封面图片来源：每经原创 每经北京8月22日电（记者李宇彤）8月22日晚间，东方甄选（01797.HK）公布了2025财年（2024年6月 1日至2025年5月31日）综合业绩。2025财年，东方甄选持续经营业务（自营产品及直播电商业务）的总 营收为44亿元，持续经营业务净溢利从2025财年上半年的净亏损9650万元实现扭亏为盈，净溢利为620 万元。 据财报数据，2025财年，东方甄选自营产品及直播电商业务总GMV（商品交易总额）为87亿元。值得 注意的是，东方甄选的自营产品在2025财年占总GMV约43.8%。东方甄选首席财务官尹强在财报中表 示："目前，自营产品已成为东方甄选的主要增长动力。" ...

此外，抖音还持续完善售后、物流等方面的用户体验，如升级"坏了包退"，覆盖果蔬、海产、肉蛋等更 多品类。过去一年，平台主动介入用户服务1.8亿次，优化服务流程带来用户满意度提升40%。 本报讯(记者袁传玺)8月22日，抖音电商在北京举办"服务体验开放日"。 在直播电商蓬勃发展的当下，用户体验已成为平台与商家的核心竞争力。中国政法大学民商经济法学院 教授张钦昱表示，电商直播间不仅是购物场景，更是用户的"虚拟第三空间"。直播间互动缓解了社交压 力，让用户能自由观看、交流和表达。但即时互动带来的高黏性体验，也对售后与服务体验提出了更高 要求。 消费者能否在抖音电商买得放心，是团队核心优化的环节。据通过优化技术模型与审核标准，平台前置 识别劣质商家与商品，并加大资质核验、质检核查以及专项治理力度。据悉，自今年1月份以来，抖音 已拦截劣质商品56万件，开展重点治理专项超90频次，并联合相关部门打击源头团伙，切实保障消费者 合法权益。 而优质内容是连接用户和商品的桥梁。通过升级流量机制，抖音一方面加大对优质内容的激励和扶持， 另一方面不断提升治理水平。上半年，就消费者关注的虚假营销等问题已开展多轮专项行动，共处置违 规直播 ...

责任编辑：何俊熹 东方甄选自营产品持续发力，成为拉动公司增长的重要动力。财报公布，2025财年，自营产品及直播电 商业务的总GMV为87亿元。其中，来自抖音的GMV占大部分，来自东方甄选App的GMV占比从2024财 年的8.4%提升至15.7%，抖音上第三方产品及自营产品的已付订单总数已达到9160万单。此外，东方甄 选已累计推出732款自营产品，2025财年自营品占总GMV约43.8%，东方甄选App付费会员订阅数量达 到26.43万人。 东方甄选行政总裁俞敏洪表示："2025财年我们所经历的挑战，进一步巩固和强化了东方甄选的核心商 业模式。我们以挑选优质产品的直播平台为中心，并以自营产品作为长期定位，进行了全面的布局。对 于食品安全保障，我们深感责任重大，并始终将产品质量视为东方甄选的生命线。我们将继续坚持高标 准的选品原则，致力于解决产品痛点，特别是在关乎民生的基础品类上做出亮点。相信通过不懈努力， 东方甄选将成为质量的代名词，持续助力行业的健康发展。" 新浪科技讯 8月22日晚间消息，东方甄选公布2024年6月1日至2025年5月31日的2025财年综合业绩。 2025财年，东方甄选持续经营业务（自 ...

Core Viewpoint - The article highlights the journey of Zhu Ge, a prominent live-streaming host on Kuaishou, who has successfully transitioned from a traditional retail business to an online e-commerce model, emphasizing quality and service in the home improvement industry [1][5][12]. Group 1: Zhu Ge's Background and Transition - Zhu Ge has over a decade of experience in the home improvement industry and has been involved in Kuaishou e-commerce for eight years, amassing over 11.4 million followers [1]. - His initial foray into live streaming in May 2018 resulted in sales exceeding expectations, prompting a complete shift from offline retail to online e-commerce [5][7]. - By 2020, Zhu Ge's annual sales on Kuaishou reached 200 million yuan, significantly higher than his previous wholesale business [7]. Group 2: Business Strategy and Consumer Trust - Zhu Ge focuses on building consumer trust through transparency and quality, addressing the common pitfalls in the home improvement industry [9][12]. - He emphasizes the importance of educating consumers about product quality, often demonstrating durability and performance during live streams [11]. - The majority of his sales come from loyal customers, with new customers typically starting with smaller purchases before committing to larger items [9]. Group 3: Impact of Live Streaming on the Industry - Live streaming has expanded Zhu Ge's market reach, allowing him to cover almost the entire northern region of China, which was previously limited to the three northeastern provinces [12]. - The rise of live streaming has led to a more informed consumer base, helping to eliminate unscrupulous businesses and elevate industry standards [12]. - The government's initiatives to stimulate consumption, such as subsidies for replacing old products, have further boosted Zhu Ge's promotional efforts on Kuaishou [14]. Group 4: Future Outlook and Industry Trends - Zhu Ge's success story reflects a broader trend in the industry where quality-focused strategies are becoming more prevalent among other hosts and merchants [12]. - The competitive landscape is intensifying, with Zhu Ge expressing a commitment to maintaining high standards and continuously improving his offerings [12].

Group 1 - Douyin E-commerce held a "Service Experience Open Day" in Beijing, announcing progress in product governance and service assurance [1] - The platform has provided over 16.5 billion yuan in subsidies to small and medium-sized enterprises (SMEs) as of the end of July, including commission waivers and promotional fee refunds [1] - Over 90% of the businesses on the platform are SMEs, highlighting the importance of their growth for the sustainability of the e-commerce platform [1] Group 2 - The platform has implemented measures to combat counterfeit goods, optimizing technical models and review standards to identify poor-quality merchants and products [1] - As of this year, Douyin E-commerce has intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming rooms [1] - The rapid development of live-streaming e-commerce has made user experience a core competitive advantage for platforms and merchants [2]

Core Points - The live-streaming e-commerce host Xinba (real name Xin Youzhi) has changed his account name to Churui Xue and transferred control of the account to his wife, Churui Xue, due to health reasons [1][5] - Xinba announced on August 18 that he would step back from the spotlight for health reasons, stating that his account is a company asset and his wife will decide its future use [5] - Xinba has previously announced his retirement from the internet five times, with the most recent announcement being on August 18, 2023, due to health issues [5] Summary by Sections Account Changes - Xinba's account has been renamed to Churui Xue, and the profile picture has been updated to feature his wife [1] - As of August 21, all content on Xinba's account has been cleared, leaving only a replay of last year's gala livestream, while the follower count remains at over 99.99 million [1] Health Issues - Xinba has reported significant health problems, including hair loss and lung issues, requiring daily medication [5] - His wife, Churui Xue, expressed support for his health recovery, indicating they will wait for his return [5] Historical Context - Xinba has a history of announcing his retirement, with notable instances in April 2020, April 2021, November 2023, April 2024, and most recently in August 2023 [5]

Core Insights - The garment e-commerce industry in Tianmen, Hubei Province, has rapidly transformed from "OEM" to "global selling," achieving a transaction volume of 51.3 billion yuan and a total sales volume of 620 million pieces in 2024, marking a 25% year-on-year growth [1][10] - Tianmen has established a complete industrial chain for garment e-commerce, covering all aspects from weaving to cross-border logistics, driven by policy incentives and a robust entrepreneurial ecosystem [1][4] Industry Development - Tianmen's garment e-commerce sector has seen significant growth, with 7,000 textile and garment enterprises and over 13,000 registered e-commerce stores [7] - The city has implemented the "Returnee Project," attracting thousands of former workers with skills and orders back to Tianmen, creating a "core factory + satellite factory" collaboration model [4][7] Infrastructure and Support - The Tianmen government has invested in infrastructure such as worker dormitories, smart warehouses, and logistics centers, while also providing tailored support for enterprises [3][6] - Financial products like "Tianfu Loan" have been introduced to alleviate financing difficulties for local businesses [3] Technological Innovation - The introduction of digital technologies has enabled a "just-in-time" production system, reducing production cycles from three days to four hours [3] - The establishment of the "Tianmen Index" and the "Tianmen Yishang" regional public brand aims to enhance the local garment industry's visibility and competitiveness [3][10] Talent Development - Tianmen has launched training programs to cultivate e-commerce talents, including over 3,000 professionals annually in areas such as marketing and design [11][12] - The collaboration between local universities and garment enterprises aims to align educational outcomes with industry needs [12] Brand Building - The "Tianmen Yishang" brand initiative seeks to elevate the local garment industry's brand image and market competitiveness through systematic upgrades and the establishment of a brand matrix [13][14] - The city plans to increase the number of authorized enterprises under the "Tianmen Yishang" brand to 100 and enhance the proportion of original designs to 30% [14]

封面新闻记者 姚瑞鹏 消费口碑 ·好评率99% 十 关注 作品0 直播 音乐 网红主播辛巴在宣布因健康原因退出直播行业后，清空了其快手平台上所有作品内容，而与其关联的 MCN机构广州巴伽娱乐传媒有限公司近期也被法院执行38.99万元。8月21日，网友发现头部直播主播 辛巴清空了其快手账号的全部作品。其主页仅保留了2024年1月5日的一场直播回放，内容是"辛选五周 年嘉年华"演唱会。 还没有作品 t 他发布的作品会显示在这里 此次清空账号动作发生在辛巴第五次宣布退出直播行业之后。8月18日晚，他在"818粉丝周年庆"直播中 哽咽宣布："从今天开始辛巴再无能力承载直播这份工作，正式宣布退出直播行业"。辛巴此次退网宣称 是因健康问题。他在直播中表示，医生诊断其"肺部功能相当于95岁老人"，甚至自称曾为坚持直播而注 射肾上腺素。这已是辛巴自2020年以来**第五次宣布退网。 2020年4月，因与主播"散打哥"爆发流量争夺冲突，他首次宣布"无限期退网"。2021年4月，他在直播中 称"被资本、流量打败"而"臣退了"，但次日却在小号称"昨天喝了点酒，记不清了"。2023年11月和2024 年4月，他又两次因"计划退居幕后 ...

Core Insights - The second Hong Kong Goodies Festival, held from August 1 to 31, features over 260 brands and 500 unique products, with a focus on health supplements, food and beverages, personal care, and products for the elderly [4] - Li Jiaqi's live stream, lasting nearly 5 hours, became the highlight of the promotional activities in August, showcasing a diverse range of Hong Kong products and achieving significant sales [4][5] Group 1 - The live stream began with Li Jiaqi introducing selected Hong Kong brand products, with the first product, Meifeng preserved plums, achieving sales of over 12,000 units shortly after its introduction [4] - The live stream included nostalgic elements such as vintage advertisements and real-time tasting sessions, enhancing viewer engagement and evoking childhood memories [4] - The collaboration between Li Jiaqi's team and the Hong Kong Trade Development Council has established a benchmark for live e-commerce, promoting quality products and deepening cultural connections between consumers in both regions [5] Group 2 - Compared to the first festival, this year's selection of products was more diverse, including both classic brands and emerging Hong Kong brands, catering to various consumer preferences and demographics [5] - The live stream maintained peak viewership in the tens of millions, with an average user engagement time exceeding 28 minutes, leading to rapid product sell-outs and urgent restocking [5] - Efficient supply chain and bonded warehouse direct shipping ensured that consumers received their orders within 24 hours, enhancing the cross-border shopping experience [5]

中新网杭州8月19日电(鲍梦妮 包熠妍)"中国的跨境电商公司从线上直播流中获取用户数据，并针对特定 (国家)市场更新产品，既利用了线下门店，又在线上创造了需求，让人大开眼界。"8月19日，来自尼泊 尔的普拉纳亚(Pranaya Rajbhandari)参观完一家跨境电商直播间后表示。 当日，第五届"一带一路"地方合作委员会跨境电商研修活动在浙江杭州举行，来自"一带一路"地方合作 委员会(BRLC)会员城市(机构)的40余位外籍人士走进阿里巴巴总部、Lazada官方直播间等，了解中国电 商生态与全球化路径。 "我想在这次研修活动中找到理想的商业模式。"普拉纳亚在尼泊尔经营一家线上支付公司。他坦言，近 年来，随着国际电商贸易蓬勃发展，他考虑整合电商业务，探索与中国公司合作开展跨境贸易的路径。 "主播为什么能带这么多货？""录播和直播的区别是什么？""电商直播的变现路径是什么？"互动答疑环 节，不少学员表现出将中国直播电商模式"复制"到自己国家的期望。 中国直播公司"天字直播"负责人陈晨在答疑之余提醒，中国直播电商的策略需要根据海外市场进行调 整。"中国直播卖货的核心首先是产品低价，其次是主播讲解带来的体验感。但我 ...