Core Insights - Yiwu has transformed from a small county with limited resources into a global hub for small commodities, establishing trade relations with over 230 countries and regions, embodying the concept of "buy globally, sell globally" [4][5][6] Group 1: Market Development - The Yiwu International Trade City features over 75,000 business units and more than 2.1 million types of products, showcasing a vibrant marketplace with diverse customers and merchants [6][10] - The establishment of the first small commodity market, Lake Qingmen Market, was a result of local government initiatives to support market liberalization, aligning with national policies and public sentiment [7][8] - Yiwu merchants have demonstrated resilience and adaptability, capitalizing on market opportunities during economic shifts, such as the introduction of the Euro and the 2008 financial crisis [9][10][11] Group 2: Innovation and Branding - Yiwu merchants are increasingly focusing on innovation and brand development, with examples of young entrepreneurs successfully launching unique products that gain international traction [10][11] - The city has embraced e-commerce, becoming the largest city in China for cross-border e-commerce imports, reflecting a shift towards online trading platforms [11][12] - Yiwu's "Brand Going Global" initiative aims to promote local brands and products in international markets, enhancing visibility and competitiveness [13] Group 3: Government Support and Policy - The local government plays a crucial role in market regulation and support, implementing measures to enhance market order and protect merchants' rights [21][22] - Yiwu has established a comprehensive service system for businesses, including a knowledge property rights service center to assist merchants with patent and trademark registrations [29][30] - The introduction of the "market procurement trade method" has streamlined customs processes, significantly improving logistics efficiency and reducing costs for exporters [24][25] Group 4: Future Directions - The future of Yiwu's market lies in talent development, emphasizing the need for skilled professionals who can navigate international trade and digital commerce [33] - There is a strong push for brand development to meet global consumer demands for quality and compliance, positioning Yiwu products favorably in international markets [34] - Yiwu aims to evolve from a goods distribution center to a global trade information hub, facilitating direct consumer access to international products through digital platforms [35]

新华财经上海12月14日电（记者高少华）近年来俄罗斯跨境电商市场快速发展，正成为中国卖家和企业 积极布局的新增长极。专家认为，在中俄跨境电商这一蓝海市场，随着小额包裹免税政策逐步取消，跨 境电商将告别"免税"红利，对中国企业和卖家来说，合规化、品牌化、智能化将是行业未来重要发展方 向。 俄罗斯电商市场潜力持续释放中国制造拓展出海新通道 最近几年，俄罗斯电商经济快速崛起，越来越多的消费者开始在线购买生活所需，这也为物美价优的中 国商品提供了源源不断的商机。而跨境电商日益成为高效连结俄罗斯用户和中国商品的崭新渠道。 据统计，俄罗斯电商市场近几年显著增长，2024年市场规模达1210亿美元，2025年预计达1650亿美元， 到2027年有望达到2400亿美元。2027年，俄罗斯电商渗透率将达到成熟市场水平。 俄罗斯三大电商平台Ozon、野莓（Wildberries）和雅虎市场（Yandex.Market）目前都已开启在华招商业 务，吸引大批中国品牌和卖家到其平台上开店，以跨境电商形式向俄罗斯用户销售中国商品。在这些俄 罗斯电商平台的生态内，来自中国的跨境业务正从一个"备选项"转变为用户的"核心消费习惯"。 据Ozo ...

当前，我国农业正加快向现代化迈进。党的二十届四中全会提出，要提升农业综合生产能力和质量效 益。产粮大县如何将产量优势转化为发展动能？江西省上饶市鄱阳县以高标准农田建设破解"靠天吃 饭"困局，用良种培育筑牢增产根基，靠全程机械化赋能生产变革，借品牌化提升价值链，在实践中探 索保障国家粮食安全与促进农民增收的双赢之道。 在江西省上饶市鄱阳县乐丰镇茨山村，种粮大户王美玲捧起一把饱满的稻谷，丰收的喜悦写在脸 上。"今年夏天旱情那么严重，收成却没受太大影响。"她估算，今年亩产达到1500斤不成问题。 今年江西遭遇罕见高温晴热天气，鄱阳县的丰收更显珍贵。作为全国产粮大县，今年鄱阳县粮食产量预 计将突破21亿斤，连续16年稳定在20亿斤以上。产量稳住了，如何将这16年连续丰收的韧性，转化为农 民口袋里实实在在的收益、乡村可持续发展的长久动力？鄱阳县有自己的增收密码。 从望湖兴叹到旱涝保收 鄱阳县地处鄱阳湖东岸，境内河网如织，水系发达，是著名的"鱼米之乡"。然而2017年之前，"工程性 缺水"像一道无形枷锁，长期制约着当地农业发展。"水在湖里流，田在岸上渴"——老农们这句调侃， 道尽了守着湖水却难以引水入田的窘迫。那时的农田 ...

Core Insights - The article discusses the transformation of modern agriculture in Qingyuan, Guangdong, highlighting the shift from a "five hundred billion" model to a "trillion" vision, driven by innovative practices and media integration [2][10][13]. Group 1: Agricultural Development - Qingyuan's modern agricultural industry has seen significant growth, with the comprehensive output value increasing from approximately 20 billion to over 40 billion by the end of 2024, achieving a doubling effect and maintaining over 30% growth for two consecutive years [10][11]. - Key products such as Qingyuan chicken and Xiniu bamboo shoots have surpassed 10 billion in output value, while Yingde black tea has become the top brand in the national black tea category [11][12]. Group 2: Media Integration - The "media+" approach has been pivotal in enhancing the agricultural market system, focusing on brand development, industrial thinking, and comprehensive empowerment [15][16]. - Qingyuan has created a family of seven IP images to promote its agricultural products, resulting in an average product premium of 20% and an overall annual sales increase of over 70% [28][29]. Group 3: Brand Building - The region has recognized the importance of systematic branding and market strategies, utilizing media to promote its high-quality agricultural products and tell compelling stories about Qingyuan's agricultural heritage [22][23]. - The brand value of Yingde black tea has surged to 5.178 billion, reflecting the successful narrative and quality assurance efforts [35]. Group 4: Industry Collaboration - Qingyuan's agricultural sectors are interlinked, with initiatives like the "Qingyuan Chicken" and "Xiniu Bamboo Shoot" events promoting cross-industry collaboration and enhancing overall competitiveness [145][150]. - The integration of various agricultural products under the "Qingyuan Good Soil" branding has led to the development of fusion dishes, further expanding market reach [147][148]. Group 5: Future Prospects - Qingyuan is poised to cultivate "five hundred billion+" industries, with a focus on the 桂花鱼 (osmanthus fish) as a new growth area, aiming for a production value of 1.97 billion by 2024 [153][154]. - The region's approach combines ecological farming, technological innovation, and cultural significance, creating a comprehensive model for agricultural development [156][168].

Core Viewpoint - The European cross-border e-commerce market is undergoing significant changes due to new tax policies and increasing scrutiny on Chinese e-commerce platforms like SHEIN and Temu, which face challenges in expanding their market presence in Europe [1][5][19]. Group 1: Regulatory Changes - The European Council has announced the implementation of a small package tax policy, which will take effect in early 2026, eliminating the previous exemption for goods under €150 [1]. - All incoming packages will now incur customs duties, VAT, and a customs inspection fee of approximately €2, which will complicate the logistics for e-commerce platforms [1][5]. - Experts suggest that these changes will shift consumer purchasing decisions from price-driven to value and trust-oriented, increasing the operational costs for sellers due to the need for more detailed customs data [5][21]. Group 2: Market Dynamics - In 2024, the EU is expected to receive 4.6 billion low-value e-commerce packages, with 91% originating from China, equating to approximately 4.186 billion packages [7][8]. - Despite regulatory challenges, Temu and SHEIN have seen substantial user growth in Europe, with Temu's monthly active users reaching 115.7 million in the first half of 2025, a 12.5% increase from the previous year [9]. - The economic downturn in Europe, exacerbated by the Russia-Ukraine conflict, has led consumers to seek more affordable options, benefiting discount retailers and platforms like Temu and SHEIN [10][11][14]. Group 3: Consumer Behavior - European consumers are increasingly turning to discount stores and e-commerce platforms for essential goods, reflecting a shift in spending habits due to inflation and economic uncertainty [10][14]. - The disparity between wealth and poverty in Europe is growing, with many middle-class consumers feeling the pinch and opting for cheaper alternatives like SHEIN [15][16]. - The demand for affordable products is evident, as consumers express a preference for low-cost options over locally produced goods, highlighting a significant market opportunity for Chinese e-commerce [15][16]. Group 4: Strategic Responses - Some sellers are considering shifting to local e-commerce platforms to navigate the new regulatory landscape, but experts argue that this strategy may be outdated due to declining marketing budgets on these platforms [19][21]. - Sellers are still required to pay customs duties regardless of whether they ship directly from China or use local warehouses, complicating the logistics further [21]. - Temu and SHEIN are viewed as the best options for sellers due to their traffic advantages and lower commission rates compared to other platforms [21][22]. Group 5: Brand Development - The long-term solution for sellers lies in building brands rather than relying solely on low-price strategies, which are unsustainable in the European market [28][31]. - Successful brand development requires a focus on product positioning, uniqueness, and alignment with market needs, as demonstrated by the success of brands like Avril Paris [31][33]. - The rise of the Print on Demand (POD) model has shown that Chinese sellers can effectively respond to market trends and consumer demands for personalized products [29][30].

出品I下海fallsea 胡不知 2025年12月2日，港交所官网的上市申请披露页面，安克创新（SZ300866）的名字格外醒目。这家 以"充电宝出海"闻名的企业，正式启动"A+H"双重上市进程，中金、高盛等头部投行的背书，似乎坐实 了其"消费电子出海标杆"的地位。 但市场对此的反应呈现明显分化：一边是券商研报将其称为"全球化品牌典范"，预测港股上市后估值有 望提升30%；另一边是机构投资者的冷静质疑——2024年其198亿元营收中，亚马逊渠道占比仍超 50%，多品牌战略下3个子品牌连续两年亏损，所谓"技术驱动"背后是研发转化效率低于行业均值的现 实。 在全球消费电子市场增速跌破3%、出海企业遭遇关税与合规双重挤压的2025年，安克创新的上市选择 绝非单纯的资本扩张。这更像是一次"背水一战"：既为破解研发投入与供应链升级的资金困局，也试图 掩盖其依赖单一平台、技术壁垒松动的隐忧。本文将跳出"企业赞歌"的框架，以安克创新为样本，解构 消费电子出海企业在品牌化、全球化进程中的真实困境与生存逻辑。 运气与能力的双重博弈 安克创新的崛起，常被解读为"技术+品牌"的胜利。但回溯其14年发展史，每一次关键跃迁都离不开时 ...

品牌化以及市场和产品的多元化，是外贸企业增强韧性及全球竞争力的明确方向。 "感觉竞争激烈了，需求也很一般。"一家全球跨境电商平台负责人的直观感受，印证了今年欧美"黑色星期 五"（下称"黑五"）促销季遇冷。 作为美国圣诞购物季的起点，今年的"黑五"大规模促销活动从11月20日左右持续至12月初。不管是平台还是卖 家，普遍感受到了需求整体收缩、竞争愈加激烈的现实压力。然而，面对变化中的新形势，灵活出击的中国 跨境电商平台和中小微外贸人，仍然展现出了较强的韧性，也成为了转危为机的幸存者甚至受益者。 关税和经济下行影响 受关税战影响，今年几乎所有跨境电商平台都将开拓的重点转向了欧洲市场。根据国际应用分析平台Sensor Tower数据，2025年"黑五"开卖首日（11月20日），速卖通在欧洲下载量超过亚马逊。 虽然较高峰时的关税已有大幅下降，但当前美国对中国制造仍然加征10%的对等关税和10%的所谓"芬太尼关 税"，处于历史高位。由于中国厂家的利润本就较薄，因此关税绝大部分由海外采购商承担，进而不可避免地 转嫁给消费端，并对市场需求带来冲击。 义乌一家圣诞用品出口商黄萍告诉第一财经，今年"黑五"和圣诞季的订单需求"不 ...

这支来自"抖品牌"三资堂的"二叉眉笔"，曾在抖音创下上市不到四个月，销量超160万支的纪录，全平台累计销量突破460万支。而它的新"东家"——国际 高端美妆零售巨头丝芙兰，却正经历着连续三年的亏损困境，2025年上半年中国区净亏损已达1.2亿元，较去年同期的亏损态势进一步扩大。 当丝芙兰导购开始向顾客介绍一支售价49.9元的眉笔时，整个美妆零售行业都感受到了这种错位带来的震动。 一支平价眉笔与一个高端零售帝国的牵手，究竟是美妆行业寒冬下的抱团取暖，还是流量至上时代的无奈妥协？这场看似双向奔赴的合作，实则是双方在 各自困境中的必然选择。 01 丝芙兰的困局： 高端光环下的业绩滑铁卢 丝芙兰在中国市场的风光早已褪色。 2005年，丝芙兰（隶属于法国奢侈品集团 LVMH路威酩轩）与上海家化成立合资公司，共同开拓中国市场。根据上海家化披露的财报数据，这个曾经的 美妆零售标杆自2022年陷入亏损以来，累计亏损已超10亿元。2025年上半年，营收同比再降12.3%，净亏损1.2亿元的数字让市场担忧加剧。 近年来，以三资堂、温博士为代表的厦门美妆企业，凭借一套成熟的"爆品方法论"在抖音迅速崛起，成为行业不可忽视的力量。这套 ...

Core Insights - The performance of the Black Friday sales event has shown signs of fatigue, with merchants experiencing growth but not meeting expectations due to various industry challenges [1][4] - Consumer shopping enthusiasm remains high, with approximately 186.9 million people participating in shopping events, but price sensitivity has increased significantly [2][4] - The promotional landscape has shifted, with longer sales periods and a more fragmented approach to marketing and sales channels [8][9] Group 1: Market Trends - The Black Friday shopping period has extended significantly, with Amazon's event lasting 12 days and Temu offering a 51-day promotion [9][10] - Consumers are increasingly viewing promotional events as opportunities for comparison shopping rather than immediate purchasing, leading to a more prolonged engagement with sales [11][20] - The competition among platforms has intensified, with Temu and TikTok Shop emerging as significant challengers to Amazon, capturing market share through aggressive pricing and marketing strategies [12][14] Group 2: Merchant Challenges - Merchants are facing rising operational costs, including a 30% increase in advertising costs, which is not translating into proportional sales conversions [4][5] - There is a notable divide between large and small sellers, with larger sellers benefiting from better resources and marketing capabilities, while smaller sellers struggle to maintain profitability [5][7] - The industry is experiencing a "stronger get stronger" dynamic, where top sellers receive more platform support and visibility, exacerbating the challenges for smaller players [7][21] Group 3: Consumer Behavior - Consumers are increasingly seeking value and are more cautious about spending, with 70% actively looking for ways to save money [2][4] - The trend of consumers checking price histories to ensure they receive genuine discounts reflects a shift towards more informed purchasing decisions [4][20] - The younger demographic in emerging markets, such as Mexico, is driving significant sales growth during promotional events, contrasting with the more saturated U.S. market [15][16] Group 4: Strategic Shifts - Merchants are diversifying their sales channels, moving away from reliance on a single platform to leverage multiple marketplaces for better reach and sales [12][15] - The focus is shifting from price competition to value creation, with brands emphasizing quality, customer experience, and long-term relationships over short-term sales spikes [20][22] - The overall trend indicates a move towards a more sustainable business model, where healthy profit margins and brand equity are prioritized over sheer sales volume [21][22]

如果你最近去过深圳，在一些高档的商场，可能会发现一些新的景象——在那些奢侈品的橱窗旁边，摆 上了能在网上刷屏的科技玩意，例如可以亲手试用的高速吹风机、正在一圈圈打印模型的3D打印机， 还有让人好奇的全景相机。 这些品牌，像影石、徕芬、拓竹，你可能早就从短视频和主播那里听说过它们。 现在你总算可以在线下直接见面了，它们齐齐把店开进了像万象城、COCOPark这样寸土寸金的核心商 圈。 在线上流量越来越贵、爆款越来越难做的今天，它们反而掉头去租昂贵的店面，矛盾吧？我也觉得矛 盾！ 品牌身份的自我确认 对于这些从互联网浪潮中崛起的品牌而言，开设线下店，核心目标往往不是立刻卖出多少货。这更像是 一场蓄谋已久的"品牌成人礼"，一次必须完成的"身份确认"。 它们的困境是典型的"流量后遗症"。 在抖音、小红书和各大直播间的算法世界里，它们凭借惊人的参数、颠覆性的性价比和博主们的齐声喝 彩，迅速成为爆款。然而，这种成功如同一把双刃剑。消费者记住了"那款很火的吹风机"或"网红都在 用的相机"，却未必记住了品牌本身是谁、代表着什么。 品牌被牢牢地锁在"流量产品"和"网红爆款"的标签里，当下一款更卷参数、更会营销的产品出现时，用 ...