数字经济与实体经济融合

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山东联通“客户日”打造智慧生活服务新范式
Qi Lu Wan Bao· 2025-04-27 12:41
Core Viewpoint - China Unicom is actively integrating digital economy with real economy by enhancing customer service and launching various themed activities, notably the "Unicom Customer Day" which has received positive feedback [1][8]. Group 1: Customer Engagement Initiatives - China Unicom's Shandong branch launched over 40 themed activities focusing on public education, smart experiences, and interactive fun, embodying the mission of "People's Postal and Telecommunications for the People" [1]. - In Zibo, Unicom staff transformed into "safety instructors" for the elderly, educating them on new fraud tactics through relatable examples, which was well-received by participants [2]. - The "Customer Day" initiative serves as a bridge between the company and the community, aiming to enhance service quality and reach more households [8]. Group 2: Smart Home and Technology Experience - In Jinan, Unicom showcased smart home technology, allowing visitors to control devices via voice commands, which impressed attendees, especially children [4]. - The event featured various technology experience zones, including cloud services, where business customers noted significant efficiency improvements [4]. Group 3: Online and Offline Service Integration - Unicom's staff provided hands-on training for elderly customers on using smart devices, resulting in increased customer satisfaction and engagement [6]. - The company expanded its "Customer Day" activities to online platforms, achieving over 5,000 views in a single session and a 60% increase in offline inquiries [6]. - Feedback collection through surveys in various branches yielded over 120 actionable suggestions, reflecting customer trust and service expectations [6].
潍坊滨海区:向海图强 锻造海洋经济“蓝色新引擎”
Qi Lu Wan Bao Wang· 2025-04-21 07:12
近年来,潍坊滨海区凭借优越的海洋资源优势,勇挑重担,担负起潍坊市海洋经济主阵地的重任,以实 施新一轮主攻海洋经济战场行动为抓手,加快推动现代海洋化工、海洋生物医药、海洋新能源、海洋动 力装备等产业上档升级,加速推进潍坊港及临港产业建设,统筹抓好美丽海湾建设,不断锻造海洋经济 新优势。 传统产业焕新。挖掘海洋潜力、追求质量与效益,专注于海洋化工、化工新材料等高端化工领域的关键 技术研发,不断创新全链条产业体系,推动盐化工循环产业链"卤水—原盐—纯碱—溴素—高端材料"持 续升级,溴系阻燃剂等10余种产品产量全球第一。 高端产业崛起。新和成(002001)、国邦、京新、万盛、潍柴等知名企业纷纷在滨海扎根,海洋新医 药、新材料、新能源、海工动力装备等新兴产业蓬勃发展。 这种多元化的产业结构,为潍坊滨海区带来了源源不断的发展动力。 打造形成了以潍柴重机(000880)为龙头的海工动力装备产业集群,剑指百亿级海洋高端装备制造集 群。 产业筑基:构建"3+N"体系 锻造千亿级产业集群 3月6日,山东海化(000822)小苏打厂新建20万吨/年小苏打项目开工建设。这是潍坊滨海围绕进一步 完善海洋化工循环经济,使产业链条更加完 ...
从初创到冲刺上市,揭秘我店如何用 36 期增值颠覆商业逻辑
Sou Hu Cai Jing· 2025-04-14 01:21
Core Viewpoint - The company is reshaping the commercial ecosystem through an innovative green points system, integrating digital and physical economies, and is on the verge of going public after rapidly expanding its network to cover 230,000 stores nationwide [1][23]. Group 1: Points Empowerment - The points system acts as a lubricant between consumers, merchants, and the platform, transforming traditional points into a valuable asset that can be redeemed for cash or converted into vouchers worth up to five times their original value [3][9]. - Merchants benefit from a flexible discount mechanism, allowing them to choose a rebate percentage between 3% and 20%, which is more cost-effective than simple discounts and helps them understand consumer preferences through data analysis [3][7]. - The platform collects consumer data to provide merchants with dynamic inventory management and targeted marketing solutions, fostering a win-win situation for all parties involved [5][9]. Group 2: Online and Offline Integration - The company operates a comprehensive service network that combines online and offline elements, with over 1,000 service centers and a team of 80,000 people addressing digital challenges for 230,000 stores [18][19]. - The integration of the "I Store Life" app for online shopping with physical stores enhances the shopping experience and meets diverse consumer needs [19]. Group 3: Social Responsibility and Recognition - The company actively engages in social welfare initiatives, achieving a balance between economic and social benefits, and has received international recognition for its sustainable development efforts [21]. - The green points model has been praised for effectively combining environmental protection with consumerism, enhancing brand loyalty and user engagement [21]. Group 4: IPO Progress - The company is in the final stages of its IPO process, gaining visibility in the international capital market through sponsorship of major events and emphasizing transparency in operations [23]. - The rapid growth since its establishment in August 2021, along with its unique business model, positions the company as a promising candidate in the capital market [23]. Conclusion - The company's story illustrates that points can connect consumers and merchants, activate online and offline resources, and serve as a stepping stone for IPOs, demonstrating that digital economies thrive best when rooted in the physical world [25].