Core Viewpoint - Guangzhou is actively promoting sports consumption through various initiatives, including the preparation for major sporting events and the development of sports-related activities to boost the local economy [1][2]. Group 1: Sports Consumption Initiatives - The Guangzhou Municipal Bureau of Commerce has released a draft plan to enhance sports consumption, focusing on events like the 15th Provincial Games and the Special Olympics [1]. - The plan includes organizing sports carnivals, consumption seasons, and promoting sports events in scenic areas and commercial districts [2]. - The city aims to support the upgrade of ice and snow venues and accelerate the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse to foster the development of ice sports and horse racing consumption [2]. Group 2: Economic Impact and Participation - The sports consumption scale in Guangzhou is projected to exceed 63 billion yuan in 2024, indicating strong growth in the sports industry [1]. - During the May Day holiday, the "Hot Snow Miracle" venue reported a nearly 30% increase in visitor traffic, with skiing experiences accounting for about 60% of the activities [2]. - The ongoing sports carnival initiatives are expected to enhance the public fitness activity system and create a vibrant atmosphere for the upcoming sports events, converting event traffic into consumer spending [2].

Group 1 - The integration of sports events and cultural tourism is gaining significant attention, with recent events demonstrating strong consumer engagement and economic impact [1][2] - The 2025 "Factory BA" Basketball Championship in Zhuzhou is expected to attract millions of spectators, with previous events drawing over 28 million visitors and boosting local hospitality and dining sectors [1] - The inaugural Jiangsu Province Urban Football League attracted over 180,000 attendees during the Dragon Boat Festival, leading to a 14.63% year-on-year increase in tourism spending across six major cities [1] Group 2 - The "Event + Cultural Tourism" model is maturing, driven by high competition levels and spectator appeal, alongside effective new media promotion and government initiatives [2] - In 2023, the average hotel booking volume in marathon-hosting cities increased by 230%, while dining consumption surged by 45% during CBA playoff periods [2] - The rise of "event economy" is reshaping market dynamics, creating new travel consumption scenarios that align with the preferences of Generation Z [2]

Core Insights - The "Su Super" football league in Jiangsu province has significantly boosted local consumption, with a 42% year-on-year increase in crayfish orders and a staggering 10.6 times increase in bar orders since the league's inception [1][3] - The event has driven a 63% year-on-year growth in Douyin group buying sales, highlighting the economic impact of the league on local businesses [1][5] Group 1: Economic Impact - Bar orders related to football have surged by 1069% year-on-year and over 18 times month-on-month since the league started [3] - Cities like Taizhou, Changzhou, Yancheng, Xuzhou, and Zhenjiang have seen bar orders increase by 360%, 261%, 247%, 189%, and 115% respectively [3] - Douyin group buying orders in Changzhou increased by nearly 50%, with sales up 133% [5] Group 2: Food and Beverage Trends - Local delicacies such as Nanjing salted duck, Huai'an crayfish, and Xuzhou barbecue have become popular among viewers, with Nanjing salted duck orders increasing by 126% and sales by 155% on match days [3][5] - Huai'an crayfish orders rose by 150% and sales by 188% in the last half month, while Xuzhou barbecue sales increased by nearly 50% [3] - Other local dishes like Suzhou fan cold noodles and Yangzhou fried rice saw Douyin group buying orders increase by 484% and 385% respectively [3] Group 3: Marketing and Promotions - The "Follow Su Super to Explore Jiangsu" campaign has been launched, promoting local food and drink businesses through limited-time offers and special packages [5][6] - The campaign includes a map for users to explore nearby venues and encourages social media engagement with the hashtag FollowSuSuper [5] - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, will run for seven months, featuring 85 matches [6]

Group 1 - The Moroccan construction industry is experiencing a significant transformation driven by the upcoming 2025 Africa Cup of Nations and the 2030 World Cup, with a projected investment of up to $17 billion [1] - The main support for this industry revival is the modernization of sports infrastructure, with $2 billion allocated for the construction and renovation of nine stadiums from 2023 to 2028, each accommodating between 60,000 to 115,000 spectators [1] - Morocco plans to enhance its transportation network, investing $410 million in 2025 to upgrade roads and highways, including key projects like the Tit Mellil-Berrchid strategic corridor and the Rabat-Casablanca mainland line [1] Group 2 - The total length of highways in Morocco is expected to increase from 1,800 kilometers to 3,000 kilometers by 2027 [1] - In the aviation sector, Morocco plans to invest $4.2 billion by 2030 for the expansion and modernization of six major airports, including Casablanca and Rabat [1] - Despite the growth, 27% of construction companies face liquidity pressures, and 11% report issues with raw material supply, which could hinder expected growth if not addressed [2]

Core Viewpoint - The "Su Super" football event has significantly boosted the capital market, with related stocks experiencing substantial gains since late May, leading to a surge in investor interest and market activity [1][3]. Group 1: Stock Performance - The "Su Super" concept stocks have seen a cumulative increase of over 17% since the end of May [1]. - "Gong Chuang Turf" has achieved a remarkable 7 consecutive trading days of gains, with its stock price rising by over 91% during this period, and a total market capitalization reaching 17.75 billion [3]. - The stock's trading volume has also surged, with a turnover rate of 14.13% [3]. Group 2: Market Dynamics - The stock price of "Gong Chuang Turf" has been influenced by heightened market sentiment, with significant increases in trading volume and price volatility [6][9]. - As of June 9, 2025, "Gong Chuang Turf" has a price-to-book ratio of 6.07, which is notably higher than the industry average [7]. - The stock has appeared on the "Dragon and Tiger List" three times due to significant price deviations [8]. Group 3: Event Impact - The "Su Super" event has attracted over 180,000 spectators, with attendance rates comparable to professional football leagues [12]. - The event has stimulated local tourism, with hotel bookings in host cities showing substantial year-on-year growth, such as a 150% increase in Huai'an [15][16]. - The rise of the "Su Super" event is part of a broader trend of integrating sports with tourism, enhancing local economies [17]. Group 4: Industry Outlook - The Chinese government has set ambitious goals for the football industry, aiming for a market size exceeding 2 trillion by 2025 [21]. - Recent policies have been introduced to support the development of the sports industry, including financial backing for sports infrastructure and equipment manufacturing [22]. - Analysts suggest that the sports event economy is likely to continue attracting capital, with a focus on companies that possess quality sports event IP and hosting capabilities [23].

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, attracting over 180,000 spectators and generating billions in online engagement [1] - The event has transformed ticket sales into a "consumption pass," leading to a 305% year-on-year increase in tourist site bookings in Jiangsu [1] - The economic model of "Su Chao" exemplifies innovative event economics, effectively converting sports enthusiasm into broader consumer activity [1] Group 1: Economic Impact - The multiplier effect of event economics is evident, where a single event can drive multiple times the economic growth compared to its investment [1] - For instance, after a match in Nanjing, searches for local delicacies surged by 74%, and orders for specific dishes increased by 58% [1] Group 2: Long-term Consumption Growth - The event's theme IP continues to drive consumption post-event, as seen with the success of merchandise like commemorative badges and exclusive blind boxes [2] - The "Village Super" event in Guizhou attracted over 17 million visitors from 2023 to 2024, showcasing the long-term potential of sports events to sustain consumer interest [2] Group 3: Cross-industry Integration - The integration of sports with tourism, commerce, and entertainment creates new consumer experiences and business models [2] - In Beijing, Olympic venues have been repurposed to include various attractions, enhancing visitor engagement and spending [2] Group 4: Full Chain Activation - The event economy stimulates the entire industry chain, from venue construction to service procurement, boosting sectors like construction, media, and hospitality [3] - For example, during the Dragon Boat Festival in Foshan, tourist numbers increased by 52.69%, demonstrating the economic benefits of hosting sports events [3] Group 5: Collaborative Effects - The interconnected effects of multiplier, integration, and activation are not isolated but work together to enhance consumer engagement [3] - The synergy between ticket sales and local business promotions exemplifies a new paradigm for expanding and improving the consumer market [3]

近期，"苏超"凭借着本土化氛围和现象级的"破圈"话题吸引了大量球迷跨城观赛，同样带动了主场城市 酒店预订量显著增长。 ...

Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]

Core Viewpoint - The rise of sports-themed films in China, such as "Hot and Spicy" and "Racing Life 2," reflects the growing trend of event-driven consumption and the expansion of the sports economy in the region [1][2]. Group 1: Sports Economy Development - The sports economy in China has evolved beyond direct ticket sales to include consumption related to events, tourism, and media [2]. - In Anhui, the sports economy is creating new consumption scenarios, expanding service consumption, and promoting the integration of culture and tourism [2][3]. - The hosting of high-profile events in Anhui has increased the region's attractiveness for both spectators and participants, leading to significant economic benefits [3][4]. Group 2: Economic Impact of Events - In 2024, Anhui hosted 170 sports events, attracting approximately 340,000 spectators and generating nearly 20 million yuan in direct revenue, with total consumption driven by these events reaching around 2.6 billion yuan [3]. - The 2024 International Ecological Rally Cup is expected to generate about 150 million yuan in economic benefits across six cities in Anhui, highlighting the integration of the automotive and sports industries [4]. Group 3: Infrastructure and Urban Development - High-level sports events necessitate improvements in urban infrastructure, including transportation and venue upgrades, which in turn stimulate local economic development [5][6]. - Cities like Hefei are enhancing their sports facilities to meet the demands of major events, which is expected to have a long-term positive impact on local infrastructure investment [5][6]. Group 4: Cultural and Tourism Integration - The "China·Beautiful Anhui" cycling event has significantly boosted local consumption, with 2023 generating over 300 million yuan and 2024 expected to exceed 600 million yuan [7]. - Events in Huangshan have attracted 1.49 million visitors, generating over 1.8 billion yuan in consumption and demonstrating the potential of sports events to drive tourism [8]. Group 5: Future Prospects - The Anhui Sports Bureau plans to further integrate event-driven tourism into its strategy, aiming to create new consumption scenarios and enhance the region's appeal as a sports tourism destination [9].

当"比赛第一，友谊第十四"的标语刷屏社交网络，江苏省城市足球联赛（以下简称"苏超）正以燎原之势点燃消费市场。 图源来自Pixabay免版税图库 而苏超的"出圈"也恰逢政策红利密集释放。4月央行等四部门出台《金融支持体育产业高质量发展指导意见》，明确强化足球基础设施金融保障；5月底发改 委《促进体育消费实施方案》更要求"打造区域特色赛事IP"。 在消费提振需求迫切的2025年，这场政府主导的业余联赛，正以地域文化为燃料，以城市荣誉感为引擎，催化出"赛事经济"的全新叙事。 地域认同引发观赛狂潮，一场情绪消费完成酝酿 众所周知，江苏是个"散装省份"，实力相当的十三个地级市一直"互不相让"。 而这次苏超联赛虽是地方赛事，但据江苏媒体《现代快报》报道，第二轮联赛共有5.9万名球迷走进球场，场均观赛人数9852人，已超越中甲、直逼中超， 成功跻身"全球顶级联赛"。 开赛仅三轮，这场被网友戏称为"十三太保内斗"的赛事已吸引超18万球迷涌入现场，抖音相关话题播放量突破8亿次，更在资本市场掀起波澜。 6月3日，金陵体育以"20CM"涨停领涨板块，共创草坪连续两日涨停，双象股份、康力源、棕榈股份等跟涨，足球概念股整体涨幅超5%， ...