齐鲁晚报.齐鲁壹点胡晓雪李国栋 9月26日，2025潍坊纺织服装产业国际精准对接活动在奎文区成功举办，本次活动以"我帮企业组主场.我为企业找订单"为主题，活动内容涵盖涵盖国际采 购对接会、企业实地考察等多个环节，旨在搭建一个高效、精准的国际采购对接平台，推动本地纺织服装企业与全球采购商面对面洽谈，实现产销直连、 合作共赢。 随着启动仪式按下"开始键"，国际采购商与潍坊本地优质纺织服装企业开展一对一洽谈。 当日下午，国外采购商走进潍坊纺织服装产业带，实地参观本地企业，深入考察产品质量与供应链能力，为后续合作奠定坚实基础。本次活动邀请了西班 牙、俄罗斯、美国等20个国家、30名境外采购商来潍坊洽谈对接，潍坊44家供应商积极报名参加，活动共达成意向订单38个，交易额约3400万元。 潍坊锦润德贸易有限公司的外贸经理马元涛正将自己公司的爆款产品——女士睡衣展示给来自瑞典的客商。"此次洽谈会政府对接的外商客户非常精准， 而且还提前通知到位，让我们准备得很充分。"利用洽谈间隙，马元涛感慨道。"我们以往主攻日本市场，参加这类以欧美客户为主的洽谈会，还是第一 次。"他坦言，近年来日本市场渐趋饱和，订单价格难以提升，开拓新市场 ...

在这个拥有近7万家个体工商户的全国最大的服装专业市场 里，陈晨的故事正在成为佳话。 在这个数字化贸易的新时 代，小人物也能拥抱大世界。 作者： 王雅洁 封图：图虫创意 清晨五点半，陈晨打开服饰商行的卷帘门。店内，三四个人组成的团队即将开始一天的工作。这个 看起来普普通通的小商户，通过江苏常熟新推出的"市采通"平台实现了超过1000万元的外贸出口 额。 2025年9月17日，江苏常熟综合保税区内，陈晨正仔细检查着一批即将发往菲律宾的服装。 "这批货都是菲律宾客户定制的工装，总共500套，明天就要发走。"陈晨在视频中向经济观察报展 示自己服装的布料，"四年前，我根本不敢想象能接到国外的订单。" 陈晨的服饰商行"藏在"常熟服装城的角落里，只有三四个人的规模，却创造出了外贸出口的一个惊 喜。 在这个拥有近7万家个体工商户的全国最大的服装专业市场里，陈晨的故事正在成为佳话。 卷帘门后的梦想 2008年，陈晨带着全部积蓄5万元，在常熟服装城租下了一个15平方米的铺面，做周边县市的服装 批发生意。 他不知道怎么报关，怎么结算，甚至连基本的外贸术语都不懂。 平台派来的专员手把手教他操作：如何上传商品信息，如何与外商沟通，如何 ...

Core Insights - The article highlights the success story of a small clothing business in Jiangsu Changshu, which achieved over 10 million yuan in foreign trade exports through the "Shicaitong" platform, showcasing the potential for small merchants to engage in international trade [2][3][16]. Group 1: Business Growth and Challenges - The business started in 2008 with an initial investment of 50,000 yuan and faced significant challenges, including difficulty in paying rent and understanding foreign trade processes [4][5]. - A turning point occurred in 2021 when the business registered on the "Shicaitong" platform, leading to its first foreign order from a Malaysian client [5][6]. - The business faced a crisis in early 2024 due to a 30% increase in raw material prices and rising shipping costs, which turned previously profitable orders into losses [8][10]. Group 2: Support and Adaptation - The platform provided crucial support, including financial advice and assistance with trade processes, which helped the business navigate challenges and avoid potential risks [9][10]. - In 2023, the business experienced explosive growth, expanding its export reach to 12 countries and utilizing digital tools for better order management [9][13]. - The introduction of cross-border live streaming as a sales channel resulted in significant orders, demonstrating the effectiveness of digital marketing strategies [9][10]. Group 3: Future Aspirations - The business aims to achieve an annual sales target of 50 million yuan within three years and is actively exploring new markets, including the Middle East [15][16]. - The owner emphasizes the importance of sharing experiences with peers and acknowledges the supportive environment created by national policies and platform services [16][17].

Core Viewpoint - The apparel industry has faced challenges in recent years, with Hai Lan Zhi Jia, a leading men's clothing brand in China, experiencing sluggish growth and declining profits despite efforts to revitalize its brand through celebrity endorsements and product innovation [1][15]. Financial Performance - In the first half of 2025, Hai Lan Zhi Jia reported revenue of approximately 11.566 billion yuan, a year-on-year increase of 1.73%, while net profit attributable to shareholders was about 1.58 billion yuan, a decrease of 3.42% [2][4]. - The company's total profit decreased by 1.23% year-on-year, with basic earnings per share at 0.33 yuan, down 5.71% [4][7]. - For the full year of 2024, revenue was approximately 20.957 billion yuan, and net profit was about 2.159 billion yuan, representing declines of 2.65% and 26.88% respectively [7]. Brand Strategy and Marketing - Hai Lan Zhi Jia has frequently changed its celebrity endorsements, including recent partnerships with actors like Zeng Shunxi, but this strategy has not led to significant improvements in sales performance [2][4]. - The brand's positioning as a "mass" or "national" brand has limited its appeal in high-consumption urban areas, where consumers have more options [6][9]. Inventory and Production Issues - As of June 30, 2025, the company's inventory reached approximately 10.255 billion yuan, a 7.35% increase from the previous year [11]. - The production of key products has seen significant increases, particularly in shoes, which saw a production increase of 187.89%, while sales for many categories have declined [12][13]. Market Expansion and Future Plans - Hai Lan Zhi Jia is focusing on expanding its presence in overseas markets, including Malaysia, Vietnam, and Singapore, with plans to open its first store in Australia [18][19]. - The company aims to enhance operational efficiency in existing stores while also increasing its footprint in sports and outlet retail [17][19]. Industry Context - The apparel industry in China is facing a slow recovery, with consumer spending on discretionary items remaining weak, leading to a challenging environment for brands like Hai Lan Zhi Jia [15][16].

近年来，在共建"一带一路"与中非合作论坛框架下，中国始终秉持真实亲诚理念，积极与非洲各国开展 互利共赢合作。从非洲北部的摩洛哥，到中南部的赞比亚，再到东部的埃塞俄比亚，一座座现代化工业 园区和科技城拔地而起，中国企业有力助推当地人才培养和产业升级，照亮了更多年轻人的梦想和未 来，为非洲国家工业化进程、经济多元化发展注入强大动力。 浇灌希望园地 晨光穿透薄雾，洒在摩洛哥穆罕默德六世丹吉尔科技城（以下简称"丹吉尔科技城"）里，为森麒麟轮胎 （摩洛哥）有限公司（以下简称"森麒麟轮胎"）宽敞明亮的厂房镀上金边。每天上班前，森麒麟轮胎生 产车间主管阿米尔总会习惯性地绕着厂区走上一圈，听着机械运转的轰鸣声，心里便安稳许多。车间 里，巨大的机械臂在智能生产线上有序运转，自动导引车穿梭往来，身着工服的技术工人紧张忙碌着。 丹吉尔科技城由中国路桥工程有限责任公司承建，自2023年2月正式投入招商运营以来，累计签约入驻 企业近30家，入园企业总投资额约30亿美元。森麒麟轮胎于同年10月入驻丹吉尔科技城，到2024年9月 30日首批轮胎产品下线，仅用时11个月就打造了一座轮胎智造工厂。预计今年全面投产后，工厂年产高 性能轿车、轻卡 ...

Core Viewpoint - In 2024, HLA's revenue and net profit declined due to a slower-than-expected recovery in the consumer market, with a significant drop in net profit by 26.88% year-on-year. However, the first quarter of 2025 showed unexpected growth, with a net profit of 935 million yuan, up 5.46% year-on-year [1][2]. Financial Performance - In 2024, HLA achieved a revenue of 20.957 billion yuan, a decrease of 2.65% year-on-year, and a net profit attributable to shareholders of 2.159 billion yuan, down 26.88% [2]. - The main revenue contributors, pants and T-shirts, saw significant declines in revenue and gross margin, with pants revenue at 3.766 billion yuan (down 12.14%) and T-shirts at 2.918 billion yuan (down 8.20%) [2]. - Inventory levels increased notably, with pants and T-shirts inventory rising by 22.30% and 19.03%, respectively, and shoe inventory surging by 143.28%. Total inventory at the end of 2024 reached 11.987 billion yuan, up 28.38% [2]. Store Operations - In 2024, HLA experienced a significant number of store closures, with 431 franchise stores closed compared to 78 new openings, while direct stores saw 341 new openings and 125 closures. By the end of 2024, there were 1,468 direct stores and 4,365 franchise stores [2]. - Direct stores contributed significantly to gross profit, with a gross margin of 62.85%, compared to 40.95% for franchise and other stores [2]. Sales Channels - HLA's offline revenue declined from 17.496 billion yuan in 2023 to 15.743 billion yuan in 2024, with offline sales accounting for 78.08% of total revenue, down from 84.30% [3]. - Conversely, online sales grew significantly, reaching 4.419 billion yuan in 2024, an increase of over 30%, and accounting for 21.92% of total revenue [3]. - In the first quarter of 2025, online sales reached 1.014 billion yuan, up approximately 20%, contributing to a total revenue of 6.187 billion yuan, a slight increase of 0.16% year-on-year [3].