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玲珑轮胎用20年“长期主义”,为中国品牌赢得尊敬
Qi Lu Wan Bao· 2026-01-09 06:01
从玲珑轮胎(601966)获悉,近日,2025(第二十届)中国品牌人物年会在深圳举行。本届年会以"谁为中国赢得尊敬"为主题,发布多个权威榜单,表彰 为中国品牌发展作出突出贡献的个人与集体。 会上,玲珑轮胎董事长王锋获评"2025中国十大品牌年度人物"。年会表彰其带领玲珑坚守长期主义,融合创新与责任,推动国际化从"产品输出"向"价值 共创"演进,以真诚本土化赢得全球认同。 最重要的坚持,是"长期主义"的战略定力 轮胎行业是一场资金与技术密集的"马拉松"。在王锋董事长的引领下,玲珑数十年专注主业,持续投入研发中心、智能制造与全球生产基地建设。 最温暖的坚持,是"价值共赢"的合作理念 从山东走向世界,玲珑的全球化不仅在于产品输出,更着眼于与全球伙伴携手构建共创共享"价值环"。公司对内重视与员工共同成长,对外致力于同伙伴 协同发展,持续打造绿色、可持续的产业链生态。 在全球化进程中,玲珑严格遵守各地法律法规,尊重文化差异,积极履行环保、社区、员工、公益等责任,努力成为受当地欢迎的"企业公民"。 这份"长期主义"的定力,使玲珑在市场波动中更具韧性,在国际化进程中更显从容。当许多企业仍在复杂环境中徘徊时,玲珑已前瞻性地推 ...
植物医生IPO背后,聚焦“高山植物”,在变化中坚守核心赛道
Jiang Nan Shi Bao· 2026-01-09 05:14
近期,北京植物医生化妆品股份有限公司在深交所主板IPO审核状态更新为"已问询",即将登陆A股市 场,展示了DR PLANT植物医生如何通过三十年的战略定力、科研深耕与格局拓展,构建起穿越产业周 期的强大品牌力。 植物医生品牌公司创立于1994年,多年来深耕"高山植物护肤"这一核心赛道。 这种坚守并非固步自封,而是基于对消费趋势的深刻洞察。通过将中国传统高山植物智慧与现代护肤科 技相结合,植物医生成功打造了"石斛兰""紫灵芝""冬虫夏草"等标志性产品系列,在消费者心中建立 了"天然、安全、有效"的鲜明认知。值得注意的是,即使在2022年至2024年行业充满挑战的时期,公司 仍实现了营收的稳定增长与净利润的持续提升,这种穿越周期的韧性,正是长期专注所带来的必然回 报。 植物医生的"长期"除了体现在时间跨度上,更体现在对核心技术"十年磨一剑"的耐心上。 2014年,植物医生与中国科学院昆明植物研究所签订了长达20年的战略合作协议,双方联合成立的研发 中心,是实实在在的科研攻坚。值得一提的是,经过多年持续投入,团队成功从特有铁皮石斛中提取出 高活性的石斛寡糖成分,并验证了其在促进胶原蛋白生成方面的显著功效。这项"石斛 ...
合作共赢,鲁南制药集团与湖南达嘉维康医药有限公司签署战略合作
Qi Lu Wan Bao· 2026-01-09 03:11
齐鲁晚报.齐鲁壹点通讯员曹婷婷 1月8日,鲁南制药集团与湖南达嘉维康(301126)医药有限公司举行"长赢携手,共赢未来"战略合作签约仪式。 会上,湖南达嘉维康医药有限公司相关负责人表示,此次与鲁南制药集团的战略携手,不仅是双方业务的深度融合,更是发展理念的高度契合与资源优势 的协同整合。达嘉维康深耕湖南市场多年,建立了完善的医药流通与服务体系。未来,期待双方充分发挥各自在渠道网络、产品创新、品牌建设等方面的 优势,共同打造一个开放、协同、可持续的医药产业生态平台,推动产业链协同、市场拓展与服务模式创新,为湖南乃至全国的患者提供更优质、更可及 的医药健康服务,为行业高质量发展注入新动力。 鲁南制药集团相关负责人作题为《"中正平和"在启达力中的呈现》的主题演讲,他从文化根基、科研实践与市场应用三个维度,系统阐述了"中正平和"理 念如何融入产品研发与企业协作之中。他强调,本次合作源于双方对"长期主义"与"共赢生态"的共同追求,只有秉持中正之心、平和之态,才能在变幻的 市场中稳健前行,实现真正的可持续共赢。未来,双方将以"长赢"为舵,以"中正平和"为帆,通过资源互补、战略协同,共同构建稳定、健康、可持续的 医药供应 ...
悦达起亚:逆流而上的慢功夫
2025年的中国车市,价格战还没停,智能战又跟上了,各家车企你方唱罢我登场,热闹得让人眼花缭 乱。但在一片喧嚣中,有个品牌的表现却有点"不一样"——悦达起亚,这家在盐城扎根了二十多年的合 资企业,没跟着疯狂降价,也没整天喊颠覆口号,而是默默地干了几件事:销量连续两年涨了,超六成 经销商赚着钱,出口的车还跑到了全球89个国家和地区。 2025年,起亚全球销量超313.5万辆,再创历史新高。悦达起亚累计销量约25.4辆,同比增长2.3%,连 续两年销售呈现正增长,单月销量连续10个月超2万辆。 这年头,能稳住就已经不容易了,它怎么还能稳步往上走?仔细看看他们的做法,不需要惊心动魄的大 招,而是认真打了一套"组合拳":品牌不端着了,开始讲普通人的故事;车该电的电,该油的油,不为 了追风口硬转型,用户需要的配置都给到;服务方面,维度扩宽、持续下沉,把修车卖车那些事踏踏实 实做好;盐城工厂里,产线还在持续升级;同时,在行业竞争极度激烈的背景下,始终坚持以客户为中 心、以人为本......这些事单独看都不算爆炸新闻,但合在一起,却让人看到一个车企在激烈竞争中的另 一种活法。 不搞"二选一",电和油都认真做 面对中国市场的 ...
债筑底股增强 2026年您需要了解的投资平衡术
Jin Rong Jie· 2026-01-09 00:26
步入2026年,市场环境的演变正推动投资者重新审视资产配置的方向。随着无风险利率逐步下行与理财市场净值化成为常态,追求收益与控 制波动之间的平衡显得尤为关键。与此同时,权益类资产虽具长期潜力,但其波动性也考验着投资者的持有体验。 在此背景下,能够灵活兼顾稳健与增长的配置型产品,正成为越来越多投资者的选择。其中,以"债券为基、权益增强"为策略的二级债基, 凭借其攻守兼备的特性,逐渐展现出独特的配置价值。 何以平衡?以债筑底,以股增强 二级债基主要投资于债券等固定收益品种,在追求基础收益的前提下,用不超过20%的仓位去投资股票等权益资产,力争增厚收益,实现长 期稳中求进。 数据会说话。从过去10年中每个自然年度来看,二级债基指数相对沪深300的收益波动更小。特别是在2016、2018、2021、2022及2023这几个 沪深300收益为负的年份中,二级债基指数的表现更加亮眼。 产品近1年涨幅达11.44%,不仅大幅跑赢业绩基准(4.77%),也显著超越二级债基指数。 (数据来源:Wind,2015-2024,指数过往表现不代表未来) 如果单年度表现还不足以体现其优势,那么从长期来看会更加显而易见—— 过去10年, ...
盐津铺子张学武:坚守长期主义迎接中国风味零食新未来
Core Viewpoint - Salted Fish is committed to long-termism, focusing on three strategic segments: "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks," aiming to build a world-class snack brand [1] Strategic Segments - The company sees significant potential in the Chinese-flavored snacks segment, particularly with konjac and bean-based snacks, which are expected to drive growth [2] - The "Da Mo Wang" brand, launched in October 2023, achieved remarkable growth, with projected sales exceeding 1 billion yuan in 2024, marking it as the first 10 billion yuan product for Salted Fish [2] - In the healthy high-protein snacks segment, the company has developed brands like "Egg Emperor" quail eggs, with expectations for high-quality egg products to become popular globally [2] - The healthy sweet snacks segment will focus on dried fruits, baked goods, and jellies, promoting health upgrades [3] Core Competencies - Salted Fish emphasizes the importance of product quality, focusing on building four core competencies: supply chain management, smart manufacturing, innovation, and brand building [4] - The company has invested in a robust supply chain, sourcing high-quality raw materials from regions like Indonesia and Southeast Asia, ensuring stability and safety [4] - Smart manufacturing initiatives include the establishment of a modern quail egg breeding base, enabling rapid processing from farm to factory [4] - Continuous innovation in flavor and technology is crucial for transforming traditional ingredients into popular products, enhancing product quality and consumer trust [5] - The company has demonstrated its brand-building capabilities through successful brands like "31 Degree Fresh," "Da Mo Wang," and "Egg Emperor" [5] Global and Domestic Market Strategy - Salted Fish aims to compete with international giants like Lays and Mondelez, leveraging its brand "Mowon" for global market penetration, with products already in 25 countries [6] - In the domestic market, the company seeks to empower distributors through collaboration in branding, product offerings, and services, enhancing their operational capabilities [6] - The company is actively creating a "big ecosystem" for snacks through brand collaborations and cross-industry partnerships, exemplified by its strategic cooperation with Liu Biju and the launch of the "Spicy Tofu" product in collaboration with Nongshim [6]
蚂蚁、天天、京东金融,亮出新打法
随着公募基金行业规模创下37万亿元新高,基金销售也走到了关键的转型路口。 上线"买家秀" 在基金销售过程中,渠道惯用的方式是对产品亮点进行包装,单方面展示基金"卖家秀"。记者注意到, 近期,投资者的"买家秀"也被呈现出来。 例如,天天基金上线了超额专区,基于基准占比、指数相关性、超额收益、运作稳定性、投研支持这五 大维度,筛选具备持续超额收益潜力的产品。并且,这一专区突出了投资者的真实盈利情况,直观呈现 持仓用户盈利占比与平均收益率,将产品的价值与投资者获得感直接挂钩。 近期,记者注意到,头部互联网基金代销平台的销售界面变了:突出展示波动率、强调超额收益、跟投 情况、从单一"卖家秀"转向呈现"买家秀"、强调资产配置……与此同时,近三年、近一年等中长期业绩 展示代替了过去的短期业绩排名。新年伊始,基金代销机构正亮出新打法。 基金销售界面变了 基金销售页面对数据呈现维度的选择,直观地影响投资者对基金产品的第一印象,影响其决策行为。过 去,炒短线、追爆款是一些基民的投资惯性,也催生了销售端的短视行为。在代销平台上,类似于"近 半年同类涨幅第一""近三个月涨超30%"等宣传术语层出不穷。 记者注意到,近期,在蚂蚁基金 ...
13000+场线下实战之后,丸美把实体渠道做成了增长引擎
FBeauty未来迹· 2026-01-08 13:30
Core Viewpoint - The beauty industry is experiencing a complex relationship with offline channels, as brands are increasingly returning to physical stores despite the challenges posed by online growth saturation and declining advertising efficiency [2][3]. Group 1: Offline Market Trends - As of the first three quarters of 2025, the total number of CS stores in China reached 136,000, with 38,000 new stores opened in that period. Although sales saw a 2.8% year-on-year decline, the decrease has significantly narrowed, indicating a strong recovery signal in offline beauty retail [2]. - The decline in the number of department store beauty counters has also slowed to nearly 30%, suggesting a stabilization in the offline beauty market [2]. Group 2: Marubi's Offline Strategy - Marubi's founder and CEO, Dr. Sun Huaqing, emphasized a proactive approach to offline channels, advocating for continuous investment and long-term development, encapsulated in the four key terms: faith, belief, trust, and confidence [3][14]. - In 2025, Marubi launched five major new products and conducted numerous promotional events, including a nationwide "One-Day Store Manager" tour across 24 cities, which effectively converted online interest into offline store visits [5][12]. Group 3: Product and Consumer Engagement - Marubi's strategy focuses on a value chain that combines product, emotion, and experience to encourage consumer visits and conversions in stores [5][12]. - The introduction of innovative products, such as the "Small Gold Needle Hydrating Mask" and "Big Red Shield Sunscreen," addresses specific consumer needs and enhances in-store experiences [6][9][8]. Group 4: Emotional and Experiential Marketing - Marubi's marketing campaigns, such as the collaboration with spokesperson Yang Zi for International Women's Day, aim to empower women and deepen the brand's commitment to feminist themes [10]. - The brand also partnered with contemporary artist Song Santu for the Eye Cream Festival, adding emotional and cultural depth to its products [10][11]. Group 5: Building Trust and Confidence - Marubi's approach to trust involves maintaining a collaborative relationship with distribution channels, ensuring clear product strategies and stable pricing, which fosters sustainable partnerships [18][13]. - The company's confidence stems from its strong research capabilities and understanding of market trends, positioning offline channels as essential for long-term investment [20][26]. Group 6: Research and Development Strength - Marubi's commitment to R&D is evident in its substantial patent portfolio, with 673 patent applications and 384 granted, which supports its ability to innovate and maintain a competitive edge [20][24]. - Collaborations with 33 universities and research institutions have enhanced Marubi's understanding of Chinese skin, further solidifying its market position [21][24]. Group 7: Future Outlook - In 2026, Marubi plans to refine its offline strategy by focusing on core product lines and enhancing emotional marketing, while continuing to engage consumers through salons and promotional activities [26][28]. - The brand views offline channels not merely as a supplementary strategy but as a primary focus for future growth, emphasizing the importance of sustained investment in physical retail [28].
金融与足球激情碰撞:ATFX 与阿根廷足协达成深度战略合作
Xin Lang Cai Jing· 2026-01-08 10:34
在此次极具标志性意义的行动中,全球领先的差价合约经纪商ATFX,以恪守纪律和追求集体胜利为精 神内核,正式成为阿根廷足球协会(AFA)的官方地区赞助商。ATFX始终秉持"你的逐梦征途"这一核 心主题,通过深度融合体育与金融两大领域,淋漓尽致地展现出准备之充分、精准之把控以及坚韧不拔 的卓越品质。 ▲ATFX图 战略同频,卓越同行 顶级足球国家队与卓越投资者,本质上共享同一套成功法则——深植于基因的战略布局、融入骨髓的铁 律纪律,以及基于全局视野的精准决策。 专题:ATFX外汇专栏投稿 1月8日,当ATFX与阿根廷足球协会(AFA)许下共同承诺的那一刻,一场重塑金融与体育未来的宏大 变革已然拉开帷幕! 值此2026年世界杯烽烟将起之际,全球领先的差价合约经纪商ATFX,正式宣布与阿根廷足球协会 (AFA)达成深度战略合作伙伴关系,双方将以卓越为共同信仰,携手并肩,共创辉煌。作为手握三座 世界杯冠军奖杯的足坛传奇,阿根廷足球协会拥有迭戈・马拉多纳、利昂内尔・梅西等划时代的球王, 更坐拥罗德里戈・德保罗、恩佐・费尔南德斯等一众现役核心巨星。其百年辉煌的荣耀史,与ATFX赋 能全球交易员实现长期价值增长的核心使命,形 ...
两大重磅信号,强势注入信心!
Sou Hu Cai Jing· 2026-01-08 10:04
点击【樱桃大房子】关注并 大方向上的强势预期为楼市注入新信心! 最近,地产圈两大信号刷屏: 一是《求是》明确地产"基础产业"地位,释放政策托底强信号。同时提出保持政策力度等,对地产作出新定调,扭转大家的预期。 二是现房销售全面推进。"图纸买房"时代落幕,购房者"所见即所得"的需求爆发。 回到市场本身,市场规律不仅加速行业出清,同时催生出新的发展模式样本,令人振奋。 而房企面对新的政策环境和市场形势,也在尝试用扎实的体系构建和实在的市场反馈,刷新新时期的发展蓝图。 这一轮楼市震荡中,龙湖不仅守住了销售基本盘,更用实景示范区、全周期服务重构了行业信任—— 当政策定调"转型发展",龙湖的红盘逻辑,正是市 场最需要的"确定性"。 守住初心,回归好房子 这一轮楼市震荡,一个重大影响在于倒逼行业参与者去思考,什么才是"好房子"? 坚持打造"好房子",龙湖实现了两个重大突破。 第一,是构建好房子价值体系,实现从产品标准到交付落地的完整闭环。 上到顶层设计不断细化政策导向。 从住建部"四好"理念提出,到中央政治局会议明确高品质住房供给要求,再到政府工作报告正式写入"好房子"建设标准,以及安全、舒适、绿色、智慧的 标准出台," ...