Core Viewpoint - The beauty and personal care sector is a representative segment of domestic demand growth, with significant structural opportunities. Companies that demonstrate product innovation and benefit from industry trends are recommended for investment [1]. Group 1: Supply and Demand Dynamics - The demand side shows that after a long period of high economic growth in China, basic material needs have largely been met, leading to an increased demand for personalized and emotional attributes [1]. - On the supply side, some early brands and products are becoming outdated, while Chinese companies are enhancing their capabilities in applying new technologies and cultural aesthetics, resulting in accelerated product innovation in beauty and personal care categories [1][2]. - New media channels such as social media and content e-commerce are facilitating the rapid dissemination of new products, allowing them to quickly reach target audiences and drive growth [1]. Group 2: Market Trends and Brand Performance - The beauty and personal care sector is characterized by strong self-care attributes and high sensitivity to changes in consumer demand, making it a leading segment in new consumption [2]. - Domestic brands are becoming more flexible and efficient in product innovation and channel development compared to foreign brands, leading to a continuous increase in market share [2]. - According to Euromonitor data, from 2021 to 2024, the market shares of various categories such as skincare, color cosmetics, baby care, oral care, and sanitary products are projected to increase by 6.1 percentage points, 4.9 percentage points, 21.6 percentage points, 5.7 percentage points, and 2.2 percentage points, respectively [2]. Group 3: New Consumption Directions - New consumption can be categorized into product renewal and product innovation, with beauty gradually extending into personal care categories [3]. - Product renewal focuses on new efficacy and emotional value demands, primarily occurring in traditional categories like laundry detergent, toothpaste, shampoo, and sanitary products [3]. - Product innovation is driven by technological advancements, particularly in beauty and medical aesthetics, emphasizing ingredient technology [3].

Investment Rating - Industry Rating: Outperform the market (maintained rating) [4] Core Viewpoints - The food and beverage sector showed a slight increase of 0.48% during the week, with notable performances in the health products sector (+8.54%) and baked goods (+2.36%) [1][18] - The white liquor sector is driven by leading companies like Guizhou Moutai and Shanxi Fenjiu, with stable prices for high-end products during the off-season [2][11] - Health products and additives are seen as the next "new consumption" trend due to their large market potential and alignment with consumer demand trends [3][16] Summary by Sections Market Performance Review - The food and beverage sector increased by 0.48%, while the Shanghai Composite Index rose by 0.76% and the CSI 300 Index by 1.12% [1][18] - Health products led the gains with an increase of 8.54%, followed by baked goods (+2.36%) and dairy products (+1.47%) [1][18] Sector Updates - **White Liquor**: The sector rose by 0.57%, with Guizhou Moutai and Shanxi Fenjiu contributing significantly to the growth. The current PE-TTM for the white liquor index is 20.08X, indicating a relatively low valuation compared to historical levels [2][11] - **Beer & Beverages**: The beer sector declined by 1.08%, influenced by stock fluctuations due to major shareholder actions. Upcoming shareholder meetings and new product launches are expected to provide marginal catalysts [2][12] - **Health Products**: The sector's strong performance is attributed to the growing demand for anti-aging products, with a projected market size exceeding 150 billion yuan by 2026 [3][16] Investment Recommendations - **Hong Kong Food and Beverage**: Recommended stocks include Qingdao Beer, China Resources Beer, Budweiser, Mengniu Dairy, and Master Kong [4][17] - **White Liquor**: Focus on leading companies such as Shanxi Fenjiu and Guizhou Moutai for strong alpha returns [4][17] - **Consumer Goods**: Emphasis on cost control, new consumption trends, and companies with strong potential for earnings elasticity in Q2 [4][17] Sector and Stock Performance - The health products sector showed the highest increase, while other sectors like soft drinks and other liquors experienced declines [1][18] - Notable stock performances included Jiao Da Ang Li (+35.59%) and Kang Bi Te (+19.93%) [21][22]

今天上午，新消费三大赛道美容护理、宠物经济、"谷子经济"集体走强。 往年5月20日，股票代码含有"520"的个股常受到市场关注。 在"悦己经济"引领新消费大背景下，今年A股的"520"不一样。 今天上午， "她经济"最先爆发，美容护理板块大涨， 随后，"它经济"（宠物经济）、"谷子 经济"也相继爆发 。三大板块上午集体掀起涨停潮，大消费全线走强，乳业、服装家纺、饮料 制造等板块上涨。 截至上午收盘，上证指数上涨0.38%，深证成指上涨0.79%，创业板指上涨1.04%。高位"抱 团股"盘中跳水，其中，利君股份、尤夫股份、宁波远洋等个股大跌。 新消费概念大涨 具体看， 美容护理板块涨势最猛，可靠股份、敷尔佳等个股大涨 。 | | | 美容护理 | | | | --- | --- | --- | --- | --- | | | | 5867.98 5.38% | | | | 成分股 | 基金 | 简况(F10) | 资金 | 板块分 | | 名称代码 | | 最新 | 涨幅 ◆ | 流通市值 | | 可靠股份 融 301009 | | 16.12 | 20.03% | 21亿 | | 首板涨停 最终涨停 10:3 ...

证券研究报告 可选消费/必选消费 4 月社零同比增 5.1%，看好新消费机遇 华泰研究 2025 年 5 月 19 日│中国内地 动态点评 据统计局数据，4 月社零总额 3.7 万亿元，同增 5.1%，增速环比 3 月下降 0.8pct。面对外部环境压力，4 月内需呈现较高韧性，伴随提振消费等政策 持续发力，家电家居等升级品类、体育娱乐等品质生活品类表现亮眼。伴随 国家促消费增量政策的陆续落地，我们看好消费板块结构性机会，聚焦内需 受益板块及新消费细分赛道的发展机遇。 线上化稳步渗透，即时零售及超市调改等助力线下温和修复 1）分业态看，4 月餐饮收入及商品零售额分别同增 5.2%/5.1%，趋势相近。 2）分渠道看，1-4 月实物商品网上零售额同增 5.8%，线上渗透率同增 0.4pct 至 24.3%，我们测算实物商品网上零售额同增 6.1%，线上化持续渗透。线 下渠道中，1-4 月便利店、超市、百货零售额分别同增 9.1%/5.2%/1.7%， 较 Q1 分别-0.8pct/+0.6pct/+0.5pct，我们预计超市调改及即时零售改造继续 显效，百货商圈客流温和修复。 政策拉动持续显效，品质生活、保值类 ...

Group 1 - The core viewpoint is that the white liquor sector is showing significant allocation value, with its commodity attributes being rapidly reshaped, enhancing its fast-moving consumer goods (FMCG) characteristics, which will increasingly highlight the competitive advantages of companies that can adapt to FMCG operational logic [1][2] - The new consumption trend is fundamentally a structural dividend driven by channel and category resonance, with retail efficiency improving and younger demographics gradually generating income, leading to a clear new channel and new category-driven consumption [2] - The white liquor industry is currently in a bottoming cycle, with pricing pressure greater than volume pressure, and most companies' short-term performance increasingly reliant on market share gains in core markets [2][3] Group 2 - The white liquor sector shows significant allocation value from a stock price perspective, with potential for dividends as leading companies have dividend yields close to or greater than 3% [3] - Dynamic valuations have returned to historically low levels, with potential catalysts such as stabilization in housing prices and domestic demand policies [3] - The selection of stocks should prioritize companies with market share logic, as the industry is expected to continue evolving [3]

大众品首选新消费、高成长。 白酒：周期寻底，配置价值凸显 。我们延续前期观点，行业 2025Q2 产业景气度环比角度仍在寻底，价 格端压力大于量的压力，从库存周期视角看，白酒产业或完全进入到库存周期后半段，在此维度下，大部 分企业短期业绩表现愈发赖于核心市场的市占率提升，且愈发依赖于腰部及以下单品驱动，份额逻辑演绎 到最后阶段。我们一直强调，白酒商品属性正在加速重塑，其快消品属性强化，能够提前适应快消品运作 逻辑的企业竞争优势会愈发凸显。股价层面，我们认为白酒板块配置价值凸显： 1 ）分红层面有潜力：当 下头部企业股息率接近或大于 3% ； 2 ）动态估值基本回落至历史区间低位； 3 ）后续具备潜在催化因 素，例如房价等资产价格边际企稳，内需政策等； 4 ）选股层面，首选具备份额逻辑的企业。 风险因素：食品安全、产业政策调整等。 报告导读： 新消费趋势下，渠道、品类创新共振，带动大众品业绩弹性释放；白酒产业 周期仍在寻底，但配置价值凸显。 投资建议：大众品首选新消费、高成长，白酒可以更积极。 新消费本质是结构性红利，渠道、品类共振。当下人口周期见顶，伴随零售效率持续优化及年轻群体逐步 创收，消费呈现明显的新渠 ...

4月经济数据出来了，先大家来点详尽的分析，讲的尽可能的直接、客观： 这里面最大的看点是出口韧性比较强。 4 月份，货物进出口总额 38391 亿元，同比增长 5.6% 。其中，出口 22645 亿元，增长 9.3% ；进口 15745 亿 元，增长 0.8% 。 这是为啥呢？ 当然是洗澡蟹啦。 举个例子，4月份我国对越南出口增速22.5%，并且越南出口增速也增长到21% 。 手中有打标器，哪里都可以是阳澄湖。 1、工业生产有韧性 4 月份，全国规模以上工业增加值同比增长 6.1% ，环比增长 0.22% 。 1-4 月份，规模以上工业增加值同比 增长 6.4% 。 2、消费靠补贴 4 月份，社会消费品零售总额 37174 亿元，同比增长 5.1% ；环比增长 0.24% 。 还能维持一定强度，主要是靠补贴。 没有补贴的，比如服装鞋帽、烟酒，这种可选消费就是下滑，而 4月销售最好的就是家电、家具， 本 质就是以旧换新政策带来的拉升。 但纯靠这种以旧换新的政策拉消费越来越吃力了，家具和通讯器材比上个月来说，分别下降了8.7%和 4.8%。 毕竟对于绝大部分人来说，家具和手机等产品使用的时间比较长，比如手机最快也要 ...

Report Summary 1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - The consumer market has shown significant structural differentiation and opportunities. New consumption sectors such as trendy toys, pet economy, and AI+ have emerged, while traditional sectors like liquor have faced challenges due to economic pressure [21]. - Different stages of the consumer market are characterized by distinct investment styles. For example, in the core - asset - dominated stage, low - turnover and growth - style consumer funds outperformed; in the market - oscillation stage, value - style funds with flexible and diversified holdings had an edge [36][57]. - The performance of consumer funds is closely related to macro - economic conditions, policy support, and market sentiment. In weak market environments, dividend - value style funds with strong stock - picking abilities tend to perform better [70]. 3. Summary by Relevant Catalogs 3.1 Consumption Market Historical Review - **Core Asset Dominated (20190101 - 20210210)**: The market trended upward. The relaxation of domestic policies, inflow of foreign capital, and economic recovery promoted investment opportunities in the consumer sector, especially in the liquor industry. The CSI Liquor Index rose over 350% [13]. - **Repeated Oscillation (20210218 - 20230116)**: Factors such as the pandemic, macro - economic pressure, and geopolitical issues led to market oscillations. There were structural rotation opportunities in high - end consumption, pig farming, and other sectors [13]. - **Oscillation Decline (20230117 - 20240202)**: The market first rose and then declined. The weak economic recovery and low consumer confidence led to a decline in the consumer industry, especially in the real - estate post - cycle and food and beverage industries. The CSI Liquor Index fell nearly 38% [21]. - **New Consumption Dominated (20240205 - 20250415)**: The consumer market showed structural differentiation. New consumption sectors such as trendy toys, pet economy, and AI+ performed well, while the liquor industry still faced pressure. The CSI Liquor Index fell 3.8%, and the Xinhua SHS Emerging Consumption Index rose 53% [21]. 3.2 Consumption Fund Holdings - **Stock - holding Proportion**: The proportion of liquor holdings in consumer funds reached a peak in 2023 (about 41%) and then declined to about 30% in 2024. The proportion of new - consumption holdings increased from about 10% in 2019 to 25.7% at the end of 2024 [29]. - **Stock - holding Contribution**: Liquor has been the main source of continuous contribution to consumer funds since 2019. New - consumption stocks have made significant contributions since 2024, with companies like Pop Mart leading the way [29]. - **HK Stock Holdings**: Consumer funds' holdings of HK stocks are mainly concentrated in the new - consumption field. The proportion of HK - stock holdings increased in 2020 and 2024, mainly due to the layout of new consumption [33]. 3.3 Fund Return Sources and Portraits - **Stage One (20190101 - 20210210)**: High - growth consumer funds with low turnover and high retention of heavy - position stocks outperformed. The expansion of liquor channels and the upgrade of price ranges drove the growth of the consumer market [36]. - **Stage Two (20210218 - 20230116)**: Funds with a balanced and slightly value - oriented style and flexible and diversified holdings performed better. The moderate increase in CPI and the decline in PPI benefited the consumer industry, and value - type consumer stocks showed high defensive properties [57]. - **Stage Three (20230117 - 20240202)**: Funds with a deep - value style and strong alpha capabilities outperformed. In a weak market environment, low - volatility, high - dividend stocks became a safe haven for funds [70]. - **Stage Four (20240205 - 20250411)**: The elasticity and stock - picking ability of consumer funds in the new - consumption field became the key to returns. Traditional companies' second - growth curves and the growth of new consumption drove the performance of consumer funds [84]. 3.4 Consumption ETF Funds - **A股 - related ETFs**: There are ETF funds corresponding to 5 A - share consumer comprehensive indices, with the largest number (3) and total scale (27 billion yuan) corresponding to the CSI Consumption 50 Index [95]. - **港股 - related ETFs**: There are ETF funds corresponding to 5 HK - stock consumer comprehensive indices, with the largest number (4) corresponding to the CSI Hong Kong Stock Connect Consumption Index and the largest total scale (33.5 billion yuan) corresponding to the Hang Seng Consumption Index [95].

中原期货研究所 晨会纪要 2025 第（87）期 发布日期：2025-05-19 | | | | 商品指数每日市场跟踪 | | | | --- | --- | --- | --- | --- | --- | | 宏观指标 | | 2025/5/19 08:00 | 2025/5/16 15:00 | 涨 跌 | 涨跌幅/% | | 道琼斯工业指数 | | 42654.74 | 42322.75 | 331.990 | 0.784 | | 纳斯达克指数 | | 19211.10 | 19112.32 | 98.780 | 0.517 | | 标普500 | | 5958.38 | 5916.93 | 41.450 | 0.701 | | 恒生指数 | | 23345.05 | 23453.16 | -108.110 | -0.461 | | SHIBOR隔夜 | | 1.65 | 1.40 | 0.250 | 17.806 | | 美元指数 | | 100.74 | 100.98 | -0.244 | -0.241 | | 美元兑人民币(CFETS) | | 7.20 | 7.20 | 0 | 0 | | 主力 ...

Group 1: Core Insights - The external trade environment is highly uncertain, and traditional domestic consumption is relatively weak, making it difficult to show an overall upward trend [1] - The investment logic suggests a bottom-up approach to select leading companies with differentiated competitive advantages and strong earnings certainty [1] Group 2: New Consumption Sectors - The overall consumption is under pressure, but some sub-sectors show high growth potential; companies are adapting to channel changes and industry opportunities [2] - In the personal care sector, domestic brands are leveraging e-commerce and product upgrades to gain market share, with recommendations for companies like Baiya Co. and Haoyue Care [2] - The AI glasses sector is expected to see accelerated product launches by 2025, with Mingyue Lens recommended for its unique advantages [2] - The emotional consumption sector is gaining traction, with recommendations for companies like Chenguang Co. that are investing in IP resources [2] Group 3: Traditional Consumption Sectors - The home and paper industries face pressure from the overall consumption environment; investment points include the ability of quality stocks to leverage policy support and operational advantages [4] - In the home sector, the expansion of subsidy categories and amounts in 2025 presents opportunities for leading companies like Oppein and Sophia [4] - The paper industry is closely tied to economic cycles, with recommendations for Sun Paper due to its cost control capabilities and upcoming production [4] Group 4: Export Sector - Due to high uncertainty regarding tariffs, companies with established overseas production capabilities are at an advantage; some export sectors are highly dependent on U.S. and Vietnamese production [5] - Companies with lower exposure to U.S. exports are considered safer, while certain sub-sectors still show high growth potential due to rigid demand and changing consumption habits [5] - Recommended companies in the export sector include Jiayi Co., Gongchuang Turf, and Deou Technology [5]