意大利餐厅也来了，秀洲这条老街更值得期待了！回顾：1月28日，"老街焕新·商聚共兴"新塍老街保护 提升项目二期招商推介暨合作签约会在味德丰旗舰店内圆满举行，9家涵盖非遗美食、文创体验、潮流 业态的商户依次落笔签约。亮点：老街二期采用"主力业态引领+组团精准布局"体系，通过三大维度优 化升级：引入沉浸式文化体验空间、非遗文创工坊深化文化内涵；培育水岸休闲餐酒吧、文创夜市延伸 消费场景，搭配文化书店、亲子空间及宠物主题咖啡馆、萌宠用品零售等宠物经济业态；汇聚全国特色 餐饮、康养理疗等业态，覆盖全客群消费需求。读友：既有江南古镇的烟火气，又有国际范儿的新鲜体 验。读友：千年古镇焕新不是说说而已！ 转自：嘉兴日报 （来源：嘉兴日报） ...

本报记者 王伟伟 摄 1月28日，"世界文明探索系列·多元沉浸体验展"——《吴哥的微笑》在北京展出。本次展览融合数字光 影、虚拟现实、实景复原与互动科技，打造一场跨越时空的沉浸式文明之旅，让观众无需远行，即可深 入探索世界文化遗产吴哥窟的千年奥秘。展览以"探秘、沉浸、互动"为主线，通过五大核心体验板块， 全方位呈现吴哥文明的建筑、艺术、文化与历史，观众可"亲临"吴哥窟建筑群，揭开千年吴哥的神秘面 纱，感受王朝辉煌盛景。 （来源：工人日报） ...

随着上海作为全球卓越城市的地位日益巩固，其商业展览与品牌展示的需求也呈现出专业化、高端化与科技化的趋势。展厅，作为企业品牌形象、技术实力 与文化理念的集中展示窗口，其设计水平直接关系到商业传播的效能。步入2026年，上海本地的展厅设计市场格局在激烈的竞争中持续演进，一批综合实力 强劲的设计公司脱颖而出，凭借创新的理念、精湛的技术与卓越的落地能力，赢得了市场的广泛认可。本文旨在对上海商业展厅设计领域进行一轮综合评 估，梳理部分在专业能力、项目口碑及行业影响力方面表现受到关注的企业。 引言：上海展厅设计行业的新风向 近年来，上海的商业展厅设计已不再局限于简单的空间布置与展板陈列。数字化交互、沉浸式体验、可持续材料应用以及叙事性空间构建，成为衡量一个设 计公司核心竞争力的关键维度。客户的需求也从单一的"展示"升级为"体验与沟通"，尤其对于世界五百强企业、大型央企国企及顶尖学术机构而言，展厅更 是其战略传播与公众对话的重要平台。因此，能够深刻理解客户战略、融合前沿科技与艺术美学、并提供全程可靠服务的公司，自然在市场中占据了有利位 置。以下评估基于行业调研、项目案例剖析及市场反馈综合得出，力求客观呈现当前格局。 202 ...

Core Viewpoint - The article highlights the immersive experience of the Zigong Lantern Festival, featuring various thematic sections that celebrate Chinese culture and traditions [1] Group 1: Event Highlights - The festival includes interactive experiences with characters like Mulan and the Year Beast, enhancing visitor engagement [1] - Key thematic sections such as "Double Blessings" and "Chinese Knot Avenue" are prominently featured, showcasing the festival's cultural significance [1] Group 2: Production and Media - The event is produced by a team led by notable figures including supervisors and producers, indicating a well-organized effort to present the festival [1] - Various media sources contributed to the festival's promotion, enhancing its visibility and reach [1]

Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has opened with the theme "Light Up China, Build Dreams for the Future," showcasing innovative lantern designs that transform traditional storytelling into immersive experiences [1]. Group 1: Lantern Design Innovations - The festival features a 180-meter long "Mulan Legend" lantern group that narrates the story of Mulan through a walkable storyline, enhancing the visual experience both at night and during the day [2]. - The "Shenqi Huaxia" lantern group, standing 32 meters tall, allows visitors to enter the structure and experience mythological narratives, bridging ancient stories with modern technology [2]. - The "Fulu Shuangzhi" lantern group, a 30-meter tall giant gourd, invites interaction by lighting up when touched, making traditional blessings more engaging through technology [3]. Group 2: Immersive Experience and Interaction - The festival aims to create an immersive experience by breaking the "fourth wall" between visitors and the displays, transforming spectators into participants [4]. - The integration of technology and popular culture, such as AI interactions and collaborations with brands like "Honor of Kings," enhances the interactive experience for younger audiences [4]. - Over a hundred professional NPC actors are involved in the festival, creating a dual narrative system that engages visitors through interactive tasks and storytelling [5]. Group 3: Ticketing Information - Regular ticket prices from January 24 to February 14 are set at 118 yuan for adults, 98 yuan for local residents, 80 yuan for students and seniors, and 70 yuan for veterans [6]. - During the peak period from February 15 to March 3, ticket prices increase to 168 yuan for adults and 98 yuan for students and seniors [7].

Core Viewpoint - The cultural and creative industry is a significant driver for high-quality development, integrating creativity, technology, and culture, and is essential for enhancing a city's soft power and comprehensive competitiveness [3][4]. Group 1: Importance of Cultural and Creative Industry - The cultural and creative industry aligns with the new economic growth theory, serving as a core indicator of urban competitiveness and a green engine for economic structure optimization [4]. - In 2023, Shanghai's cultural and creative industry reached a scale of 2.34 trillion yuan, growing at 7%, showcasing the economic value generated by this sector [4]. - By 2024, China's cultural industry is projected to achieve total revenue of 19.14 trillion yuan, with a year-on-year growth of 7.1%, driven by the deep integration of culture and technology [4]. Group 2: Chengdu's Development Goals and Advantages - Chengdu aims to become a national cultural and creative center and a digital cultural industry hub, aligning with national strategies and leveraging its resource endowments [6][7]. - The city is positioned to lead the development of the cultural creative industry in the western region and enhance cultural soft power through the Chengdu-Chongqing economic circle [6]. - Chengdu's rich cultural heritage, including ancient Shu civilization and Three Kingdoms culture, provides a unique foundation for developing cultural creative products [7]. Group 3: Supportive Ecosystem for High-Quality Development - Chengdu has established a comprehensive policy framework to support the cultural creative industry, including funding initiatives and talent attraction strategies [7]. - The city has a complete industrial chain covering content creation, technology development, and consumer services, with over 6,000 digital creative enterprises [8]. - Chengdu's open and inclusive urban environment fosters innovation and attracts young talent, contributing to the vitality of the cultural creative industry [8]. Group 4: Strategies for Accelerating Development - Focus on technological advancements to strengthen the digital foundation of the cultural creative industry, including AI and immersive experience technologies [10][11]. - Enhance consumer engagement by creating immersive cultural experiences that integrate local heritage and modern design [11]. - Optimize the collaborative effects of cultural parks and clusters to avoid homogenization and promote unique industry characteristics [12].

随着数字技术的飞速发展与城市公共空间美学的不断升级，裸眼3D作为一种无需佩戴任何辅助设备即可获得立体视觉震撼效果的展示技术，正以前所未有 的速度融入城市肌理。上海，作为中国的经济、金融和创意中心，其裸眼3D视觉创意市场的发展态势，无疑是观察国内行业风向的重要窗口。展望2026 年，这一市场将呈现出技术更迭加速、应用场景深化、创意需求专业化等显著特征。本文将基于当前趋势，对上海裸眼3D视觉创意机构的市场进行前瞻性 观察，并对部分表现突出的企业进行梳理与分析。 一、2026年上海裸眼3D市场趋势前瞻 技术融合与体验深化：到2026年，单纯的屏幕硬件堆砌将不再是核心竞争力。市场将更看重创意内容与XR（扩展现实）、实时渲染、AI生成、传感器交互 等技术的深度融合。裸眼3D装置将不再是单向的视觉输出，而是能够与环境、观众产生智能互动的沉浸式体验节点。 应用场景从商业地标向公共文化空间渗透：目前，裸眼3D大屏主要集中于南京西路、外滩、陆家嘴等核心商业区。未来，其应用将广泛渗透至城市更新项 目、大型公共文化设施（如博物馆、美术馆、剧院）、交通枢纽、甚至社区公共空间，承担起城市文化叙事、公共艺术表达和智慧城市信息交互的新功能 ...

Core Viewpoint - The cultural tourism consumption in China is rapidly shifting from traditional sightseeing to immersive cultural experiences, driven by the younger consumer demographic that values emotional engagement and personalized, interactive performances [1][8]. Overview - Cultural tourism performances leverage specific regional natural landscapes, cultural heritage, and folk customs to provide immersive cultural experiences through artistic stage presentations and interactive designs [2][3]. Market Policies - The Chinese government has implemented various policies to support the development of the cultural tourism performance industry, creating a favorable environment for growth [5][6]. Industry Chain - The upstream of the cultural tourism performance industry includes venue resource suppliers, IP copyright holders, and performance equipment suppliers, while the midstream consists of service providers, and the downstream includes ticket sales channels and end consumers [6][7]. Current Development - The cultural tourism performance sector is evolving, with a projected audience of 95.7 million by 2025, reflecting a 12.1% year-on-year increase, and ticket revenue expected to reach 18.7 billion yuan, a 14.0% increase [1][9]. Competitive Landscape - The market is fragmented, with a CR10 market share of only 26.3% in 2024. Song City Performing Arts has established itself as a leader through its unique business model and high gross profit margins [10][11]. Development Trends - Future innovations in cultural tourism performances will be driven by digital technologies, enhancing immersive experiences and integrating local cultural elements into performance content [12][13][14][15].

Core Insights - The "Da Yun Yangzhou" river cruise project has rapidly gained national recognition, being selected as one of the 27 national tourism performance精品名录, highlighting its cultural and tourism significance [1] - The project has achieved remarkable growth, with a 65% increase in visitor numbers and a 99% rise in revenue in 2025 compared to the previous year [1] Group 1: Project Overview - The "Da Yun Yangzhou" project combines a moving river cruise with cutting-edge light and sound technology, creating an immersive historical experience for visitors [2] - The project features a 60-minute journey that encapsulates 2,500 years of history, allowing tourists to engage with the cultural heritage of the Grand Canal [2] Group 2: Cultural and Historical Significance - The project emphasizes the deep connection between Yangzhou and the Grand Canal, showcasing key historical events through five thematic chapters [3] - The immersive experience transforms visitors from passive observers into active participants in the historical narrative, enhancing their understanding of Yangzhou's cultural roots [3] Group 3: Innovation and Differentiation - The project stands out in a crowded market by focusing on unique cultural elements and innovative expressions, avoiding the common pitfalls of homogenization in tourism [4][5] - The integration of digital technology serves as a catalyst for enhancing cultural perception, ensuring that technology complements rather than overshadows the cultural experience [5] Group 4: Visitor Experience and Services - The project prioritizes visitor experience through attention to detail, including comfortable seating, quality cultural products, and convenient online ticketing [5] - Future plans include optimizing night transportation and introducing combined tickets for the cruise and local attractions to enhance overall visitor satisfaction [5]

Core Viewpoint - The integration of digital economy into rural cultural ecology is essential for revitalizing cultural confidence, awakening local memories, and stimulating industrial vitality in the context of China's modernization and rural revitalization strategies [1] Group 1: Digital Empowerment of Rural Cultural Resources - Digital technology addresses the preservation challenges of traditional rural cultural resources by creating permanent backups and structured analyses through high-precision digitization methods [2] - Techniques such as 3D laser scanning and multispectral imaging enable the digital replication of cultural heritage, transforming physical forms into computable, storable, and retrievable digital assets [2] Group 2: Globalization of Rural Culture through Media - The digital economy era's media matrix breaks the traditional one-way communication structure, allowing rural culture to gain a decentralized and interactive dissemination ecosystem [3] - Algorithms and social platforms facilitate precise distribution of rural cultural content based on user interests, overcoming geographical and media limitations [3] Group 3: Innovation in Rural Cultural Industry - E-commerce models are pivotal in transforming cultural resources into market value, addressing the "supply without demand" issue faced by traditional handicrafts and specialty agricultural products [4] - E-commerce platforms not only serve as sales channels but also guide production through consumer data analysis, enabling rural producers to align with market trends and develop culturally rich products [4] Group 4: Immersive Experiences in Rural Tourism - The rise of immersive technologies like virtual reality and augmented reality is reshaping rural tourism consumption, moving beyond traditional sightseeing to deeper cultural experiences [5] - These technologies allow for the presentation of historical scenes and cultural rituals, transforming visitors from passive observers to active participants, thus extending the consumption chain and enhancing the value of rural tourism [5] Conclusion - The digital economy is fundamentally transforming rural cultural revitalization by activating cultural vitality through technological rationality and reshaping cultural productivity through industrial logic [6] - The emergence of new business models like rural e-commerce and immersive tourism represents a dialectical unity of cultural and economic value, turning cultural resource advantages into competitive advantages [6]