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「11分钟送达iPhone」,即时零售市场迎来全面爆发
Jing Ji Ri Bao· 2025-09-24 02:30
9月19日上午8点,iPhone 17系列正式开售。郑州一位消费者从淘宝闪购下单星宇橙色新机,到签收只用了11分钟。什么概 念?比他自己换衣服、出门、挤进商场还要快! 在北京,也有人体验了一把飞速收货。早在预售期,这位消费者就通过美团闪购订了一台白色iPhone 17。现货开售后,才等了 十来分钟,骑手就已经送货上门,还享受了500元国补优惠。 以"11分钟送达iPhone"为标志,即时零售市场迎来全面爆发:今年以来,外卖市场日订单从1亿直奔2亿,峰值接近3亿,月活用 户突破5.51亿,同比增长6%。行业增速嗖嗖的,跑得比外卖员的小电驴还猛。 "外卖大战"争议不断 积极变化逐渐显露 不过,从2月平台掀起"外卖大战"以来,争议始终不断,监管部门多次约谈,态度始终审慎而清晰。在三季度例行新闻发布会 上,市场监管总局新闻发言人主动提及外卖大战,明确释放出以下信号:监管不反对竞争、不否定补贴,但坚决反对以牺牲劳动 者权益、扰乱市场秩序为代价的恶性竞争。 在这一框架之下,外卖大战逐步走向理性,并"打"出了一些积极变化。 服务质量也在持续提升。美团新增"现制现炒"信息展示栏,方便消费者选择;淘宝、美团均上线了全新的会员体 ...
美团闪购联合茅台等品牌上线白酒全链路保真体系
Xin Lang Ke Ji· 2025-09-24 02:20
Group 1 - The core viewpoint of the article is that Meituan Flash Purchase has launched the first full-chain authenticity assurance system in the instant retail industry for liquor, focusing on genuine product guarantees and enhancing consumer trust in purchasing liquor [1] - Meituan Flash Purchase collaborates with over ten leading liquor brands, including Moutai, Fenjiu, Yanghe, and others, to promote intellectual property protection in the liquor industry and create a reliable shopping experience for consumers [1] - The initiative includes multiple service measures in pre-sale, post-sale, and delivery stages to ensure a healthy and trustworthy liquor ecosystem [1] Group 2 - Recently, Meituan Flash Purchase has begun piloting a "liquor authentication" service in select cities, partnering with authoritative testing organizations to provide visual authentication services for premium liquors [1] - The platform plans to connect with the official authentication resource database of liquor brands, establishing an online process for offline genuine product verification [1] - Consumers can utilize a 72-hour authentication service after receiving their products, with brands providing testing results that seamlessly integrate with the platform's compensation system to alleviate concerns about product authenticity [1]
中经评论:让万千商家与平台一起跑更远
Jing Ji Ri Bao· 2025-09-24 00:06
9月19日上午8点,iPhone 17系列正式开售。郑州一位消费者从淘宝闪购下单星宇橙色新机,到签 收只用了11分钟。什么概念?比他自己换衣服、出门、挤进商场还要快! 服务质量也在持续提升。美团新增"现制现炒"信息展示栏,方便消费者选择;淘宝、美团均上线了 全新的会员体系,让用户消费有更多权益回报。 从更宏观的视角看,即时零售的快速渗透,正在促使品牌重新思考渠道策略,一批便利店、商超、 3C专卖店加速拥抱即时零售。"11分钟送达iPhone"可能很快不再是新闻,而是常态。 然而,在享受极致效率的同时,我们也需关注即时零售的"双刃剑"效应。各大平台重金押注的这场 硬仗,短短几个月就烧掉了数百亿元。资本加持下,供应链效率飞起,社会运转加速,确实拉动了就 业、促进了消费。可国家这么大,各地发展不均衡,无数小餐馆、夫妻店还在靠传统经营养家糊口。如 果放任资本和流量肆意施展,甚至用自营方式抢他们的饭碗,很多小商家恐怕来不及转型就被冲垮了。 正因如此,行业的健康持续,不能只靠平台"自己跑得快",更要与千千万万商家"一起跑更远"。监 管部门也明确要求,避免补贴冲击正常价格体系,同时切实加大对中小商家的扶持力度,使发展的成果 ...
揭秘阿里大消费变革:高德只是先手棋,马云目标是什么?
3 6 Ke· 2025-09-23 23:53
Core Insights - Alibaba is undergoing a significant transformation in its consumer strategy, aiming to integrate online and offline services to enhance user experience and regain market leadership [2][3][4] - The launch of the "GaoDe Street Ranking" and the "Instant Purchase" initiative indicates a shift towards a more data-driven and behavior-based evaluation system for local services [1][2][3] - The competitive landscape is intensifying, with rivals like Pinduoduo, Douyin, and Meituan posing substantial challenges, prompting Alibaba to innovate and adapt its business model [2][4][6] Group 1: Strategic Developments - GaoDe's new ranking system incorporates real user behavior to create a credit system, moving away from subjective evaluations [2][7] - The integration of GaoDe, Ele.me, and Taobao into a unified consumer ecosystem aims to provide a seamless shopping experience across various platforms [4][8] - The recent organizational changes, including the merger of Ele.me and Fliggy into Alibaba's China e-commerce group, signify a strategic shift towards a comprehensive consumer platform [4][5] Group 2: Market Dynamics - The instant retail market is rapidly growing, with daily order volumes increasing from 1 billion to 2.5 billion, indicating a significant opportunity for Alibaba to capture new demand [6][9] - Competitors are diversifying their offerings, with Meituan expanding into flash sales and grocery delivery, while Douyin leverages content for local services [6][9] - Alibaba's dual strategy of building a content ecosystem through GaoDe and focusing on group buying via Taobao and Ele.me aims to differentiate its approach in a crowded market [6][10] Group 3: Organizational Challenges - The success of Alibaba's transformation hinges on overcoming internal organizational barriers and fostering collaboration among different business units [9][12] - The company is implementing a "dual team" strategy to enhance efficiency, but this may lead to coordination challenges that need to be managed effectively [10][12] - Alibaba's leadership is emphasizing a return to entrepreneurial spirit and innovation, which is crucial for navigating the competitive landscape [10][11]
让万千商家与平台一起跑更远
Jing Ji Ri Bao· 2025-09-23 22:40
9月19日上午8点,iPhone 17系列正式开售。郑州一位消费者从淘宝闪购下单星宇橙色新机,到签收只 用了11分钟。什么概念?比他自己换衣服、出门、挤进商场还要快! 在北京,也有人体验了一把飞速收货。早在预售期,这位消费者就通过美团闪购订了一台白色iPhone 17。现货开售后,才等了十来分钟,骑手就已经送货上门,还享受了500元国补优惠。 以"11分钟送达iPhone"为标志,即时零售市场迎来全面爆发:今年以来,外卖市场日订单从1亿直奔2 亿,峰值接近3亿,月活用户突破5.51亿,同比增长6%。行业增速嗖嗖的,跑得比外卖员的小电驴还 猛。 服务质量也在持续提升。美团新增"现制现炒"信息展示栏,方便消费者选择;淘宝、美团均上线了全新 的会员体系,让用户消费有更多权益回报。 从更宏观的视角看,即时零售的快速渗透,正在促使品牌重新思考渠道策略,一批便利店、商超、3C 专卖店加速拥抱即时零售。"11分钟送达iPhone"可能很快不再是新闻,而是常态。 然而,在享受极致效率的同时,我们也需关注即时零售的"双刃剑"效应。各大平台重金押注的这场硬 仗,短短几个月就烧掉了数百亿元。资本加持下,供应链效率飞起,社会运转加速 ...
年轻人的打酒铺
Bei Jing Shang Bao· 2025-09-23 16:18
90%试饮即下单、70%年轻人消费、60%复购率,9月23日,北京商报记者走访北京部分终端市场发现, 目前以打酒铺为主的酒水消费新场景正在年轻消费群体中盛行。同时,"产品高性价比""消费人群年轻 化"以及"品类多元化"等特性也逐渐成为打酒铺的代名词。 重返江湖 在北京街头的一家打酒铺中,一个个酒头打出白酒、精酿啤酒,甚至黄酒和威士忌。北京商报记者发 现,与传统打酒铺中陈列的大酒缸不同,在新型的打酒铺业态中,各式酒头以及明亮的店内设计,使其 成为年轻人寻觅微醺状态的最佳场地。 在初杯打酒铺(青年沟店),北京商报记者看到,目前销售白酒、精酿啤酒、米酒、黄酒以及果酒等。 其中,白酒品类包括清香型、浓香型及酱香型在内的17款白酒产品,售价为2.99—39.99元/50毫升;甜 酒品类包括果酒、米酒、清酒等,售价为2.59—4.99元/50毫升;11款精酿啤酒售价为9.9—19.9元/500毫 升;5款威士忌售价为7.99—19.9元/50毫升。店员表示,该店今年7月才正式开业,目前每天客流量约 100人且多为年轻人,开业以来每天流水约2000—3000元。目前,店内销售最好的是精酿啤酒,但随着 气温逐渐下降,白酒的销 ...
即时零售行业首个!美团闪购成立优质果切品牌联盟
Xin Lang Ke Ji· 2025-09-23 11:42
Core Viewpoint - Meituan Shanguo has established the first quality fruit cutting brand alliance in the instant retail industry, aiming to enhance interaction between quality brands and consumers while improving service standards and product quality in the fruit cutting sector [1] Group 1: Alliance Formation - The alliance includes over ten quality fruit cutting brands such as Qieguo NOW, Xian Guo Party, and others [1] - The initiative is part of a broader strategy to elevate industry standards and optimize the ecosystem within the fruit cutting market [1] Group 2: Service Upgrades - The alliance has launched the "Anxin Fruit Cut" service plan, which includes several service upgrades [1] - Key initiatives include the "Mingchu Liangzao" action, "Bad Must Compensate" service, and enhancements to the purchasing experience for specific fruit products [1]
中信证券:予阿里巴巴-W“买入”评级 闪购业务稳态盈利贡献可达183亿元
Zhi Tong Cai Jing· 2025-09-23 06:49
中信证券发布研报称,予阿里巴巴-W(09988)"买入"评级。2025年2月以来,公司三大平台布局升级,以 外卖切入即时零售赛道。外卖业务作为高频刚需流量入口,能够有效拉动本地生活及电商业务,助力平 台占领未来零售业态竞争制高点。阿里巴巴"一个淘宝"战略升级,组织架构协同调整,会员权益全面打 通。闪购上线后,用户拉新与粘性提升效果显著,品类供给依托电商商家优势,在服饰、电子产品及美 妆个护领域形成差异化竞争,同时骑手运力快速补给。 该行表示,考虑阿里资金优势突出,认为中期预计形成以阿里、美团为核心的双寡头竞争格局。依靠双 模式发展全品类业务,该行预计FY2026-FY2028有望贡献1万亿增量GMV。公司强调提升规模后优化效 率,UE改善趋势明确下,该行预计闪购业务稳态盈利贡献可达183亿元,乐观估值情境下,基于远期估 值折现,2026年潜在市值提升空间近2,000亿元。 ...
中信证券:予阿里巴巴-W(09988)“买入”评级 闪购业务稳态盈利贡献可达183亿元
智通财经网· 2025-09-23 06:48
该行表示,考虑阿里资金优势突出,认为中期预计形成以阿里、美团为核心的双寡头竞争格局。依靠双 模式发展全品类业务,该行预计FY2026- FY2028有望贡献1万亿增量GMV。公司强调提升规模后优化效 率,UE改善趋势明确下,该行预计闪购业务稳态盈利贡献可达183亿元,乐观估值情境下,基于远期估 值折现,2026年潜在市值提升空间近2,000亿元。 智通财经APP获悉,中信证券发布研报称,予阿里巴巴-W(09988)"买入"评级。2025年2月以来,公司三 大平台布局升级,以外卖切入即时零售赛道。外卖业务作为高频刚需流量入口,能够有效拉动本地生活 及电商业务,助力平台占领未来零售业态竞争制高点。阿里巴巴"一个淘宝"战略升级,组织架构协同调 整,会员权益全面打通。闪购上线后,用户拉新与粘性提升效果显著,品类供给依托电商商家优势,在 服饰、电子产品及美妆个护领域形成差异化竞争,同时骑手运力快速补给。 ...
分众传媒20250922
2025-09-23 02:34
Summary of the Conference Call for 分众传媒 Company Overview - The conference call discusses 分众传媒, a company benefiting from increased financing among advertisers, particularly online platforms like BOSS Zhipin and Ctrip, which enhance brand awareness and market share through advertising with 分众传媒 [2][3]. Key Points and Arguments Industry Growth and Performance - The internet industry revenue growth from 2015 to 2021 was 12.6%, surpassing the overall revenue growth, driven by significant financing in the mobile internet sector [3]. - The rise of new consumer brands, such as Wei Long Foods and Nayuki Tea, has significantly propelled 分众传媒's growth, as these brands increase advertising spending post-funding [2][4]. Competition in Instant Retail - The instant retail sector is experiencing intensified competition, with platforms like Meituan Shanguo and JD Daojia increasing their advertising investments, providing new business growth opportunities for 分众传媒 [2][6]. Overseas Business Development - 分众传媒's overseas operations cover 11 cities, including Hong Kong and Singapore, and have gone through three development phases. The potential market size is estimated between $15.7 billion and $23.5 billion, with a current penetration rate of 5.8% to 8% [2][7]. Acquisition of 新潮传媒 - The acquisition of 新潮传媒 is expected to enhance 分众传媒's bargaining power with upstream suppliers, potentially increasing gross margins. The estimated revenue increment from this acquisition is approximately 2.6 billion yuan, with an incremental profit of about 750 million yuan [2][8]. New Product "碰一碰" - The "碰一碰" product aims to enhance consumer offline experiences and attract new advertising budgets. It has already achieved over 1 million daily interactions, primarily among the 25-39 age group [2][8]. Dividend Policy and Shareholder Returns - 分众传媒 has implemented a high cash dividend policy, distributing a total of 1.444 billion yuan in cash dividends for the 2024 interim report, corresponding to a 58.6% cash dividend ratio, indicating strong shareholder returns [2][9]. Additional Important Information - The company is optimistic about its future growth prospects due to multiple incremental revenue sources and a solid dividend policy, reflecting a commitment to shareholder value [2][9].