守正创新
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一汽奥迪:再一次,勇立潮头
Zhong Guo Qi Che Bao Wang· 2025-08-19 10:08
Core Insights - The article highlights the launch of the Audi Q6L e-tron family and the A5L, marking a significant technological showcase for Audi in collaboration with Chinese partners like Huawei and CATL [2][6] - Audi emphasizes a philosophy of "guarded innovation," focusing on safety, reliability, and user satisfaction in its electric vehicle (EV) transition [4][5] Group 1: Technological Advancements - The Q6L e-tron features several industry-first technologies, including the use of "wound" coils on the rotor and stator, the E³ 1.2 electronic architecture, and silicon carbide semiconductors, leading to improved energy density and efficiency [4][5] - Audi's commitment to safety is evident in its battery development standards, which exceed national regulations, opting for a more secure CTM battery packaging method despite higher costs [5][6] Group 2: Strategic Collaborations - The partnership with Huawei, initiated in 2019, aims to redefine automotive technology, focusing on a customized driving assistance system that meets Audi's high standards [5][6] - Audi's collaboration with local companies like CATL and SIBIRCH is intended to enhance core areas such as chassis control, vehicle safety, and luxury interiors, creating a new paradigm for luxury brands in China [7][8] Group 3: Market Positioning and Sales Strategy - Audi's dual-platform strategy, with the PPE electric platform and PPC fuel-efficient platform, allows it to cover a wide market range from B to D class vehicles, showcasing a bold strategic choice in the Chinese market [7] - The pricing strategy for the A5L (239,800 to 289,800 yuan) and Q6L e-tron (348,800 to 398,800 yuan) reflects a shift towards a "fusion direct sales" model, enhancing user experience and focusing on service rather than traditional price competition [7][8]
新华全媒头条丨中华文明瑰宝 民族交融画卷——布达拉宫保护见证文化传承之路
Xin Hua She· 2025-08-18 10:23
Core Perspective - The article emphasizes the significance of the Potala Palace as a cultural heritage site, showcasing its historical importance and the ongoing efforts for its protection and preservation in the context of Chinese civilization and national unity [1][2][8]. Group 1: Cultural Heritage Protection - The Potala Palace is recognized as the highest and largest palace-style building in the world, symbolizing the historical interactions among various ethnic groups in China [1]. - The management of the Potala Palace has implemented modern technologies such as drones, 3D laser scanning, and multi-angle imaging to create a comprehensive digital model for preservation and research purposes [4][9]. - A monitoring system with over 1,000 sensors has been installed to track structural changes and environmental conditions, ensuring the stability of the palace [4][9]. Group 2: Cultural Exchange and National Unity - The Potala Palace serves as a testament to the historical integration of different ethnic groups, with artifacts and exhibitions highlighting the interactions between Tibet and other regions of China [5][6][7]. - An exhibition titled "Witness and Guardian" features over 100 artifacts that reflect the theme of national unity, showcasing the rich history of cultural exchanges [5][6]. Group 3: Innovative Restoration Efforts - The Potala Palace has initiated a 10-year project with an investment of approximately 300 million yuan for the protection and restoration of ancient texts, including the unique palm-leaf scriptures [9]. - Recent advancements in restoration techniques for palm-leaf scriptures have been achieved, with plans to complete the protection of 46,500 ancient texts by 2028 [9]. - The palace is also exploring ways to transform its cultural resources into high-quality cultural offerings, collaborating with various regions to showcase its artifacts [9].
【汉中】藤编:藤韵连古今 非遗助振兴
Shan Xi Ri Bao· 2025-08-18 00:21
Core Viewpoint - The development of the Hanzhong rattan weaving industry, particularly through the efforts of Xi'an Liangshun Craft Industry Co., Ltd., showcases the successful integration of traditional craftsmanship with modern e-commerce, leading to significant economic benefits for the local community [1][2][3] Group 1: Company Overview - Xi'an Liangshun Craft Industry Co., Ltd. has seen its e-commerce sales account for 70% of total sales, with products being sold nationwide and to regions such as Central Asia and Europe [1] - The company has established a "Master Studio" led by intangible cultural heritage representatives and collaborated with universities for product innovation, resulting in over 10 national patents [2] Group 2: Economic Impact - The rattan weaving industry in Huangguan Town has created over 6,500 jobs, with 738 relocated individuals achieving employment close to home, leading to an average income increase of over 20,000 yuan per person [3] - Three leading rattan weaving enterprises in the area have an annual output value exceeding 168 million yuan, with products exported to Europe, Southeast Asia, and other regions [3] Group 3: Cultural and Community Development - Hanzhong's efforts to protect and innovate traditional crafts have led to the inclusion of Hanzhong rattan weaving in UNESCO's Asia-Pacific Intangible Cultural Heritage International Training Center case database [2] - The local government aims to promote the deep integration of agriculture, culture, and tourism, enhancing brand development and fostering an innovative entrepreneurial environment [3]
完善生产性服务链,促进非遗高质量发展
Xin Hua Ri Bao· 2025-08-13 21:54
Core Viewpoint - The article emphasizes the importance of intangible cultural heritage (ICH) as a vital part of Chinese traditional culture, highlighting the need for innovative development while preserving its authenticity and cultural integrity [1][3]. Group 1: Challenges in ICH Development - There is a contradiction between the preservation of authenticity and the need for transformation and innovation, requiring a balance between maintaining aesthetic and practical values while avoiding excessive commercialization [3]. - The traditional transmission methods face risks of loss due to insufficient social participation, necessitating innovative approaches to transmission and broader communication channels [3]. - The tension between local knowledge and universal standards requires careful management to ensure ICH aligns with broader public preferences while retaining its unique regional characteristics [3]. - The reliance on government-led protection highlights a lack of intrinsic motivation for social resource participation, indicating an underdeveloped professional service chain for ICH [3]. Group 2: Enhancing ICH through Productive Service Chains - Productive service chains are essential for improving the efficiency and value of ICH, involving various specialized service components throughout the lifecycle of economic and cultural production [4]. - Research indicates that many ICH practitioners lack awareness of their projects' market potential, leading to ineffective transformation and development strategies [4]. - The need for skilled creative, design, and research talent is critical, as many ICH projects currently operate as individual workshops with insufficient integration of productive service resources [4]. Group 3: Recommendations for High-Quality ICH Development - Innovation in productive service chains is necessary, focusing on digitalization, research and design, market research, supply chain management, quality control, brand marketing, and e-commerce [5]. - A collaborative approach involving government, ICH stakeholders, social organizations, and enterprises is essential to establish a market-oriented mechanism and resource clusters for effective ICH revitalization [5].
文旅融合,怎样做到“津”韵悠长
Zhong Guo Jing Ji Wang· 2025-08-12 09:06
Group 1 - The cultural and tourism economy in Tianjin is experiencing significant growth, with domestic tourist arrivals reaching 134.84 million and spending totaling 143.76 billion yuan in the first half of the year, marking a 3.9% and 12.1% increase year-on-year respectively [1] - A series of policies have been introduced to stimulate cultural and tourism consumption, including 18 specific measures aimed at fostering new growth points in the sector [1] - The focus is on nurturing consumer demand in cultural tourism, emphasizing the importance of integrating culture into travel experiences to enhance cultural confidence and achieve both social and economic benefits [1] Group 2 - The principle of "guarding tradition while innovating" is crucial for the integration of culture and tourism, as exemplified by the Yangliuqing woodblock New Year paintings, which combine traditional techniques with modern aesthetics [2] - The application of new technologies such as big data and virtual reality is transforming cultural tourism projects, enhancing visitor experiences and making historical culture more engaging for younger audiences [2] - The shift in consumer expectations is evident, with a growing interest in experiential and immersive cultural activities rather than traditional sightseeing, as seen in the interactive presentations at historical sites like the Ji Hongchang Former Residence [3][4] Group 3 - The continuous innovation in the cultural tourism market is expected to enhance consumption quality and expand the market, contributing to a richer and more fulfilling lifestyle for consumers [4]
守正创新+油电共进,一汽奥迪剑指智能出行新赛道
Zhong Guo Qi Che Bao Wang· 2025-08-10 02:25
Core Insights - The article highlights the launch of the FAW Audi Q6L e-tron family and the A5L, marking a significant technological showcase for Audi in collaboration with Chinese partners like Huawei and CATL, emphasizing a strong return to the market [1][18]. Group 1: Technological Innovations - The FAW Audi Q6L e-tron introduces several industry-first technologies, including the use of "hairpin" windings on the rotor and stator, the E3 1.2 electronic architecture, and silicon carbide semiconductor materials, leading to improved energy density and efficiency [6][9]. - Audi's approach to innovation is characterized by a focus on safety and reliability, with extensive testing protocols involving over 1,000 complex crash tests and 20,000 virtual accident simulations annually [3][9]. - The Q6L e-tron features an advanced sensor suite, including 2 laser radars, 5 millimeter-wave radars, 13 cameras, and 12 ultrasonic radars, enhancing its perception capabilities [9][10]. Group 2: Strategic Collaborations - The partnership with Huawei, initiated in 2019, aims to develop a customized driving assistance system that meets Audi's high standards, achieving EMC Level 5 for driving assistance technology [12][16]. - Collaborations with local companies like CATL and SIBIRCH have led to breakthroughs in core areas such as chassis control, vehicle safety, and luxury interiors, creating a new paradigm for luxury brand localization in China [22][18]. Group 3: Market Positioning and Sales Strategy - The pricing strategy for the A5L ranges from 239,800 to 289,800 yuan, while the Q6L e-tron family is priced between 348,800 and 398,800 yuan, reflecting a shift in marketing approaches to enhance customer experience [22][18]. - Audi's dual-platform strategy, with the PPE luxury electric platform and PPC luxury fuel-efficient platform, aims to cover the B to D segment of the market, demonstrating a commitment to both electric and internal combustion engine vehicles [18][22].
学好用好新时代改革方法论 推进主流媒体系统性变革
Jing Ji Ri Bao· 2025-08-07 22:26
Group 1 - The core viewpoint emphasizes the necessity of continuous reform and innovation to adapt to new challenges and opportunities in the context of China's modernization [1][19] - The article outlines the importance of adhering to major principles and scientific methods for deepening reforms, ensuring that reforms yield effective results [2][4] - It highlights the need for a problem-oriented approach to identify and address significant issues hindering development, such as technological innovation and income disparity [4][7] Group 2 - The concept of a systematic perspective is crucial for enhancing the overall effectiveness and coordination of reforms, addressing various economic and social relationships [5][6] - The article stresses the importance of balancing the processes of breaking old systems and establishing new ones to ensure steady and deep reform progress [6][14] - It discusses the role of mainstream media in reform, emphasizing the need for a robust media mechanism to adapt to the evolving communication landscape [8][12] Group 3 - The article underscores the significance of talent development in media organizations to enhance their capabilities in a competitive environment [13][17] - It points out the necessity for media to engage in proactive narrative-building to counter negative perceptions and promote positive economic stories [18][19] - The need for a strong ideological foundation in media work is highlighted, ensuring alignment with the central political direction and enhancing public confidence in reforms [15][16]
中国酒协调研点赞四特酒:深耕赣鄱筑根基,特香标杆谋破局
Sou Hu Cai Jing· 2025-08-06 04:08
Core Viewpoint - The visit by the China Alcoholic Drinks Association to Si Te Jiu Company highlights the industry's support for local enterprises during a challenging period, emphasizing the need for regional liquor companies to focus on their home markets and leverage local advantages to achieve sustainable development [4][22]. Group 1: Industry Challenges and Opportunities - The white liquor industry is transitioning from an incremental market to a shrinking market, posing severe challenges for regional small and medium-sized enterprises [4][21]. - The current market dynamics require liquor companies to adapt to changing consumer values, moving from "enterprise-led" to "consumer-defined value" [21]. - The industry is experiencing structural adjustments and changes in consumption patterns, creating both challenges and opportunities for companies [18][21]. Group 2: Company Strategies and Developments - Si Te Jiu Company has maintained a strong local presence in Jiangxi, focusing on cultural and social contributions to deepen emotional ties with consumers [8][22]. - The company has developed a robust production and storage capacity, with an annual production capacity of 60,000 kiloliters and a storage capacity of 110,000 kiloliters, achieving a quality management system that ensures a high output rate of quality base liquor [9][17]. - Si Te Jiu emphasizes product quality and differentiation, adopting a dual strategy of "craftsmanship inheritance + technological innovation" to maintain its competitive edge in the Jiangxi market [13][17]. Group 3: Future Directions and Recommendations - The company aims to enhance its brand influence and accelerate its transition from a regional leader to a nationally recognized liquor brand by focusing on its unique product positioning and continuous innovation [22]. - Recommendations from the association include strengthening brand strategy, market expansion, and technological innovation to navigate the evolving market landscape [21][22]. - Si Te Jiu is committed to long-term development, leveraging its unique advantages in special aromatic liquor to deepen regional market engagement and enhance quality assurance [22].
获评“东莞新十景”,创办市级书法最高奖,这座书院如何做到的?
Nan Fang Nong Cun Bao· 2025-07-25 07:35
Core Viewpoint - The article highlights the historical significance and modern transformation of the Aotai Academy in Dongguan, showcasing its role as a cultural hub and its contributions to the preservation and promotion of traditional Chinese culture [1][4][34]. Group 1: Historical Background - Aotai Academy was established in 1476 and has undergone three significant transformations over its 600-year history [2][7]. - It is the only Ming and Qing dynasty academy in Dongguan to receive the "Three Ding Jia" title, which recognizes its historical academic achievements [7][8]. Group 2: Cultural Activities and Recognition - The academy hosts over 60 cultural events annually and has published more than ten ancient texts [2][3]. - It has been awarded titles such as "Dongguan New Ten Scenery" and "Great Calligraphy Research Creation Base" [3][19]. - In 2021, it was recognized as a "Lingnan Academy" by the Guangdong Provincial Committee of the Communist Party of China [4][5]. Group 3: Research and Education Initiatives - Aotai Academy focuses on dual-track research involving ancient texts and notable figures, compiling works such as "Selected Poems of Wang Zhen" and "Wushan Collection" [14][15]. - The academy has developed a research system integrating "famous figures, intangible cultural heritage, and ancient texts" to support Lingnan cultural transmission [16]. Group 4: Community Engagement and Services - The academy employs a "Cultural+" model to engage with the community, providing services that reach over 20,000 people annually [26][30]. - It has initiated programs like "Research Handbooks" and "Initiation Ceremonies" to attract over 50,000 young participants in traditional cultural practices [31][32]. Group 5: Future Outlook - Aotai Academy aims to continue its role as a cultural beacon for Dongguan and the Greater Bay Area, contributing to cultural integration and heritage preservation [34][35].
刘小涛到苏州工艺美院讲授思政课
Su Zhou Ri Bao· 2025-07-02 00:16
Group 1 - The core message emphasizes the importance of cultural confidence and innovation in the context of traditional Chinese culture, particularly in the field of arts and crafts [1][2] - The government is committed to supporting the development of Suzhou Institute of Arts and Crafts, focusing on enhancing educational quality and aligning with market demands [2] - The initiative aims to cultivate high-level cultural talents who possess cultural depth, innovative capabilities, and a sense of national responsibility [2] Group 2 - The discussion highlighted the role of culture in enhancing industrial value and promoting the city's visibility and appeal [2] - The importance of integrating ideological education into the curriculum was stressed, ensuring that students are well-prepared for future challenges [2] - The visit included an exhibition of outstanding graduation designs, showcasing the practical application of students' skills and creativity [2]