased from 3.0% to 1.75% [3][4]. - The dynamic adjustment mechanism for predetermined interest rates was officially launched this year, with rates being adjusted quarterly based on various market indicators [3]. - To adapt to the low-interest-rate environment, insurance companies are focusing on dividend insurance products, which provide guaranteed returns and potential growth, thus enhancing their sales strategies [3][4]. Investment Capability Challenges - The shift towards dividend insurance is influenced by multiple factors, including declining interest rates and the need for better asset-liability matching to mitigate interest rate risk [4][5]. - Dividend insurance consists of guaranteed returns and non-guaranteed bonuses, with the latter being subject to fluctuations based on investment performance, claims, and expenses, placing higher demands on the investment and operational capabilities of insurance companies [6]. Ensuring Dividend Realization Rates - To prevent misleading clients with overly optimistic projected dividend rates, regulatory measures have been implemented, requiring insurance companies to disclose actual dividend realization rates and allocate at least 70% of distributable surplus to clients [7]. - Major insurance companies are increasingly investing in high-dividend assets to ensure stable cash flow and long-term matching, employing a combination management framework to balance short, medium, and long-term investment goals [7][8]. - Companies must possess advanced product design capabilities, professional dividend policy formulation skills, systematic risk management abilities, and innovative asset-liability linkage capabilities to ensure sustainable dividend levels and financial stability [8].

Investment Rating - The industry investment rating is "Overweight," indicating that the industry index is expected to outperform the CSI 300 index by 10% or more over the next six months [6]. Core Insights - The report highlights a downward adjustment in the preset interest rate for ordinary life insurance products to 1.90%, a decrease of 9 basis points from the previous quarter, reflecting a trend of gradual reduction since Q4 2024 [4][5]. - The report notes significant growth in new business for major listed insurance companies, with year-on-year increases of 55% for Xinhua, 52% for China Life, 46% for PICC Life, and 21% for Ping An in Q3 2025, driven by a "stop selling" catalyst [4]. - The net profit of five A-share listed insurance companies increased by 33.5% year-on-year in the first three quarters of 2025, with a remarkable 64.3% growth in Q3 alone, primarily due to improved investment returns [4]. Summary by Sections Investment Highlights - The preset interest rate for life insurance products has been adjusted to 1.90%, with a consistent downward trend observed since Q4 2024 [4]. - The market interest rate is expected to stabilize, with the report indicating that the downward adjustment in preset rates will likely slow down in the future [4]. - The report emphasizes the importance of product switching and the potential for value growth in the insurance sector [4]. Market Performance - The report indicates that the insurance sector is currently undervalued, presenting significant investment opportunities, especially as market sentiment improves [4]. - The report suggests that the insurance sector will benefit from a shift in investment styles towards dividend stocks as year-end profit-taking occurs [4]. Recommendations - The report recommends focusing on large listed insurance companies with a clear competitive advantage, as they are expected to perform well in the current market environment [4].

10月29日，中国保险行业协会组织召开人身保险业责任准备金评估利率专家咨询委员会2025年三季度例 会。保险业专家就人身保险产品预定利率发表了意见，认为当前普通型人身保险产品预定利率研究值为 1.90%。 最新预定利率研究值为1.9%，距离下调红线还有15bps 华创证券发布研报称，9月以来，预定利率调整落地对销售端造成短期冲击，受前期需求透支影响，新 华、太保9月单月寿险保费增速均明显下行。结合2023年至今历次预定利率下调，该行认为Q4影响将逐 步减缓，26Q1或有望在低基数下实现小个位数增长。预定利率动态调整机制下，行业保单刚性成本部 分调节更为灵活，新单成本下行逐步稀释存量保单成本压力。该行认为，当前寿险行业"利差损"潜在压 力或已逐步收敛，人身险标的PEV估值或有望修复。 华创证券主要观点如下： 事件 2025年9月1日开始，人身险行业普通型保险预定利率上限由2.5%下调至2%。根据预定利率动态调整机 制，预定利率研究值需连续两个季度小于当前预定利率最高值25bps及以上，才会触发预定利率上限下 调。当前研究值为1.9%，环比上个季度下降9bps。虽然利率今年呈现低位震荡、短期上行趋势，但从 250 ...

Core Viewpoint - The recent adjustment of the predetermined interest rates for life insurance products has led to a significant shift in the insurance market, with a focus on dividend insurance products becoming more prominent due to their competitive advantages following the rate cuts [1][2][3]. Product Changes - As of September 1, the predetermined interest rates for ordinary insurance products have been reduced to 2.0%, and for dividend insurance products to 1.75%, marking the first adjustment since the dynamic adjustment mechanism was established [2][3]. - Many insurance companies have launched new products, but the overall number of new offerings remains limited [2][3]. Market Dynamics - The reduction in predetermined interest rates is expected to enhance the appeal of dividend insurance products, prompting insurance companies to shift their sales focus towards these products [3][4]. - The competitive landscape for dividend insurance may face short-term challenges, but the narrowing gap between dividend and traditional insurance rates could ultimately benefit the overall business structure and risk management [3][5]. Training and Development - Insurance companies are increasing training efforts for sales personnel to better understand and sell dividend insurance products, which are perceived as more complex compared to previous offerings [4][5]. - Companies are establishing specialized teams to facilitate the transition towards dividend insurance sales, indicating a strategic shift in their product offerings [5].

Core Viewpoint - The insurance industry is facing a significant adjustment in the predetermined interest rates for insurance products, with the rates being lowered due to regulatory changes and market conditions, leading to a more rational market response from consumers [1][4][7]. Group 1: Regulatory Changes and Market Adjustments - The predetermined interest rates for ordinary life insurance products have been adjusted from a maximum of 2.5% to 2.0%, while the maximum for participating insurance products is now 1.75%, and the minimum guaranteed rate for universal insurance products is 1.0% [2]. - This adjustment marks the first time the rates have been modified based on market interest rates since the introduction of the dynamic adjustment mechanism earlier in the year [2][5]. - The current adjustment is the fifth major change since 2019, indicating a trend of continuous regulatory intervention in response to market conditions [5][6]. Group 2: Market Reactions and Consumer Behavior - The market has shown a more rational response to the rate adjustments, with fewer consumers rushing to purchase insurance products before the changes take effect, focusing instead on the intrinsic value and features of the products [3][4]. - The insurance industry has largely completed the transition to new products ahead of the deadline, with most companies having developed and filed new products in anticipation of the changes [3][4]. Group 3: Implications for the Insurance Industry - The dynamic adjustment mechanism is seen as a proactive response to the declining interest rates, aimed at preventing "interest rate risk" and encouraging stable operations within the industry [7]. - The shift in predetermined interest rates is expected to lead to a decline in the investment attributes of insurance products, emphasizing their protective features instead [7]. - The current market environment is likely to create a divide within the industry, favoring larger companies with better investment capabilities and product offerings, while posing challenges for smaller firms [7][8]. Group 4: Product Trends and Consumer Recommendations - Participating insurance products are gaining popularity due to their combination of guaranteed rates and potential dividends, which appeal to both consumers and insurance companies [8]. - Companies are encouraged to enhance their product design, sales strategies, and investment approaches to adapt to the changing market landscape [8][9]. - Consumers are advised to focus on risk protection products, particularly health insurance, and to consider the historical performance of insurance products when making long-term investment decisions [9].

Core Viewpoint - The insurance industry is undergoing a significant adjustment in the predetermined interest rates for various insurance products, with the rates being lowered due to a dynamic adjustment mechanism established earlier this year, reflecting market expectations and trends [1][4][6]. Group 1: Rate Adjustments - The maximum predetermined interest rate for ordinary life insurance products has been adjusted from 2.5% to 2.0%, while the maximum for participating insurance products is now 1.75%, and the minimum guaranteed rate for universal insurance products is set at 1.0% [2]. - This adjustment marks the first time rates have been modified based on market interest rates since the introduction of the dynamic adjustment mechanism [2][5]. - The current adjustment is the fifth major change since 2019, indicating a trend of continuous rate reductions in response to market conditions [5]. Group 2: Market Reactions - The market is exhibiting more rational behavior compared to previous adjustments, with fewer consumers rushing to purchase insurance products before the rate change [3][4]. - Insurance companies have largely completed their product transitions ahead of the deadline, indicating a well-prepared industry [3]. Group 3: Industry Implications - The ongoing adjustments are seen as a proactive response to the declining interest rate environment, aimed at preventing "interest rate risk" and encouraging a return to the core protective nature of insurance products [7]. - The shift in predetermined interest rates is expected to compel insurance companies to enhance their investment capabilities and innovate their product offerings to maintain market competitiveness [7][8]. Group 4: Consumer Guidance - Consumers are advised to focus on risk protection insurance products, particularly health insurance, and to consider the historical performance of insurance companies when making long-term investment decisions [9]. - The popularity of participating insurance products is rising due to their balance of guaranteed rates and potential dividends, which can help mitigate the pressure from declining interest rates [8].

Core Insights - The current research value for the predetermined interest rate of ordinary life insurance products is 1.99%, down from 2.34% in January and 2.13% in April [1] - The insurance industry is facing new challenges due to the continuous decline of mid-to-long-term interest rates and the enhanced impact of new accounting standards on financial statements [1] - Major life insurance companies, including China Life and Ping An Life, announced adjustments to the maximum predetermined interest rates for newly filed insurance products, effective from August 31 [1] Group 1 - The meeting organized by the China Insurance Industry Association highlighted the need for life insurance companies to enhance market sensitivity and judgment [1] - The maximum predetermined interest rate for ordinary insurance products is set at 2.0%, while for participating insurance products it is 1.75%, and for universal insurance products, the minimum guaranteed interest rate is 1.0% [1] - The dynamic adjustment mechanism for predetermined interest rates was implemented in January, requiring quarterly updates based on market rates [2] Group 2 - Life insurance companies are encouraged to continue cost reduction and efficiency improvement, as well as product transformation to adapt to the changing economic landscape [1] - The insurance industry is urged to strengthen research on economic conditions and industry development patterns to improve operational capabilities and service levels [1]

Group 1 - The core viewpoint is that participating insurance, which combines guaranteed and variable returns, is becoming increasingly popular in the insurance market as companies view the transition to participating insurance as a strategic move to mitigate "interest spread loss" risks [1] - As of June 2025, insurance companies have launched 403 new life insurance products this year, with 151 of them being participating insurance products, accounting for 37%, an increase of 9 percentage points compared to the entire year of 2024 [1] Group 2 - Participating insurance returns consist of guaranteed benefits and dividend benefits, with the guaranteed benefit depending on the product's predetermined interest rate, which will decrease from 2.5% to 2% before October 2024, and further down to 1.75% by the end of August this year [2] - The dividend benefit is influenced by various factors including the illustrated dividend rate, the method of dividend distribution, policy year, coverage amount, and dividend allocation rules [2] - Regulatory requirements dictate that at least 70% of the distributable surplus from participating insurance must be allocated to policyholders, but the actual amount depends on the company's operational performance [2] Group 3 - Participating insurance features a smoothing mechanism and special reserve concept to mitigate market volatility, allowing companies to reserve part of the surplus during good investment periods to distribute during poor market conditions, providing clients with stable returns [3] - Despite the smoothing mechanism, policy dividends remain non-guaranteed, and there may be years with zero dividends [3] - For consumers, it is crucial to recognize that the primary function of insurance products is risk protection, and they should consider coverage, premium burden, and dividend potential rather than being solely attracted by high returns [3] - For life insurance companies, maintaining a reasonable dividend realization rate is essential; excessively high rates may boost short-term sales but jeopardize sustainability, while excessively low rates could lead to policy cancellations [3]

Core Viewpoint - The adjustment of the predetermined interest rate for life insurance products is a response to the newly established dynamic adjustment mechanism, with the current research value set at 1.99% for the second quarter of 2025, indicating a downward trend in interest rates [1][2]. Group 1: Adjustment Mechanism - The dynamic adjustment mechanism for predetermined interest rates was established in January 2023, linking them to market interest rates such as the 5-year LPR and 10-year government bond rates [2]. - The current maximum predetermined interest rates are 2.5% for ordinary life insurance products, 2.0% for participating products, and 1.5% for universal life products [2]. Group 2: Expected Adjustments - Analysts predict a reduction of 25 basis points in the maximum predetermined interest rate, but some expect a more significant adjustment of 50 basis points to 2.0% due to anticipated further declines in the research value [3][4]. - Major insurance companies, including China Life and Ping An Life, have already announced adjustments to their new insurance products' maximum predetermined interest rates in response to the changes [4]. Group 3: Market Response - Several insurance companies have proactively adjusted their product offerings, with some introducing products with a predetermined interest rate of 1.75% ahead of the official announcement [5]. - The market is witnessing a shift towards participating insurance products, which are expected to become a significant focus for insurance companies, with some firms reporting that over 50% of their total life insurance premiums now come from participating products [6][7]. Group 4: Industry Trends - The insurance industry is increasingly embracing participating insurance products as a strategy to manage liability costs and enhance product competitiveness [6]. - Experts emphasize the need for a transition towards floating yield products, which can help stabilize financial performance and market expectations despite the downward pressure on traditional savings-type products [7].

Core Viewpoint - The insurance industry is adjusting the preset interest rates for life insurance products due to the establishment of a dynamic adjustment mechanism linked to market interest rates, with the current research value set at 1.99% for ordinary life insurance products [1][2]. Group 1: Adjustment Mechanism - The adjustment of preset interest rates is based on a mechanism established in January 2023, which links preset rates to market rates such as the 5-year LPR and 10-year government bond rates [2]. - The current maximum preset interest rates are 2.5% for ordinary life insurance, 2.0% for participating insurance, and 1.5% for universal insurance [2]. Group 2: Expected Changes - Analysts predict that the maximum preset interest rate for ordinary life insurance will be adjusted down by 50 basis points to 2.0% by the end of August 2023, rather than the minimum required adjustment of 25 basis points [3][4]. - Major insurance companies, including China Life and Ping An Life, have already announced adjustments to their new insurance products in line with the new preset interest rates [4]. Group 3: Market Response - Many insurance companies have proactively prepared for the rate adjustments, with some already launching products with lower preset interest rates [5]. - The market is witnessing a shift towards participating insurance products, which are expected to become a significant part of the insurance companies' offerings due to their ability to share profits with clients [6][7]. Group 4: Industry Trends - The insurance industry is increasingly focusing on developing floating yield products as a response to the downward pressure on preset interest rates [6][7]. - Participating insurance products are projected to regain a dominant market share, potentially exceeding 80% of total premium income in the future [6].