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在白沟,这里有北方商埠的流量密码|十月行记
经济观察报· 2025-10-08 04:20
年过花甲的老商户盯着手机屏幕,学习如何开通跨境电商账 号;年轻的直播主播在镜头前展示着最新款的智能行李箱;物 流园区内,自动分拣系统高效运转,准备将当天的订单发往世 界各地。 以前的白沟,是北方的白沟;现在的白沟,是中国 的白沟;未来的白沟,将是世界的白沟。 作者: 王雅洁 封图:图虫创意 "南有义乌,北有白沟"。这句在商贸领域流传多年的俗语,勾勒出白沟在中国商业版图中的独特地 位。 如今,这座小镇每年产出近500亿元的箱包产值,产品销往全球199个国家和地区。日均120万件的 快递业务量,见证着这片土地从传统集市到数字化贸易高地的蜕变。 箱包堆积如山,快递车辆川流不息,直播间里女主播手持新款皮包酣战电商。 走进白沟,仿佛踏入一个由商品、物流与数据构成的庞大机器,每一刻都在吞吐着财富与梦想。 从北京出发,沿京雄高速向南行驶,不到一小时,"白沟"的路牌便映入眼帘。 这座位于雄安新区北部的城镇,曾是历史上著名的商埠,如今以"世界箱包之都"的身份焕发新生。 清晨的白沟,是在物流货车的引擎声中醒来的。 箱包市场门口,工人们熟练地装卸货物;街边早餐摊上,商贩们边吃驴肉火烧边核对手中的快递 单;不远处,直播基地的灯光彻夜 ...
十月行记|在白沟,这里有北方商埠的流量密码
Jing Ji Guan Cha Bao· 2025-10-08 02:23
Core Insights - The article highlights the transformation of Baigou into a global hub for luggage production and e-commerce, showcasing its historical significance and modern commercial evolution [1][2][5][19]. Group 1: Historical Context - Baigou has a rich commercial history, originally serving as a vital water and land port, facilitating trade since the Song and Liao dynasties [2]. - The town's commercial legacy continues to thrive, with local residents sharing stories of market changes and adaptations over generations [4][3]. Group 2: Economic Impact - Baigou's annual luggage production value reaches nearly 50 billion yuan, with products exported to 199 countries and regions, and an average of 1.2 million express deliveries daily [1][6]. - The town hosts over 40,000 e-commerce entities and employs nearly 80,000 people, forming a complete luggage industry chain [6]. Group 3: E-commerce Development - The rise of e-commerce has significantly impacted Baigou, with traditional markets adapting to online sales, including live streaming and micro-businesses [8][9]. - Baigou's e-commerce ecosystem has developed a complete closed loop, including various industry associations and specialized e-commerce parks [9][12]. Group 4: Supply Chain and Production - The success of Baigou's luggage industry is attributed to its flexible supply chain and quick market responsiveness, allowing rapid design-to-production cycles [7][14]. - Local businesses have shifted to a model of small-batch production, enabling quick adjustments based on market feedback [14]. Group 5: Future Prospects - Baigou is evolving into a comprehensive consumption experience center, integrating shopping, cultural tourism, and business services [15][16]. - The town is enhancing its digital infrastructure, with plans for a new rapid transit line to improve connectivity with the Beijing-Tianjin-Hebei region [21][20]. - The local government supports e-commerce development through funding and training initiatives, fostering a conducive environment for traditional merchants to transition to digital platforms [12].
国庆中秋假期市场观察:市场运行平稳 消费活力释放
Ren Min Ri Bao· 2025-10-06 01:47
Core Insights - The Chinese government emphasizes the need to expand domestic demand and create more consumption scenarios to continuously release consumption and investment potential [1] Group 1: Consumer Market Performance - During the National Day and Mid-Autumn Festival holidays, key retail and catering enterprises saw a sales increase of 3.3% year-on-year in the first four days of the holiday [1] - Various regions implemented policies and innovative services to stimulate consumption, leading to a vibrant consumer market [1] - In Jiangxi, local initiatives such as issuing 1 million yuan in consumption vouchers effectively stimulated consumer spending [1] Group 2: Tourism and Cultural Activities - In Xinjiang, the Kashgar Ancient City received 396,200 visitors in the first two days of the holiday, generating 287 million yuan in tourism revenue [2] - The "All City Chasing the Moon" theme in Shaoxing attracted tourists with various cultural experiences, leading to increased consumer activity [2] - Nationwide, over 29,000 cultural and tourism events were held during the holiday, promoting a comprehensive travel experience [3] Group 3: Emerging Consumption Trends - The demand for ride-hailing services surged by 20% during the holiday, with intercity rides increasing by 51% [4] - Sales of travel-related products, such as smart luggage, saw significant growth, with smart luggage sales increasing over tenfold [4] - The offline service sector experienced a boom, with local dining orders rising by 150% year-on-year [4] Group 4: Experience Economy - The flagship store of a popular ice cream brand in Zhengzhou recorded over 65,000 visitors and sales exceeding 770,000 yuan in a single day [5] - The "China Travel" trend saw a 40% increase in foreign tourists flying domestically during the holiday [5] - The number of tax refund shops in Yiwu increased to 37, enhancing the inbound tourism market [5] Group 5: Service Enhancements - Local governments implemented measures to improve service quality and consumer experience during the holiday [6] - Car rental demand increased, with average rental periods extending to 5.2 days and long-term rentals rising over 30% year-on-year [6] - Events such as outdoor concerts were supported by enhanced power supply measures to ensure safety and reliability [6] Group 6: Integration of Tourism and Culture - The Liaoning Chaoyang Bird Fossil National Geopark promoted a multi-faceted experience combining research, popular science, and cultural tourism [7] - Efforts to deepen the integration of culture and tourism were made to enhance the quality of offerings and stimulate holiday consumption [7]
市场运行平稳 消费活力释放(国庆中秋假期市场观察)
Ren Min Ri Bao· 2025-10-05 21:45
国庆、中秋假期,各地区各部门通过政策支持和创新服务激发消费潜力,全国消费市场供给丰富、运行 平稳,居民消费需求集中释放,市场活力不断增强。 习近平总书记强调:"要积极扩大国内需求""创造更多消费场景,持续释放消费和投资潜力"。 商务部商务大数据监测显示,假期前四天,全国重点零售和餐饮企业销售额同比增长3.3%,消费市场 呈现繁荣活跃的良好态势。 节庆活动精彩纷呈,消费市场供需两旺 10月2日,江西芦溪县仙凤三宝园内,呦呦欢乐剧场座无虚席,儿童剧《莱杰的愿望》赢得阵阵掌声; 潮玩市集与法治文化广场上,特色小吃与手工艺品摊位前人头攒动。当地发放100万元消费券,以"政府 补贴+企业让利"双向发力,有效激发消费潜力。 10月2日,湖南株洲天泽华丽服装市场,数百家商户推出双节特惠、直播展演等活动,吸引消费者前来 打卡购物。"场景焕新带来消费增量。"活动主办方湖南天泽商业集团有限公司有关负责人介绍,假期首 日,市场客流量同比上升35%,采购订单量环比增长28%,省外采购商占比达16%。 10月3日,新疆喀什古城景区游客如织。"古丽的家"民宿经营者沙拉麦提介绍,这段时间民宿每日接待 的游客都很多,房间提前一个月就订满了。 ...
大闸蟹卖爆了!电商销量增长超4倍,最快12小时到餐桌?
Bei Jing Shang Bao· 2025-09-29 13:20
Group 1 - The core focus of the article is on the surge in sales of hairy crabs on e-commerce platforms during the upcoming Mid-Autumn Festival and National Day holidays, with some platforms expecting sales to increase by 4-5 times compared to pre-holiday levels [2][6] - E-commerce platforms have launched special sections for hairy crab sales, offering promotions such as crab cards and gift boxes to attract consumers [2][6] - The sales of crab cards on platforms like "What Worth Buying" have seen a year-on-year increase of 37.13%, with specific products like the Yangcheng Lake crab gift box becoming popular choices for gifting [6] Group 2 - Logistics companies are enhancing their fresh food delivery capabilities, with SF Express launching an intelligent express transfer center specifically for hairy crabs, increasing capacity by 100% compared to 2024 [7] - JD Supermarket has established a strategic partnership to create a crab base, aiming for an annual production of over 500,000 pounds of crabs [6][7] - The unique consumption patterns in September are attributed to the upcoming holidays, with increased demand for gifting and seasonal purchases, leading to an overall 20% increase in inventory for fresh e-commerce platforms [7][8] Group 3 - Travel-related products have seen a significant increase in sales, with smart luggage sales on JD platform growing over 10 times year-on-year, particularly in regions like Guangdong, Shanghai, and Beijing [8] - Women's clothing, especially autumn apparel, has become a major focus for purchases, with a year-on-year GMV increase of 96.58% for categories like trench coats and knitwear [8] - The demand for outdoor gear and travel convenience items, such as clothing and skincare storage bags, has also risen, with a 31.05% increase in popularity [8]
大闸蟹电商销量增长超4倍 节日消费考验供应链韧性
Bei Jing Shang Bao· 2025-09-29 10:41
Core Insights - The upcoming Mid-Autumn Festival and National Day are driving a significant increase in sales of hairy crabs on e-commerce platforms, with some platforms expecting sales to grow by 4-5 times compared to pre-holiday levels [1][5] - The crab card GMV has seen a year-on-year increase of over 30%, indicating strong consumer demand [1] - E-commerce platforms are enhancing their supply chain capabilities, including automatic sorting systems and partnerships with local farms to ensure a steady supply of crabs [5] E-commerce Performance - The Yellow River hairy crab has shown remarkable performance, with pre-holiday sales achieving approximately 2 times year-on-year growth [5] - Platforms like Dingdong Maicai are exploring unique regional crab varieties beyond traditional sources, such as crabs from Xinjiang and Shandong [5] - The GMV for crab cards on the "What Worth Buying" platform has increased by 37.13%, with specific crab gift boxes becoming popular choices for consumers [5] Supply Chain and Logistics - E-commerce platforms are establishing strategic partnerships with local agricultural authorities to secure crab supplies, with JD Supermarket planning to produce over 500,000 pounds of crabs annually from its new base [5] - Logistics companies are enhancing their capabilities, with SF Express launching a dedicated smart express center for hairy crabs, increasing capacity by 100% compared to 2024 [5] - A tiered delivery system has been implemented by Yonghui, allowing for rapid delivery within 12 hours in key cities [7] Consumer Trends - The September consumer market is characterized by strong seasonal demand, with consumers preparing for the upcoming holidays and engaging in gift-giving and seasonal purchases [7] - Other categories, such as leisure snacks and outdoor gear, are also experiencing increased sales, with smart luggage sales on JD platform growing over 10 times year-on-year [7] - Women's clothing is a major focus for autumn purchases, with GMV for this category increasing by 96.58% on the "What Worth Buying" platform [8]
常州新能源产值临近万亿,产业如何反内卷跃迁?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-15 09:44
整体来看,2025年1-7月,常州新能源领域规上企业完成产值5077亿元,同比增长4.3%。 按此测算,常州距离江苏《关于支持常州新能源产业高质量发展的意见》提出的"到2025年,常州新能 源领域产值规模力争超万亿元"目标,仅差最后一跃。 但近两年,新能源产业陷入"内卷式"竞争。这一产业背景下,常州如何实现产值跃迁? 常州(部分)。图源:常州发布。 "上世纪七、八十年代,常州曾有'工业明星城市'的辉煌,构建了'九条龙'工业体系;但在上世纪九十年 代,由于在外向型经济发展上慢了'半拍',常州陷入了'苏锡无常'的发展困境。"常州市市长周伟在9月 13日开幕的2025国际新能源博览会上回忆道。 (原标题:常州新能源产值临近万亿,产业如何反内卷跃迁?) 21世纪经济报道记者孙燕 常州报道 常州统计局最新发布的数据显示,今年1-7月,常州动力及储能电池、新型电力装备、新能源整车制造 业产值分别增长14.9%、7.2%和4.8%。 售价下行拖累了企业利润水平。光伏企业2024年多处于亏损状态,风机企业仍处于盈利状态,但利润率 随季度下降。 这也会影响产业产值规模。以常州市高新区为例,2025年1-7月,发、储、送、用四环 ...
“新质”常州如何用新能源再塑新“能”级?
Guo Ji Jin Rong Bao· 2025-09-14 06:13
Core Viewpoint - The article highlights the significant advancements and potential of the new energy industry in Changzhou, showcasing its growth and innovation through the 2025 International New Energy Expo and the city's strategic initiatives to become a national leader in this sector [1][3][5]. Group 1: Industry Development - Changzhou's new energy industry ranks third in national industrial agglomeration and has been the top in investment enthusiasm for three consecutive years, indicating a robust growth trajectory [1][4]. - The city has established a complete industrial ecosystem, focusing on technological innovation and ecological collaboration, which is essential for competing in the new energy sector [3][4]. - In the first seven months of this year, the output value of Changzhou's new energy sector reached 507.7 billion yuan, reflecting a year-on-year growth of 4.3% [4]. Group 2: Technological Innovation - Changzhou is witnessing breakthroughs in technology, such as the N-type i-TOPCon solar cells and semi-solid batteries, which are setting new standards in the photovoltaic and battery industries [4]. - The city has created an innovation chain from research and development to industrialization, enhancing its competitive edge in the new energy market [4]. Group 3: Strategic Initiatives - The 2025 International New Energy Expo serves as a platform for collaboration and showcases Changzhou's achievements in the new energy sector, aiming to inject new momentum into high-quality development [3][5]. - A total of 33 key projects were signed during the expo, with a total investment exceeding 33.7 billion yuan, covering various fields such as talent, scientific innovation, and industry [12]. - Changzhou is focusing on building a zero-carbon ecosystem and exploring replicable urban-level zero-carbon pathways, indicating a commitment to sustainable development [6][8]. Group 4: Future Outlook - The city aims to leverage its strong industrial foundation to not only excel in the new energy sector but also to explore broader opportunities in artificial intelligence and other emerging industries [11][12]. - Changzhou's strategic vision includes enhancing its manufacturing capabilities and developing application solutions to maintain its competitive advantage in the new energy landscape [12].
机场开设体验馆 精准触达数亿用户 机器时代:让深圳智造走进千家万户
Shen Zhen Shang Bao· 2025-07-03 16:50
Core Viewpoint - Shenzhen is transitioning from traditional products to high-tech offerings, with AI products becoming a new hallmark for the city, particularly through the establishment of AI experience centers at airports [1][2]. Group 1: AI Experience Centers - The company "Machine Era" operates 44 AI experience centers across 24 cities in China, providing a platform for high-tech products to reach over 400 million high-end business travelers [2]. - Products available include smart luggage, smart notebooks, and open AI headphones, which enhance the travel experience by making it more convenient and enjoyable [2][3]. Group 2: Market-Driven AI Ecosystem - The core philosophy of Machine Era is to create a market-driven AI ecosystem, allowing innovative products to be tested and validated in real market conditions [2][5]. - The company has established a consumer data network that helps identify which AI products have market potential, thus acting as a "market radar" for upstream partners [3][4]. Group 3: Support for AI Startups - Machine Era has incubated over 8,000 AI high-tech companies, with more than 2,000 deep partnerships, covering various categories such as robotics, smart home, and health tech [4]. - The experience centers serve as a low-cost "market testing ground" for AI startups, providing valuable consumer feedback and insights [3][5]. Group 4: Industrial Accelerator - Machine Era aims to be an "accelerator" for the AI industry, offering a platform for smaller AI companies to reach a large audience and gain market insights [5][6]. - The company focuses on specific scenarios like travel, health, and efficiency, which helps define the practical value and aesthetic of AI products [5][6]. Group 5: Shenzhen's Manufacturing Advantage - Shenzhen boasts a complete electronic information and hardware manufacturing supply chain, facilitating rapid prototyping and large-scale production of AI hardware [6]. - The city’s supportive environment, including policies, funding, and talent, fosters AI innovation and helps bridge the gap between technology development and market acceptance [6].
湖南怀化建设“国际箱包之都” 产品劲销全球
Zhong Guo Xin Wen Wang· 2025-05-10 11:19
Core Insights - Hunan Outeng Bag Manufacturing Co., Ltd. achieved an export value exceeding 9 million yuan in Q1 2023, with approximately 30 containers of bags shipped monthly from Huaihua International Land Port to overseas markets, and orders extending to June [1] - The Huaihua International Bag and Leather Goods Industrial Park is positioned as a key industry in the Huaihua International Land Port Economic Development Zone, with a goal to become the "International Bag Capital" [1] - The city has attracted over 150 projects in the bag and leather goods industry, with a total investment of 10.8 billion yuan, aiming for an output value of 3.012 billion yuan and foreign trade exports of 500 million yuan by 2024 [1] Company Developments - Hunan Outeng plans to increase production capacity by adding 3 to 4 production lines and enhancing R&D efforts to cater to local consumer demands in overseas markets, with an expected output value surpassing 100 million yuan this year [2] - The industrial park has established a complete ecosystem covering finished product manufacturing and components like wheels and linings, with a planned investment of 5 billion yuan for the first phase, accommodating over 1,000 enterprises [2] - As of the end of 2024, 54 companies have signed contracts, with 32 already in production, generating an output value of 800 million yuan and creating over 3,000 jobs [2] Logistics and Infrastructure - The Huaihua International Land Port has developed 7 international logistics corridors and 161 domestic and international transport routes, covering over 50 countries and 158 ports, enhancing its role as a logistics hub [2] - The port's operational efficiency has improved, with transportation costs now comparable to coastal regions, and logistics times even more favorable since the regular operation of the China-Laos and China-Vietnam freight trains [2][3] - The port aims to further reduce trade and channel costs for production and trade enterprises, enhancing its service capabilities [3] Industry Growth - The bag industry in Huaihua is transitioning from a nascent stage to a more robust phase, with a focus on building the "International Bag Capital" brand [3] - Future plans include the establishment of a bag exhibition and trading center, R&D design center, testing and certification center, and information service center to strengthen the industry's influence [3]