Group 1 - The core viewpoint of the article highlights the recognition of three innovative consumer experience models in Sichuan, China, by the National Development and Reform Commission for the 2024 annual consumption new scene typical cases [1][2] - Kuanzhai Alley has developed a flagship store economy, hosting the world's first flagship store and other first-store brands, enhancing consumer experiences and promoting consumption transformation since 2008, attracting nearly 200 million visitors and generating over 4 billion yuan in revenue [1] - R29 Community Living Space, located in a core residential area, has served over 600,000 residents since its operation began in June 2022, achieving an 80% overall rental rate and establishing a complete chain of livelihood service formats [1] Group 2 - Yanhua Jiazhao - Shangzhongshun Specialty Dining is positioned as a cultural experience street focusing on unique culinary offerings, integrating various cultural elements such as intangible heritage, trendy shops, and performance spaces [2]

Group 1: Core Insights - Chengdu's Kuanzhai Alley and R29 Community Life Space have been selected as exemplary cases in the 2024 National Consumption New Scenarios by the National Development and Reform Commission, highlighting their unique appeal among 91 nationwide examples [1][5] Group 2: Kuanzhai Alley Cultural District - Kuanzhai Alley is a unique blend of Northern hutong culture and Sichuan courtyard architecture, fostering new consumption vitality rooted in the "Old Chengdu" ambiance [1][3] - The district operates under the principle of "one courtyard, one scene, one product," ensuring that each shop harmonizes with the street's cultural tone while showcasing distinct characteristics [3] - It has introduced several flagship stores and a "curated retail" space called "KuanChǎng," which integrates exhibitions, retail, and immersive experiences, enhancing the consumer experience [3] - Since its inception in 2008, Kuanzhai Alley has welcomed nearly 200 million visitors and generated over 4 billion yuan in revenue, earning multiple national accolades [3] Group 3: R29 Community Life Space - R29 Community Life Space is strategically located in a residential area with over 100,000 residents within a 1-kilometer radius, catering to all age groups [5][7] - The project adopts a "community commercial+" model, offering 24-hour services and a variety of facilities, including fitness centers, study rooms, and children's play areas [5][7] - Since its launch in June 2022, R29 has served over 600,000 residents, with occupancy rates increasing from 60% to 80%, effectively integrating public commercial services into daily life [7] Group 4: Economic Implications - The development of new consumption scenarios is crucial for enhancing domestic demand and economic vitality, promoting high-quality living standards [7][8] - Chengdu plans to continue implementing initiatives to boost consumption, aiming to create high-energy consumption scenarios that reflect the city's unique characteristics [7]

近日，国家发展改革委发布《2024年度全国消费新场景典型案例》，成都宽窄巷子文化街区、R29社区 生活空间案例双双入选。 在全国91个入选案例中， 成都这两个消费场景有何独特魅力？ 一起来看 ↓↓↓ 01 老院落里的新故事。遵循"一院一景、一院一品"运营理念，严格筛选入驻商家，确保每家商铺在空间设 计、业态特色和文化调性上既与街区风貌相融，又彰显独特个性。宽巷子聚焦"品川茶、尝川菜、赏川 戏、体验川西民居"，还原老成都闲适生活；窄巷子以中西交融建筑风格承载多元业态；井巷子以砖墙 媒介，再现城市历史风貌。 宽窄巷子通过街区打造与运营促进消费转型升级，不断满足市民朋友对美好生活的需要，自2008年以 来，累计接待游客数量近2亿人次，实现营收超40亿元，先后获得"首批全国示范步行街""首批国家级旅 游休闲街区""第二批国家级夜间文化和旅游消费集聚区"等称号。 02 R29社区生活空间 把美好生活搬进"家门口" 产业生态的焕新实践。深耕首店经济，落地荣耀全球首家旗舰店、茶百道全球首家手作门店、李宁城市 首家主题概念店、泡泡玛特全国首家景区旗舰店等一批首店品牌，为游客带来新鲜消费体验；推出首 个"策展式零售"复合型空间 ...

Core Insights - The article highlights the significant increase in consumer engagement and sales for Qingdao Beer during the Spring Festival, showcasing the effectiveness of their interactive marketing strategies and supply chain management [1][2][3] Consumer Engagement - Over 90 million consumers accessed Qingdao Beer's interactive page via QR codes on packaging from the start of the lunar month until February 6 [1] - From the first to the seventh day of the lunar new year, Qingdao Beer recorded 19 million scans of their bottle caps, indicating strong consumer interaction [2] - On average, consumers drank 9 bottles of beer during the festival, with northern consumers showing a higher preference for beer compared to southern consumers [2] Supply Chain Efficiency - Qingdao Beer utilized data analytics to enhance their supply chain, allowing for increased production and timely delivery of fresh products [3] - The average delivery time for products to consumers was reduced by 7 days compared to the previous year, demonstrating improved freshness management [3] - The total transaction value of Qingdao Beer's products on platforms like Meituan increased by 67% year-on-year during the festival period, with their fresh delivery service seeing a 103% growth [3] Market Trends - The consumption surge during the Spring Festival reflects broader economic vitality and consumer demand trends in China, positioning Qingdao Beer as a key player in the beverage industry [3]

Group 1 - Luzhou City collaborates with Changzhou Xingye Tourism Development Co., Ltd. to host the "Luzhou Wine Festival · Galaxy Left Bank Music Festival" at Luzhou Lantian Airport during the National Day holiday, aiming to promote the deep integration of culture, tourism, and commerce [1] - The 184-item opportunity list for major consumption landmarks and characteristic street projects in Luzhou has a total investment of 67.8 billion, covering all 7 districts and counties, and aims to upgrade night economy and develop various new consumption scenarios [2][3] - Luzhou plans to achieve a total tourism expenditure exceeding 100 billion by 2027, with policies including a maximum single reward of 5 million for large commercial performances [2] Group 2 - By 2027, Luzhou aims to continuously expand total consumption, improve consumption quality, optimize consumption structure, and enhance the consumption environment, targeting a retail sales total of over 200 billion [3] - The new container street district in Luzhou utilizes urban space to create diverse consumption scenarios, combining daytime commerce with nighttime entertainment, thus attracting different consumer demographics [5] - Luzhou is leveraging its unique white liquor culture to establish itself as a global cultural tourism destination, with plans for the Langjiu Longma Winery to open by the end of next year, enhancing the local tourism landscape [5][6]

Core Insights - The article discusses the promotion of the "old-for-new" consumption policy in China, which has significantly stimulated consumer spending and contributed to the upgrade of industries [1] Group 1: Policy Impact - As of July 16, 2.8 billion people have applied for the "old-for-new" subsidy, leading to sales exceeding 1.6 trillion yuan [1] - The policy has expanded to include various sectors such as automotive, home appliances, and home renovation, promoting a shift towards smarter and greener consumption [1] Group 2: Consumer Behavior - Consumers are attracted to promotions like "old-for-new" and significant price reductions, with examples showing air conditioners originally priced over 3,000 yuan being available for as low as 1,000 yuan after subsidies [1] - High-tech and efficient products are gaining popularity among consumers, enhancing their quality of life [1] Group 3: Industry Transformation - The "old-for-new" policy is facilitating industrial upgrades, pushing industries towards smart and high-end transformations [1] - The trend towards low-carbon lifestyles is becoming more prevalent as a result of these policies [1]

Core Insights - Chongqing has been recognized for its innovative consumer scenarios, with three projects selected as typical cases for national consumption upgrades, showcasing the city's efforts in fostering new consumption formats and urban vitality [1] Group 1: Innovative Consumer Spaces - Chongqing is leveraging its unique "8D magical" terrain to create distinctive consumer spaces, such as the "Jiangya Street Cave Heaven," which attracts over 20,000 daily visitors [2] - The transformation of industrial sites into creative spaces, like the North Warehouse Cultural and Creative Park, has resulted in over a million annual visitors and regional income exceeding 100 million [2][4] - The city has developed over 286 consumer scenarios combining mountain trails, unique street districts, and riverside economic belts, leading to a 15%-20% increase in shop rents along these areas [4] Group 2: Technology-Driven Consumer Experiences - Technological advancements are central to Chongqing's consumer scene innovation, with smart stores utilizing robotic arms for a seamless shopping experience [6] - The integration of AR/VR/AI technologies in traditional retail spaces has transformed them into immersive shopping environments, significantly reducing wait times and increasing customer engagement [6] - The introduction of drone delivery services has improved logistics efficiency, with delivery times reduced by 70% for small packages [9] Group 3: Emotional Consumption Trends - Emotional value is emerging as a key driver of consumer behavior, with innovative projects like the "Jiangbei a~platform" attracting significant social media attention and increasing foot traffic to surrounding businesses [10] - Night markets are evolving to focus on emotional resonance rather than just sales, with average transaction values reaching around 50 yuan [11] Group 4: Policy Support for Consumption Growth - The growth of new consumer scenarios in Chongqing is supported by government policies aimed at enhancing consumption quality and expanding market capacity [12] - Initiatives like the "ticket root economy" in Yongchuan District encourage consumer spending by offering discounts based on movie ticket purchases [12] - Recent promotional activities have generated significant sales, with over 700 events in the second quarter alone driving 7 billion yuan in sales [12] Group 5: Future Recommendations - Experts suggest that Chongqing should continue to explore its regional characteristics and integrate online and offline experiences to create distinctive consumer offerings [13]

长城网·冀云客户端讯（河北经济日报记者 袁立朋）近日，记者从河北省发展改革委获悉，我省唐山市唐山宴、廊坊市梦廊坊戏剧公园、廊坊市金 钥匙国际家具汇展中心3个场景成功入选《2024年度全国消费新场景典型案例》。 据介绍，国家发展改革委发布的《2024年度全国消费新场景典型案例》包括91个典型案例，唐山宴、梦廊坊戏剧公园、金钥匙国际家具汇展中心 因创新的消费体验和多业态有机融合特色成功入选。 唐山宴以沉浸式体验、餐饮直营运营模式为亮点，首创"馆店结合"模式，将活态博物馆与消费体验店相结合，打造"可吃、可看、可购、可体 验"的沉浸式全场景消费空间，构建了"吃住行游购娱"全链条消费体系，年均接待国内外游客500余万人次。 梦廊坊戏剧公园由丝绸之路国际艺术交流中心、只有红楼梦·戏剧幻城、水云间文化商街等多元业态构成，打造了一个沉浸式"梦幻之境"，构建 起"可参与、可互动、可消费"的文化消费生态。 金钥匙国际家具汇展中心推动"直播+电商+物流"新业态发展，打造京雄集采服务中心、通州区安置房样板间、香河"香居"线上展厅、全屋定制VR 展示厅等代表性销售场景，突出情景式、沉浸式销售特色，同时提供研发设计、私人定制服务，推出" ...

Group 1: Innovative Consumption Experiences - The 35th Qingdao International Beer Festival showcases new consumption scenarios that integrate finance, technology, and experiences, enhancing the festival economy [1] - The "Beer Exchange" allows visitors to experience beer consumption like stock trading, where prices fluctuate based on demand and supply, with adjustments made every five minutes [2][3] - The "Tipsy Bus" combines beer culture with sightseeing, offering a unique experience where passengers can enjoy craft beer while traveling to scenic spots and entertainment venues [4][5] Group 2: Technological Advancements in Alcohol Consumption - The "Drinking Gene Testing Kit" allows individuals to assess their alcohol metabolism capabilities through genetic testing, providing insights into their drinking habits [7][8] - This testing kit utilizes micro-sequencing technology to analyze specific gene loci related to alcohol metabolism, ensuring high accuracy and user-friendly operation [8]

广西推出深夜食堂、夜广西LIVE秀等特色活动，山西打造非遗国货"潮牌""潮品"……多地着力培育消费新场景，新业态、新模式、新趋势成为布 局重点，打造新的消费增长点。 第35届青岛国际啤酒节7月18日在青岛西海岸新区金沙滩啤酒城开幕。本届啤酒节以"青岛与世界干杯"为主题，为期30天，通过汇聚全球啤酒品 牌，打造消费新场景，持续释放"啤酒+"经济新动能。 这是7月18日拍摄的第35届青岛国际啤酒节开幕式上的焰火表演。新华社记者李紫恒摄 今年年初，国务院办公厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》提出，深化"文旅+百业""百业+文旅"，提升产品供 给能力，丰富消费业态和场景。今年的政府工作报告提出，创新和丰富消费场景，加快数字、绿色、智能等新型消费发展。 7月17日，游船行驶在扬州古运河上（无人机照片）。新华社发（孟德龙摄） 此外，今年将接续开展国际啤酒节联盟合作机制等国际交流活动，共同探讨世界啤酒节会的发展未来，促进行业共建、共赢、共享。 （文章来源：新华社） 在青岛，啤酒成为连起四海宾朋的名片，引爆夏日文旅消费市场。 7月18日，一名外国青年在青岛西海岸新区金沙滩啤酒城内参加第35届青岛国 ...