Core Insights - The annual speech by Lei Jun, founder and CEO of Xiaomi, focused on the theme of "Change," highlighting the company's development over the past five years, particularly in the automotive and chip sectors [3][5][8] Group 1: Company Development - Xiaomi has faced significant challenges and criticisms, particularly from competitors like Apple, Samsung, and Huawei, which were described as "mountains" that seemed insurmountable [5][8] - The company has made substantial investments in self-developed chips, committing to a minimum of 500 billion yuan over the next ten years to ensure success in this area [5][7] - The launch of the Xiaomi 17 series smartphones was announced, with a starting price of 4,499 yuan, featuring a 7,000mAh battery and set to officially go on sale on September 27 [14][20] Group 2: Automotive Ambitions - Xiaomi's automotive project, particularly the SU7 Ultra, aims to compete with high-end brands like Porsche and Tesla, with the goal of creating the world's strongest electric performance vehicle [8][10] - The company has undertaken extensive research, including purchasing and disassembling three Tesla Model Y vehicles to learn from their design and engineering [10][12] - The SU7 project was officially initiated in December 2021, with significant progress reported by May 2022, despite initial setbacks that required the temporary suspension of the Ultra project [10][12] Group 3: Chip Development - Xiaomi's chip development journey began in 2014 but faced challenges, leading to a halt in the SoC chip development after the release of the "Surge S1" [7][8] - The company has restarted its chip development efforts, with the first chip, "Xuanjie O1," expected to be released in May 2024, marking a significant milestone in its strategy [7][8] - Lei Jun emphasized that self-developed chips are essential for Xiaomi's growth, stating that nearly all top tech giants have become chip leaders [7][8]

Core Insights - Xiaomi's founder Lei Jun emphasized the company's ambition to compete directly with Apple by launching the Xiaomi 17 series, marking a significant shift towards high-end market positioning [5][15] - The company has invested heavily in self-developed chips, spending over $20 million on initial production, but the new flagship model does not feature these chips, raising questions about their readiness and market competitiveness [3][9][12] Product Launch and Strategy - The Xiaomi 17 series was introduced as a direct competitor to the iPhone, with a name change from Xiaomi 16 to Xiaomi 17 to signify this intent [5][15] - The starting price for the Xiaomi 17 is set at 4,499 yuan, featuring advanced design elements and specifications that aim to rival Apple's offerings [5][6] - The Xiaomi 17 Pro series includes innovative features such as a back screen for selfies and a protective case, with prices starting at 4,999 yuan [6] Chip Development and Challenges - Xiaomi's self-developed chip initiative faced setbacks, with Lei Jun acknowledging the need for high-end chips to ensure competitiveness in the smartphone market [3][9] - The company has invested 13.5 billion yuan in chip development, with the average cost of designing advanced chips reaching up to $1 billion [9][11] - Despite the significant investment, the Xiaomi 17 series will not utilize the self-developed chips, indicating ongoing challenges in achieving technological maturity and production capacity [11][12] Market Positioning and Brand Perception - Xiaomi aims to transition from being perceived as a "cost-effective" brand to a high-end competitor, with a current market share of 27.6% in the domestic high-end smartphone segment [15][16] - The company plans to expand its retail presence, targeting 30,000 stores in China and 400-500 overseas by the end of the year, to enhance brand visibility and consumer engagement [16] - Experts suggest that Xiaomi may need to create a sub-brand to establish a distinct high-end identity and overcome existing consumer perceptions [17]

而今年的新品——数字旗舰小米17系列，序号跨代代表着产品力的越级提升。小米多位高管在预热期便轮番站台，造势这代"史上最强小米手机"。 演讲后的新品发布会，关于17系列的种种细节依次揭晓：标准版全球首发第五代骁龙8至尊版，搭配7000mAh大电池与浮动长焦等卖点的情况下"加量不加 价"，起售价依然4499元；Pro系列搭载创新"妙享背屏"，可设置时钟、AI人像等，还支持出行、音乐等重要信息通知，起售价4999元；Pro Max搭载6.9英寸 屏幕及公司史上最大容量的7500mAh电池，起售价5999元。 外界同样清晰看见的是，在自研玄戒O1芯片落地装机、造车业务连战连捷后，摆在人们面前的毫无疑问也是史上最强小米。 9月25日傍晚，京城的灯火在暮色沉沉中逐渐璀璨，车流裹挟着人流向国家会议中心方向汇聚，配上随处可见的艳红色宣传海报，年度大戏的氛围很早便织 就得分外热烈。 这是小米集团创始人雷军举办第六次年度演讲的场地，演讲的主题被定为"改变"。雷军说，小米在过去五年经历了包括自研芯片与汽车量产等一系列跨越， 完成了改写自身轨迹的巨大蜕变。 不过，眼下竞逐"最强"二字的，恐怕不止小米——赛道另一侧，苹果iPhone ...

Core Insights - Lei Jun's annual speech highlighted Xiaomi's advancements in technology and product offerings, emphasizing the company's shift from an internet company to a hard-tech company [7][8] - The launch of the Xiaomi 17 series smartphones, with a starting price of 4499 yuan, was a significant focus of the event [11][12] - Xiaomi's stock saw a notable increase of 4.48%, closing at 59.45 HKD, with a total market capitalization of 1.55 trillion HKD [6] Company Developments - Xiaomi's self-developed V8s super motor was showcased, indicating the company's commitment to in-house production and technology [2] - The company has made significant strides in the automotive and chip sectors, with the launch of the SU7 Ultra electric vehicle project and the development of the玄戒O1 chip [8][10] - Lei Jun addressed the challenges faced by Xiaomi, including internal doubts about the chip development and the decision to halt the SoC chip project after the initial failure [7][8] Product Launches - The Xiaomi 17 series includes multiple models, with the Pro series featuring innovative back screens for enhanced photography [11][12] - The design and performance of the Xiaomi 17 were emphasized, with comparisons made to the iPhone 17, highlighting superior frame rates and thermal performance [11][12] - The Xiaomi 17 series is available in various colors and has already begun pre-sales, set to officially launch on September 27 [14]

Core Insights - The annual speech by Lei Jun, founder and CEO of Xiaomi, focused on the theme of "Change," highlighting the company's development over the past five years, particularly in the automotive and chip sectors [3][5][6] Group 1: Company Development - Xiaomi has faced significant challenges and criticisms from competitors like Apple, Samsung, and Huawei, which led to internal struggles [5][6] - The company has committed to investing at least 50 billion yuan over the next ten years in self-developed mobile SoCs, emphasizing that chips are essential for Xiaomi's success [6][8] - The company restarted its chip development in 2021 after a previous setback, with the first chip, "玄戒O1," expected to be released in 2025 [8][9] Group 2: Automotive Ambitions - Xiaomi aims to create a high-performance electric vehicle, the SU7 Ultra, targeting competitors like Tesla and Porsche [9][10] - The company has conducted extensive research, including purchasing and disassembling three Tesla Model Y vehicles to learn from their design [10][12] - The SU7 project faced initial setbacks but has since made significant progress, with plans to continue development despite challenges [12] Group 3: Product Launches - During the speech, Xiaomi announced the launch of the Xiaomi 17 series smartphones, which feature advanced technology and impressive battery life [17][20] - The Xiaomi 17 series includes a 7000mAh battery, nearly double that of the iPhone 17, and boasts superior performance in gaming and thermal management [20][21] - The Xiaomi 17 series is set to be available for pre-sale, with official sales starting on September 27 [21]

Core Viewpoint - The annual speech by Lei Jun highlighted Xiaomi's journey in chip development, emphasizing the importance of self-developed chips for the company's success and the challenges faced along the way [3][4]. Chip Development Journey - Xiaomi's chip business began in 2014 with the establishment of a chip company. In 2018, the company made a difficult decision to halt SoC chip development and focus on smaller chips due to internal challenges [3]. - Lei Jun stated that self-developed chips are essential for Xiaomi's success, committing to a ten-year plan with an investment of at least 50 billion yuan [3]. - In 2021, Xiaomi restarted its chip journey, facing significant challenges in 2022, including a 15% revenue decline, marking the first such drop in the company's 15-year history [3]. - Each chip project requires over 50 billion yuan in investment, creating immense pressure on the company. However, the successful launch of the 3nm chip was a significant milestone [3]. - The first flagship SoC, the Xuanjie O1, was officially launched on May 22, 2023, marking a step towards achieving first-tier status in the industry [3]. New Product Launch - The new Xiaomi 17 series smartphones were announced, with starting prices of 4,499 yuan for the 12GB+256GB version, 4,799 yuan for the 12GB+512GB version, and 4,999 yuan for the 16GB+512GB version [6]. - The Xiaomi 17 Pro Max features a 7,500mAh battery with advanced charging technology, supporting 100W wired and 50W wireless charging [6]. Stock Performance - On September 25, Xiaomi's stock surged by 4.48%, closing at 59.45 HKD, with a market capitalization returning to 1.5 trillion HKD, nearing its historical high. The stock has increased by 72.32% year-to-date [10].

9月25日晚7点，雷军发表第6次年度演讲，分享近5年小米经历的"改变"，再谈玄戒芯片和小米汽车。雷军谈及造芯时表示，芯片是小米走向成功的必由之 路，自研手机SoC，至少要坚持10年、至少投入500亿元。相关话题登上热搜第一。 小米17系列、全新平板 Xiaomi Pad 8 系列，以及众多科技家电新品也在同场发布。 谈造芯：至少要坚持十年、至少投入五百亿 （文章来源：21世纪经济报道） 雷军表示，芯片是小米走向成功的必由之路，自研手机SoC，至少要坚持十年、至少投入五百亿。 此外雷军还称小米YU7是小米汽车最后的底牌，50岁仍是闯的年纪。 小米17系列手机发布，起售价4499元 雷军在发布会上发布全新小米17系列手机，起售价4499元（12GB+256GB）。此外，12GB+512GB版本售价为4799元，16GB+512GB版本售价为4999元。 小米17系列全球首发第五代骁龙8至尊版，采用第三代3nm制程工艺，移动平台史上最高主频 4.6GHz。搭载7000mAh 小米金沙江电池。 雷军表示，小米17电池容量是苹果17的两倍，击败iphone17全部机型。对于小米17系列手机价格雷军称，"小米17Pro比 ...

Core Insights - The core theme of the speech by Xiaomi's founder Lei Jun is "Change," highlighting the company's transformation from an internet company to a hardcore technology company over the past five years [2]. Group 1: Company Transformation - Xiaomi has made significant investments in core technologies, particularly in chip manufacturing and automotive development, marking a strategic shift in its business model [2]. - The company aims to develop high-end self-developed chips, with a commitment to invest at least 50 billion yuan over the next decade [3]. - The development of the self-developed 3nm chip, named Xuanjie O1, is set to be completed by May 2024, with the first products expected to launch in May 2025 [3]. Group 2: Automotive Development - Xiaomi's automotive project, particularly the SU7 Ultra, has been positioned to compete with luxury brands like Porsche and Tesla, requiring substantial investment [3]. - The SU7 project faced skepticism during its development phase, but ultimately achieved significant success, with over 200,000 pre-orders within three minutes of its launch [4]. - The company has drawn parallels between its chip and automotive projects, indicating that both are critical to its future and require similar levels of investment and commitment [3][4]. Group 3: Product Launches - In addition to discussing the company's strategic direction, Lei Jun announced the launch of the Xiaomi 17 series smartphones, which are positioned to compete with Apple's iPhone 17 series [5].

9月25日晚7点，雷军发表第6次年度演讲，分享近5年小米经历的"改变"，再谈玄戒芯片和小米汽车。雷军谈及造芯时表示，芯片是小米走向成功的必由之 路，自研手机SoC，至少要坚持10年、至少投入500亿元。相关话题登上热搜第一。 小米17系列、全新平板 Xiaomi Pad 8 系列，以及众多科技家电新品也在同场发布。 谈造芯：至少要坚持十年、至少投入五百亿 雷军表示，芯片是小米走向成功的必由之路，自研手机SoC，至少要坚持十年、至少投入五百亿。 雷军：Ultra给SU7让路 雷军表示，2021年12月，小米SU7 Ultra正式立项，对标保时捷和特斯拉，打造全球最强的纯电性能车。然而，春节刚过，为了确保SU7成功，只能忍痛把 Ultra项目先砍掉。到了5月， SU7项目已经取得了突破进展，压力没有几个月前那么大，才决定重启Ultra项目。 雷军：不选小米YU7，可以选Model Y 提到小米YU7与特斯拉Model Y的对比，雷军表示，今年年初，内部买了三台特斯拉Model Y拆解，确实是一辆好车。"如果大家不选小米YU7，可以选 Model Y，明天理想i6发布大家也可以关注。" 此外雷军还称小米YU7是小米 ...

【导读】雷军年度演讲来了 中国基金报记者 李智 9月25日晚7时，小米集团董事长兼CEO雷军举办第6次年度演讲，主题是《改变》，分享小米近五年的发展历程，重点讲述小米造车与玄 戒芯片项目的背后故事。同时，小米17系列、小米平板8系列、众多科技家电新品也将同场发布。 随后，"小米发布会"相关话题冲上热搜第一。 芯片是小米走向成功的必由之路 小米创办十 五周年之际，小米在汽车和芯片领域连续获得两次重大突破。雷军表示，小米的改变并非一夜之间完成，一切都来自5年前那次 触及灵魂深处的大反思。 2021年小米重启造芯，但上百亿元的投入压力巨大。面对内外部的质疑，雷军明确回答："小米造芯绝对不会动摇！" 历时3年，2024年5月22日，承载大家希望的玄戒O1首次回片，当晚系统成功点亮，次日全模块调通。今年5月22日，玄戒O1和搭载这颗 芯片的手机和平板正式发布。 "手机团队为什么放着成熟的外部的芯片不用，而要承担巨大的风险去用自研的？"雷军表示，全球顶尖的科技巨头最终几乎都成了芯片的 巨头，芯片是小米成功的必由之路，自研手机SoC至少要坚持十年，且至少要投入500亿元。 雷军表示，复盘就是回答三个问题：做对了什么？做错了 ...