二是绿色低碳消费场景加快培育，彰显可持续发展理念。推广绿色居住、绿色出行、绿色餐饮等消费场 景，这既顺应了"双碳"目标要求，也抓住了年轻消费群体环保意识觉醒的新趋势。随着新能源汽车充电 网络的持续完善、节能家电的加速普及，正在形成颇具规模的消费增长点。数据显示，我国绿色低碳产 业规模已突破10万亿元，预计在"十五五"时期还将实现规模倍增。 三是文旅融合消费场景创新发展，不断突破产业边界。政策重点支持发展智慧旅游、沉浸式体验、文创 产品开发等新业态，推动旅游、文化、商业的深度融合。近年来，从"长安十二时辰"主题街区的火爆， 到各地博物馆文创产品的热销，再到乡村民宿与农事体验的结合，文旅消费正从单一观光向复合体验转 变，创造出更高的附加值和更丰富的消费内涵。 近日，工信部、国家发展改革委等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施 方案》，围绕拓展增量、深挖存量、场景赋能等系统化部署了19项重点任务。这是党的二十届四中全会 后首个印发的促消费政策文件，致力于以消费升级引领产业升级，以优质供给更好满足多元需求，实现 供需更高水平的动态平衡。 这份方案既着眼于当前消费市场的企稳复苏，更注重构建长期有 ...

2025年11月26日，工信部、商务部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》（以下简称《方案》）。 政策背景：解决供给和需求错配问题 《方案》提出，到2027年，消费品供给结构明显优化，形成3个万亿级消费领域和10个千亿级消费热点，打造一批富有文化内涵、享誉全球的高品质消费 品；到2030年，供给与消费良性互动、相互促进的高质量发展格局基本形成，消费对经济增长的贡献率稳步提升。 当前，我国消费市场的低端供给过剩与高端供给不足并存的结构性矛盾日益凸显。 为实现上述目标，《方案》部署了拓展增量、深挖存量、细分市场、场景赋能、优化环境五方面19项重点任务，构建起全方位促消费政策体系。 11月27日国新办举行国务院政策例行吹风会上，工业和信息化部副部长谢远生表示，适配就是消费品生产供给端主动适应消费趋势变化，从产品设计开始 就精准匹配多元消费需求，实现供给和需求的双向奔赴，在质量、结构、效用等方面动态匹配。"老百姓想要什么、喜欢什么，政策就引导鼓励企业琢磨 什么、生产什么，以便广大消费者能买到称心如意的东西、享受到无微不至的服务，有利于企业生产的产品适销对路、优质优价。" 《方案》的出台 ...

Core Insights - The Chinese government has implemented a series of comprehensive consumption promotion policies to unleash consumer potential, with recent upgrades to these policies aimed at enhancing the adaptability of supply and demand in consumer goods [1][2] Group 1: Policy Initiatives - The "Implementation Plan" emphasizes a shift from "demand release" to "precise supply," proposing measures such as developing flexible manufacturing factories to respond efficiently to personalized consumer needs [1][3] - The plan includes a "thousand factories, thousand faces" transformation initiative, establishing a digital system that integrates user demand, intelligent design, and flexible production across various industries [3] Group 2: Flexible Manufacturing - Flexible manufacturing factories are characterized by their ability to quickly respond to diverse production demands, enabling companies to adopt a "make-to-order" approach that aligns with consumer preferences [2][3] - The automotive industry is leading this transformation by modularizing components, allowing for personalized vehicle production based on consumer orders [2] Group 3: New Consumption Scenarios - The "Implementation Plan" encourages the development of new consumption scenarios and business models, such as promoting the "first release economy" and fostering health and digital consumption [4][5] - Technological innovations, particularly in AI and IoT, are driving the creation of new consumption experiences, such as AI toys that provide emotional interaction, catering to the growing demand for companionship among consumers [5][6] Group 4: Market Trends - The rise of personalized consumption and market segmentation is supported by flexible manufacturing capabilities, which allow companies to effectively tap into long-tail market demands [3][6] - Investment in new consumption scenarios is increasing, with significant funding directed towards product development and market expansion in sectors like education and entertainment [6]

李萌 11月的海南澄迈，夜空再次被音符点燃，也被乐迷的热情引爆。 漓岛音乐节在此一火再火—— 1月首届音乐节开演，4万观众中七成来自岛外;11月16日晚，为期三天的第二届音乐节落下帷幕， 吸引6万人次参与，拉动周边酒店、餐饮、购物消费等综合经济效应超1亿元，其中，近半数购票者来自 岛外，他们为音乐而来，也带动了澄迈本地旅游、购物等消费需求。 一年办了两届，热度始终在线。澄迈这个音乐节，让我们看到了县域文旅消费的巨大潜能，更体现 了海南自贸港建设背景下，市县找准定位、盘活资源，以乐为媒打造消费新场景、激发消费活力的生动 实践。 场景创新 既有流量又有"留量" 当下，跟着演唱会、音乐节去游玩，已成为青年人的新风尚。 这也侧面传递出一个信息，青年在哪里，活力就在哪里，消费潜力就在哪里。 县域文旅消费提质扩容的新机遇，也在于此。两届澄迈漓岛音乐节，"场景创新"理念处处可见。 紧跟潮流，打造多元消费场景—— 第二届音乐节设置"生浪""乘风"两大舞台，覆盖后摇、独立、电子等多元曲风，邀请范晓萱 &100%、落日飞车、惘闻WangWen等国内外知名乐队登台。从舞美到阵容，新潮且多元，精准匹配青 年消费偏好。 迎合需求，抓住 ...

绿皮火车化身西餐厅，红砖墙上巨大的"成都"二字成为热门打卡点，"蜀宴赋"主题餐秀一座难求，自行车骑进了商场。这些近年来出现在四川的消费新场 景，有一个共同的品牌——"蜀里安逸"。而要打造这些让人耳目一新、充满活力的消费新场景，离不开财政的有力支撑。 采取申报推荐、组织评审等方式，对列入支持范围的消费新场景给予资金支持，采取项目法分配资金，经专家评审后，按项目投资规模分三个档次给予支 持，最高不超过300万元，并对资金使用和项目建设情况进行监督管理。2023年以来，已安排资金1.43亿元，支持打造80个消费新场景，撬动社会投资83 亿元、吸引客流1.7亿人次、拉动消费超320亿元、带动就业超2.6万人。 注重顶层设计 绘制消费新地图 注重场景创新 强化品质升级 以省政府名义印发《关于实施"三品一创"消费提质扩容工程 加快培育"蜀里安逸"消费品牌的意见》，打造全球消费品质供给集聚地、全球消费品尚引领 创新地、全球消费品味生活宜居地，创建国际一流消费环境高地；会同商务厅印发《四川省"蜀里安逸"消费新场景五年培育方案（2023—2027年）》，支 持打造潮品嗨购、和美邻里、驾享未来、数字生活、味美四川、不夜天府、脉动 ...

Core Insights - A significant business opportunity has emerged as the government shifts its approach to enhance consumer potential and meet higher consumption demands [1] - The State Council meeting on November 14 proposed a new strategy to boost consumption by transitioning from "stimulating purchases" to "precise supply" [1] - The integration of "AI" and "new scenarios" is identified as a key driver for consumption growth [1] Supply-Side Developments - The meeting emphasized upgrading safety and green standards while creating flexible manufacturing facilities [1] - Artificial intelligence will empower supply-demand matching, enabling precise identification of consumer needs and providing customized products alongside flexible factories [1] New Consumption Scenarios - The meeting called for the cultivation of new consumption scenarios and business formats [1] - In September, the Ministry of Commerce and the Ministry of Finance issued guidelines to support innovation in business formats and models, including upgrading shopping districts to diverse consumption scenarios and developing the night economy [1] Consumer Traffic and Revenue Projections - The Ministry of Commerce forecasts that by 2024, demonstration business districts will attract over 4 billion visitors and generate revenue exceeding 500 billion yuan, effectively supporting consumption and expanding domestic demand [1] Impact of AI on Daily Life - AI is transforming daily life through applications in smart homes, machine inspections, and intelligent logistics [1] - Experts predict that the combination of AI with emotional economy and full-scenario interconnectivity will be a future development trend [1] Economic Significance of Consumption - Consumption is a vital engine for economic growth, linking macroeconomics with households [1] - The development of artificial intelligence and new consumption scenarios is enhancing supply-demand adaptability, heralding the arrival of new consumption and lifestyles [1]

Group 1 - Samsung Electronics is raising memory chip prices by up to 60% in November, indicating a potential "super cycle" in the storage industry [1] - The State Council emphasizes the need to cultivate new consumption scenarios and business formats, with optimism for the recovery of the offline retail sector [1] - A company reports that its storage revenue is still largely driven by DDR3, but the proportion of new process products like DDR4 will gradually increase [1]

Core Insights - The article highlights the integration of sports and consumption in the context of the 15th National Games, emphasizing the economic potential of this synergy [1] Group 1: Economic Impact - The 15th National Games is expected to create new consumption scenarios that combine sports with culture and tourism, as well as various industries [1] - The "sports+" economic model aims to expand sports consumption beyond mere viewing experiences, fostering a broader and longer-lasting consumption cycle [1] Group 2: Regional Development - Cities are increasingly competing to establish themselves as "sports brands," which is anticipated to bring new development opportunities [1] - The strong multiplier effect of sports events is driving cities to invest in sports-related infrastructure and activities [1]

Core Insights - Sichuan province is enhancing innovation supply and promoting new consumption scenarios, achieving a retail sales total of 2.12 trillion yuan in the first three quarters of the year, a year-on-year increase of 5.8% [1] - The emphasis on improving consumer capacity and conditions aligns with national strategies to stimulate consumption and investment through new demand and supply interactions [1] Group 1: New Consumption Scenarios - Chengdu's East Suburb Memory Park combines industrial heritage with modern digital creative shops, attracting over 50,000 daily visitors, with young tourists making up over 80% [2] - Unique experiences such as costume rentals and themed dining are enhancing consumer immersion, with one shop reporting a maximum daily capacity of over 3,000 visitors [3] - Various commercial districts in Sichuan are evolving from traditional shopping to integrated experiences that include entertainment and leisure [3] Group 2: Night Economy and New Business Models - Chengdu has seen the establishment of 631 new stores in the first three quarters, leading the nation in new business openings [4] - The "Night Tour Jinjiang" project has attracted approximately 360,000 visitors during the National Day and Mid-Autumn Festival, generating around 2.85 million yuan in tourism revenue [4] - Other cities in Sichuan are also developing night economies, with plans to create 20 "nocturnal landmarks" and 100 night economy clusters [5] Group 3: Digital Creative Industry Growth - Chengdu High-tech Zone has over 6,000 digital creative enterprises, employing more than 120,000 people, with an industry scale exceeding 110 billion yuan [6] - The integration of services such as policy support and financial assistance within close proximity is fostering a collaborative environment for digital creative businesses [6] Group 4: Policy Support and Consumer Incentives - Sichuan's government is implementing five major actions to boost consumption, including the establishment of a center to support new product launches and business development [7] - The introduction of "immediate refund" policies for foreign tourists has significantly increased the volume of tax refunds, with a 200% year-on-year growth in refund applications from January to July [7] - Collaborative initiatives with neighboring provinces aim to enhance the shopping experience for inbound tourists through streamlined tax refund processes [7] Group 5: Cultural and Local Business Development - The "Hundred Products Thousand Stores" initiative aims to cultivate over 1,500 local shops within three years, enhancing the cultural and experiential aspects of shopping in Sichuan [8] - The province is focused on creating a vibrant consumer environment that reflects both traditional and modern influences, aiming to position Sichuan as an attractive international consumption destination [8]

Group 1 - The eighth China International Import Expo (CIIE) showcased 461 new products, technologies, and services, highlighting a vibrant atmosphere of innovation [1] - Vipshop's booth featured an immersive online exhibition experience through its app, allowing visitors to browse international brands [1] - Yili Group emphasized its commitment to global industrial collaboration and enhancing supply chain stability to provide high-quality products [1] - Nissan announced the establishment of Nissan Import and Export (Guangzhou) Co., Ltd., reinforcing its dedication to the Chinese market and global business expansion [1] - China National Pharmaceutical Group leveraged the CIIE platform to deepen trade cooperation and establish a drug and medical device transformation center in Hainan [1] - BMW showcased multiple products, including a two-door coupe, and plans to introduce more innovative products and technologies to meet diverse consumer needs in China [1] Group 2 - Ctrip Group, as the official travel service partner of the CIIE, provided comprehensive services for overseas visitors, including flight bookings, hotel accommodations, and local experiences [2] - L'Oréal launched several first-of-their-kind products at the expo, emphasizing the importance of the Chinese market in its global strategy [2]