Group 1 - The core idea of the event is to enhance customer experience by integrating traditional culture with modern life through a hands-on exploration of herbal medicine and art [1][2][3] - The event featured over twenty types of natural herbs, with professional herbal artists explaining their characteristics and health benefits, making ancient knowledge accessible and engaging for customers [1][2] - Customers participated in creative activities using techniques like "herb collage," "plant dyeing," and "herb powder painting," allowing them to express their creativity while learning about the significance of traditional herbs [2] Group 2 - The company emphasizes a customer-centric approach, aiming to provide value-added services that resonate with clients' lives, particularly in health management and traditional culture [3] - Future initiatives will focus on deepening the integration of warm and meaningful services into customer experiences, ensuring that every interaction is memorable [3]

Group 1 - The company organized a health lecture and "Summer Cooling" activity for over 14,000 frontline workers in high-temperature positions, covering more than 3,000 kilometers across various cities in Gansu Province [1][3][6] - The health lectures included topics such as prevention of cardiovascular diseases, high-temperature work protection, and emergency rescue skills, effectively enhancing employees' awareness of their health and self-rescue capabilities [3][6] - The company provided detailed explanations of health insurance policies, claims processes, and introduced comprehensive insurance plans for employees' families, addressing economic pressures related to medical care [6] Group 2 - The initiative aimed to create a protective network that emphasizes safety and emergency preparedness among highway frontline workers and their families [6] - The company prepared cooling supplies such as beverages and tea to provide tangible relief to workers exposed to high temperatures, demonstrating care and support [6] - The company is committed to continuing its customer-centric service philosophy, innovating service models, and enhancing service quality to contribute to the well-being of the community [6]

Core Insights - The article highlights the achievements of Mu Kai, the regional director of Xinhua Insurance, who received the International Dragon Award (IDA) in 2025, symbolizing the culmination of 8,000 days of dedication to the insurance industry [1][4]. Group 1: Professional Growth and Commitment - Mu Kai's journey at Xinhua Insurance reflects a deep respect and commitment to the insurance profession, navigating market fluctuations, industry changes, and evolving customer needs [4]. - The IDA award represents the crystallization of Xinhua Insurance's customer-centric philosophy over time [4]. Group 2: Continuous Learning and Adaptation - Mu Kai emphasizes the importance of a relentless pursuit of knowledge, addressing team management challenges and exploring diverse insurance-related knowledge to meet varied customer demands [6]. - His approach includes late-night study sessions, participation in international summits, and the integration of cross-disciplinary thinking, which helps maintain a leading edge in professional services [6]. Group 3: Future Aspirations and Responsibilities - The IDA award serves as a call to action for Mu Kai to build a top-tier team and help more aspiring professionals achieve their career dreams [8]. - He aims to refine the service system to create a more robust and intelligent risk management framework for families, reinforcing the trust placed in Xinhua Insurance [8].

Core Points - The article highlights the exceptional customer service provided by the staff at the Bank of China Yantai Lingang Branch during a heatwave, showcasing their commitment to customer satisfaction [1][2] - A corporate client faced difficulties in processing a bank acceptance bill due to unfamiliarity with the system and technical issues, prompting the bank staff to provide on-site assistance [1][2] Group 1: Customer Service - The bank staff demonstrated a strong customer-centric approach by promptly addressing the client's urgent needs despite the challenging conditions [2] - The on-site assistance involved troubleshooting technical issues, including system compatibility and certificate activation, which required effective communication and problem-solving skills [1][2] - The client expressed gratitude for the bank's efforts, highlighting the positive impact of the service on their business operations [2] Group 2: Operational Challenges - The bank staff faced various operational challenges, including a shortage of personnel and technical difficulties, yet maintained a focus on resolving the client's issues [1] - The situation required the staff to work under pressure, with the temperature rising and time constraints adding to the urgency of the task [2] - The successful resolution of the client's issue not only alleviated their immediate concerns but also reinforced the bank's reputation for reliability and support [2]

Core Points - The article highlights the commitment of the Bank of China (CCB) in providing customer-centric services, exemplified by their home visit to assist a retired teacher with activating her dormant bank card [1][2] - The bank's staff demonstrated empathy and professionalism by addressing the elderly customer's needs, including password reset and card cancellation, showcasing the importance of personalized service in the banking industry [1][2] Summary by Sections - **Customer Service Initiative** - CCB's staff responded promptly to a call for help from the family of a retired teacher whose bank card had become inactive due to lack of use [1] - The bank provided home service using mobile smart devices to facilitate the activation process [1] - **Execution of Service** - Upon arrival, the staff patiently explained the activation process, alleviating the customer's concerns [1] - They assisted the elderly customer with identity verification and guided her through the necessary steps, demonstrating a hands-on approach to customer service [1][2] - **Outcome and Future Commitment** - The successful activation of the bank card and password reset resulted in visible relief and gratitude from the customer and her family [2] - CCB plans to continue offering thoughtful and convenient services to enhance customer experience [2]

Core Points - A heartwarming incident occurred at the CCB Heze Dongxian Development Branch, where staff provided exceptional service to a pregnant customer with mobility issues, ensuring a warm and reassuring banking experience [1] - The branch's staff demonstrated a customer-centric approach by offering comfortable seating, warm water, and patient guidance throughout the transaction process, highlighting their commitment to serving special customer groups [1][2] Summary by Sections Customer Service Experience - The branch manager immediately recognized the pregnant customer's special needs and guided her to a comfortable seat while offering warm water to ease her anxiety [1] - The teller patiently assisted the customer in filling out the transfer form, confirming important details such as the transfer amount and recipient's account number to ensure accuracy [1] Commitment to Customer Care - The staff maintained a gentle and focused communication style, explaining each step of the transaction to keep the customer informed [1] - After the successful completion of the transaction, the customer expressed heartfelt gratitude, emphasizing the warmth and attentiveness of the service provided [1] Future Service Orientation - The CCB Heze Dongxian Development Branch plans to continue its commitment to serving various special customer groups with even more thoughtful and professional services, aiming to provide a warm financial experience [2]

Core Viewpoint - The company launched an immersive experience activity called "I am a Claims Adjuster" during the 2025 Customer Festival, allowing clients to participate in the claims process firsthand, enhancing customer service from behind-the-scenes to front-stage [1][10]. Group 1: Customer Engagement - The "I am a Claims Adjuster" activity is designed to provide practical experience, where clients follow professional claims adjusters through the entire process, including accident investigation, loss assessment, document review, and payment [3][10]. - Clients, such as Ms. Xiao, expressed surprise at the complexity of the loss assessment process, highlighting the professionalism and rigor involved [3]. - The activity received positive feedback from clients in cities like Jinan and Heze, with participants actively engaging in real-life claims scenarios, demonstrating empathy and support for those affected by accidents [6]. Group 2: Technology and Efficiency - In Zaozhuang, clients like Mr. Zhang utilized technology to expedite the claims process, showcasing the efficiency of the service through mobile uploads and real-time tracking of claims [10]. - The initiative not only bridges the gap between clients and insurance services but also fosters trust and understanding through role reversal [10]. Group 3: Future Directions - The company aims to continue driving innovation, leveraging technology, and focusing on human-centered service to enhance customer experience and create more value [10].

Core Viewpoint - The article highlights the prompt and compassionate response of Industrial Bank's Changzhou New North Branch in assisting a customer facing a medical emergency, showcasing the bank's commitment to customer-centric service and social responsibility [1][2]. Group 1: Emergency Response - The bank initiated a "special customer financial service green channel" to address the urgent needs of a customer whose brother was hospitalized and unable to access funds due to a lack of password [1]. - The branch manager coordinated with both the family and the hospital, completing the necessary identity verification and transferring funds directly to the hospital's account within two hours [1]. Group 2: Customer Care and Support - The branch manager, Zhang Xiaoming, provided personal support by accompanying the family and understanding their financial difficulties, ultimately donating 1,000 yuan to alleviate their stress [2]. - This incident reflects the bank's long-standing commitment to a customer-centric service philosophy, particularly for vulnerable groups such as critically ill patients [2].

6月14日，济南珍珠泉礼堂内欢声笑语此起彼伏，浦发银行济南分行在这里成功举办"卓信成长季——靠浦一夏 剧说成长"亲子剧场贵宾客户活动。此次活动 特别邀请了1000位客户家庭成员到场，通过一场精彩的儿童舞台剧，为大家带来了一场充满爱与欢乐的亲子盛宴。 演出结束后，演员们来到大厅，与孩子们进行了亲切的互动合影。孩子们兴奋地围在演员身边，争相与自己喜爱的角色拍照留念，脸上洋溢着幸福的笑容。 家长们也纷纷拿出手机，记录下这一美好的瞬间。许多家长表示，这样的活动不仅让孩子们度过了一个愉快的周末，也让他们有机会与孩子一起享受亲子时 光，增进了彼此之间的感情。一位客户感慨地说："浦发银行这次活动真的太贴心了，孩子们玩得非常开心。感谢银行精心组织，让我们感受到了浓浓的关 怀。" 此次"靠浦一夏 剧说成长"亲子剧场活动，是浦发银行济南分行践行"以客户为中心"服务理念的生动体现。活动不仅丰富了客户的业余生活，也进一步增强 了客户黏性和信任度。浦发银行济南分行将为客户提供更加优质、贴心的金融服务和非金融服务，与客户携手共创美好未来。 活动当天，孩子们怀揣着激动与期待，早早来到现场。演出以一个趣味互动——摸摸雪宝的鼻子开启，瞬间点燃 ...

Group 1 - Lijin Rural Commercial Bank organized a series of themed activities titled "Warm Dragon Boat Festival, Rural Commercial Bank Accompanying" to celebrate the traditional festival with customers and residents [1] - The bank collaborated with community residents to engage in activities such as making rice dumplings and promoting financial knowledge, thereby strengthening emotional connections [4] - Various branches of the bank hosted different themed events, including health knowledge sharing, interactive games, and festive gifts, to enhance customer engagement and cultural appreciation [4] Group 2 - Lijin Rural Commercial Bank aims to continuously innovate service formats and enrich its service system, focusing on providing high-quality, attentive, and efficient financial services to customers [5]