Core Viewpoint - The State Administration for Market Regulation, in collaboration with the National Internet Information Office, has drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" to enhance regulation in the live e-commerce sector and protect the legitimate rights and interests of consumers and operators [1][2]. Group 1: Regulatory Framework - The draft clearly defines the legal responsibilities and obligations of various participants in the live e-commerce industry, including platform operators, live room operators, service agencies for live marketing personnel, and the marketing personnel themselves [4][5]. - It emphasizes the need for live e-commerce platforms to establish comprehensive platform rules, strengthen identity verification and qualification audits for live room operators and marketing personnel, and enhance the handling of illegal activities [6][8]. Group 2: Industry Challenges - The live e-commerce industry has been experiencing rapid growth, but issues such as false marketing and counterfeit products have become increasingly prominent, with inadequate responsibility among relevant parties [2][12]. - There is a noted lack of quality awareness among some merchants and streamers, leading to a focus on short-term profits at the expense of consumer rights [2]. Group 3: Implementation and Compliance - The draft requires live room operators to establish systems for reviewing and publicizing product or service information, ensuring that marketing personnel provide truthful and comprehensive product descriptions [10]. - It also introduces regulatory measures for illegal activities, including exploring traffic regulation for violators and establishing training and blacklist management systems for live marketing personnel [12][14]. Group 4: Balancing Regulation and Development - The draft aims to balance regulatory norms with the promotion of industry development, clarifying the responsibilities of all participants in the live e-commerce sector to foster a collaborative governance approach [13][16]. - The formulation of the draft has taken into account market expectations and industry realities, with extensive consultation to support the healthy development of the live e-commerce sector [16].

Group 1 - The chairman of Qianxun Holdings, Dong Haifeng, emphasized the social responsibility of the live e-commerce industry during the 2025 China Internet Civilization Conference, advocating for a new public welfare model that integrates commercial and social values in the digital space [1] - The State Administration for Market Regulation has released the "Live E-commerce Supervision and Management Measures" for public consultation, aimed at protecting the legitimate rights and interests of consumers and operators while promoting the healthy development of the live e-commerce industry [1] - The live e-commerce industry has entered a "decentralized" era, and exploring new operational models is crucial for finding growth opportunities [1] Group 2 - Qianxun Holdings has made progress in areas such as artificial intelligence and industrial empowerment, which may lead to new growth points for the industry and promote integration with more sectors in the future [1]

长江商报奔腾新闻记者注意到，相对于传统电商，由于直播间运营者、直播营销人员服务机构和直播营 销人员等主体的加入，直播电商的参与主体更加复杂，交易链条更长，外溢风险增加，给市场监管工作 带来新的挑战。 6月9日发布的《2024年中国直播电商市场数据报告》（下称《报告》）显示，近年来直播电商企业规模 呈现爆发式增长，2018—2023年直播电商的企业规模分别为3545家、5684家、7502家、1.59万家、1.87 万家、2.4万家，而这一数据在2024年达到7.6万家，同比增长216.66%。2024年，直播电商交易规模达 到53256亿元。 而在行业快速发展过程中，直播电商行业相关主体责任落实不到位，一些平台对直播带货商家资质和商 品质量审核不严，一些商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成交、轻售后，追逐 短期利益，损害了广大消费者合法权益，影响了直播电商行业规范健康发展。 市场监管总局有关负责人表示，对于直播电商新业态新模式，《办法》坚持监管规范与促进发展并重， 并细化了直播电商平台经营者的责任和义务。明确直播电商平台经营者在违规处置、资质核验、信息报 送、培训机制、分级管理、动态管控、信 ...

原标题：市场监管总局将出台《办法》加强直播电商监督管理 科技日报北京6月10日电 （记者付丽丽）10日，记者从市场监管总局获悉，为加强直播电商监督管 理，该局在充分调研和广泛征求意见的基础上，会同国家网信办研究起草《直播电商监督管理办法（征 求意见稿）》（以下简称《办法》），正式向社会公开征求意见。征求意见截止日期为7月10日。 近年来，直播电商行业发展迅速，在促进消费、扩大就业同时，虚假营销、假冒伪劣等乱象逐渐显 现。为此，《办法》细化了直播电商平台经营者的责任和义务。要求平台经营者建立健全平台协议规 则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核，强化对违法 违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压实平台企业的主体责任。 《办法》明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务。要求直播间 运营者不得作虚假或者引人误解的商业宣传。要求直播营销人员真实、准确、全面地介绍商品或者服 务，不得欺骗、误导消费者。 《办法》强化了监督管理手段。《办法》规定，市场监督管理、网信部门对经调查核实违反市场监 督管理、网信领域法律、法规、规章的直播 ...

Group 1: Policy Initiatives - The State Council proposed 10 policy measures across 4 areas to improve and guarantee people's livelihoods[7] - Emphasis on enhancing social security fairness and expanding coverage for low-income groups[8] - Focus on equal access to basic public services regardless of urban or rural status[8] Group 2: Market Performance - The Shanghai Composite Index fell by 0.44%, while the North Exchange 50 Index decreased by 1.01%[16] - As of June 10, 2025, the North Exchange A-share component stocks totaled 267, with an average market capitalization of 3.076 billion[16] - Trading volume for the North Exchange reached 25.371 billion, down 5.23% from the previous trading day[16] Group 3: Industry News - The China Steel Industry Association called for resisting "involution" competition and prioritizing industry interests over individual company benefits[12] - Recommendations for the automotive industry to adhere to fair competition principles and enhance technological advancements[13] - The China Electric Power Construction Enterprise Association proposed four strategies for integrated development of power sources and green electricity projects[14]

今日导读 1. 6月10日，国家知识产权局、科技部、工业和信息化部、国务院国资委、国家市场监督管 理总局、中国科学院联合印发《专利池建设运行工作指引》，指导支持国内专利池科学组 建、合理布局、规范管理、高效运营，推动专利低成本、高效益转化运用。 2. 6月10日，据港交所披露，曹操出行已通过港交所上市聆讯，联席保荐人海通国际、农银 国际、广发证券（香港）。作为吉利控股董事长李书福汽车版图的重要业务，曹操出行连续 位列国内网约车平台规模前三，公司已披露预计2026年底推出专为自动驾驶而设的L4级 Robotaxi定制车型，同时构建覆盖全场景的自动化运营系统。 3. 6 月 10 日 ， 中 国 中 小 企 业 协 会 发 布 的 数 据 显 示 ， 5 月 份 ， 中 国 中 小 企 业 发 展 指 数 （SMEDI）为89.5，较4月上升0.3点，结束了连续两个月下降态势，明显回升。 宏观消息 1、为深入推进深圳综合改革试点、深化改革创新扩大开放，中办、国办印发《关于深入推进深圳综合 改革试点 深化改革创新扩大开放的意见》。意见部署，统筹推进教育科技人才体制机制一体改革，推 进金融、技术、数据等赋能实体经济高 ...

Group 1 - The U.S. and India are expected to reach a temporary trade agreement by the end of the month, while the U.S. and Mexico are nearing an agreement on steel import tariffs [12] - The European Union proposed to lower the price cap on Russian oil to $45, with Putin announcing an extension of countermeasures [12] - The U.K. is fully pricing in two interest rate cuts by the Bank of England within the year due to a significant drop in employment numbers [12] Group 2 - The U.S. stock market saw all three major indices close higher, with the Dow Jones up 0.25%, S&P 500 up 0.55%, and Nasdaq up 0.6% [4] - In the Hong Kong market, the Hang Seng Index opened high but closed down 0.08%, with significant movements in sectors like aviation and rare earths [5] - The A-share market experienced a decline, with the Shanghai Composite Index down 0.40% and the Shenzhen Component down 0.86%, amid a chaotic market environment [6] Group 3 - The price of spot gold closed at $3322.6 per ounce, down 0.09%, while spot silver closed at $36.53 per ounce, down 0.63% [7] - WTI crude oil closed at $64.47 per barrel, down 0.14%, and Brent crude oil closed at $66.72 per barrel, down 0.09% [7]

《办法》细化了直播电商平台经营者的责任和义务，明确了直播电商平台经营者在违规处置、资质核 验、信息报送、培训机制、分级管理、动态管控、信息公示等方面的责任。要求平台经营者建立健全平 台协议规则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核，强 化对违法违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压实平台企业的主体 责任。 本报北京6月10日电 （记者林丽鹂）为加强直播电商监督管理，维护广大消费者和经营者合法权益，促 进直播电商健康发展，市场监管总局会同国家网信办研究起草了《直播电商监督管理办法（征求意见 稿）》（以下简称《办法》），10日正式向社会公开征求意见。 《办法》强化了监督管理手段，规定了直播电商活动的管辖适用、协同监管、监督检查、信用监管、约 谈与整改等方面内容。 下一步，市场监管总局将根据社会公开征求意见反馈情况完善《办法》内容，尽快出台实施，进一步健 全直播电商常态化监管制度，推动直播电商健康发展。 （文章来源：人民日报） 《办法》明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务，强化直播间运营 者责任，要求直播间运营者建立健全 ...

金十数据整理：6月10日欧盘美盘重要新闻汇总 国内新闻： 1. 中美经贸磋商机制首次会议进入第二天。会议从上午开始，在午餐后继续进行。 2. 中共中央办公厅、国务院办公厅印发《关于深入推进深圳综合改革试点 深化改革创新扩大开放的意 见》。 3. 习近平同韩国总统李在明通电话。 4. 商务部：对原产于欧盟的进口相关猪肉及猪副产品反倾销调查的调查期限延长至2025年12月16日。 5. 人社部：将落实取消灵活就业人员在就业地参保的户籍限制，稳妥有序扩大新就业形态人员职业伤害 保障试点。 6. 《直播电商监督管理办法》面向社会公开征求意见：直播营销人员应真实、准确、全面地介绍商品或 者服务；不得欺骗、误导消费者。 7. 国家发改委主任郑栅洁主持召开座谈会，就编制"十五五"规划听取民营企业意见建议。 8. 辽宁舰、山东舰航母编队赴西太平洋等海域开展训练。 9. 广汽、东风等多家车企承诺将支付账期统一至60天内， 国际新闻： 1. 欧盟第18轮对俄制裁方案提议下调俄油价格上限至45美元。普京延长石油禁供措施。 2. 美国总统特朗普周二将前往北卡罗来纳州布拉格堡军事基地，届时将发表重要演讲。 3. 英国5月就业人数创20 ...

《办法》坚持监管规范与促进发展并重，坚持问题导向。 记者梳理发现，此次《办法》共五十七条，分总则、直播电商平台经营者、直播间运营者、直播营销人员服务机构等七章，主要通过细化责任、强化技术监 管与信用约束，推动直播电商向规划化发展转型，长期来看利于建立公平透明的市场环境，促进良性竞争与消费者信任。包括平台、机构及主播在内的参与 方也需尽快调整运营模式，以适应新规，避免合规风险。 《办法》细化了直播电商平台经营者的责任和义务，明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务，强化了监督管理手段，强 调了不履行法定义务应当承担的法律责任。 关于此次制定《办法》的主要考虑，市场监管总局网监司相关负责人答记者问时表示，直播电商行业在快速发展的同时，虚假营销、假冒伪劣等乱象逐渐显 现，如直播电商行业相关主体责任落实不到位，一些商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成交、轻售后，追逐短期利益，损害了广大 消费者合法权益，影响了直播电商行业规范健康发展。 《办法》的出台，有利于落实落细《中华人民共和国电子商务法》等法律法规规定，明确相关机构与从业者法定责任和义务，进一步加强直播电商常态化监 管 ...