超级工程，怎么成为旅游打卡点？"'横竖'都是世界第一"的贵州花江峡谷大桥，桥体内部是1000多平方 米的玻璃观光大厅，配套低空跳伞、高空蹦极等业态，吸引众多游客前来体验。 生产前线，如何化身研学一线？在上海江南造船工业旅游基地，游客可组队拼接船模，学习船只的拆 解、组装以及分段制造，情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临"，近段时间，各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游，被很多人列入出游打卡清单。 工业旅游为何吸引人？消费者为何愿意为工业美学买单？ "看风景"也"看制造"，工业旅游看的是大国制造的奋斗史、发展史，游目骋怀，可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区，游客闻油味、摸油质，通过了解石油的形成、开采过程，感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城，一大批"追火箭的人"拿着手机、扛着摄像机，近距离观看火箭发射全过程，现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同，工业旅游更多是参观工业创造，感受今夕何夕的时代之变、筚路蓝缕背后的 家国情怀。从落后到领跑，从专攻"卡脖子"到发力填空白，一处处国家工业遗产 ...

工业旅游看的是大国制造的奋斗史、发展史，品的是生产与生活的跨界融合，探的是生态优先、节约集 约、绿色低碳的高质量发展新路 超级工程，怎么成为旅游打卡点？"'横竖'都是世界第一"的贵州花江峡谷大桥，桥体内部是1000多平方 米的玻璃观光大厅，配套低空跳伞、高空蹦极等业态，吸引众多游客前来体验。 生产前线，如何化身研学一线？在上海江南造船工业旅游基地，游客可组队拼接船模，学习船只的拆 解、组装以及分段制造，情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临"，近段时间，各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游，被很多人列入出游打卡清单。 工业旅游为何吸引人？消费者为何愿意为工业美学买单？ "看风景"也"看制造"，工业旅游看的是大国制造的奋斗史、发展史，游目骋怀，可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区，游客闻油味、摸油质，通过了解石油的形成、开采过程，感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城，一大批"追火箭的人"拿着手机、扛着摄像机，近距离观看火箭发射全过程，现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同，工业旅游更多是参观 ...

24日，哈尔滨市人民政府新闻办公室主办的"约会哈尔滨 冰雪暖世界"2025-2026年哈尔滨冰雪季系列新 闻发布会(第三场)召开。 哈尔滨市委宣传部 供图 哈尔滨是百年工业重镇，工业旅游资源禀赋深厚、特色鲜明。目前，该市拥有142处工业遗址、12项国 家及省级工业遗产、15家工业类博物馆、7家国家及省级工业旅游示范基地，更拥有4家5G工厂、3家国 家卓越级智能工厂、80家国家级及省级绿色工厂，既沉淀着工业历史的厚重，也彰显着现代制造的硬 核。 今冬，哈尔滨工业旅游全新升级"工业底蕴+冰雪魅力"融合模式，为擦亮"世界冰雪旅游胜地""双亚冬之 城""奥运冠军之城"城市名片，注入独特工业活力。 "我们深挖工业遗产、现代制造、企业文化与高校资源，推出'五大主题'工业旅游板块，让游客在邂逅 冰雪浪漫的同时，既能触摸城市工业脉络，也能感受科创与人文的温度，开启'冰雪+工业'的温暖之 旅。"刘建成表示。在此基础上，为让游客在冰雪季深度感受哈尔滨工业底蕴与冰雪魅力的融合，哈尔 滨市联合各区打造南岗区百年工大工业文化游、平房区老工业基地焕兴游、阿城区匠心工业游等五条特 色工业旅游线路。 中新网哈尔滨11月24日电 (记者 刘锡 ...

Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].

Group 1 - The event "Beijing Industrial Tourism Demonstration Point Resource Promotion Activity" was held, showcasing the layout of industrial tourism sites in Beijing [1] - A total of 11 new industrial tourism demonstration points were awarded certification for 2025, bringing the total to 30 across three batches [1] - The event included a sharing session where representatives discussed service standards, curriculum development, and optimization of the "front store, back factory" model [3] Group 2 - The Beijing Municipal Bureau of Culture and Tourism plans to enhance market transformation and brand building for industrial tourism through resource matching and market promotion [3] - Future initiatives will focus on optimizing industrial tourism product supply and upgrading tourism service quality [3] - The aim is to present a more technologically advanced, creative, and modern image of Beijing's industrial tourism [3]

Core Viewpoint - The event held on November 5 showcased the promotion of industrial tourism in Beijing, with 11 new industrial tourism demonstration sites being awarded, bringing the total to 30 sites across three batches [1][4]. Group 1: New Industrial Tourism Sites - The newly awarded sites include Xiaomi Technology Park, Jinju Longshun Cultural and Creative Industry Park, and others, highlighting a diverse range of industrial tourism resources [4][5]. - The total of 30 demonstration sites includes notable locations such as the 798 Art District and the Beijing Erguotou Liquor Museum, which have been recognized as national industrial tourism demonstration bases [4]. Group 2: Development Goals and Strategies - The plan aims to achieve an annual industrial tourism revenue of 3 billion yuan by 2027, with a target of 20 million visitors [6]. - The strategy emphasizes the development of industrial tourism resources under five themes: super factories, fashion frontiers, urban renewal, craftsmanship inheritance, and industrial memory [6][7]. Group 3: Enhancements in Experience and Services - The initiative includes the transformation of factory areas to enhance tourism experiences, with plans for around 20 benchmark projects [7]. - There is a focus on integrating digital technology and creating high-quality experiences through the use of AI and the metaverse [7].

Core Insights - Beijing has established 30 industrial tourism demonstration sites as of November 5, 2023, with 11 new sites awarded on that date, showcasing the city's industrial tourism development [1][2] - The Beijing Municipal Bureau of Culture and Tourism and the Beijing Municipal Economic and Information Bureau aim to attract 20 million annual visitors and generate 3 billion yuan in revenue from industrial tourism by 2027 [1] Group 1 - The industrial tourism initiative connects manufacturing with cultural tourism consumption, positioning it as a key platform for economic growth and cultural prosperity in Beijing [2] - There is a significant opportunity to enhance the quality of industrial tourism experiences, particularly in high-tech factory tours, which currently lack sufficient quality and service [2] - The focus is on creating high-quality industrial tourism sites that represent Beijing's advanced industries and serve as a core attraction for international tourism [2] Group 2 - A comprehensive survey of industrial cultural resources is expected to be completed by the end of this year, leading to the development of a unified database and tourism resource map for the city [2]

Core Insights - Industrial tourism is emerging as a new trend in cultural and tourism consumption, with initiatives from various government bodies to promote and expand industrial tourism resources [1][2][3] Group 1: Government Initiatives - The Guangdong Provincial Government has launched a plan to promote 51 industrial tourism routes and aims to expand the number of industrial tourism resources to around 300 by the end of 2025 [1] - Beijing's implementation plan for 2025-2027 aims to encourage industrial enterprises and cultural tourism institutions to develop resources such as factories, industrial parks, and museums, targeting 20 million annual visitors and 3 billion yuan in revenue by 2027 [1] Group 2: Industry Development - The Ministry of Industry and Information Technology and other departments have previously issued a plan to promote industrial culture development, emphasizing the establishment of standards for industrial tourism and the creation of demonstration bases [2] - Cities like Shenyang are leveraging their industrial heritage and modern factories to create "industrial cultural experience tours," showcasing production processes and corporate culture [2] Group 3: Market Trends - Notable companies like Baosteel, Midea Group, and Haitian Flavoring have opened their production facilities to visitors, becoming popular tourist spots [3] - The rise of industrial tourism aligns with consumer demand for knowledge-based, experiential, and personalized travel, transitioning from niche interests to mainstream appeal [3] - The industrial tourism market in China is projected to exceed 300 billion yuan by 2029, with a focus on cultural storytelling and interactive experiences [3]

Core Viewpoint - The rise of "factory tours" in Zhejiang reflects a growing interest in industrial tourism, driven by curiosity about production processes and brand culture, as well as the increasing popularity of experiential travel [1][2][3] Group 1: Experience and Education - Factory tours provide rich experiential learning opportunities, allowing visitors to witness advanced manufacturing processes, such as robotic collaboration and automation, enhancing their scientific literacy [1] - The integration of industrial tourism with educational programs adds an educational dimension, where students can learn about industrial knowledge and ignite their interest in technological innovation through hands-on experiences [1][2] Group 2: Social Media and Brand Impact - The popularity of factory tours is amplified by social media, with transformed industrial sites becoming trendy destinations for visitors who share their experiences online, thus expanding the influence of "factory tours" [2] - Companies benefit from factory tours through increased revenue from ticket sales and merchandise, as well as enhanced brand recognition and consumer trust, as witnessing the production process fosters a stronger connection to the products [2] Group 3: Challenges and Future Development - The development of factory tours faces challenges, including ensuring production safety while providing quality visitor experiences and avoiding homogenization in offerings as more factories enter the tourism sector [2] - Future growth of factory tours is anticipated with further policy support and industry innovation, aiming to showcase the strength of national manufacturing and cultural confidence, while promoting economic, cultural, and social benefits [3]

Core Insights - The trend of "factory tours" is evolving from a niche experience to a mainstream choice, driven by tourists' curiosity about industrial processes and brand culture, as well as the growing popularity of experiential tourism [6] Group 1: Industrial Tourism Development - The Cangnan Town Alunite Industrial Tourism Area in Zhejiang has been recognized as one of the "Top 10 Fun Factories in Zhejiang for 2024," showcasing a blend of industrial tourism with educational and cultural experiences [1][2] - The Alunite Industrial Tourism Area has generated over 40 million yuan in annual tourism revenue for the town, attracting approximately 1.67 million visitors in 2024 [3][2] - The area features over 300 mining heritage sites, including significant relics and intangible cultural heritage related to alunite mining, contributing to its reputation as the "World Alunite Capital" [2] Group 2: Innovative Factory Experiences - The Boss Electric Appliance Factory has integrated technology and AI to enhance visitor experiences, including the launch of an AI cooking model and themed tours that combine culinary culture with factory visits [4] - The Yiyue Brewing Company, a time-honored brand, has transformed its factory into a "transparent factory" where visitors can engage in traditional brewing techniques, further promoting the integration of industry and tourism [5] Group 3: Popularity of Factory Tours - The Sanmen Nuclear Power Station has become a popular destination for families, offering interactive experiences that allow visitors to learn about nuclear power operations while enjoying nearby recreational activities [6] - The industrial tourism sector in Zhejiang is characterized by three models: revitalizing industrial heritage, showcasing modern production processes, and demonstrating traditional craftsmanship and intangible cultural heritage [6] Group 4: Future Directions - Zhejiang is developing a grading standard for industrial tourism bases, categorizing them into levels based on core attractions, product systems, and tourism services, similar to tourism scenic area quality ratings [7] - Successful examples from other regions, such as the Qingdao Beer Museum and Beijing Shougang Park, illustrate that innovative and engaging factory experiences can attract more visitors [7]