情绪消费
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“捏碎烦恼” 硅胶“捏捏乐”销量翻倍成年轻人新宠
Mei Ri Shang Bao· 2025-04-28 22:20
Group 1 - The core viewpoint of the article highlights the rising popularity of "squishy toys" among young adults aged 20-35, particularly in Hangzhou, where sales have surged significantly in recent years [2][3] - The number of adult customers purchasing "squishy toys" has increased markedly compared to previous years, indicating a shift in the target demographic from children to young professionals [3] - Online platforms have seen substantial sales, with various stores reporting monthly sales exceeding 10,000 units for "squishy toys," particularly among women aged 18-35, who make up over 60% of buyers [3][4] Group 2 - The success of "squishy toys" is attributed to product innovation, social media promotion, and the growing trend of emotional consumption, where consumers seek products that fulfill emotional needs [2][4] - Retailers are continuously optimizing the materials and designs of these toys, with new styles resembling real desserts gaining popularity, leading to significant sales increases [4] - Social media influencers play a crucial role in promoting "squishy toys," driving more customers to purchase them due to their appealing aesthetics and fun nature [4]
港股三姐妹,爆了
投资界· 2025-04-28 08:07
港股消费爆发。 作者 I 杨继云 报道 I 投资界PEdaily 那是3月5日这天,老铺黄金以600港元/股的价格超越腾讯,成为港股新一任"股王"。没 有人会想到这一幕:老铺黄金自去年6月上市,此后股价一路飞涨,至今涨幅已经超过2 0 倍。 "爆赚,准备原地退休了"。早早上车的人难掩喜悦,这样的分享帖子遍布社交媒体。身 边消费投资人则拍断了大腿: "当初没有投进去。" 这是港股消费公司的一缕缩影。如你所见,资本市场对蜜雪冰城、泡泡玛特报以同样热情 ——他们都涨幅惊人。至此, 泡泡玛特、蜜雪冰城、老铺黄金一起组成了"港股三姐妹" 。 "现在有合适的消费公司赶紧推去港股。"目睹几家消费公司的罕见暴涨,一位头部VC投 资人如是喊话。嘉御资本创始合伙人兼董事长卫哲则向投资界分享他的一个观点:"中国 资产重估始于港股,港股重估始于消费公司"。 三姐妹崛起 港股三家千亿消费公司 港股三姐妹,今年密集地出现在投资人聊天之间。 老铺黄金,始于湖南岳阳人徐高明——他于200 4年进军消费级黄金产品市场,后来在北 京创办老铺黄金。他将黄金从"克重计价"的实用主义中剥离,把黄金卖成奢侈品,万元 以上的产品贡献了近9 0%营收,由此 ...
风口财评|情绪消费爆火,折射消费需求变革
Sou Hu Cai Jing· 2025-04-28 01:37
Group 1 - The core viewpoint of the articles highlights the rise of emotional consumption among young consumers, driven by the need for stress relief and emotional connection in a fast-paced society [1][2] - The global healing economy is projected to reach $7 trillion by 2025, with China's emotional consumption market expected to exceed 2 trillion yuan, indicating a shift of emotional economy from the margins to the mainstream [1] - The development of technology supports the rise of emotional economy, with products like AI companionship and specially designed plants catering to consumers' emotional needs [1] Group 2 - Despite rapid growth, the emotional economy faces challenges such as poor product quality and privacy concerns, with reports of substandard products causing health issues [2] - Industry experts emphasize the need for high-quality products and strict regulatory measures to ensure the healthy development of the emotional economy, which is crucial for protecting consumer rights and achieving sustainable market value [2] - The emotional economy reflects the diversification and layering of consumer demands, creating new business opportunities and emphasizing the importance of emotional value in a material-rich era [2]
行业周报:年报一季报陆续披露,关注高景气板块优质公司-20250427
KAIYUAN SECURITIES· 2025-04-27 08:43
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The retail sector is experiencing a rise in emotional consumption trends, with leading retail companies actively transforming through quality retail, cross-border trendy play, and co-branding with fashion IPs, which is expected to lead to performance recovery and valuation revaluation in the long term [4][30] - The report highlights the ongoing disclosure of annual and quarterly reports, indicating that high-quality companies in high-prosperity sectors are worth monitoring [4][27] - The retail index has shown a slight increase of 0.07% recently, but has decreased by 5.00% since the beginning of 2025, underperforming the broader market [6][15] Summary by Sections Retail Market Review - The retail index closed at 2127.02 points, with a weekly increase of 0.07%, ranking 24th among 31 primary industries [6][15] - The supermarket sector showed the largest increase this week, while the watch and jewelry sector has led the gains since the beginning of 2025 [18][21] Retail Insights: Focus on Beauty Care, Gold Jewelry, and Traditional Retail - The report emphasizes the performance divergence among companies in the cosmetics, medical beauty, gold jewelry, and traditional retail sectors, with a positive outlook for quality companies in the retail sector due to the recovery of consumer demand [27][30] - Key companies such as Yonghui Supermarket and Aiying Room are highlighted for their proactive transformation and potential for performance recovery [41][42] Key Company Performances - Proya achieved a 28.9% increase in net profit in Q1 2025, supported by a series of new product launches [47] - Yonghui Supermarket reported a revenue of 174.79 billion yuan in Q1 2025, down 19.3% year-on-year, but is undergoing significant store renovations [30][46] - The report suggests focusing on companies with strong growth potential in high-prosperity segments, including Proya, Aiying Room, and gold jewelry brands like Laopu Gold and Chaohongji [44][42]
张坤大举增持顺丰控股,减持阿里、腾讯,谢治宇称情绪消费将是今年重要机会
Sou Hu Cai Jing· 2025-04-23 10:08
Group 1 - The article discusses the significant changes in the holdings of various companies as of March 31, 2025, highlighting the fluctuations in market value and the percentage changes in stock holdings [2][3][4][5] - Tencent Holdings has seen a decrease in its market value by 13.79% with a holding value of approximately 3.78 billion yuan, while Alibaba's market value decreased by 34.01% to around 3.76 billion yuan [2][3] - The total market value of the top holdings across different companies amounts to approximately 28.99 billion yuan, indicating a concentration of 78.81% in the top stocks [2] Group 2 - Xiaomi Group's market value increased by 9.21% to approximately 1.28 billion yuan, while SMIC's market value surged by 80.09% to around 852 million yuan [4][5] - The total market value of the holdings in the second group is approximately 6.55 billion yuan, representing 45.45% of the total fund value [4] - Notable declines include Ningde Times, which saw a decrease of 29.00% in market value, and Haier Smart Home, which dropped by 41.77% [5]
情绪消费成新趋势 “工位情绪稳定器”悄然走红
Sou Hu Cai Jing· 2025-04-23 08:34
IT'S OK RELAX 散情松 些奇奇怪怪的小东西 ... 治愈 系情绪稳定器 #这是什么奇 ... 小歪睡不醒 2024-06-26 ♡ 1046 "工位情绪稳定器"。 网络截图 "工位情绪稳定器"悄然走红,成为宁波新一代职场人士的新宠,与之相关的"工位经济"正成为新的消费 热点。 记者注意到,在小红书等各大社交平台上,新一代职场人纷纷晒出"工位情绪稳定器"。而电商平台上, 祈福类工位摆件、情绪类相关产品销量也大增。 而随着情绪摆件席卷打工人的工位,年轻消费者对工位摆件的需求,也从单纯的提供情绪价值,开始逐 步转向"情绪价值+功能性产品"的结合。 在原先工位情绪摆件的基础上,与办公常用品相结合,衍生出"放青松座钟""苹安喜乐抽纸盒""祝你苹 安台灯"等实用性产品。从单价来看,这些同时具备"情绪+功能"的产品通常价格更高些。 去年,工位情绪类摆件产品在礼赠场景中热度大幅提升。天猫数据显示,工位情绪摆件关键词热度增长 超过20倍,已跃居类目搜索词榜首。目前,送礼产品中排名前10的产品中,已有多个是工位情绪类摆 件。 宁波晚报记者 史娓超 如一款"青松发财"桌面摆件,在一株青松造型上写了一个"发",售价9.8 ...
泡泡玛特Q1业绩亮眼,“情绪消费”景气度持续上升。港股消费ETF(159735)备受关注
Sou Hu Cai Jing· 2025-04-23 05:56
Core Viewpoint - The Hong Kong stock market continues its strong performance, with significant gains in the Hang Seng Index and consumer sector ETFs, indicating robust market sentiment towards the consumer sector [1][2]. Group 1: Market Performance - On April 23, the Hang Seng Index opened high, rising by 2.4%, while the CSI Hong Kong Stock Connect Consumer Theme Index saw an intraday increase of up to 4.77% [1]. - The Hong Kong Consumer ETF (159735) also performed well, with an intraday gain of 4.5%, reflecting strong market optimism towards the consumer sector [1]. Group 2: Company Performance - Pop Mart announced an unaudited revenue forecast for Q1 2025, projecting a year-on-year growth of approximately 165%-170%, with the Chinese market growing by 95%-100% and overseas markets by 475%-480% [1]. - In the Chinese market, offline and online channels grew by 85%-90% and 140%-145%, respectively, while overseas markets in the Asia-Pacific, Americas, and Europe regions grew by 345%-350%, 895%-900%, and 600%-605% [1]. - Pop Mart's executives indicated that the 2024 full-year performance would exceed expectations, with an internationalization strategy becoming the company's second growth curve [1]. Group 3: Investment Outlook - The Hong Kong consumer sector is characterized by a higher proportion of new consumption types compared to A-shares, including e-commerce, dining, tourism, and cultural media, which may better reflect the recovery in consumer sentiment driven by recent policies [2]. - According to Guojin Securities, the current policy environment features short-term stimulus combined with long-term mechanisms, with significant policy support and liquidity easing, suggesting potential for excess returns in the Hong Kong consumer sector [2]. - Since the beginning of 2024, there has been a substantial inflow of southbound funds into the Hong Kong market, with financial, non-essential consumer, and information technology sectors being the most favored [2].
太炸裂!超级大牛股,在欧美卖爆了!
券商中国· 2025-04-22 23:21
4月22日晚,泡泡玛特在港交所公告最新业务状况,2025年第一季度整体收益(未经审核)同比增长 165%—170%,其中中国收益同比增长95%—100%,海外收益同比增长475%—480%。 从股价表现来看,4月22日,泡泡玛特大涨6.93%,股价再创新高,报收175.9港元/股,总市值达2362亿 港元。2024年以来,该公司股价涨幅超过7.7倍,而若从2022年10月最低点算起,股价已大涨超17倍。 值得一提的是,今年一季度,泡泡玛特受到越来越多公募基金经理的关注,如易方达基金萧楠、南方基金 史博、汇添富基金胡昕炜、富国基金王园园、永赢基金高楠等。"以潮玩为代表的新消费正在加速渗透, 情绪消费将是2025年消费投资的重要机会。"谢治宇在兴全合宜一季报中如是表示。 一季度海外增速近5倍 "潮玩第一股"一季度海外业绩增速炸裂! 4月22日,泡泡玛特在港交所公告2025年第一季度最新业务状况,海外业务表现极为亮眼,增速近5倍。 公告显示,泡泡玛特2025年第一季度整体收益(未经审核)较2024年第一季度同比增长165%—170%, 其中中国收益同比增长95%—100%,海外收益同比增长475%—480%。中国各 ...
行业点评报告:医美化妆品3月月报:锦波生物首个胶原蛋白填充三类械获批,关注“情绪消费”主线下的美妆机遇
KAIYUAN SECURITIES· 2025-04-20 00:25
Investment Rating - Investment rating: Positive (maintained) [1] Core Insights - The report highlights the growth potential in the medical beauty and cosmetics sectors, driven by innovative products and changing consumer preferences towards self-care and emotional consumption [6][7][36][50] - The medical beauty segment is expected to benefit from the approval of new products, particularly in the recombinant collagen market, which is gaining traction as a substitute for animal-derived collagen [6][31][49] - The cosmetics industry is witnessing a rise in domestic brands, with a focus on high-quality products and emotional connections with consumers, suggesting a shift towards "self-care" trends [7][36][50] Summary by Sections Market Review - The beauty and personal care index rose by 3.41% in March, outperforming the broader market [15][18] - Notable stock performances in the medical beauty sector included Jinbo Biological (+32.2%), Furuier Medical Technology (+22.8%), and Kedi-B (+9.5%) [19] - In the cosmetics sector, Shangmei Co. (+31.8%), Maogeping (+31.6%), and Runben Co. (+16.4%) led the gains [25] Medical Beauty - Jinbo Biological received approval for its recombinant type III human collagen gel, marking a significant advancement in the medical beauty field [6][31] - The product offers dual benefits of filling and repairing, positioning Jinbo as a leader in the recombinant collagen market [31][33] - The report emphasizes the importance of differentiated strategies in the recombinant collagen industry, including technological advancements and diverse product offerings [33] Cosmetics - The report identifies the "self-care" trend as a key driver in the cosmetics market, with consumers increasingly seeking products that enhance their emotional well-being [7][36] - It suggests focusing on domestic brands that are adapting to market trends and consumer preferences, particularly in high-growth segments [37][50] - The report highlights the rise of high-end domestic brands, with Maogeping being a notable example, leveraging its unique brand identity and product quality [42][50] Investment Recommendations - The report recommends focusing on leading domestic beauty brands that are expected to gain market share, including Maogeping, Shangmei Co., and Runben Co. [49][50][53] - It suggests that the medical beauty sector will see growth driven by new product launches and the increasing acceptance of domestic brands [49][51] - The report anticipates that the emotional consumption trend will continue to shape the cosmetics market, creating opportunities for brands that can connect with consumers on a deeper level [50][51]
覆盖18省密集调研座谈:茅台厂商凝聚共识提升市场韧性
Sou Hu Cai Jing· 2025-03-30 12:07
白酒龙头企业贵州茅台历时16天、覆盖18省的春季市场高密度调研行动,为提升市场韧性提供了独特视角。 3月28日,一场延续4小时20分钟的京津冀市场营销座谈会在石家庄举行,为累计16天的贵州茅台酒春季市场调研行画上句号。 这场被称为"用笨办法"完成的调研,跨越东线、中线和北线,范围覆盖了GDP占比近80%核心经济带,力图摸清茅台酒终端市场韧性和真实需求,最终形 成的厂商五点共识,为2025年茅台酒市场战略初定基调。 从此番"春耕路演"可知,当下白酒行业深度调整期,茅台酒终端表现仍然保持稳中向好,为实现本年一季度"开门红"夯实了基础。 覆盖18省的样本调查:重构高端酒业周期方法论 此前37天,首场市场营销座谈会在杭州举行,拉开了这场自春节前开始筹划的"茅台春耕行动"序幕。 16天40场活动,茅台酒春季市场调研行沿着东线、中线、北线,走访13个茅台酒省区,举行12场茅台酒市场营销座谈会,与18个省区984家渠道商深入交 流并调研拓客增长比例、一季度整体销售和被动库存情况,以及批发、团购、零售在渠道商销量的占比等。 最后一场京津冀市场营销座谈会是在3月28日,由茅台集团党委副书记、总经理王莉,党委委员、副总经理王晓维 ...