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提示词一响,烂片登场,OpenAI谈下200+迪士尼顶级IP出场费
3 6 Ke· 2025-12-12 11:18
AI 版权战不再是想着怎么把 IP 彻底锁起来不让 AI 碰,而是要谈一个合适的出场费。你猜,朱迪、尼克还要多久就会飙脏话? 消息一出,网友直接炸锅。 未来三年,只要你是 Sora 用户,迪士尼这些顶级 IP 角色,都能随手捏。 迪士尼不但不找麻烦,反而选择亲自开闸放水。 事情是这样的。 迪士尼刚官宣,将向 OpenAI 投资 10 亿美元,并签下一份为期三年的合作协议,授权 Sora 使用旗下 IP,用于生成短视频内容。 一夜之间,OpenAI 直接拿到了 200 多个国际公认顶级IP的合法使用权。 包括迪士尼经典,米奇、米妮、灰姑娘、小美人鱼等。 很多人喜欢的皮克斯IP,比如《玩具总动员》、《头脑特工队》、《超能陆战队》。 当然,这次授权仅限动画或插画版本,不涉及任何真人演员的肖像与声音(毕竟,太难、太棘手)。 OpenAI 拿到了授权,还顺手收下 10 亿美元新投资。那么,迪士尼图啥呢? 首先,10 亿美元对于年营收 900 多亿美元的迪斯尼来说,不算啥。 其次,有了 OpenAI 的股份,迪士尼就能将这些角色带到 Z 世代和 Alpha 世代聚集的平台。 还有生产力工具。既然成了企业客户,迪斯尼的员工 ...
花10亿美元,迪士尼让AI来拍“短片”了
3 6 Ke· 2025-12-12 11:18
迪士尼与OpenAI的合作最核心的部分,是迪士尼正式授权后者在Sora和ChatGPT Images中使用超过200 个IP元素,包括角色、服装、道具与标志性环境。 好莱坞没想到,第一个拥抱AI(人工智能)的是最传统的迪士尼。 12月11日,迪士尼突然抛出一个重磅消息:确定和OpenAI达成深度合作。一边是拥有漫威、皮克斯、 《星球大战》的全球IP(具有商业价值的创意内容或品牌)巨头,一边是做出ChatGPT和Sora的AI头号 玩家,这两家正式牵手,引发全球娱乐行业的关注。 根据迪士尼公告,迪士尼不仅把自家200多个角色开放给Sora做视频生成,还宣布对OpenAI投资10亿美 元。未来,一些粉丝用Sora创作的短视频,还有机会被迪士尼选入Disney+。 市场对这笔交易做出了积极的回应。截至当地时间周四美股收盘,迪士尼股价升至111.46美元,上涨 2.42%。 "这一点会让竞争发生本质变化,因为用户一旦开始创作,就会在一个平台停留更久。"资深影视从业者 方鳞(化名)表示。 10亿美元与200+角色授权,迪士尼在做什么? 这一授权究竟包含什么?细分来看,不仅涵盖迪士尼的经典动画角色,例如米老鼠、艾莎、辛德 ...
提示词一响,烂片登场,OpenAI谈下200+迪士尼顶级IP出场费
机器之心· 2025-12-12 10:06
机器之心报道 机器之心编辑部 AI 版权战不再是想着怎么把 IP 彻底锁起来不让 AI 碰,而是要谈一个合适的出场费。你猜,朱迪、尼克还要多久就会飙脏话? 消息一出,网友直接炸锅。 未来三年,只要你是 Sora 用户,迪士尼这些顶级 IP 角色,都能随手捏。 迪士尼不但不找麻烦,反而选择亲自开闸放水。 事情是这样的。 迪士尼刚官宣,将向 OpenAI 投资 10 亿美元,并签下一份为期三年的合作协议,授权 Sora 使用旗下 IP,用于生成短视频内容。 一夜之间,OpenAI 直接拿到了 200 多个国际公认顶级IP的合法使用权。 包括迪士尼经典,米奇、米妮、灰姑娘、小美人鱼等。 很多人喜欢的皮克斯IP,比如《玩具总动员》、《头脑特工队》、《超能陆战队》。 当然,这次授权仅限动画或插画版本,不涉及任何真人演员的肖像与声音(毕竟,太难、太棘手)。 OpenAI 拿到了授权,还顺手收下 10 亿美元新投资。那么,迪士尼图啥呢? 首先,10 亿美元对于年营收 900 多亿美元的迪斯尼来说,不算啥。 其次,有了 OpenAI 的股份,迪士尼就能将这些角色带到 Z 世代和 Alpha 世代聚集的平台。 还有生产力工具。 ...
2025麦肯锡AI应用现状调研:仅6%企业成为高绩效赢家,他们做对了什么?
麦肯锡· 2025-12-12 08:19
Core Insights - The core insight of the article is that while many enterprises have integrated AI into their operations, they face significant challenges in scaling these applications to create real value. High-performing companies succeed by embedding AI deeply into their business strategies and demonstrating strong commitment and execution in resource allocation and implementation [2][3]. AI Application Expansion - The proportion of companies that regularly use AI in at least one function has increased from 78% to 88% year-on-year. However, most organizations remain in the exploratory or pilot stages, with only about one-third advancing to large-scale deployment [3][11]. - In mainland China, 83% of companies have normalized the use of generative AI in at least one function, surpassing the global average. Additionally, 45% of surveyed companies have achieved large-scale or comprehensive deployment of AI, higher than the global average of 38% [6]. Intelligent Agents Adoption - 23% of respondents report that their companies have initiated large-scale applications of intelligent agents in at least one function, while 39% are in the experimental phase. However, the broader adoption of these systems remains limited, with less than 10% of respondents reporting expansion in specific functions [7][10]. Industry and Functional Insights - The highest adoption rates of intelligent agents are seen in IT and knowledge management, with technology, media, telecommunications, and healthcare sectors leading in adoption compared to others [9]. - AI application rates have generally increased across all industries, with technology companies maintaining a leading edge. However, media, telecommunications, and insurance sectors have caught up significantly [13]. Financial Impact and Innovation - Only 39% of respondents believe AI has significantly impacted their earnings before interest, taxes, depreciation, and amortization (EBIT), with most reporting contributions of less than 5%. Despite this, over half of the respondents noted that AI has enhanced their organization's innovation capabilities [16][19]. - Companies that utilize AI for growth and innovation tend to see improvements across various dimensions, including customer satisfaction and competitive differentiation [25][26]. High-Performance Companies - High-performance companies, defined as those achieving over 5% EBIT improvement from AI, represent about 6% of the sample. These companies are more likely to pursue transformative changes and invest significantly in AI [25][30]. - High-performance companies are also more adept at systematically releasing AI value through clear processes and strong leadership commitment [30][31]. Employee Impact and Future Expectations - There is a notable divergence in expectations regarding employee size changes due to AI, with 30% of respondents anticipating a reduction in workforce over the next year. In contrast, most believe that overall employee numbers will remain stable [34][37]. Risk Management - The latest survey indicates an increase in proactive governance regarding AI risks, with respondents reporting an average of four types of AI risks being managed, up from two in previous years. However, many organizations still lack comprehensive risk management strategies [41][44].
AI辅助写论文,科技期刊怎么看——专访《柳叶刀》副主编萨宾娜·克莱纳特
Ke Ji Ri Bao· 2025-12-12 08:16
Core Viewpoint - The integration of artificial intelligence (AI) in research activities has led to new forms of academic misconduct, such as paper writing, data fabrication, and implicit plagiarism, posing significant challenges to academic integrity. Group 1: AI Usage in Research - The use of generative AI in research is increasing, with only 7% of authors disclosing its use in submissions, contrasting sharply with surveys indicating over 50% usage among users [2][3] - Instances of "hallucination citations" have been observed, where references are cited that do not exist, with some papers containing up to 10 to 15 such citations [2] Group 2: Editorial Policies and Practices - The journal has implemented a checkbox for authors to declare the use of generative AI, requiring detailed information about the AI model used, its purpose, and its application in the manuscript [1] - Papers with significant undisclosed AI content will be rejected, and institutions may be informed for educational purposes on proper AI usage [3] Group 3: Acceptable and Unacceptable AI Uses - Generative AI is not permitted to replace researchers' work in generating scientific insights, analyzing data, or drawing conclusions [5] - AI can be used to improve grammar and language expression in writing, as well as to summarize existing research [7] Group 4: Challenges and Future Directions - The journal is establishing a research integrity committee to address the impact of generative AI on academic integrity, with a focus on monitoring ongoing cases and adapting to new guidelines [8] - Researchers and editors are advised to treat AI as an auxiliary tool, being cautious of its limitations and potential risks, including the de-skilling of future researchers [9]
百融云-W尾盘涨超3% AI+广告营销产品向智能体演进 公司企业级AI Agent实现精准获客
Zhi Tong Cai Jing· 2025-12-12 07:39
Group 1 - Bairong Cloud-W (06608) saw a late-session increase of over 3%, currently up 3.42% at HKD 9.38, with a trading volume of HKD 18.32 million [1] - Ping An Securities reports that AppLovin is a leading global mobile game advertising channel, with its e-commerce business gradually expanding [1] - AppLovin is expanding its client base into web advertising and e-commerce, having launched a self-service platform for e-commerce clients in October, currently in its early stages [1] Group 2 - According to Ping An Securities, there is a strong demand for Chinese companies (such as cross-border e-commerce and mobile games) to go global, with marketing agents capable of generating ads that cater to overseas user preferences [2] - Bairong Cloud-W utilizes its self-developed BR-LLM large model and VoiceGPT to provide AI-driven marketing and precise customer acquisition solutions for B-end clients in finance and various industries [2] - The CybotStar intelligent agent platform supports the rapid customization of marketing and customer service scenarios for enterprise-level AI agents, meeting both internal operations and external customer acquisition needs [2]
港股异动 | 百融云-W(06608)尾盘涨超3% AI+广告营销产品向智能体演进 公司企业级AI Agent实现精准获客
智通财经网· 2025-12-12 07:35
Group 1 - The core viewpoint of the articles highlights the growth potential of AppLovin as a leading mobile game advertising channel and its expansion into e-commerce, with a focus on AI-driven marketing solutions [1][2] - AppLovin has launched a self-service platform aimed at expanding its client base into web advertising and e-commerce, currently in its early stages, with a reported weekly spending increase of approximately 50% from self-service advertisers following the introduction of AxonAds Manager [1] - The company is set to focus on several key initiatives in Q4 2025 and 2026, including the introduction of AI agents to optimize the onboarding process for new advertisers and the testing of generative AI-based advertising creative features [1] Group 2 - The demand for overseas expansion among domestic companies, such as cross-border e-commerce and mobile games, is strong, with marketing intelligence tools capable of generating culturally relevant advertising content and assisting in compliance checks [2] - 百融云-W utilizes its self-developed BR-LLM large model and VoiceGPT to provide AI-driven marketing and customer acquisition solutions for B2B clients across various industries [2] - The CybotStar platform enables the rapid customization of marketing and customer service AI agents, catering to both internal operations and external customer acquisition needs [2]
10亿美元OpenAI股权兑换迪士尼版权!米老鼠救Sora来了
量子位· 2025-12-12 06:41
一水 发自 凹非寺 量子位 | 公众号 QbitAI 天下果然没有免费的午餐! 为了让"米老鼠"加入Sora,OpenAI刚刚正式官宣与迪士尼达成合作。 协议内容之一即为, OpenAI需向迪士尼出售价值10亿美元的公司股权,而且迪士尼还获得未来增持的权利。 消息一出,彭博社带头吃瓜,文章标题更是相当赤裸裸: 奥特曼刚刚意识到,在迪士尼没有免费的午餐。 如此大出血下,现在看OpenAI CEO奥特曼和总裁Greg Brockman的庆贺推文似乎也有点"强颜欢笑"的意味了(bushi。 不过作为交换,OpenAI旗下的视频生成工具Sora现在能"光明正大"地生成200多个热门IP角色。 什么米老鼠、白雪公主、巴斯光年、钢铁侠等,通通拿下。 包括ChatGPT Images也将具备同等能力。 该说不说,迪士尼"地表最强法务"的大名真不是虚的,现在连OpenAI也得变相"割肉"求平安了。 OpenAI迪士尼达成三年之约 调侃归调侃,还是来看看双方达成的正式协议。 根据OpenAI公告,迪士尼将成为 Sora的首个主要内容授权合作伙伴 ,合作时间为三年,第一年的授权许可具有排他性。 根据协议,Sora将获得迪士尼旗下 ...
迪士尼豪掷10亿美元!携手OpenAI打造生成式AI视频平台,经典IP将焕发新生?
Sou Hu Cai Jing· 2025-12-12 05:57
Group 1 - The core point of the article is the strategic partnership between Walt Disney Company and OpenAI, involving a $1 billion equity investment by Disney in OpenAI and making Disney the first major content licensing partner for OpenAI's generative AI video platform, Sora [1][3] Group 2 - Starting from early 2026, users of the Sora platform will be able to generate short videos featuring over 200 classic IP elements from Disney, Pixar, Marvel, and Star Wars, including iconic characters like Mickey Mouse and Iron Man [3] - The agreement excludes the licensing of any talent's likeness or voice, while also allowing Disney to become OpenAI's primary customer, integrating its API for new product development on Disney+ [3] - Both companies will implement responsible governance measures regarding AI ethics and content safety, including age-appropriate policies and content review mechanisms to prevent the generation of illegal or harmful content [3]
迪士尼官宣!10亿美元投资OpenAI,将展开这些合作
Zheng Quan Shi Bao Wang· 2025-12-12 05:37
全球娱乐巨头华特迪士尼公司与人工智能领军企业OpenAI共同宣布达成一项为期三年的战略性合作协议。根据协议,迪士尼将以10 亿美元股权投资OpenAI,并成为其生成式AI视频平台Sora的首个主要内容授权合作伙伴,双方将携手探索AI驱动的叙事创新,让迪 士尼旗下漫威、皮克斯、星球大战等品牌的200余个经典角色以全新形式与粉丝互动。但双方并未公布迪士尼所获股权比例。 迪士尼,股权投资大动作! 迪士尼的声明图片来自迪士尼官网 此次合作的核心亮点在于IP授权与AI技术的深度融合。按照协议约定,自2026年初起,Sora平台用户可通过文本提示生成包含迪士 尼IP元素的短视频,这些视频不仅支持粉丝观看与分享,部分精选内容还将登陆迪士尼流媒体平台Disney+。用户可使用的角色覆盖 多个经典IP,既有米老鼠、米妮鼠、灰姑娘、艾丽尔等迪士尼经典动画形象,也包括《冰雪奇缘》《寻梦环游记》《怪兽公司》 《玩具总动员》等皮克斯作品中的角色,更涵盖漫威宇宙的黑豹、美国队长、钢铁侠、雷神,以及星球大战系列的达斯.维达、汉.索 洛、尤达、曼达洛人等标志性角色。此外,ChatGPT Images功能也将同步接入这些IP资源,用户输入简单 ...