Workflow
首发经济
icon
Search documents
提振消费24条| 千亿级融合新地标、30条特色餐饮街、打响“北京购物”品牌 北京消费市场迎来新目标
Bei Jing Shang Bao· 2025-07-10 08:07
Core Viewpoint - Beijing aims to achieve an average annual growth of around 5% in total market consumption by 2030, with plans to create 2-3 new consumption landmarks worth over 100 billion yuan [1][9] Group 1: Consumption Goals and Strategies - The "Action Plan" outlines multiple small goals, including the establishment of 30 "late-night dining" districts and around 30 live e-commerce bases [1] - The plan emphasizes the integration of cultural, commercial, tourism, and sports sectors to enhance consumption [4][9] - Beijing will focus on upgrading service consumption, promoting digital consumption, and fostering green consumption trends [1][4] Group 2: Multi-Industry Integration - The integration of various consumption sectors is seen as a key driver for boosting consumption, leveraging cultural resources to enhance entertainment offerings [4][6] - New tourism consumption scenarios will be explored through public-private partnerships, including major projects like the second phase of Universal Studios [4][9] - The city aims to enhance sports consumption by increasing the utilization of Olympic venues and developing a comprehensive event system [4][9] Group 3: Retail and Commercial Development - The introduction of flagship and concept stores is a strategy to stimulate consumption upgrades, with plans to attract 470 new stores from 2021 to 2024 [7] - Large commercial facilities are set to open, with over 4.5 million square meters of new space expected by 2024, enhancing the shopping experience [8] - The focus on creating immersive shopping experiences that blend culture and modern retail is highlighted [8][11] Group 4: Cultural and Thematic Consumption - The plan incorporates the rich cultural heritage of Beijing, promoting cultural tourism and themed consumption experiences [9][10] - Events and activities that combine cultural appreciation with shopping are encouraged to stimulate local economies [10][11] - The development of night-time economies and extended hours for cultural venues is aimed at diversifying consumption opportunities [10][11]
LV“巨轮”驶进上海市中心的幕后|微视角·新气象——一线调研行
证券时报· 2025-07-10 00:00
近期,路易威登(LV)打造的"巨轮"建筑"路易号"在沪掀起新一轮的打卡风潮和消费盛宴……这背后,是上海加快建设国际消费中心城市的努 力。今年3月发布的《关于支持国际消费中心城市培育建设的若干措施》明确支持上海加快国际消费中心城市培育建设,用丰富多元的供给,为消 费市场不断注入新的活力。 首发经济领跑全国 首发经济领跑全国 6月25日清晨,随着白色幕布缓缓滑落,一艘由路易威登行李箱堆叠而成的"巨轮"亮相上海南京西路商圈,成为了当季上海的"顶流"景观。这艘"巨轮",是上海近年 深耕首发经济结出的硕果。 上海市商务委副主任刘敏表示,"路易威登非凡之旅展览"引发沉浸式体验消费新热点,是上海持续引领国际消费潮流、激发消费活力、提振消费信心的创新案例, 进一步推动上海成为国内外品牌青睐的"首发地"和扎根发展的"始发站",在引领全球时尚消费、打造首发经济风向标等方面发挥集聚带动效应。 上海是全国最早提出首发经济概念的城市,也成为国际一线品牌首展、首店、旗舰店的钟情之地。今年1至5月,上海新增首店364家,其中全球及亚洲首店10家, 上海是全国最早提出首发经济概念的城市,也成为国际 线品牌首展、首店、旗舰店的钟情之地。今年 ...
“流量”化为“留量”“销量” 上海打造国际消费中心城市
Zheng Quan Shi Bao· 2025-07-09 18:21
Core Insights - Louis Vuitton's "Giant Ship" building in Shanghai has sparked a new wave of consumer enthusiasm, aligning with Shanghai's efforts to become an international consumption center [1][2] - Shanghai's "first launch economy" is rapidly developing, with a significant increase in the number of first stores and flagship stores, making it a preferred destination for international brands [2][3] - The city is experiencing a surge in inbound tourism, with a notable increase in foreign visitors and consumption, driven by favorable policies such as visa exemptions [4][5] Group 1: First Launch Economy - Shanghai has become a leading city for the "first launch economy," with 364 new first stores opened from January to May, including 10 global and Asian first stores [2][3] - The city has a high concentration of global retailers, ranking second among global cities, with over 90% of world-renowned high-end brands present [2][3] - The local government has introduced supportive measures for the first launch economy, including a new policy version that facilitates customs clearance for imported goods [3] Group 2: Inbound Tourism - Shanghai has seen a 38.5% year-on-year increase in inbound tourists, totaling 4.248 million visitors in the first half of the year [4] - The sales of tax refund goods for departing tourists have increased by 85%, with "immediate refund" sales rising by 28.1 times [4][5] - Challenges remain in multilingual services and information accessibility for tourists, indicating areas for improvement in the tourism sector [4][5] Group 3: Consumption Activation - The Shanghai government has prioritized boosting consumption and investment efficiency as a key task for 2025, implementing a "policy + activity" dual-drive approach [6] - The "One Festival Four Seasons" initiative aims to sustain consumer engagement throughout the year, with various events planned to stimulate spending [6] - The "Five-Five Shopping Festival" has generated significant consumer activity, with total offline spending reaching 378.4 billion yuan, a 10% year-on-year increase [6] Group 4: Future Strategies - Shanghai plans to enhance its global attractiveness as an international consumption center through a combination of activities, products, services, and policies [7]
夏日消费市场“热力全开” 保税税务注入经济“税动力”
Sou Hu Cai Jing· 2025-07-09 09:58
Core Insights - The article highlights the robust growth of offline consumption in Tianjin, driven by tax policies that support compliance and optimize services, indicating a strong economic outlook for the city [1] Group 1: Tax Policy and Compliance - The Tianjin tax authority focuses on compliance management as a core strategy to foster innovation in the "first launch economy," particularly in the parallel import vehicle sector, ensuring efficient tax processing through detailed operational guidelines [2] - In the traditional timepiece sector, tax compliance governance emphasizes precise policy application, enabling companies to benefit from tax deductions related to R&D expenses, significantly reducing tax liabilities [3] Group 2: Consumer Market Dynamics - The recent 618 shopping festival saw a doubling of foot traffic at the Tianjin Airport Wangfujing Outlet, attributed to promotional activities supported by the tax authority's compliance management, which streamlined tax processing for complex sales scenarios [4] - The tax authority has established a "full-cycle service chain" to assist consumers during peak shopping periods, ensuring smooth tax order amidst increased consumer activity [5] Group 3: Circular Economy and Green Consumption - The tax authority promotes a circular economy through the "old-for-new" consumption model, facilitating the exchange of old appliances for new ones, which has become a significant trend in the Tianjin Port Free Trade Zone [6] - Training sessions on tax policies related to the "old-for-new" program have been organized to help businesses manage tax compliance effectively, resulting in a notable increase in orders for appliance exchanges [7] Group 4: Economic Resilience - The article concludes that the combination of innovative first-launch strategies, vibrant offline consumption, and green economic practices reflects the resilience and dynamism of the Chinese economy, with tax policies acting as catalysts for innovation and consumption upgrades [7]
浙江发布促消费七大行动 释放“暑期经济”活力
Sou Hu Cai Jing· 2025-07-08 11:19
Group 1 - The core viewpoint of the article highlights the launch of the "Passionate Zhejiang Summer Happy Consumption" action plan aimed at boosting the summer economy through various consumer activities and events [1] - The Zhejiang Provincial Department of Commerce and 12 other departments have developed a comprehensive plan to implement seven key actions to stimulate the summer economy [1][2] - The plan aims to host over 2,000 promotional consumption activities from July to August, focusing on cultural tourism, sports events, night economy, dining services, and agricultural leisure [2][3] Group 2 - The action plan includes initiatives such as the "Colorful Summer, Fun in Zhejiang" cultural and tourism consumption season, featuring ten themed products and hundreds of summer family study travel routes [2][3] - To enhance the inbound tourism market, Zhejiang will organize the "Poetry and Painting Zhejiang @ World" inbound tourism theme event and promote exclusive summer travel discounts [2][3] - The plan also emphasizes the integration of sports events with tourism experiences, offering "accommodation + cultural tourism" packages to attract domestic and international visitors [2][3] Group 3 - The plan encourages the development of a "Sports + Cultural Tourism Experience" model, issuing event consumption coupons to stimulate surrounding dining and retail businesses [3] - To enrich the night economy, Zhejiang will launch the "Shop in China · Good Life at Night" consumption season, creating over 100 unique night markets [3][5] - Various cultural, shopping, and entertainment venues will extend their operating hours during the summer, promoting night-specific discounts and encouraging public transport to operate later [5] Group 4 - The action plan aims to enhance consumer experiences by introducing "limited-time" products and promoting the establishment of pop-up stores for well-known brands [6] - The integration of AI technology in consumer experiences will be encouraged, including the introduction of smart shopping assistants and payment systems [6] - Rural tourism will also be promoted through various activities, aiming to create a unique experience that combines sports events with local specialties and cultural performances [6]
1200+首店重塑南京商业版图
Sou Hu Cai Jing· 2025-07-05 23:16
Core Insights - Nanjing is emerging as a strategic hub for international brands, with significant policy support and a comprehensive service system driving the establishment of flagship stores [2][3][4] Group 1: Policy Support and Economic Development - Nanjing offers substantial financial incentives for new flagship stores, with subsidies reaching up to 2 million yuan for flagship stores and 1.5 million yuan for new product launches, totaling over 10 million yuan in support funds in recent years [2] - The city has implemented a "green channel" for new product customs clearance and established a rapid response mechanism for intellectual property protection, enhancing the overall business environment [2][3] - Nanjing's strategic location, with a major international airport and deep-water ports, facilitates brand collaboration and creates significant business opportunities [2] Group 2: Brand and Market Dynamics - Nanjing has successfully attracted over 1,200 flagship stores, achieving a 95% coverage rate of global first-tier brands, transforming its commercial landscape into a vibrant hub for both international and local brands [3][4] - Local brands are leveraging the flagship economy to expand from regional to national markets, with notable examples including the rise of brands like 圣可尼, which saw a 20% increase in order volume [4] - The city is fostering a dual narrative of being an "international brand showcase" and a "local brand incubator," enhancing its commercial positioning and fashion recognition [4] Group 3: Cultural and Artistic Integration - Nanjing's flagship economy is characterized by a blend of cultural empowerment and innovative collaborations, such as international brands incorporating local heritage into their designs [7][8] - The city has hosted numerous art exhibitions and performances, turning cultural venues into platforms for flagship launches, thereby enriching the consumer experience [8] - The integration of sports and culture into the flagship economy is creating new consumer scenarios, exemplified by products that resonate with local culture and events [7] Group 4: Future Prospects - The ongoing policy support and the establishment of a robust ecosystem for flagship stores are expected to elevate Nanjing's flagship economy from mere quantity to a more empowered industrial ecosystem [3][4] - The city's approach to combining local cultural elements with global brand strategies is anticipated to create unique market opportunities and enhance its competitive edge [7][8]
锦江区与四川师范大学举行校地合作签约仪式 深化多领域合作共促发展
Zhong Guo Jing Ji Wang· 2025-07-04 09:38
Core Viewpoint - The collaboration between Jinjiang District and Sichuan Normal University aims to enhance regional development through the integration of education, technology, and industry, focusing on the "first-release economy" and new consumption industries [3][4]. Group 1: Collaboration Details - A cooperation agreement was signed between Jinjiang District and Sichuan Normal University, emphasizing resource sharing, complementary advantages, collaborative innovation, and mutual benefits [4]. - The agreement includes the establishment of a joint consultation mechanism, project linkage, and information sharing to promote 20 intended cooperation projects, including brain-computer interfaces and open-source Hongmeng [4][6]. Group 2: Economic and Educational Impact - Jinjiang District is actively implementing the directives from the 20th National Congress regarding the promotion of the first-release economy, aiming to transform traditional industries and develop emerging sectors [3]. - The partnership will focus on organized research, talent cultivation, and the integration of education and industry to support the development of new productive forces in Jinjiang District [3][6]. Group 3: Previous Initiatives - In February 2023, Jinjiang District and Sichuan Normal University established the first-release economy research institute, which integrates academic and industry resources to innovate and explore practical applications of the first-release economy [6]. - The research institute has developed a theoretical framework and evaluation system for the first-release economy, enhancing digital consumption and creating industry benchmarks [6].
太古地产韩置谈“路易号”:品牌共创赋能南京西路
Guan Cha Zhe Wang· 2025-07-03 13:16
Core Insights - The launch of the Louis Vuitton maritime-themed landmark "Louis" in Shanghai marks a significant milestone in the retail landscape, attracting over 10,000 daily reservations and contributing to the phenomenon of "first-release economy" in Shanghai by 2025 [1] - The collaboration between Swire Properties and Louis Vuitton is a result of deep co-creation, aimed at enhancing the retail experience in the Nanjing West Road area, positioning it as a global top-tier retail destination [1] Group 1 - Nanjing West Road has been a core area for Swire Properties' retail strategy, showcasing a blend of historical architecture and modern retail experiences [2] - The Zhangyuan project represents a significant transformation over the past two years, merging traditional and contemporary elements to create a unique shopping environment [2] - Swire Properties aims not only for commercial success but also for community development, integrating international retail concepts with local cultural elements [2] Group 2 - The Zhangyuan project is only in its first phase, with two-thirds yet to open, and is expected to connect three subway lines by the end of next year, significantly enhancing the area's accessibility [2]
方大集团中兴商业入选离境退税“即买即退”名单 借政策东风加速发展
Core Insights - Zhongxing Commercial has become one of the first retail enterprises in Liaoning Province to join the "immediate refund" policy for outbound tax refunds, setting a benchmark for the industry and driving economic growth in the region [1][2] Group 1: Company Overview - Established in 1987, Zhongxing Commercial is a large-scale commercial complex in Northeast China, with a total construction area of 240,000 square meters, integrating retail, leisure, dining, and entertainment [2] - The company underwent a mixed-ownership reform in April 2019, with Liaoning Fangda Group becoming the largest shareholder, marking a new chapter in its high-quality development [2] Group 2: Economic Impact and Strategy - The Chinese government has emphasized the importance of consumption as a key driver of economic growth, promoting policies to stimulate domestic demand and enhance consumer spending [2] - Zhongxing Commercial is strategically planning to open flagship stores in the region to meet diverse consumer needs, enhancing brand strength and customer appeal [2] Group 3: Digital Transformation - In line with the "14th Five-Year Plan" for digital economy development, Zhongxing Commercial is accelerating its online and offline channel development, launching the "Zhongxing Building+" mini-program and pioneering Douyin e-commerce live streaming in the region [3] - The company is creating a new social ecosystem by integrating online traffic with offline experiences, utilizing social media platforms for targeted marketing [3] Group 4: Marketing Innovations - In response to the call for boosting consumption, Zhongxing Commercial has implemented a "three-in-three-out" marketing strategy, hosting various cultural and sports events to enhance customer engagement and create immersive experiences [4] - The company aims to foster a family-oriented consumption culture and has achieved significant breakthroughs in both economic and social benefits through innovative marketing [4]
★吸睛又吸金 首发经济"燃"动消费新引擎
Core Insights - The third Chain Expo, scheduled from July 16 to 20, will introduce a "Chain Expo Launch Station" for showcasing new products, technologies, and scenarios from participating companies, reflecting the growing trend of the "launch economy" in China [1] - The launch economy aligns with consumer upgrade trends and high-quality development, allowing traditional retail formats to innovate consumption scenarios and optimize operational models through REITs [1][3] Group 1: Economic Impact - The "Summer Anime Season" at Beijing Xidan Joy City generated over 15 million yuan in sales, contributing to nearly 700 million yuan in total sales and attracting around 4.5 million visitors [2] - In the first four months of this year, Shanghai added 301 new stores, including 7 global and Asian first stores, with high-level stores making up 16% of the total [2] - The launch economy is enhancing both offline and online consumption, with Tmall reporting that 12 new products surpassed 100 million yuan in sales during the "618" shopping festival [2] Group 2: Consumer Trends - The growth of the launch economy is driven by changing consumer demographics and preferences, particularly among younger consumers who favor limited edition and co-branded products [3] - The silver economy, primarily driven by the "60s" generation, also shows strong consumption power and demand [3] Group 3: Policy and Innovation - Various cities are implementing innovative policies to enhance the efficiency of new product launches, such as Shanghai's pilot program for import consumer goods inspection [4] - The central government encourages the development of the launch economy through tailored policies, promoting the establishment of first stores and launch events for quality brands [5] Group 4: Future Directions - The launch economy is seen as a key driver for consumption growth, with a shift from basic needs to more diverse and quality-oriented consumption patterns [5] - Shopping centers are encouraged to innovate their physical spaces and integrate various business formats to enhance economic value and social impact [5]