茶旅融合
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“宿”在春天
Ren Min Ri Bao Hai Wai Ban· 2025-04-27 22:46
近年来,安徽省芜湖市繁昌区利用自然生态资源,着力打造乡村生态旅游,发展民宿等配套产业。图为 乡村民居民宿群与青山相映,构成一幅和美乡村的生态画卷。邢朝明摄(人民图片) 游客在新疆维吾尔自治区喀什古城景区的一家民宿内欣赏歌舞表演。新华社记者 王 菲摄 游客在西藏自治区林芝市嘎拉村唱歌。新华社记者 丁增尼达摄 赏风景、做手工、看演出……有着特色住宿环境、多样化体验的民宿,日益成为许多人出游的选择。经 过多年发展,民宿正向着品质化、多元化升级,逐步成为一个融合多样玩法的休闲度假空间。 中国旅游研究院院长戴斌表示,如今游客更加注重自我感受和生活质感,更多追求心灵上的快乐、满足 和幸福感。深度游、慢旅行,日益受到游客青睐,这一点在住宿环节表现为:越来越多的游客将酒店 (民宿)作为旅游目的地,"为一家民宿赴一座城"。 来自河北的游客郑艳体验过云南大理、丽江的多家民宿,今年春天,她带着父母前往弥勒。弥勒有着丰 富的地热资源,温泉水质上乘,是康养度假的好去处。吸引郑艳选择这里的另一个重要因素是"性价 比","这里的物价更亲民"。 依托甸溪河湿地公园、太平湖森林公园,弥勒市太平街道发展民宿、旅居、农家乐等产业,打造小太平 民宿 ...
茶旅融合新盛景 国企引领巫溪老鹰茶产业高质量发展
Sou Hu Cai Jing· 2025-04-26 03:48
Core Insights - The "Wuxi Eagle Tea" full industry chain innovation achievement conference was held, showcasing over 30 innovative products from Wuxi Shengjing Eagle Tea Co., Ltd, attracting significant attention from guests and citizens [1][3] Company Overview - Wuxi Shengjing Eagle Tea Co., Ltd, a key state-owned enterprise in Wuxi County, was established in March 2024 and leverages resources from its parent company, Shengjing Tourism Group, to build a complete industry chain from ancient tree protection to terminal sales [3] - The company has achieved a spring tea fresh leaf purchase volume of 10 tons, with an expected annual sales revenue of 30 million yuan [3] Industry Development - The company has implemented a "large garden + small courtyard" development model, utilizing wasteland and surrounding land resources to establish a 1,000-acre demonstration planting base [3] - A comprehensive Eagle Tea park is set to be constructed in Wuxi County Industrial Park, integrating processing, storage, cold chain, testing, and research and development into a full industry chain complex [3] Technological Innovation - The company has deployed IoT sensors in a century-old tea forest to monitor tea tree growth data in real-time, resulting in a 30% increase in ancient tree tea yield and significant quality improvement [5] - A research center established in collaboration with Southwest University has achieved six patented technologies, facilitating automation upgrades in Eagle Tea processing [5] Product Innovation - The company has introduced innovative products across four major areas: beverages, functional products, daily chemical products, and food, highlighting unique features such as liver protection and anti-aging effects [5] - The "Baoyuan Mountain" series "Cloud Top Ancient Bud" products, made from the essence of thousand-year-old Eagle tea tree buds, are available in 27 varieties, priced between 58 yuan and 6,888 yuan [5] Market Strategy - To meet tourism market demand, the company has launched 15 Eagle Tea gift products and plans to promote them during the upcoming May Day holiday with various discounts [6] - Products are available through multiple offline stores and online platforms, including Douyin, Taobao, and JD, under the name "Wuxi Shengjing Eagle Tea" [6] - The Shengjing Tourism Group aims to enhance the integration of tea and tourism, promoting Wuxi Eagle Tea nationwide [6]
春茶开采 福建武夷山开展丰富茶旅文化活动
Yang Shi Xin Wen Ke Hu Duan· 2025-04-21 01:27
Core Viewpoint - The tea industry in Wuyishan, Fujian, is experiencing a revival due to traditional production techniques and vibrant tea tourism activities, which are boosting the local economy and consumption [1][3]. Group 1: Economic Impact - The integration of tea culture with tourism in Wuyishan has significantly enhanced local economic activities, attracting both domestic and international tourists [3][4]. - The total output value of the tea industry chain in Wuyishan has reached 15 billion yuan [6]. Group 2: Cultural Significance - The "Shouting Mountain Tea Festival" is an ancient custom dating back over a thousand years, celebrated annually during the tea picking season to symbolize good weather and a bountiful harvest [4]. - Wuyishan's tea culture is deeply embedded in various aspects of local life, including dining, accommodation, transportation, and shopping, reinforcing the foundation for rural revitalization [6]. Group 3: Resource Management - Wuyishan has established a large ecological tea tree germplasm resource bank, preserving 3,290 samples of tea tree genetic resources, which are considered rare agricultural resources [3][6]. - The region has developed 148,000 acres of green ecological tea gardens, contributing to sustainable agricultural practices [6].
2024年中国红茶行业:健康养生需求增长和消费需求细化,推动红茶市场多元化发展
Tou Bao Yan Jiu Yuan· 2025-03-20 12:00
Investment Rating - The report does not explicitly state an investment rating for the black tea industry Core Insights - The black tea market in China is experiencing steady growth driven by increasing health consciousness among consumers and a diversification of consumption patterns [3][6][68] - The total production of black tea in China has increased from 258,000 tons in 2015 to 491,000 tons in 2023, indicating a robust growth trend [3][4] - The market is expected to see stable growth starting from 2024, following fluctuations in previous years [6][17] Summary by Sections Definition and Classification - The report provides a comprehensive overview of the black tea industry, including its definition and classification [9] Development History - The black tea market originated in Wuyi Mountain, Fujian, and has evolved through various stages, including initial development, rapid growth, and a current phase of maturity and integration [10][12] Driving Factors - Key drivers of growth include rising health awareness, diversification of consumer preferences, and technological advancements in production [6][68] Market Size - The market size of black tea has shown fluctuations from 2019 to 2023, with a projected steady growth starting in 2024 [6][17] Import and Export Scale - China imports significantly more black tea than it exports, primarily from Sri Lanka, indicating that domestic production is not yet meeting consumer demand [20][22] Production Structure Analysis - The main production areas for black tea in China include Fujian, Anhui, and Yunnan, each contributing unique characteristics to the black tea produced [51][53] Industry Chain Analysis - The industry chain includes upstream suppliers, midstream processing, and downstream sales channels, highlighting the interconnected nature of the black tea market [57][59] Development Trends - Future trends indicate a focus on health-oriented products, technological innovations in processing, and a diversification of consumer demographics, particularly among younger consumers [68][73]