Overview of Financial Performance - In 2024, the total revenue of the company was 18.925 billion, a year-on-year decrease of 16.93% [1] - The net profit attributable to the parent company was 2.599 billion, down 14.38% year-on-year [1] - The net profit after deducting non-recurring items was 2.316 billion, a decrease of 15.65% year-on-year [1] - Despite the decline in revenue and profit, the company's profitability improved, with a gross margin of 35.91%, an increase of 5.14% year-on-year, and a net margin of 13.76%, up 3.59% year-on-year [1] Quarterly Performance - In the fourth quarter, total revenue was 5.046 billion, a year-on-year decrease of 18.84% [2] - The net profit attributable to the parent company was 568 million, down 21.71% year-on-year [2] - The net profit after deducting non-recurring items was 553 million, showing a year-on-year increase of 1.43%, indicating improved profitability in the main business [2] Financial Metrics - Gross margin: 35.91%, up 5.14% year-on-year [8] - Net margin: 13.76%, up 3.59% year-on-year [8] - Operating expenses as a percentage of revenue: 15.57%, up 15.32% year-on-year [8] - Earnings per share: 4.29, down 13.86% year-on-year [8] Revenue Composition - Wardrobe and supporting furniture products generated revenue of 9.791 billion, accounting for 51.74% of total revenue, with a gross margin of 39.42% [8] - Kitchen cabinets generated revenue of 5.45 billion, accounting for 28.80%, with a gross margin of 35.62% [8] - Other product categories include wooden doors, bathrooms, and others, contributing to the overall revenue [8] Regional Distribution - East China: Revenue of 5.455 billion, accounting for 28.82%, with a gross margin of 35.42% [8] - South China: Revenue of 3.89 billion, accounting for 20.55%, with a gross margin of 40.68% [8] - Other regions also contributed to the revenue with varying margins [8] Operational Review - The home furnishing industry faced deep adjustments and transformation challenges, with shrinking market demand and intensified competition [6] - The company implemented supply chain reforms, automated production line upgrades, and process research and development, leading to a 19.15% decrease in operating costs [6] - The company initiated "seven core reforms" in 2023 to promote a comprehensive home furnishing strategy and build a pan-home furnishing industry ecosystem [6] Development Review - The company optimized its organizational structure and improved operational efficiency through various reform measures [9] - The retail home furnishing model has over 1,100 effective stores, with continuous growth in order volume [9] - Online performance increased by 128% year-on-year, empowering over 4,000 distributors [9] Future Outlook - The company will continue to advance its comprehensive home furnishing strategy, transitioning from a single product provider to an integrated home solution provider [10] - The use of internet, big data, and AI technologies will help reconstruct the home furnishing business ecosystem and innovate traditional customization models [10]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5][10] - Despite challenges in the real estate market, the direct sales channel experienced growth, with revenue from direct sales reaching 0.83 billion yuan, up 0.6% year-on-year [6][7] - The company is actively pursuing a home furnishing strategy, with a significant increase in the number of large clients and a rise in multi-category collaborative sales [7][10] Revenue Performance - The company’s revenue by product for 2024 was as follows: cabinets 5.45 billion yuan (down 22.5%), wardrobes 9.79 billion yuan (down 18.1%), bathrooms 1.09 billion yuan (down 3.6%), and wooden doors 1.13 billion yuan (down 17.7%) [6] - The revenue by channel showed direct sales at 0.83 billion yuan (up 0.6%), distribution at 14.04 billion yuan (down 20.1%), and bulk sales at 3.05 billion yuan (down 15.1%) [6] Profitability and Margins - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8][10] - The gross margin by product was as follows: cabinets 35.6%, wardrobes 39.4%, bathrooms 27.8%, and wooden doors 25.7% [8] Cost and Expenses - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales expenses rising due to increased advertising costs [9][10] - The fourth quarter of 2024 saw an expense ratio of 24.5%, up 3.6 percentage points year-on-year [9] Future Outlook - The company has adjusted its revenue forecasts for 2025 and 2026 to 20.574 billion yuan and 22.953 billion yuan, respectively, reflecting a 6% downward adjustment [10] - The company is expected to benefit from government policies aimed at boosting consumer spending in the home furnishing sector, which may enhance market confidence [9][10]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5] - Despite the overall market downturn, the direct sales channel experienced growth, while the distribution and bulk channels faced challenges [6][7] - The company is actively pursuing a home furnishing strategy, which is expected to enhance market share in the future [10] Revenue Performance - In 2024, the company’s revenue from various products was as follows: kitchen cabinets 5.45 billion yuan, wardrobe 9.79 billion yuan, bathroom 1.09 billion yuan, and wooden doors 1.13 billion yuan, with year-on-year changes of -22.5%, -18.1%, -3.6%, and -17.7% respectively [6] - The direct sales channel generated 830 million yuan, a year-on-year increase of 0.6%, while the distribution and bulk channels saw declines of 20.1% and 15.1% respectively [6] Gross Margin and Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8] - The gross margin for the fourth quarter of 2024 was 36.9%, reflecting a year-on-year increase of 2.3 percentage points [8] Cost Structure - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales, management, R&D, and financial expense ratios at 10.0%, 6.9%, 5.4%, and -1.3% respectively [9] Market Outlook - The home furnishing consumption subsidy policy is expected to boost consumer enthusiasm and industry confidence, with a special fund of 300 billion yuan aimed at promoting consumption upgrades [9] Financial Forecast - The company’s revenue forecast for 2025 and 2026 has been slightly adjusted to 20.574 billion yuan and 22.953 billion yuan, respectively, with net profit forecasts of 2.768 billion yuan and 3.044 billion yuan [10] - The earnings per share (EPS) for 2025-2027 are projected to be 4.54 yuan, 5.00 yuan, and 5.46 yuan, with corresponding price-to-earnings (P/E) ratios of 15, 13, and 12 times [10]