BLIS 11/2 BUIDH & I 耳鼻喉咙雞 EARS, NOSE THROAT HEA 2 16 ILINEWILH 11 7 - 880 crass the 2026年的崭新篇章已经开启。站在"十五五"开局之年的新起点上，中国经济拥有更多积极因素支撑，也 将涌现更多发展机会和投资机遇。 对于往来中外的广大华商来说，在过去的2025年收获了哪些成果、积蓄了哪些动能；在崭新的2026年又 有怎样的新打算与新期待？多位华商与本报分享了他们的"新年计划"。 新西兰华商王思维： 将新西兰优质医疗器械品牌引进中国 对新西兰亿倍通品牌管理有限公司执行董事王思维来说，刚刚过去的2025年，是收获满满的一年。这一 年，作为进博会上的"全勤生"，他第八次参展，不仅将种类丰富的新西兰"好物"带到中国市场，还成功 地将贸易"单向道"拓宽为"双向道"。 "2025年，我们顺利地将中国的一个保健品品牌和一个卡游品牌推荐到新西兰市场。目前这两个品牌都 已落地，其中卡游品牌的首批产品近期就将发往新西兰。对我来说，打通中新之间的双向贸易'通道'， 是2025年最大的收获。"王思维说。 2026年，王思维希望到中国参加更多展会，更加积 ...

Core Viewpoint - The Dubai chocolate trend has evolved from a viral sensation to a mature product category, indicating significant growth potential and consumer interest in high-end and specialty foods [1][15]. Group 1: From Social Media Trend to Brand Consensus - Hershey's is launching a limited edition Dubai chocolate, with only 10,000 pieces available, emphasizing its exclusivity [2]. - The trend's popularity on social media has prompted major brands like Lindt and Läderach to introduce their own versions of Dubai chocolate, showcasing its market appeal [7]. - Hershey's innovation manager highlighted the importance of exclusivity in marketing this product, targeting collectors and trendsetters [5]. Group 2: Evolution of Product Offerings - Dubai chocolate has expanded beyond traditional chocolate bars to become a "flavor IP," appearing in various consumer products such as ice cream, desserts, and beverages [10]. - This diversification meets consumer demands for luxury, regional authenticity, and novelty, enhancing its visual appeal for social media sharing [11]. Group 3: Challenges of Mainstreaming a Niche Category - By 2025, Dubai chocolate is expected to transition from a trendy item to a globally influential mature category, with growth potential in high-end chocolates and specialty foods [15]. - However, challenges include the rising production costs due to global supply issues of key ingredients like pistachios and the complex manufacturing processes that lower efficiency [15]. - The high price point of Dubai chocolate may limit its accessibility as a daily consumer product [15]. Group 4: Future Outlook - The potential for Dubai chocolate lies in balancing exclusivity with broader market appeal, leveraging cultural elements and ingredient innovation to strengthen its luxury regional identity [17]. - Future strategies may include deepening high-end market penetration and expanding into mainstream products like ice cream and baked goods to maintain consumer interest [17].

热点精准捕捉，"石墩子"引爆品牌"金色狂潮" 当一条"央美石墩子"变身巨型费列罗金球的素人视频走红网络，视说物语运营下的费列罗官方账号精准捕捉这 一"天赐良机"，迅速在评论区与博主趣味互动，将网友的创意巧妙关联至品牌。这一举动不仅收获了数万点 赞，更激发了评论区网友纷纷"求抽奖"的强烈呼声。 经典老牌的数字化转身：不止于开店，更是重塑连接 回顾费列罗数字营销之路，品牌并不是首次尝试通过线上进行销售，从早年与京东到家到天猫的战略合作，其 数字化营销的决心清晰可见。然而，抖音生态作为一个内容与消费高度融合且玩法瞬息万变的新阵地，对品牌 的内容敏捷度、流量运营精度以及与用户沟通的温度，都有着更高的要求。而这些，刚好是视说物语深耕多年 的专业领域。 借助这一势能，运营团队顺势发起抽奖活动，并鼓励原视频作者与中奖用户产出开箱视频进行二次传播。一场 源于UGC（用户生成内容）的热点，被成功转化为一场品牌主导、用户深度参与的整合传播事件，在抖音平台 掀起一阵属于费列罗的"金色狂潮"。该事件为官号带来超3万的高质量粉丝增长，更直接推动了旗舰店单日销 售额突破百万大关。这一次成功的热点营销，足见视说物语团队对抖音生态的深度洞察 ...

Group 1 - The pre-prepared food market is experiencing a paradox of consumer trust issues and capital enthusiasm, driven by urbanization and the demand for convenient dining [3][4]. - The "zero additives" concept is being phased out in favor of "clean label" standards, emphasizing ingredient transparency and natural prioritization [5][6]. - The energy drink industry is undergoing rapid transformation with ingredient innovation and scene segmentation, focusing on health trends and diverse flavors [7][8]. Group 2 - The nut import market in China is projected to reach $2.386 billion in 2024, with a significant increase in demand for high-end varieties like pistachios [10]. - The beverage market is facing a downturn, with sales declining due to the rise of on-demand drink services and aggressive pricing strategies [14][15]. - The convenience food industry in China is shifting towards value creation, with a market size expected to grow from 673.6 billion yuan in 2023 to 960.3 billion yuan by 2026 [18]. Group 3 - The dairy industry is seeing a shift from ambient milk to fresh milk, with companies like Bright Dairy exploring new growth areas in the pet food market [20]. - Wangwang is facing challenges in the milk market, prompting the company to diversify into AD calcium milk to regain market share [21]. - The plant-based food sector is experiencing a downturn, with companies focusing on technological innovation and localization to meet market demands [17]. Group 4 - JD.com is enhancing its pre-prepared food strategy, aiming to strengthen its supply chain and align with the growing demand for ready-to-eat meals [31]. - China Resources Beverage is entering the ready-to-drink coffee market, competing against established brands like Nestlé and Starbucks [32]. - Wanglaoji is diversifying into the functional beverage market by acquiring distribution rights for Red Bull in southern China, aiming for significant sales growth [33].

Core Insights - Slovenian companies are optimistic about the Chinese market due to the increasing demand for high-quality, innovative, and culturally distinctive products [1][2] - The participation in the China International Import Expo has highlighted the growing popularity of premium products among Chinese consumers [1] - There is a notable trend towards organic and natural health products, with consumers seeking certified organic options free from artificial additives [2] Group 1: Market Opportunities - Slovenian craft beer producer Klavf Brewery reported strong interest in their high-end products during the recent import expo, establishing long-term partnerships in China [1] - The chocolate and wine company, Amethyst LLC, has been active in the Chinese food and beverage market since 2019, emphasizing the importance of quality standards to meet consumer expectations [1] Group 2: Strategic Developments - The Slovenian bee product brand Medex has observed a sharp increase in demand for organic health products, reinforcing their confidence in expanding within the Chinese market [2] - The Slovenian motor manufacturer Domel has positioned its Suzhou facility as a showcase for Industry 4.0, evolving from a sales office to a comprehensive manufacturing and technology center in China [2] - Slovenian companies are focusing on continuous innovation, storytelling, local partnerships, and tailored marketing strategies to enhance their brand influence in China [2]

Core Viewpoint - The 2025 CAFEEX Shanghai Coffee Exhibition will combine coffee with chocolate and whiskey, offering a unique sensory experience and an opportunity for flavor exploration [3][7]. Event Details - The exhibition will take place from November 28 to 30, 2025, at the Shanghai International Procurement Exhibition Center, featuring immersive experiences related to flavor exploration and lifestyle [7][63]. - The event is designed for both coffee enthusiasts and newcomers, promising surprises and emotional connections [7]. Activities and Experiences - Professional cupping sessions will allow attendees to experience the layers and flavors of coffee up close, while forums will provide opportunities to interact with baristas and industry experts [5][56]. - The exhibition will showcase the latest design trends and technological breakthroughs in coffee-making equipment, emphasizing the importance of tools in enhancing flavor and experience [36]. Related Exhibitions - The CAFEEX will run concurrently with the CHOCEX chocolate exhibition, which will feature a variety of chocolate brands and products, highlighting the stories behind single-origin chocolates and innovative flavor combinations [48][37]. Educational Opportunities - The event will include a series of lectures and discussions led by industry experts, covering topics such as coffee production stability, the relationship between coffee and whiskey, and sustainable practices in coffee production [62][54].

Core Insights - The Chinese consumer market is undergoing a significant transformation, shifting from a focus on "cost-performance" to "emotional value" and "technological trust" as key competitive variables [2][6][7] - A high-quality development and consumption upgrade forum will be held on November 21, 2025, in Beijing, aimed at exploring paths for industry transformation and sustainable development [3][7] Market Structure - By 2025, the Chinese consumer market is expected to exhibit a "dumbbell" structure, characterized by rapid growth in consumption among Generation Z and a burgeoning silver economy focused on quality living, creating a trillion-level market [6] - This structural change is shifting consumer logic from "satisfying needs" to "creating demand," with consumers seeking products that embody more emotional and social values [6] Product Development - Companies are increasingly focusing on the emotional resonance and social value of their products, moving away from standardized goods [6] - Innovations such as "zero-additive herbal tea" and culturally enriched bottled water are examples of how brands are meeting urban consumers' demands for "natural health" and storytelling [6] Competitive Focus - The competition is shifting from market share to meticulous refinement across the entire R&D, production, and service chain [6] - Companies are embedding "craftsmanship" into the less visible aspects of the supply chain, enhancing product quality through advanced techniques like micron-level homogenization in dairy products and precise temperature control in chocolate production [6] Technological Integration - Technology is becoming a new engine for upgrading the consumer industry, with AI, IoT, and blockchain technologies deeply penetrating the supply chain [7] - The integration of technology with traditional practices is enhancing production efficiency and establishing "assured consumption" as a core competitive advantage [7] Future Outlook - The upcoming forum is anticipated to provide critical insights for the next decade of the consumer market, emphasizing that product value is not just a gift of nature but a commitment from companies to a better life [7]

Core Viewpoint - Swiss businesses are actively engaging in negotiations with the U.S. to reach a tariff agreement, potentially lowering tariffs to 15%, aligning with the EU's tariff rates [1][2][4] Group 1: Swiss Business Engagement - Swiss business leaders have shifted from behind-the-scenes lobbying to direct engagement with the Trump administration, aiming to break months of negotiation deadlock [2][3] - The Swiss delegation, led by Federal President Keller-Sutter, was initially shocked by the U.S. imposing a 39% tariff on Swiss goods, which is the highest among developed economies [2][4] Group 2: Economic Impact and Trade Relations - The U.S. trade deficit with Switzerland is approximately $39 billion, with the U.S. imposing high tariffs as a response to this imbalance [2][6] - Swiss exports account for over 70% of its GDP, with key products including watches, chocolate, and machinery, making the U.S. a crucial market [4][6] Group 3: Negotiation Dynamics - High-profile Swiss executives, including those from Partners Group and Rolex, have met with Trump to emphasize the strong economic ties between the two nations [3][4] - The Swiss strategy in negotiations has leveraged its traditional strengths, with business leaders seen as more effective than political figures in addressing trade issues [4][5] Group 4: Future Prospects - There is speculation that a trade agreement could be announced at the World Economic Forum in Davos in January 2026, with Trump likely to attend [7] - The potential for Swiss companies to invest in the U.S. gold refining industry is being considered as a strategy to persuade the U.S. to lower tariffs [6][7]

Group 1 - The China International Import Expo (CIIE) serves as a significant platform for global economic engagement, showcasing China's commitment to open cooperation and mutual benefits [1][4] - The CIIE has attracted 23,000 foreign exhibitors and generated an intended transaction value exceeding $500 billion over the past seven years, highlighting its role as a vital entry point for international businesses into the Chinese market [1][2] - China remains the world's second-largest import market for 16 consecutive years, with imports of goods and services expected to exceed $15 trillion during the 14th Five-Year Plan period [1][3] Group 2 - The current CIIE features participation from 155 countries and regions, with 290 Fortune 500 companies, marking record highs in exhibition area and total number of exhibitors [2] - The event showcases 461 new products, technologies, and services across various cutting-edge fields, establishing itself as a key node in the global innovation chain [2][3] - Companies view the CIIE as a strategic opportunity for deep engagement with global resources, shifting their focus from mere product sales to technology collaboration and joint market development [3] Group 3 - The CIIE exemplifies China's market potential, characterized by a large consumer base and increasing demand for upgraded consumption, supported by innovative elements and resources [3] - The recent Fourth Plenary Session of the 20th Central Committee of the Communist Party of China emphasized the need for high-level opening up and creating new cooperative opportunities [3][4] - China positions itself as a co-creator of global opportunities and a builder of open platforms, reinforcing its commitment to shared development and prosperity [4]

Core Points - The 8th China International Import Expo (CIIE) took place in Shanghai from November 5 to 10, showcasing various international brands [1] - Lindt, a Swiss chocolate brand, highlighted its commitment to the Chinese market by launching a new product, "Panda Chocolate," inspired by the giant panda [1] - The brand celebrated its 180th anniversary this year, emphasizing its dedication to cultural exchange and environmental protection through its products [1] Company Strategy - Lindt focuses on local innovation to meet consumer demands in China, showcasing its Dubai-style chocolate series that debuted in March [1] - The company aims to enhance its product offerings in the Chinese market, maintaining a commitment to high-quality chocolate experiences [1] - Lindt's mission is to create emotional connections through chocolate, reinforcing its brand values of craftsmanship and innovation [1]