近日，农行济南泺源英雄山支行的工作人员带着设备与关怀，来到90岁独居老人张奶奶家中，为其解决 了困扰多日的银行业务难题，用贴心服务诠释了"金融为民"的温度。 此前，张奶奶因年事已高、行动不便，无法到网点办理社保卡激活业务，导致养老金无法正常领取。网 点得知情况后，内勤行长立即安排专人对接，详细了解老人需求。考虑到张奶奶独居且腿脚不便，支行 决定启动"温情上门服务"机制，安排两名经验丰富的工作人员携带移动终端，上门为老人办理业务。 到达老人家中后，工作人员一边耐心安抚略显紧张的张奶奶，一边细致讲解业务流程，协助她完成身份 验证、信息确认等环节。过程中，他们注意到老人家中陈设简单，主动询问其生活状况，叮嘱她注意身 体，并留下了网点联系电话，告知有任何需求可随时求助。半小时后，业务顺利办结，张奶奶紧紧握住 工作人员的手连声道谢："你们真是帮了我大忙，不用出门就把事办好了，太贴心了！" 多年来，农行济南泺源英雄山支行始终关注特殊群体需求，针对高龄、残疾、重病等客户推出上门服 务，用脚步丈量服务半径，用行动传递金融温情。从网点柜台到客户家中，变的是服务场景，不变的是 农行人"想客户之所想，急客户之所急"的初心与担当。 ...

"真是太感谢农行的员工了，没想到这么麻烦的业务，他们不仅没有推脱，还这么认真负责！"客户对农 行的服务赞不绝口。高官寨支行的员工表示：为客户提供优质服务是农行一贯的宗旨，无论业务大小， 只要客户有需求，我们都会全力以赴。此次硬币清点不仅展现了农行员工的耐心与专业，更体现了农行 践行"金融为民"的责任担当。 未来，农行济南高官寨支行将继续优化现金服务流程，提升服务质效，让每一位客户都能感受到农行服 务的温度与效率。 近日，农行济南高官寨支行迎来一位携带近千枚一元硬币办理存款业务的客户，支行员工以高度的责任 心和专业的服务能力，经过耐心清点与核对，最终高效完成业务办理，赢得客户由衷的感谢。 据了解，这位客户多年来积攒了大量硬币，由于数量庞大、清点耗时，很担心银行没时间办理。当他来 到农行网点时，工作人员热情接待，迅速开辟绿色通道，安排专人负责。清点过程中，工作人员分工协 作，有的负责手工分拣粘连硬币，有的操作硬币清点机进行批量核验，内勤行长全程监督，确保流程合 规、金额准确。经过大家的共同努力，最终顺利完成清点，并为客户办理了存款手续。 ...

任洪斌 筑牢政治意识，准确把握消保工作时代要求 金融是国家重要的核心竞争力，金融安全是国家安全的重要组成部分。做好消费者权益保护工作，是坚决贯彻 党中央金融决策部署的具体体现，是落实"以人民为中心"发展思想的必然要求，更是推动金融高质量发展、维 护经济社会大局稳定的内在需要。 分行党委切实提高政治站位，将消保工作列为"一把手"工程，纳入年度重点任务与绩效考核体系，建立健全"党 委负责、分管推进、部门协同、全员参与"的责任机制，确保消保工作与经营管理同规划、同实施、同考核，真 正把"人民金融"的理念落到实处。 面对当前金融业态多元化、消费场景复杂化、风险隐蔽化的新挑战，我们更深刻认识到：必须始终从维护国家 金融安全、巩固党的执政基础的政治高度，进一步增强消保工作的系统性、预见性和创造性，使其真正成为金 融稳健运行的"压舱石"、服务优化升级的"推进器"和增强群众金融获得感的"连心桥"。 践行金融为民，彰显消保工作政治与社会价值 消保工作是金融机构回馈社会、服务民生、履行责任的重要体现。我行始终坚守"金融为民"初心，将消费者权 益保护与客户服务、普惠金融、消费振兴等紧密结合，持续提升金融服务的覆盖率、可得性和满意度 ...

聚焦小切口，服务大民生。接下来，金融业还可充分借助数字技术，强化技术赋能、数智引领，进一步 改善老年人、残障人士、新市民等群体的服务体验。例如，在手机银行上增设"大字版""老年版"模式， 在网点入口处增设轮椅坡道，在服务器具上配置盲文密码键盘等，推出更多让消费者看得见、摸得着、 得实惠的举措，更好满足人民群众的高品质、多样化金融需求。 9月15日，国家金融监督管理总局、中国人民银行、中国证监会联合启动2025年金融教育宣传周活动。 在为期一周的活动期间，金融管理部门以及金融机构将通过多种形式，面对面深入了解人民群众的金融 需求和关心关切，优化提升服务水平，并同步组织开展"风险提示送上门"行动，帮助金融消费者明辨风 险、远离侵害、维护合法权益。 群众所需，亟需防范风险，保护合法权益。金融消费者与金融机构之间天然存在信息不对称，且前者往 往处于信息劣势，这就给一些不法分子提供了可乘之机。金融监管总局、公安部近日联合发布的第一批 金融领域"黑灰产"违法犯罪典型案例显示，一些不法分子包装"职业背债人"实施贷款诈骗、信用卡诈 骗，严重侵害人民群众合法权益。面对这些问题，近年来，金融管理部门协同行业主管、公安司法等部 门 ...

Core Viewpoint - The article emphasizes the importance of financial services in enhancing people's lives and ensuring financial security, particularly in the context of China's push towards common prosperity. It highlights China Ping An's commitment to "finance for the people" through comprehensive protection systems and innovative service practices [1][13]. Group 1: Financial Services and Consumer Protection - China Ping An has established a comprehensive consumer protection system that integrates consumer rights into product design, ensuring clarity and fairness in financial products [11][12]. - The company actively engages in financial education and outreach, conducting over 30,000 activities in 2024, reaching more than 1.5 billion consumers [11][12]. - Ping An's customer service has been enhanced with a dual-mode approach, combining AI and human support, particularly focusing on elderly clients to bridge the digital divide [11][12]. Group 2: Emergency Response and Social Responsibility - In response to natural disasters, China Ping An has implemented an emergency response mechanism, providing timely assistance and support to affected communities [2][3]. - The company has demonstrated its commitment to social responsibility by mobilizing resources for disaster relief, including rapid claims processing and on-site support during emergencies [2][3]. Group 3: Health Management and Global Services - China Ping An has launched the "Ping An 24" global rescue service, providing comprehensive cross-border support for clients facing emergencies abroad [5][6]. - The company is also focused on health management, aligning with national health initiatives to offer integrated medical and insurance services, enhancing preventive care and early diagnosis [6][7]. Group 4: Inclusive Finance and Community Support - Ping An's strategy includes promoting inclusive finance, targeting small and micro enterprises, the elderly, and rural communities to bridge financial service gaps [8][9]. - The company has initiated various financial products and services tailored to meet the needs of different demographics, including health insurance for new residents and long-term care insurance for the elderly [9][10]. Group 5: Commitment to Innovation and Future Goals - China Ping An is committed to redefining financial services through technology and innovation, aiming to make financial services more accessible and user-friendly [13][14]. - The company plans to continue enhancing its service model to ensure that financial services are simple, transparent, and efficient, ultimately supporting individuals in achieving a better quality of life [13][14].

转自：新华财经 今年5月，遭遇电信诈骗的刘女士至今想起仍心有余悸："客户经理在电话里一条条拆穿骗局，还特意上门给我看反诈案例，才把我给劝住了。"无独有偶， 南京建邺区82岁的李阿姨也有同款"暖心体验"，"我腿摔了没法去网点改密码，打个电话，银行的小姑娘当天就带着设备上门了，还教我用大字体的手机银 行，连我老家的方言都能识别，太贴心了！" 李阿姨说。 两位普通客户的经历，正是民生银行南京分行以"诚信"锚定服务根本、以"实干"解决群众难题、以"便民"贴近日常需求的生动缩影。2025年以来，该行持续 推动金融为民理念融入业务全流程，让金融服务既有速度，更有温度，体现"诚信筑根基、责任勇担当、实干惠民生"的服务理念。 靶向施策打通乡镇服务脉络，为乡村振兴注入金融"活水"。聚焦乡镇"发展难 销售难"的痛点，该行深度融入"一行兴一乡"帮扶体系，例如，围绕河南滑 县"豫北粮仓"资源禀赋，邀请商务服务、农副产品深加工等优质企业客户赴当地考察，为当地带去新的产业项目与发展契机。为进一步提升消费帮扶质效， 该行创新打造"帮扶+合作""帮扶+宣传""帮扶+帮销"等模式，制定"滑县农产品消费帮扶计划"，设立"滑县消费帮扶农产品专柜" ...

近年来，人保寿险山东省分公司深刻践行"金融为民"理念，站稳人民立场，秉承"守信重诺·人保同行"消保文化理念，积极持续构 建"大消保"格局，为民办实事，推动金融消保下沉基层、贴近民生、融入场景，切实解决金融消费者的急难愁盼问题。 一、助农兴农——助力乡村经济发展 人保寿险山东公司推出"乡约2025，幸福双向奔赴"主题活动，诚邀客户深度参与乡村发展。6月14日，潍坊中支聚焦当地特色农产 品——金太阳杏，旨在解决望留街道韩家村农户年龄较大，抢收、销售困难的问题，组织热心客户与销售人员建立采摘队，现场 采摘并认购杏子逾400斤，以实际行动，践行社会责任，助力乡村经济发展。 二、惠企利企——诚信为本，金融助企 人保寿险山东省公司继续优化金融服务，在深入调研山钢集团员工需求后，组建专属服务团队，下沉企业一线，为山钢集团员工 量身定制保险服务方案，以专业素养、高效行动与暖心服务，在山钢集团生动实践着政企合作、服务民生理念。 淄博中支携手淄博战狼城际救援团队，济南中支联合省立三院开展老年人急救知识培训及实操演练活动，救援团队讲师结合真实 案例，围绕老年人心脏病、中风等常见疾病，详细讲解突发状况识别与急救要点，重点教学心肺复苏 ...

近日，建行东营胜大支行聚焦行动不便、年事已高群体的换卡难题，组织开展三代社保卡换卡集中上门 服务，将金融窗口 "搬" 进社区与客户家中，以贴心举措践行 "金融为民" 初心，赢得群众广泛赞誉。 "我母亲年纪大了，出门一趟很不方便，你们能来家里办卡，真是帮了我们大忙！" 客户家属李女士对 该行的上门服务连连称赞。此次上门服务，既有效解决了特殊客户群体的换卡难题，也让客户感受到了 金融服务的温度与关怀，是该行深化服务内涵、延伸服务触角的生动实践。 下一步，建行东营胜大支行将继续聚焦客户需求，不断优化服务流程、创新服务模式，持续为特殊客群 提供便捷、高效、有温度的金融服务，切实提升人民群众的金融获得感、幸福感与安全感。 随着三代社保卡全面推广，老年客户、残障人士等特殊群体因无法亲临网点，面临换卡困扰。该行在日 常服务中敏锐捕捉这一需求，迅速组建 "移动金融服务小组"，分批分组开展上门服务，让客户足不出 户即可完成新卡换领。 办理现场，工作人员耐心细致，不仅手把手协助客户完成信息核对、指纹采集等流程，还逐一解答客户 关于社保卡使用的疑问，详细介绍三代社保卡在就医结算、金融支付等方面的功能优势及使用注意事 项。同时，工作 ...

Core Viewpoint - China Merchants Bank Beijing Branch has launched an elderly-friendly service system called "Warmth for the Elderly, Care with Solutions," providing comprehensive services for elderly clients, showcasing a commitment to humanistic care beyond financial services [1] Group 1: Service Initiatives - The service system includes a dedicated elderly area, full companionship, an elder-friendly app, retirement planning, and activities for the elderly [1] - The bank has received numerous heartwarming stories that reflect its dedication to elderly care and the warmth of its services [1] Group 2: Individual Stories - A customer manager, Chen Meng, created a "green channel" for a 92-year-old client, Liu Shushu, providing weekly dedicated service and teaching him to use mobile banking, which helped build a trusting relationship [2] - Sun Tian, a branch supervisor, assisted an elderly woman, Chen Ayi, who fainted at a bus stop, demonstrating the bank's commitment to social responsibility and care [3] - Hua Yijun, a safe deposit box clerk, helped an elderly client, Wang Ayi, by ensuring her safety while using a high box and eventually arranged for her to have a lower box, highlighting the bank's attention to detail and customer needs [4][5] Group 3: Philosophy and Commitment - The bank emphasizes that true service goes beyond processes and rules, focusing on long-term companionship and being a reliable support for elderly clients [2] - The stories illustrate the bank's "invisible craftsmanship," where service is about mutual respect, care, and protection, reinforcing the belief that "financial services for the people" is a steadfast commitment [5]

Core Viewpoint - Hengfeng Bank is enhancing its service offerings by establishing "Warm New Stations" to support urban workers, particularly delivery personnel and ride-hailing drivers, providing them with a comfortable resting place and essential services [1][2]. Group 1: Service Expansion - The first batch of 16 "Warm New Stations" was inaugurated in Zigong, Sichuan, with Hengfeng Bank's station aiming to set a benchmark for industry service standards [1]. - The stations are equipped with basic facilities and additional services such as labor protection, financial assistance, and a comfortable environment for urban workers [1][2]. Group 2: Operational Mechanisms - Hengfeng Bank has implemented a star rating and dynamic management system to ensure the vitality and service quality of the stations, integrating their performance into the bank's党建工作考核体系 [2]. - A dedicated station manager system has been established to provide attentive service, ensuring continuous and high-quality support for users [2]. Group 3: Financial Services - The bank is focusing on the needs of new employment groups by offering inclusive financial products, quick approval processes, and flexible repayment options to alleviate financial pressure [2]. - Regular financial literacy workshops and fraud prevention seminars are conducted to protect clients' financial interests, demonstrating the bank's commitment to community welfare [2][3]. Group 4: Community Impact - The establishment of these stations reflects Hengfeng Bank's efforts to combine professional financial services with community care, transforming traditional banking into a more human-centered approach [3]. - The initiative embodies the bank's commitment to serving the public and contributing to the community, aligning with the principle of "finance for the people" [3].