Core Viewpoint - The real estate "de-inventory" strategy is primarily driven by the reversal of supply-demand dynamics and declining sales data, leading to an oversupply of commercial housing and an extended inventory digestion cycle [1][4]. Group 1: Market Dynamics - The current real estate cycle has seen a significant change in supply-demand relationships, officially entering a de-inventory phase as of July 2023, with over 30 months of continuous decline in sales volume and price [2][4]. - The scale of housing and inventory in this cycle is larger compared to previous downturns, with substantial monetary and fiscal policy support already in place since 2024 [2][4]. Group 2: Policy and Quality Improvement - The focus of housing development has shifted from mere availability to quality, with government initiatives aimed at increasing the supply of "good houses" and enhancing construction standards [2][3]. - New national standards for residential projects, effective from March 31, 2025, will enforce stricter requirements on various aspects of housing construction, leading to improved quality in new residential buildings [2][3]. Group 3: Investment Recommendations - Recommended companies include those with strong credit and a good grasp of improvement-oriented customer demand, such as Greentown China and China Merchants Shekou [1][4]. - Companies benefiting from both residential and commercial real estate recovery, like China Resources Land and New City Holdings, are also highlighted [1][4]. - The second-hand housing market is expected to grow, with companies like Beike-W and I Love My Home positioned to capitalize on this trend [1][4].

Group 1 - The supply-demand relationship has changed, leading to a prolonged decline in both volume and price in the current real estate cycle. The central government has officially entered a destocking cycle as of July 2023, with significant policy support and a longer duration of declining sales data compared to previous cycles [2][7][26] - The concept of "good houses" has emerged, shifting the focus from mere availability to quality. The government has emphasized increasing the supply of quality housing, with new standards set to enhance residential construction requirements [2][31][35] Group 2 - The real estate market is transitioning from "having" to "quality," with increasing demand for improved housing conditions. Data from the 2020 census shows an average of 3.18 rooms per household and 37.76 square meters per person, indicating progress in housing quality [3][45] - The aging of existing housing stock, primarily built between 1990 and 2014, is expected to drive ongoing replacement and upgrading demand as homeowners seek better living conditions [3][46] Group 3 - Investment recommendations suggest focusing on companies with strong credit ratings that can cater to improving customer needs, such as Greentown China, China Merchants Shekou, and China Overseas Development. Additionally, firms benefiting from both residential and commercial real estate recovery are highlighted [4][60][61]

导 语 地市供求规模延续同比缩量，专项债提速助力供给侧加快"优结构、提质量、稳市场"。 ◎ 文 / 马千里 2025年4月，土地市场成交规模同比降幅进一步扩大。据月末快报数据，4月土地成交建筑面积同比下降 23%，降幅较上月全月扩大了12个百分点；成交环比3月同期上升50%，主要是由于3月基数过低所致。截 至4月25日，本月土地供应建筑面积4354万平方米，环比上升2%，同比下降27%。随着非核心城市土地 成交占比上升，本月平均溢价率9.9%，重新降至10%以下，但一二线城市平均溢价率分别为13%和14%， 已经连续4个月双双高于10%。4月份以来，中央和地方持续积极推进稳市场新政落地，强调进一步释放 房地产市场潜力， 协同推进政策实施和预期引导， 据自然资源部本月内发布的不动产登记相关数 据，"交房、交地即交证"等土地开发流程改革亦在快速推进。 供求： 延续同比低位， 截至2025年4月25日，本月土地供应建筑面积4354万平方米，同比下降 27%，环比上升2%。成交2698万平方米，同比下降23%，环比上升50%。 。 热度 ： 核心城市热度延续。 平均溢价率为9.9%，回落至10%附近，主因三四线等非热 ...

老潘说 岁末年初，大家都非常关注 2025年房地产，如何走向？ 眼下大多数老百姓对就业，收入乃至经济缺乏信心，所以都看空房地产走向。 眼下政策单项看都是对的，但放在一起未必就效果好，我们更需要 从整个行业高度去统筹谋划房地产2025年 房地产"保量"战役 ，这才是保25年房价的关键。 如果2025年房地产销量继续下探，那么房价就必然守不住，房价守不住，房地产止跌回稳就守不住，就会浪费 924救市的前期努力。 前天1月12日，重庆市原市长黄奇帆，在一场峰会上，以 "以改革来化解难题，以开放促进发展"为题 ，对未来 房地产做出了重新研判。老潘特别分享，很多判断应该对地产人心中的困惑有所答疑。 （来源：六里投资 报 ） 而从专业机构和从业者看，老潘观察眼下无论是国外机构如高盛、国内证券和地产专业机构，还是开发商从业 人员，大家都难言丝毫乐观，即使924救市三连涨后，大家对 2025年房地产还是判断将继续下行。 虽然下降幅度会收窄，但 下降趋势短期难以扭转。 的确， 20 多年高歌猛进积累的房地产病根，哪有一个 924 救市就能立马扭转乾坤？ 的确，眼下 24 年 10 月到 12 月仅凭 3 个月量涨，就评判房地产 ...