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多元跨年活动激发商圈活力
Xin Lang Cai Jing· 2026-01-02 23:43
转自:贵州日报 本报讯 2025年12月31日至2026年1月1日,观山湖区金华园街道在绿地·联盛国际举办"翻篇跨年BYE BYE YEAR"系列活动,以"繁花盛开,绽放2026"为主题,融合潮音舞会、街头艺术、火锅盛宴等多元 业态,打造兼具"年轻力"与"烟火气"的城市活力聚场。 此次金华园街道立足绿地·联盛国际为辖区商务、商业核心区域的定位,以"电子音乐+街头艺术+火锅大 会"创新混搭,打造独属于金华园的跨年风格,旨在助力区域升级为更年轻、更活力的"年轻力中心", 既能满足年轻人对潮流文化的追求,也可承载普通人对跨年仪式感的期盼。 此次跨年活动内容丰富、形式新颖。核心板块"潮音舞会"集中在2025年12月31日至2026年1月1日,以 Techno电子音乐为主要风格,举办"BYE BYE YEAR DISCO"大会,邀请知名音乐人打造不间断的舞池 热浪。同时,"艺术派对"板块融合多元街头文化,国风巡游、城市戏剧、装置魔术、乐队演出、火舞表 演等节目轮番上演。活动期间,金华园街道联合区商务局、中国工商银行及商圈内100余家商户,推 出"火锅+精酿"大会,发放20万元消费券,推出多项满减优惠。 为保障活动顺利举 ...
存量改造与首店经济驱动北京零售市场提质升级
Xin Lang Cai Jing· 2025-12-29 11:02
转自:北京青年报客户端 2025年12月29日,戴德梁行发布《2025年四季度北京写字楼零售市场报告》。报告中提到,北京零售市 场迎来供应小高峰,存量改造与首店经济共同驱动市场提质升级。 商圈品牌布局方面,在新增项目的带动下,首店经济持续升温,各区域均迎来不同层级的品牌首店、旗 舰店入驻,有效激活区域消费潜力。其中,北京ART PARK大融城东区引入chili's北京首店、lululemon 京西旗舰店、GAGA京西旗舰店等特色品牌,丰富区域商业业态。 报告中还提到,2025年全年,北京零售市场共有13个优质项目开业,新增优质零售空间超110万平方 米,同时多个老旧项目完成升级改造后重新入市,有效推动市场提质升级。报告预测,未来三年,北京 零售市场预计仍有近200万平方米新增供应计划入市。 文/北京青年报记者 宋霞 编辑/刘忠禹 责任编辑:梁燕(EN003) 报告中提到,四季度,写字楼市场租赁需求仍以传统优势行业为主。报告显示,过去五年,传媒、电 子、计算机及通信(TMT)行业在写字楼市场的成交占比接近45%,其中人工智能领域发展尤为迅猛, 成为驱动行业需求增长的核心动力。细分领域中,专业服务业内律所表现最为 ...
广州商业“第二极”之争,番禺打败了荔湾、黄埔?
3 6 Ke· 2025-12-29 02:34
十年前的2015,是广州线下商业承前启后的关键一年。 这年,随着城市"东进、南拓、西联、北优"战略深入,城市商业格局开始从单中心(天河)向多中心扩散。"王炸"天环试营业,为天河路的商业图谱 注入轻奢感;凯德广场·云尚一路向北,站在白云新城最前哨;萝岗万达广场,东进改写黄埔人"进城消费"习惯。 十年后的2025,广州商业的轴线,再次调整。 K11 Selcet在汉溪长隆簇拥人群中试营业,荔湾聚龙湾太古里与山姆会员店在江畔老城相继亮灯,黄埔Get Mall云汇天地则选在圣诞节揭幕。三个时间 刻度,三个地理坐标,拼贴出广州商业格局一场静默而深刻的迁徙。 曾几何时,广州商业的聚光灯牢牢打在天河路上。但过去十年,这场角力已演变为多中心的叙事:番禺从"睡城"化身南拓枢纽,以长隆-万博超级商 圈和如今的K11接住了千万新广州人的消费升级梦想,成长为城市商业第二极;荔湾则在白鹅潭引擎的轰鸣中苏醒,太古里以文化缝合历史肌理,山 姆以仓储式体验激活西岸,老城商业正褪去斑驳,重构高端商业格局。 再看黄埔,科学城的创新浪潮与知识城的发展脉搏,虽催生了大悦汇、Get Mall云汇天地等新商业体,但商业厚度明显滞后于荔湾、番禺。 三区商 ...
人气商业体年底频上新:山姆荔湾店12月22日开业 万象汇太古里等密集落地
Guang Zhou Ri Bao· 2025-12-22 02:00
自2021年起,广州社会消费品零售总额就与进出口总额一起双双"破万亿",并逐年稳步增长,2024年社 零总额较2020年增长19.9%,首店经济、夜间经济、主题活动等新场景繁荣活跃。 《广州蓝皮书:广州国际商贸中心发展报告(2025)》(以下简称《蓝皮书》)显示,2024年,广州国 际消费中心城市建设取得了一系列成效。推动商圈多核发展,打造"世界级、都会级、区域级"三级商圈 体系,以及"5+2+4+22"商圈格局,认定首批15个都会级羊城夜市先行区,建设3个中西特色美食集聚 区,广州塔广场正式开业并积极创建国家5A级旅游景区,成功获批开设市内免税店。 12月22日,山姆会员商店广州荔湾店正式开业——这是山姆在广州开的第3家门店;12月19日,华润万 象生活在穗首个在营项目"广州白云万象汇"启幕。这两则消息,只是广州商业版图"年底大爆发"的冰山 一角。 从荔湾区山姆会员店、聚龙湾太古里,到白云区万象汇和海珠区"宝悦坊",一系列新商业体的落地,不 仅为城市消费品质带来跃升,更标志着广州正以"多核发展"的商业格局,加速向国际消费中心城市迈 进。 新商业体连环落地的背后,是庞大的消费基数和强劲的增长势头,为广州商业多 ...
“首发经济”助深圳消费能级跃升
Sou Hu Cai Jing· 2025-12-11 00:14
Core Insights - Shenzhen is experiencing robust retail growth, with social consumer goods retail sales exceeding 1 trillion yuan for two consecutive years and wholesale and retail industry scale increasing from 4 trillion yuan to 6 trillion yuan over the past five years [2][4] Group 1: Retail Market Development - The Guangdong Provincial Government's proposal supports the development of international consumption centers in cities like Shenzhen, promoting multi-functional commercial districts and new technologies [2] - Shenzhen's retail market is characterized by a high supply of quality shopping centers, with 775.7 million square meters of premium shopping center space as of Q3 2025 [3] - The city aims to achieve a retail sales total of 1.7 trillion yuan by 2030 and nearly 2.5 trillion yuan by 2035, establishing five world-class commercial districts [4] Group 2: First Store Economy - The first store economy in Shenzhen is rapidly growing, with 222 new first stores opening in Q3 2025, marking a 34.5% increase from the same period in 2024 [5] - High-profile first stores are significantly driving foot traffic and sales, with Shenzhen's new shopping centers attracting millions of visitors and substantial revenue during their opening periods [5][6] - The government has set a target to add over 1,000 new first stores, flagship stores, and concept stores to enhance consumer engagement [6]
新消费派丨从“买商品”到“买时间”:体验经济规模超18万亿元 元宇宙+绿色消费催生新蓝海
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-08 10:36
Core Viewpoint - The experience economy is reshaping urban offline consumption by focusing on sensory pleasure, emotional resonance, and participatory value, moving away from traditional product-centric models [1][2]. Group 1: Definition and Characteristics of Experience Economy - The experience economy shifts from traditional product functionality to personalized sensory and emotional satisfaction, where consumers pay for unique experiences, social connections, and spiritual fulfillment [2]. - Unlike past experiences that were supplementary to traditional services, the experience itself has become the core of consumption, emphasizing personalization, interactivity, and immersion [2]. Group 2: Current Development Status in China - The experience economy is in a golden development period, covering various sectors such as cultural tourism, retail, education, and health, with service industry value added reaching 59.3 trillion yuan, accounting for 58.4% of GDP [3]. - Service retail sales grew by 5.2%, outpacing product retail growth by 0.6 percentage points, indicating that the experience economy is becoming a new engine for economic growth [3]. - Key sectors driving market growth include cultural tourism, entertainment socialization, and new retail experiences, particularly among younger consumers [3]. Group 3: Examples of Experience Economy Initiatives - The "MOJO HAPPY WORLD" event in Shanghai, a collaboration between the Oriental Pearl Tower and STAYREAL's MOJO FAMILY, exemplifies a multi-dimensional immersive experience attracting young consumers [5][6]. - The Dongguan Strawberry Music Festival attracted 80,000 attendees, generating approximately 280 million yuan in cultural tourism consumption, showcasing the evolution of entertainment venues into comprehensive experience spaces [8]. - New retail spaces are transforming into composite environments, as seen in Shanghai's Moon Bay Flower Market, which combines various activities to enhance consumer engagement [8]. Group 4: Challenges and Solutions for Experience Economy - Despite rapid growth, the experience economy faces challenges such as insufficient innovation sustainability, leading to content homogenization and short-lived experiences [10][11]. - The reliance on human services complicates standardization and long-term quality maintenance, while high investment and easy replication of creative concepts pose operational challenges [10][11]. - Consumer disputes arise from the broad scope of experience consumption, with issues like sudden business closures and exaggerated promotions affecting consumer trust [11]. Group 5: Policy Recommendations for Development - There is an urgent need for policy measures to support the experience economy, including establishing industry standards and regulatory frameworks to protect consumer rights and simplify complaint processes [12]. - Encouraging innovation and technology application through financial incentives can help lower costs for small businesses, promoting diverse experience consumption scenarios [12]. - Strengthening intellectual property protection and combating creative plagiarism will foster a competitive market environment [12]. Group 6: Future Trends in Experience Economy - The experience economy is projected to grow significantly, with the market size expected to reach 18.4 trillion yuan by November 2025, reflecting a 22.6% year-on-year increase [15]. - The next 3 to 5 years will see trends such as accelerated technological integration, a rise in green experiences, and increased cross-border experience fusion [16]. - The experience economy is positioned as a new growth point for urban consumption, emphasizing the need for market innovation and policy support to transition from selling products to selling experiences [16].
城市商业升级获支撑
Jing Ji Ri Bao· 2025-11-04 22:20
Core Insights - The Ministry of Commerce and four other departments have launched the "Urban Commercial Quality Improvement Action Plan" to enhance urban commercial systems, focusing on pedestrian streets and commercial districts to better meet residents' daily shopping and leisure needs [1][2] Group 1: Urban Commercial System Development - The action plan aims to create a well-structured urban commercial system that includes national demonstration pedestrian streets, characteristic commercial districts, and convenient living circles [1] - The plan outlines 21 key tasks across seven areas, including network layout improvement, business model upgrades, and supply enhancement [1][3] Group 2: Economic Impact and Employment - In 2024, national demonstration pedestrian streets and commercial districts are expected to achieve over 4 trillion visits and generate over 500 billion in revenue, creating over 800,000 jobs [1] - The initiative is designed to support local consumption, expand domestic demand, and stabilize employment [1] Group 3: Integration of Culture and Tourism - The integration of culture, tourism, and commerce is increasingly prevalent, leading to the development of new business models and immersive experiences [2] - The Ministry of Culture and Tourism plans to promote collaboration between tourist attractions and urban commercial facilities to create regionally distinctive cultural tourism products [2] Group 4: Land Use Optimization - The plan includes optimizing urban commercial facility supply through monitoring data from 297 cities, which will support local planning and commercial land regulation [3] - Pilot projects for redeveloping inefficient land use are being initiated, allowing cities to optimize existing commercial land and support its transformation [3]
五部门发布城市商业提质“21条”
Zheng Quan Shi Bao Wang· 2025-10-29 15:39
Core Viewpoint - The Ministry of Commerce and other five departments released the "Urban Commercial Quality Improvement Action Plan," aiming to enhance consumer goods and service consumption while strengthening the role of cities in domestic and international dual circulation [1] Group 1: Urban Commercial Layout and Development - The plan outlines 21 key tasks to improve urban commercial layout, upgrade business formats, and enrich quality goods and services supply [1] - It emphasizes the need to innovate and develop characteristic commercial streets and enhance pedestrian street facilities [1] - The plan aims to integrate commercial development with the needs of people's quality of life, focusing on historical, cultural, and entertainment demands [1] Group 2: Demonstration Projects and Consumer Engagement - The Ministry of Commerce is currently working on creating national demonstration pedestrian streets and smart business circles, with 19 pedestrian streets and 20 smart business circles confirmed [2] - These demonstration projects have become "boosters" for consumption upgrades, with significant increases in foot traffic and sales during the recent holidays, showing an 8.8% and 6.0% year-on-year growth respectively [2] Group 3: Supply Chain and Infrastructure Optimization - The plan proposes to diversify the supply of international and domestic products, enhance the integration of commerce, tourism, culture, and sports, and improve the supply chain for essential goods [2] - It highlights the need to monitor commercial facility efficiency and adjust supply based on demand, addressing issues of vacancy and resource waste [2] Group 4: Collaboration and Policy Implementation - The Ministry of Natural Resources is supporting local efforts to revitalize vacant commercial properties through various measures, including planning control and transitional support policies [3] - The Ministry of Commerce plans to establish a collaborative mechanism with relevant departments and stakeholders to enhance policy effectiveness and market regulation [3]
让城市商业更有温度!5部门发文实施城市商业提质行动
Xin Hua Wang· 2025-10-29 13:46
Core Viewpoint - The "Urban Commercial Quality Improvement Action Plan" issued by five departments, including the Ministry of Commerce, aims to enhance urban commercial environments, boost consumption, and stabilize employment through 21 key tasks across seven areas [1][2]. Group 1: Key Tasks and Objectives - Improve network layout by renovating pedestrian streets and upgrading business formats, while expanding the "15-minute convenient living circle" [1]. - Promote business format upgrades to meet diverse consumer demands, fostering quality and professional business formats, and enhancing online-offline integration [1]. - Enrich quality supply by increasing the availability of international and domestic products, and integrating commerce with tourism, culture, and sports [1]. Group 2: Infrastructure and Management - Strengthen the supply chain for essential goods and improve public infrastructure for both regular and emergency use, while enhancing recycling systems and second-hand goods circulation [1]. - Optimize space utilization through tailored renovation strategies for existing commercial facilities, encouraging innovation in diverse business formats [2]. - Establish a robust management system by enhancing party building in emerging commercial areas and promoting inter-departmental coordination [2]. Group 3: Land Use and Development - Address the issue of vacant commercial properties by optimizing urban commercial facility supply, supported by data collection from 297 cities to inform planning and land regulation [3]. - Utilize special government bonds to support land reserve projects, including the acquisition of idle commercial land, and allow for the transformation of low-efficiency land [3]. - Emphasize the integration of urban renewal efforts to create a well-structured, fully equipped, and high-quality urban commercial system [3]. Group 4: Community and Cultural Integration - Support the integration of commerce with tourism and culture, encouraging the use of existing commercial facilities and historical sites for cultural and tourism activities [5]. - Promote the development of creative and leisure districts, and foster collaboration between commercial facilities and tourist attractions to create regionally distinctive cultural products [5]. - Encourage the innovation of large commercial complexes in urban centers and key pedestrian areas, enhancing the synergy between commercial and cultural experiences [5].
商务部等5部门办公厅印发《城市商业提质行动方案》 支持符合条件的商业地产项目发行REITs
Zheng Quan Ri Bao Wang· 2025-10-29 13:27
Core Viewpoint - The Ministry of Commerce, along with four other departments, has issued the "Urban Commercial Quality Improvement Action Plan," aiming to enhance urban commercial systems to stimulate economic growth and meet diverse consumer needs [1][2]. Group 1: Key Tasks and Objectives - The plan outlines seven key areas with 21 main tasks, including improving network layout, upgrading business formats, enriching quality supply, and optimizing space utilization [2]. - Specific tasks include promoting the renovation of pedestrian streets, fostering the integration of online and offline businesses, and enhancing the supply of diverse goods [2][3]. - The plan emphasizes the importance of integrating commercial activities with tourism and culture to create new business opportunities [2][3]. Group 2: Financial and Policy Support - The plan calls for strengthened financial support, including the use of central government funds to assist urban commercial enterprises in upgrading their operations and facilities [1][2]. - It encourages the issuance of Real Estate Investment Trusts (REITs) for qualifying commercial real estate projects to provide long-term financing support [1]. - The plan also highlights the need for tax incentives for small and micro enterprises to promote compliance and innovation [1][2]. Group 3: Urban Development and Resource Management - The plan aims to optimize urban commercial facility supply and address high vacancy rates in commercial properties through policy measures and land use adjustments [3]. - It includes initiatives for revitalizing underutilized commercial land and promoting mixed-use developments [3]. - The Ministry of Natural Resources is actively researching policies to support the transformation of low-efficiency commercial land [3].