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“工业顶流”顺德押宝人文经济,在下一盘什么棋?
Core Insights - Shunde is shifting its focus towards a "cultural economy" strategy to address the structural imbalance between its strong manufacturing sector and weak urban development, aiming to create a more attractive living environment for talent [1][2] Group 1: Strategic Initiatives - Shunde plans to implement four key pathways: 1. **Cultural Integration**: Each town will develop unique historical and cultural districts to create a cohesive urban space, breaking the separation between work and living environments [2] 2. **Cultural and Economic Fusion**: Encouraging enterprises to transition from merely producing goods to embedding cultural elements into their products, thus shifting from scale competition to value competition [2] 3. **Cultural Governance**: Integrating Shunde's cultural identity into urban governance, enhancing the human aspect of administrative processes and reducing barriers between government and enterprises [2] 4. **Cultural Branding**: Developing cultural elements such as Cantonese opera and dragon boat racing into major cultural IPs to drive a dual-brand strategy of "industry + culture" [2] Group 2: Economic Context - The shift towards a cultural economy is driven by the increasing importance of emotional value in consumer spending, as China's per capita GDP exceeds $13,000, indicating a transition from material to spiritual consumption [1] - The World Tourism Organization estimates that every unit of cultural investment can yield 3 to 5 times the economic return, highlighting the potential benefits of Shunde's strategy [1] Group 3: Future Vision - Shunde aims to evolve from a "manufacturing node" to a "cultural-manufacturing composite hub," where the city is recognized not only for its production capabilities but also for its livable and experiential urban life [3]
中国IP海外受追捧 豫园股份走出独特的全球化模式
Zheng Quan Ri Bao Wang· 2025-11-11 08:44
11月5日至10日,第八届中国国际进口博览会在上海举办,"全球化"再度成为焦点议题。作为植根中国 上海的大型消费产业集团,上海豫园旅游商城(集团)股份有限公司(以下简称"豫园股份 (600655)")携旗下老庙、南翔馒头店、上海表、童涵春等多个品牌及豫园灯会等优质项目亮相本届 进博会,展示了公司在出海方面取得的成果,同时希望借助进博会这一平台找到更多全球化发展的机 会。 记者了解到,作为一家沉淀数百年历史文化底蕴的企业,豫园股份在出海实践中摸索出了独特的模式, 即以"零文化折扣"市场为切入点,以原汁原味的中国文化为内核,通过"文商旅"协同实现文化价值与商 业价值的双重落地。 所谓"零文化折扣"脱胎于学术界对品牌出海过程中"文化折扣"的思考,它指的是:因文化背景差异,会 导致异质文化产品在跨文化传播中出现受众吸引力下降、价值减损的现象。对此,豫国股份坚持"零文 化折扣",不同于部分企业对自身的"本土化改造",豫园股份不随意揣测海外消费者喜好,而是坚持原 汁原味的中国文化表达,通过创新呈现形式让海外受众更好地感知、理解中华文化的精髓。 比如,9月30日,豫园股份旗下核心珠宝品牌老庙马来西亚吉隆坡店正式开幕,标志着 ...
金融潮涌渤海湾 产业花开新篇章
Jin Rong Shi Bao· 2025-11-11 03:37
Core Insights - The integration of inclusive finance and industrial transformation in Qinhuangdao is enhancing regional development and financial support for the real economy [1] - Innovative financing solutions are addressing the challenges faced by local enterprises, particularly in the paper and tourism sectors [2][3] - The People's Bank of China is actively increasing funding support for rural credit cooperatives, significantly boosting the available re-lending quota [4] Group 1: Financing Innovations - The "Special Industry Cluster Loan" introduced by Qinhuangdao Bank focuses on the development potential of industry clusters rather than traditional collateral, providing 10 million yuan in credit to a local paper company [2] - A new financing model combining "sea area usage rights" and "ticket revenue pledges" has enabled a tourism project to secure 28 million yuan in credit, transforming potential value into development funds [3] Group 2: Financial Support and Growth - The re-lending quota for rural credit cooperatives in Qinhuangdao has increased from 1.08 billion yuan to 4.5 billion yuan, facilitating lower loan rates for small and micro enterprises [4] - As of the end of August, the available re-lending quota reached 6.961 billion yuan, a 119% increase from the previous year, with a significant portion allocated to short-term loans [4] Group 3: Industry Chain Financing - The "Acceptance and Discount Direct Train" product launched by Minsheng Bank has streamlined the financing process for automotive suppliers, allowing for automatic discounting of bills and real-time fund availability [5] - By the end of August, the re-discounting scale in Qinhuangdao reached 2.638 billion yuan, effectively facilitating funding for key industries such as automotive and photovoltaics [6]
视频丨十五运会带动潮玩文旅出圈 部分文创产品卖断货
随着十五运会的热潮来临,周边文创产品也受到市民游客追捧。 在广州的官方特许商品零售店,目前每天都要补货,部分系列甚至已经卖断货。 0:00 在广州市天河购书中心的十五运会官方特许商品零售店,早上10时过后人流量开始增多。其中,新出的十五运会加西游记元素的盲盒吸引了很多人的注意。 十五运会官方特许商品零售店门店经理 莫琼仪:现在有货的是西游记盲盒和球类盲盒,现货还有一些,三国盲盒和生肖盲盒已经卖断货,现在全运会所有 的周边产品都太火热了。 十五运会开幕 带动景点商圈人气 广州市民:看上去比较可爱,比较符合我的审美,所以买了一个。 有市民在附近的店买不到想要的系列,专门转场过来继续找。 采访期间,工作人员刚好在补货,现在一些热门产品即使每天补货,还是供不应求。除了吉祥物公仔,十五运会金镶玉的纪念品也颇受欢迎。接下来,还会 不断有新款产品陆续上市。 随着十五运会热度升高,广州各大商圈、景点的人气也越来越旺。 0:00 为了迎接全国各地的游客,广州到处都布置了全运会的相关装饰,吸引了许多游客驻足打卡拍照。当地还开展了"全运夺冠季,畅游海珠岛"2025年全运海珠 消费季活动,这条全运畅玩线路,包括海珠湿地生态游、广州塔 ...
青年萧山“啡”尝美好
Hang Zhou Ri Bao· 2025-11-11 03:01
Core Insights - The article highlights the launch of the Youth Xiaoshan Coffee Music Series, which aims to create a cultural consumption experience for young people through various activities such as coffee markets, skill competitions, industry forums, and cultural exchanges [1][2] - The event has evolved from a festival to an industry incubation initiative, integrating over 150 booths and more than 100 coffee-related brands, while also connecting with key coffee-producing regions like Pu'er City [2] Group 1: Event Overview - The Youth Xiaoshan Coffee Music Series started on November 7, featuring diverse activities that link cultural, commercial, and sports resources [1] - Last year's inaugural event attracted over 80,000 participants and featured more than 50 boutique coffee brands, indicating strong public interest and engagement [1] Group 2: Activities and Features - This year's series includes ten themed sub-activities such as the Sustainable Coffee Festival, Neighborhood Stage Show, and E-sports Championship, enhancing the festive atmosphere [1] - The introduction of the "Coffee Passport" aims to convert festival traffic into daily consumer habits by offering exclusive benefits at local coffee shops and shopping districts [2] Group 3: Community and Economic Impact - The event represents a shift from merely celebrating festivals to fostering industry growth, with a focus on community innovation through the "Community Ecological System" [2] - The initiative aims to elevate urban consumption and showcase the vibrant, open spirit of Xiaoshan through coffee culture [2]
“AI+文旅”释放赋能效应 “数字王国”推动综合型体验落地上海
Zhong Guo Xin Wen Wang· 2025-11-11 01:45
中新网上海新闻11月10日电(记者 康玉湛)近日,记者采访时获悉,全球顶级好莱坞视觉特效公司"数字 王国"有意联合多家国际企业,参与打造以人工智能为技术支持、联合多个国际知名IP的一系列综合型 文旅项目并逐步落地上海。 诞生于好莱坞的数字王国是感官体验虚拟化先锋。 面对人工智能激发的浪潮,数字王国主张科技与艺术共生——即,推出让想象力落地的专利成果,加速 其在消费级赛道的商业转化。遵循这一理念,数字王国已相继发布由人工智能驱动的影像创作解决方 案"汉堡"和一站式影像创作平台"AI DOMAIN",并逐步应用于商业广告、游戏影像的构建过程。 此外,通过上述技术能力与上海政策资源的深度绑定,数字王国计划实现从技术服务商向城市级AI生 态构建者的转型,同时为上海人工智能高地建设提供"科技+文化+城市"三位一体的创新范式。 经过30多年的蜕变,数字王国已实现虚拟人、视觉特效和可视化的全球性拓展,代表作包括荣获奥斯卡 金像奖"最佳视觉效果"的《泰坦尼克号》等。拟合作的多家国际企业则聚焦新时代现场娱乐,将虚拟 人、人工智能与Web3技术深度融合,致力于为用户打造实时、互联的现场体验。 作为全球最大内部开放式多功能沉浸式娱 ...
陕西文旅新活力:用科技与历史“对话”
Xin Hua Wang· 2025-11-11 00:19
Group 1 - The core idea of the articles emphasizes the integration of culture and technology in enhancing the tourism experience in Shaanxi, particularly in Xi'an and Baoji [1][2] - The "Great Tang Night City" in Xi'an showcases a vibrant atmosphere with cultural performances and immersive experiences, utilizing technology such as holographic projections to engage visitors [1] - The Baoji Bronze Museum employs digital methods to provide an interactive experience, significantly increasing visitor engagement, with over 20,000 daily visitors during peak holidays [1] Group 2 - The articles highlight the importance of cultural innovation and the role of technology in reviving historical memories and enhancing social civilization in Shaanxi [2] - The Baoji Bronze Museum aims to improve cultural heritage protection and education through high-quality exhibitions and diversified educational programs [1] - The integration of cultural industries and market operations is emphasized, with a focus on developing new cultural formats and enhancing the overall value of cultural products [1]
四川以创新供给推动消费提质升级(活力中国调研行)
Ren Min Ri Bao· 2025-11-10 22:41
Core Insights - Sichuan province is enhancing innovation supply and promoting new consumption scenarios, achieving a retail sales total of 2.12 trillion yuan in the first three quarters of the year, a year-on-year increase of 5.8% [1] - The emphasis on improving consumer capacity and conditions aligns with national strategies to stimulate consumption and investment through new demand and supply interactions [1] Group 1: New Consumption Scenarios - Chengdu's East Suburb Memory Park combines industrial heritage with modern digital creative shops, attracting over 50,000 daily visitors, with young tourists making up over 80% [2] - Unique experiences such as costume rentals and themed dining are enhancing consumer immersion, with one shop reporting a maximum daily capacity of over 3,000 visitors [3] - Various commercial districts in Sichuan are evolving from traditional shopping to integrated experiences that include entertainment and leisure [3] Group 2: Night Economy and New Business Models - Chengdu has seen the establishment of 631 new stores in the first three quarters, leading the nation in new business openings [4] - The "Night Tour Jinjiang" project has attracted approximately 360,000 visitors during the National Day and Mid-Autumn Festival, generating around 2.85 million yuan in tourism revenue [4] - Other cities in Sichuan are also developing night economies, with plans to create 20 "nocturnal landmarks" and 100 night economy clusters [5] Group 3: Digital Creative Industry Growth - Chengdu High-tech Zone has over 6,000 digital creative enterprises, employing more than 120,000 people, with an industry scale exceeding 110 billion yuan [6] - The integration of services such as policy support and financial assistance within close proximity is fostering a collaborative environment for digital creative businesses [6] Group 4: Policy Support and Consumer Incentives - Sichuan's government is implementing five major actions to boost consumption, including the establishment of a center to support new product launches and business development [7] - The introduction of "immediate refund" policies for foreign tourists has significantly increased the volume of tax refunds, with a 200% year-on-year growth in refund applications from January to July [7] - Collaborative initiatives with neighboring provinces aim to enhance the shopping experience for inbound tourists through streamlined tax refund processes [7] Group 5: Cultural and Local Business Development - The "Hundred Products Thousand Stores" initiative aims to cultivate over 1,500 local shops within three years, enhancing the cultural and experiential aspects of shopping in Sichuan [8] - The province is focused on creating a vibrant consumer environment that reflects both traditional and modern influences, aiming to position Sichuan as an attractive international consumption destination [8]
乐购东莞跨年消费季活动启动|东莞经济一线周报
Sou Hu Cai Jing· 2025-11-10 02:06
Group 1: Economic Initiatives - Dongguan officially launched the "Shopping in Dongguan" cross-year consumption season activity, which will run from November 2025 to March 2026, covering six major sectors: retail, catering, culture, tourism, agriculture, and sports [3] - The event aims to engage over a thousand enterprises and platforms, utilizing a closed-loop model of "event attraction - activity experience - consumption conversion" to inject new momentum into the Greater Bay Area economy [3] Group 2: Industrial Recognition - Two industrial clusters from Dongguan were recognized in the fourth batch of characteristic industrial clusters for small and medium-sized enterprises by the Ministry of Industry and Information Technology, valid for three years [5] - The recognized clusters are the潮流玩具产业集群 in Shipa Town and the线缆产业集群 in Humen Town [5] Group 3: Real Estate Development - The first batch of 633 quality residential units was released under the "Thousand Houses Attract Thousand Talents" initiative, involving seven residential projects across Dongguan [11][13] - This initiative aims to support talent attraction and innovation in the region [13] Group 4: Agricultural Imports - The first batch of fresh longan from Cambodia, weighing 49.3 tons, successfully arrived at Dongguan Port, marking the establishment of a direct shipping route from Cambodia [8] Group 5: Corporate Rankings - Dongguan had 26 enterprises listed in the 2025 Guangdong Top 500 Enterprises list, including six state-owned enterprises [10] Group 6: Talent and Innovation Support - Dongguan's government released a project implementation plan to support talent innovation and entrepreneurship, aiming to attract high-level innovative talents to enhance industrial technological innovation [15] Group 7: Event Economy - The mascots for the 15th National Games, inspired by the Chinese white dolphin, have gained popularity, with local companies in Dongguan receiving authorization for production and retail [19] - The completion of the Dongguan-Taiwan High-tech Industrial Park marks a significant milestone in the region's development and reflects the deepening cooperation between Dongguan and Taiwan [19]
从“十四五”到“十五五”:消费升级,激发经济新活力
Yang Shi Wang· 2025-11-09 22:50
央视网消息:2025年11月1日晚,现象级赛事"苏超"落下帷幕,短短半年时间,这个以赛事搭台、 文旅唱戏的消费盛宴,推动江苏全省住宿、餐饮、文旅等多业态同步增长。消费是经济增长的"主引 擎",也是民生幸福的"晴雨表","十四五"期间,我国消费市场量质齐升,消费市场规模稳居全球第 二,消费对经济增长的年贡献率达60%左右。 ...