Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]

Core Viewpoint - The initial snowfall in Beijing on December 12 has significantly increased the popularity and booking rates for major tourist attractions, particularly the Forbidden City and Universal Beijing Resort, indicating a surge in winter tourism interest [1][3]. Group 1: Tourist Attraction Trends - The search volume for the Forbidden City surged by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1]. - Tickets for the Forbidden City were sold out for December 13 and 14, with a more than 100% increase in booking interest for deep-dive and one-day tour packages on the same weekend [3]. - Universal Beijing Resort also saw an 80% increase in ticket booking interest for the weekend following the snowfall [3]. Group 2: Nationwide Snow Tourism - Popular snow-viewing attractions across China include historical and garden sites such as the Temple of Heaven, Summer Palace, and Yuanmingyuan, with a notable increase in bookings [4]. - Nationwide, interest in ice and snow-related attractions has risen, with top destinations including Chengdu Xiling Snow Mountain, Beijing Badaling Ski Resort, and Harbin Ice and Snow World, which saw a 280% year-on-year increase in ticket pre-sales [6]. - The average interest in winter tourism has increased by 300%, with skiing-related activities seeing an average rise of over 66% [6].

12月11日，记者从木鸟民宿获悉，其发布的《2026年元旦假期民宿预订趋势报告》显示，2026年元旦假 期民宿预订火热，截至目前，元旦当日订单同比去年同期上涨164%。00后订单占比60%。跨年游带动 元旦假期民宿订单增长，跨年夜民宿订单较元旦当天高30%，南京、北京、西安跨年夜民宿订单同比分 别增长44.6%、61.9%、172%。南方用户涌向北方玩雪，主题乐园成为跨年首选。 冰雪游避寒游双线火热 元旦订单大幅上涨 三天连休加热元旦出行。木鸟民宿数据显示，截至目前，元旦当日订单同比去年同期上涨164%，从节 前民宿预订情况来看，元旦假期热门旅游目的地TOP10为：威海、哈尔滨、南京、北京、成都、重庆、 青岛、武汉、广州、西安。 冬季看海赏雪成新潮流，威海、青岛、大连等北方海滨城市订单增长迅速，海景民宿订单同比均实现翻 倍增长，其中长三角用户订单占比27%。 哈尔滨冰雪游持续火热。元旦假期哈尔滨民宿订单中，南方用户占比达47%，其中有59%用户来自长三 角。 元旦假期，与冰雪游同步升温的，是南下避寒游订单。木鸟民宿数据显示，广州、三亚、厦门、大理、 昆明、西双版纳、万宁、陵水等地成为更受避寒游用户青睐的目的地 ...

Group 1 - The 2026 New Year's holiday will be extended to three days, significantly boosting the cultural and tourism consumption market, with hotel bookings in popular cities increasing by over three times compared to 2025 [1] - The top ten cities for hotel bookings during the 2026 New Year period include Guangzhou, Nanning, Shanghai, Beijing, Harbin, Shenzhen, Nanjing, Chongqing, Wuhan, and Zhengzhou, with high-end hotels seeing a fivefold increase in orders [1] - Air travel to warmer destinations is preferred, with ticket volumes to cities in the Greater Bay Area, such as Jieyang, Guangzhou, Shenzhen, Zhuhai, and Foshan, experiencing significant growth, particularly among the 19-30 age group [1] Group 2 - The three-day holiday has injected momentum into scenic area consumption, with ticket search volumes for domestic attractions increasing by 1.8 times year-on-year, particularly for theme parks, ice and snow attractions, and traditional scenic spots [2] - Shanghai Disneyland remains the top attraction during the New Year period, with ticket sales increasing by 5.2 times compared to 2025, while Beijing Universal Resort also saw nearly a threefold increase in popularity [2] - Ice and snow tourism is gaining traction, with ticket sales for attractions like Changbai Mountain in Jilin and the Snow Town in Harbin increasing by 2.7 times and 2 times, respectively, and southern regions also showing interest in snow tourism [2] Group 3 - Diverse travel options for welcoming the New Year are emerging, with many young people choosing to attend concerts, leading to a 17-fold increase in hotel bookings in Nanning, surpassing major cities like Beijing and Shanghai [3] - Theme parks are experiencing heightened popularity, with ticket bookings for Shanghai Disneyland increasing by 5.2 times, driven by the release of "Zootopia 2" [3] - Cultural tourism is also on the rise, with significant increases in ticket bookings for attractions like the Summer Palace and the Terracotta Army Museum, reflecting a growing interest in traditional scenic spots [3]

Core Insights - The winter travel demand in China's civil aviation sector is experiencing a significant increase, particularly due to the "snow holidays" announced in various regions, leading to a surge in flight bookings [1] Group 1: Flight Booking Trends - Flight bookings from Urumqi and Altay have seen substantial growth during the "snow holiday" period, with Urumqi's bookings increasing by 45% compared to the previous period and Altay's by 48% [1] - Popular destinations from Urumqi during the "snow holiday" include Sanya, Guangzhou, and Beijing, with ticket bookings to these locations more than doubling year-on-year [1] Group 2: Tourism and Attractions - The total ticket bookings for scenic spots in Xinjiang have increased by 16% during the "snow holiday," with top attractions including Sayram Lake, Hemu Scenic Area, and Kanas Scenic Area [1] - Policies such as free ski tickets for university students in Jilin and various discounts in Inner Mongolia and Xinjiang are driving tourism growth in these regions [1] Group 3: Hotel Booking Trends - Hotel bookings in popular ice and snow tourism destinations are also booming, with hotel reservations in Bortala, Xinjiang, increasing by over 80% year-on-year from November to January [3] - Other regions such as Dandong in Liaoning, Liao Yuan in Jilin, and Yichun in Heilongjiang have also seen significant hotel booking increases, with growth rates reaching 30% [3]

去哪儿大数据研究院研究员 石珂："雪假"期间，新疆景区的门票预订总量环比增长16%，最热门的景点包括赛里木湖、禾木风景区、喀纳斯景区 等。同时，吉林对大学生实行滑雪免票政策。内蒙古、新疆等地也在陆续加码优惠。政策带动下，今年东北和新疆的多个城市旅游热度持续走 高，冰雪游目的地更加多元。 今年冬季，除了滑雪场外，冰川、雪山类景区也成为冰雪游的热门目的地。亚拉雪山、卡若拉冰川、梅里雪山等景区的门票预订量，同比都翻倍 增长。 （央视财经《正点财经》）今年民航出行热度持续，尤其是进入冬季，多地中小学生相继迎来的"雪假"也让这个冬季出游热度高涨。 近期，随着乌鲁木齐、阿勒泰、吉林等多个省市相继宣布"雪假"时间，机票预订量持续上涨。在线旅游预订平台数据显示，11月29日至12月7日"雪 假"期间，从乌鲁木齐和阿勒泰出发的机票预订量都显著增长。其中，从乌鲁木齐出发的机票预订量环比11月15日至23日增长45%，而从阿勒泰出 发的机票预订量环比增长48%。尤其飞往南方温暖城市的航线更受欢迎。 以乌鲁木齐为例，"雪假"期间，游客的热门目的地包括三亚、广州、北京等地。其中从乌鲁木齐到三亚、广州、北京、西双版纳等地的机票预订 量， ...

Group 1 - The New Year's holiday in 2026 is expected to boost tourism demand, with young users seeking unique and meaningful ways to celebrate the New Year, such as fireworks and countdown events [1] - Major theme parks are planning special New Year's fireworks shows, making them the preferred choice for users during the holiday. The top 10 attractions for the New Year's holiday include Beijing Universal Resort, Zhuhai Chimelong Ocean Kingdom, Harbin Ice and Snow World, and Laojun Mountain Scenic Area, with theme parks occupying four spots [1] - Shanghai Disneyland ranks high on the attraction list due to its "Light Up the New Year" castle show and fireworks display [1] Group 2 - There is a significant increase in demand for New Year's blessings at temples, with Suzhou Hanshan Temple, Hangzhou Lingyin Temple, and Shanghai Longhua Temple gaining over 80% attention compared to previous periods [1] - "Ice and snow tourism" is becoming mainstream, with rising ticket bookings for popular destinations like Harbin, Changbai Mountain, and Altay, leading to a surge in flight prices. For example, flights from Shanghai to Harbin increased from below 500 yuan to over 1200 yuan, more than doubling in price [1] - Large indoor ski resorts have become a priority for some users during the holiday, with Shanghai Yao Snow World, Shenzhen Huafa Ice and Snow Miracle, and Suzhou Taicang Alps Snow World leading in booking popularity [2]

Core Insights - The travel demand for the New Year's holiday in 2026 is expected to surge, with a 30% increase in bookings compared to the same period last year, driven by a significant rise in search interest for "New Year" and "cross-year" keywords, which increased over 280% in the past month [1] Group 1: Travel Trends - The report highlights two main travel trends: "ice and snow tourism" and "winter escape tourism," with users opting for short trips within 100-300 kilometers or extending their holidays for overseas travel [1] - Young users are increasingly focused on creating memorable experiences for New Year's Eve, with activities such as fireworks displays and concerts gaining popularity [2][3] Group 2: Popular Destinations - Theme parks are favored for New Year's celebrations, with top destinations including Beijing Universal Resort and Shanghai Disneyland, which features a special fireworks show [2] - There is a notable increase in flight bookings to popular ice and snow destinations like Harbin and Changchun, with ticket prices rising significantly as demand increases [4] Group 3: Accommodation Preferences - Users are showing a preference for hotels equipped with high-definition projection facilities for New Year's Eve celebrations, leading to a significant rise in bookings for specific room types [3] - In Sanya, hotel bookings are notably increasing, particularly for mid to high-end hotels, indicating a willingness to pay for quality accommodations with sea views and amenities [7] Group 4: International Travel - The "please 3 days off for 8 days" strategy is encouraging users to travel abroad, with a 30% increase in bookings for international travel products compared to previous years [8] - The introduction of visa-free policies for countries like Russia is expected to further stimulate outbound travel demand, with a 60% increase in flight bookings to Moscow [9]

数据亮眼：圣彼得堡航线猛增3.6倍，多个国内出发城市搜索量增速超10倍 | 14:08 all at (3) | | | | | 14:12 | | | | | all and 31 14:11 | | | | | | | .. Il (32) | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 国 < 上海-莫斯科 · 广州-圣彼得堡 · | | | | তি | < | | | | 图 | - 0 | < | | 哈尔滨-莫斯科 · | | | િ | . 国 | | 收藏泉 行程定制 | | | | | | | | | | 收藏失 行程度制 | | | | | | | 收藏贝 行程定制 | | 四 NA E- 25 | | NE | 1874 | | | 이번 | | 10 11 | 11.0 | 25 | | 48 | 09 02-10 | | NE 11 | 111,000 | 更多 | | 28 政區 8 (2278 176 ...

Group 1 - The Russian government has officially implemented a visa-free policy for Chinese citizens, allowing them to travel to Russia for tourism and business purposes until September 14, 2026, with a maximum stay of 30 days [1] - Following the announcement, there was a significant surge in flight searches to Russia, with cities like Beijing, Shanghai, and Guangzhou showing the highest interest. For instance, the search volume for flights from Hangzhou to St. Petersburg increased by 3.6 times [1] - Year-on-year growth in flight searches from various Chinese cities to St. Petersburg and Moscow was notable, with cities like Urumqi and Qingdao experiencing increases of 16 times and 15 times, respectively [1] Group 2 - The tourism company, Zhongxin Travel, plans to enhance its offerings in Russia, focusing on unique experiences such as aurora viewing and winter sports, which are expected to attract a broader demographic of Chinese tourists [2] - Online travel service provider Tongcheng Travel reported a continuous rise in flight searches to Russia, with hotel bookings for Russian destinations increasing by over 40% year-on-year [2] - The visa-free policy is anticipated to boost inbound and outbound tourism at border ports like Heilongjiang, with a significant increase in travel experiences available to Chinese tourists in Russia [3]