情绪经济
Search documents
2029年中国情绪经济规模将超4.5万亿
Di Yi Cai Jing Zi Xun· 2026-01-29 13:27
Group 1 - The recent local two sessions highlighted the emergence of "emotional economy," "self-pleasure economy," and related new consumption trends [2][3] - Various provincial government reports emphasized the development of new consumption models, including "emotional economy," "silver economy," and "first-release economy" [2][3] - The emotional economy is driven by consumers' willingness to spend on experiences that provide happiness, healing, and a sense of belonging, moving beyond traditional needs [3][4] Group 2 - The emotional economy market in China is projected to grow significantly, reaching 2.31 trillion yuan in 2024 and expected to exceed 4.5 trillion yuan by 2029 [4] - Local representatives are advocating for the development of emotional economy strategies, focusing on creating emotional resonance in consumption and integrating cultural elements into modern expressions [5] - Suggestions include the establishment of a comprehensive emotional economy development plan in Guizhou, targeting therapeutic consumption, experiential consumption, and cultural IP [5]
2029年中国情绪经济规模将超4.5万亿
第一财经· 2026-01-29 13:09
Core Viewpoint - The article discusses the rise of the "emotional economy," driven by consumer demand for emotional satisfaction and experiences beyond basic needs, as highlighted in recent local government reports across various provinces in China [3][4][5]. Group 1: Government Reports and Initiatives - The Chongqing government report emphasizes the cultivation of new consumption types, including emotional economy and silver economy, to meet evolving consumer demands [3]. - The Hubei government report outlines plans to implement special actions to boost consumption, focusing on practical, emotional, and knowledge values by 2026 [3]. - The Jiangxi government aims to expand new consumption types, integrating technologies like AI and virtual reality into various sectors, while promoting emotional consumption and national trend economy [3][4]. Group 2: Emotional Economy Insights - The emotional economy is characterized by consumers willing to spend on happiness, healing, and a sense of belonging, moving beyond traditional necessities [5]. - The market size of China's emotional economy reached 2.31 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [6]. - Emotional consumption is not limited to younger demographics; a significant portion of older consumers also engages in emotional spending, as evidenced by concert attendance statistics [5][6]. Group 3: Recommendations and Future Directions - Suggestions from industry experts include developing emotional economy strategies that integrate healing, experiential, and cultural IP consumption, as well as virtual services [7]. - The proposal for a comprehensive emotional economy development plan in Guizhou aims to create a robust ecosystem that combines products, services, and experiences to enhance consumer satisfaction [7].
2029年中国情绪经济规模将超4.5万亿,多地大力发展情绪经济
Di Yi Cai Jing Zi Xun· 2026-01-29 12:06
Core Insights - The concept of "emotional economy" is gaining traction in various local government reports, highlighting a shift towards consumption driven by emotional value rather than just practical needs [1][2][4] Group 1: Government Initiatives - Local government reports from regions like Chongqing, Hubei, and Jiangxi emphasize the development of new consumption models such as emotional economy, silver economy, and cultural economy [1][2] - The Guizhou provincial government aims to adapt to new consumption trends by promoting emotional economy and related sectors, including cultural night markets and youth-oriented products [2][5] Group 2: Market Trends - The emotional economy is characterized by consumers willing to spend on experiences that provide happiness, healing, and a sense of belonging, moving beyond traditional necessities [2] - The market size of China's emotional economy is projected to grow from 2.31 trillion yuan in 2024 to over 4.5 trillion yuan by 2029, indicating a significant upward trend [3] Group 3: Consumer Behavior - Emotional consumption is not limited to younger demographics; a notable percentage of older consumers, such as 49.5% of attendees at a concert, are also engaging in emotional spending [3] - Products like LABUBU toys are becoming popular among young consumers as a means of emotional relief and personal expression [3] Group 4: Recommendations and Future Directions - Suggestions from representatives include creating emotional resonance in products and services, leveraging digital media for cultural expression, and developing a comprehensive emotional economy strategy in Guizhou [4][5]
2026年中国新消费趋势白皮书
Sou Hu Cai Jing· 2026-01-27 13:11
Core Insights - The report titled "2026 China New Consumption Trend White Paper" indicates that the new consumption market in China is driven by three main forces: self-centered consumer behavior, innovative product supply value, and globalization of market boundaries [1][7][17] - The core sectors identified include the Emotional Economy sector (projected to reach 23,077.7 billion yuan by 2024), the Quality Life sector (with the elderly care industry expected to reach 16.1 trillion yuan by 2025), and the Smart Technology sector (with the AI industry projected to reach 10,457 billion yuan by 2025) [1][7][19] - Key trends for 2026 include the shift of lower-tier markets towards value dividends, the emergence of "AI+" for personalized services, accelerated virtual and physical integration, mainstream sustainable consumption, and the globalization of brand ecosystems [1][7][19] Market Dynamics - The new consumption market is characterized by emotional resonance and value recognition as core drivers, with decision-making becoming increasingly practical and emotionally driven [7][17] - The market is transitioning from a focus on scale expansion to structural adaptation, as indicated by the Ministry of Industry and Information Technology's new policy framework aimed at enhancing the adaptability of supply and demand [15][17] - The demographic and income growth in China is creating a strong market expansion and driving force, with urban-rural development becoming more balanced [9][12] Sector Analysis - The Emotional Economy sector focuses on consumer emotional needs, shifting from traditional functional value to emotional value, where consumers are willing to pay for products that provide emotional resonance and psychological comfort [25][31] - The Quality Life sector encompasses various core types, including the elderly economy, health consumption, and new-style tea drinks, reflecting a growing demand for quality living [19][23] - The Smart Technology sector includes innovations such as AI terminals, service robots, and digital humans, indicating a strong momentum in technological advancements [7][19]
“情绪经济”写入江西省政府工作报告 拓展新型消费成亮点
Zhong Guo Xin Wen Wang· 2026-01-27 09:14
Group 1 - The core concept of "emotional economy" is highlighted in Jiangxi Province's government work report, emphasizing the development of new consumption models driven by emotional spending [1] - Jiangxi plans to organize over 4,000 seasonal promotional activities and distribute nearly 200 million RMB in various consumption vouchers by 2025, aiming to enhance consumer engagement [1] - The report indicates a projected increase in domestic tourism, with visitor numbers and total spending expected to grow by 4.8% and 13.8% respectively [1] Group 2 - In 2026, Jiangxi aims to expand new consumption types, including cultivating "emotional consumption" scenarios and developing trendy retail spaces [2] - The government intends to create new growth points in the "Guochao" economy, focusing on enhancing the consumption of historical classic products such as ceramics, traditional Chinese medicine, and tea [2]
新一代消费者更愿意为“意义”买单?
Sou Hu Cai Jing· 2026-01-26 05:11
Core Insights - The underlying logic of consumption is shifting from "what to buy" to "why to buy," emphasizing meaning and emotional connection in consumer choices [1][4][8] Group 1: New Consumer Trends - The new generation of consumers is willing to pay a premium for cultural values, emotional experiences, and identity labels, indicating a shift towards meaning-driven consumption [4][6] - Products like LABUBU have become social currency for the Z generation, reflecting their desire for self-expression and unique identity [2][6] - The trend of "meaning consumption" is reshaping market dynamics and consumer choices, aligning with broader economic policies aimed at expanding domestic demand [4][8] Group 2: Generational Consumption Shifts - Older generations are also engaging in meaning consumption, transitioning from basic needs to activities that enhance dignity and social connections in retirement [7] - The consumption patterns of different generations highlight a move from material accumulation to cultural recognition and emotional resonance [6][7] Group 3: Policy and Economic Implications - The Chinese government is strategically fostering multiple trillion-level consumption sectors to stimulate domestic demand, indicating a significant policy shift towards meaning-driven consumption [8] - High-quality development in the consumer sector is moving from standardized products to personalized demands, necessitating a modern market ecosystem that encourages innovation and diversity [8]
三个“热词”被写进了政府工作报告
Xin Lang Cai Jing· 2026-01-25 20:20
Group 1 - The core focus is on promoting the synergy between the Huaihai International Expo Center and the Olympic Sports Center in Xuzhou to enhance the development of the exhibition economy, performance economy, and event economy [1][2] - In 2022, Xuzhou hosted 20 specialized exhibitions at the Expo Center, generating over 1.7 billion yuan in transaction volume [1] - The city successfully organized 48 large-scale performances and events, attracting over 1.15 million attendees [1] Group 2 - Xuzhou's strategic location as a transportation hub facilitates the development of the performance, event, and exhibition economies, benefiting surrounding regions [2] - The Expo Center is recognized as a significant venue for exhibitions, with a large scale and comprehensive functions, capable of hosting various types of events [2] - Plans for 2023 include hosting multiple events such as pet exhibitions, national style animation exhibitions, and e-sports competitions to enhance consumer engagement [2]
省工商联(总商会)十二届五次执委会议召开
Xin Lang Cai Jing· 2026-01-24 23:43
本报讯 (记者 胡松坤) 1月24日,福建省工商业联合会(总商会)十二届五次执委会议在福州召开。 会议审议省工商联第十二届常务委员会2025年度工作报告,部署2026年工作任务。省政协副主席、省工 商联主席王光远出席并讲话。 会议指出,一年来,全省工商联系统坚持以习近平新时代中国特色社会主义思想为指导,在省委的正确 领导和全国工商联的有力指导下,持续深化思想政治引领,创新发展"晋江经验",以更实举措、更优服 务,积极促进"两个健康",在服务民营经济发展、助力优化营商环境、推动民企代际传承、加强工商联 自身建设等方面取得新进展、新成效。 会议强调,2026年是"十五五"规划开局之年,全省工商联系统要认真贯彻落实中央、省委决策部署,准 确把握当前形势,坚定发展信心,发扬"敢为人先、爱拼会赢"的拼搏精神,乘势而上,推动服务"两个 健康"工作奋勇争先、再上台阶。统筹发展和安全,聚焦情绪经济、创新需求,抢抓发展机遇,加快全 要素创新驱动,塑造产业新生态和竞争新格局。锻造高水平民营企业家队伍,激活民营企业高质量发展 动能,夯实工商联高标准履职保障体系,务实创新、克难奋进,凝心聚力建设新时代民营经济强省,为 推进中国式现代 ...
泡泡玛特电子木鱼溢价3倍!“心价比”时代新爆款登场
Yang Zi Wan Bao Wang· 2026-01-23 15:02
Core Insights - The product "PUCKY Knock Knock Series Electronic Wooden Fish" has generated significant consumer interest and social media buzz within a week of its launch, becoming a phenomenon similar to the Labubu IP [1] - The product combines traditional cultural elements with modern entertainment, catering to the emotional needs of young consumers in a high-pressure society [7] Market Performance - The hidden variant "Success" has seen its market price surge from the original price of 99 yuan to 396 yuan, representing a 300% premium; the regular variant "Wisdom" increased from 99 yuan to 209 yuan, a 100% premium [7] - The pricing strategy of 99 yuan per box and 594 yuan per set is perceived by fans as an entry ticket to emotional relief and psychological comfort rather than a financial burden [7] Industry Trends - The success of the electronic wooden fish reflects the rapid expansion of the "emotional economy," which is projected to exceed 2.3 trillion yuan in 2024 and surpass 4.5 trillion yuan by 2029, with a compound annual growth rate of over 15% [10] - The emotional economy focuses on fulfilling consumer emotional needs, differing from traditional consumption by emphasizing emotional experiences and psychological comfort rather than functional value [10] - Generation Z consumers prioritize "emotional price-performance ratio" over "cost-performance ratio," showing a willingness to pay a premium for emotional resonance, cultural identity, and self-expression [10]
情绪经济正在成形吗?
Jing Ji Guan Cha Wang· 2026-01-23 13:36
Core Concept - The article discusses the emergence of the "emotional economy," where consumer behavior is increasingly driven by emotional value rather than just functional or price considerations [2][4]. Group 1: Definition and Mechanisms of Emotional Economy - The emotional economy centers on "emotional consumption," where consumers seek products that provide emotional satisfaction, comfort, or self-identity rather than just functional benefits [3][4]. - Emotional economy consists of three layers: emotions can be commodified, producers include not just brands but also platforms that analyze emotional data, and brands must shift from functional value to emotional connection [4][6]. - The case of Pop Mart illustrates how emotional value can drive consumer behavior, as its blind box model creates anticipation and emotional engagement rather than focusing solely on the product itself [5][6]. Group 2: Market Trends and Growth - In 2024, over 40.1% of young consumers in China prioritized emotional value and interest in their purchasing decisions, indicating a significant shift towards emotional consumption [7]. - The emotional economy market in China was estimated at approximately 2.3 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [7]. - Social media and short video platforms are creating an "emotional network," where user interactions are analyzed to optimize content that elicits emotional responses, thus turning emotions into a valuable resource [8]. Group 3: Key Aspects of Emotional Economy - The emotional economy is characterized by three main aspects: self-care (悦己), companionship (陪伴), and anger (愤怒) [10][12]. - The "self-care economy" is growing, with spending on wellness and personal enjoyment becoming a regular part of budgets, as evidenced by a 441% increase in searches related to "healing" services in 2024 [14]. - The "companionship economy" is exemplified by the pet industry, which reached nearly 300 billion yuan in 2025, reflecting a shift towards emotional investment in relationships with pets [16]. Group 4: Challenges and Ethical Considerations - The rise of AI companionship has sparked discussions about the ethical implications of emotional dependency on technology, especially in sensitive areas like mental health [17][18]. - The "anger economy" is emerging as a significant aspect of the emotional economy, where content designed to provoke anger is systematically rewarded in social media algorithms, raising concerns about its impact on public discourse [19][20]. - Critics argue that the emotional economy risks reducing collective social issues to individual consumer choices, potentially leading to a depoliticized approach to emotional well-being [22][23].