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海底捞全国首家臻选店落地北京 锚准精致餐饮
Jing Ji Wang· 2025-08-05 08:45
与此前海底捞布局子品牌多为通过不同品类,探索"平价"区间不同,海底捞臻选店试营业将近一个 月,客单价约500元上下。 近日,海底捞全国首家臻选店在汉威大厦试营业。该店主打粤式火锅,食材以高品质海鲜、和牛为 主,环境、服务更加精致。自从7 月 8 日开启试营业以来,臻选店初期采用了限量预订的接待模式,旨 在更加充分地打磨体验细节。目前,已全面开放接待,晚市几乎是满座状态。 "在试点期间,我们发现对食材、体验要求更高的消费需求正在增强,尤其是在生日、纪念日等重 要的节日,年轻消费群体、家庭消费群体等都希望有定制化、仪式感的用餐体验,我们在运营过程中也 会不断收集消费者反馈,完善产品结构和服务。"海底捞臻选店店经理表示。 《2024年火锅行业消费趋势报告》显示,在当下理性消费驱动下,火锅价格呈两极化发展态势,中 高价格带火锅店对部分追求品质的消费者吸引力正在增强。 据海底捞2024年年报显示,截至2024年末,海底捞通过内部创业创立了10几个餐饮品牌,鲜少走高 端路线。比如2025年1月,海底捞旗下砂锅品牌"从前印象"在重庆开业,该品牌主要针对家庭客群和工 作餐需求人群,主打川湘家常菜,人均价格50元左右。 谈及未 ...
初代网红小火锅呷哺呷哺,5年间亏了13亿
Guan Cha Zhe Wang· 2025-08-05 08:31
呷哺集团在公告中解释,亏损收窄主要得益于集团持续成本优化、运营效率提升与综合成本下降。此 外,关闭低效餐厅、重点聚焦高潜力区域的新增餐厅策略,也为业绩改善提供了支持。 但2021-2024年,呷哺集团持续亏损,4年累计亏损超12亿元。其中,2024年实现收入48亿元,但年内亏 损总额为3.98亿元,较2023年的1.9亿元亏损大幅扩大。即使今年上半年亏损有所收窄,五年间,呷哺集 团已经累计亏损超13亿了。 作为一人食小火锅店开创者,呷哺呷哺曾凭借吧台式就餐形式和亲民的价格在2010年代迅速崛起。但 2016年,呷哺集团创始人贺光启宣布呷哺呷哺由快餐向轻正餐转型,意在打造"火锅界中的星巴克",客 单价也从2017年的48.4元涨至2020年的62.3元。并在2016年同时推出了高端副牌"凑凑"。 8月4日,呷哺呷哺餐饮管理(中国)控股有限公司(下称"呷哺集团")发布2025年上半年业绩预告。 公司预计上半年实现收入约19亿元,同比减少18.9%;净亏损预计将收窄至0.8亿元至1.0亿元之间,亏 损同比降幅收窄至63.2%至70.5%之间。 "凑凑"曾意图通过"火锅+奶茶"的组合吸引年轻客群,但火锅店里的奶茶没办 ...
59.9元/位,麻辣烫巨头布局小火锅赛道
3 6 Ke· 2025-08-05 01:51
Core Viewpoint - Yang Guofu is entering the self-service hot pot market, potentially competing with Haidilao, as evidenced by the opening of a new self-service rotating hot pot restaurant in Qingdao [1][7]. Group 1: New Business Development - The new self-service rotating hot pot restaurant features a spacious and bright interior with a circular conveyor belt at its core, promoting a one-person-one-pot dining model [3]. - The menu offers a variety of seven classic broth flavors, including signature spicy broth and sour tomato broth, along with dozens to hundreds of ingredients, covering meats, vegetables, seafood, snacks, desserts, and drinks [4]. - Seasonal fruits and vegetables are also included in the menu, which is relatively uncommon in the self-service hot pot industry [4]. Group 2: Pricing and Consumer Response - During the opening period, promotional pricing was set at 29.9 yuan from July 19 to 21, followed by 34.9 yuan from July 22 to 28, before returning to the original price of 59.9 yuan [7]. - The restaurant experienced high customer turnout during the promotional period, with reports of long wait times [7]. Group 3: Strategic Considerations - The expansion into the self-service hot pot sector is seen as a strategy to broaden the consumer base and increase revenue, particularly targeting younger consumers who prefer solo dining [7]. - The move is also viewed as a way to leverage supply chain synergies, as both hot pot and spicy hot pot share similar ingredient requirements [7]. Group 4: Previous Innovations and International Expansion - This is not the first time Yang Guofu has ventured into new categories, having previously launched mid-to-high-end Thai-style spicy hot pot and cold pot skewers [8]. - The company has been actively expanding internationally, with significant openings in Europe and Japan, including a flagship store in London that achieved record sales on its opening day [10][11].
满足多元消费需求,餐饮企业寻找新突破口
Sou Hu Cai Jing· 2025-08-04 14:36
Group 1: McDonald's China - McDonald's China has surpassed 7,100 stores, tripling its presence since 2017, and serves over 1.3 billion customers annually [2][4] - The company emphasizes local sourcing, with over 90% of ingredients procured locally and nearly 60% of suppliers being domestic [4] - McDonald's China aims to reach 10,000 restaurants by 2028, with a focus on expanding into lower-tier cities [6] Group 2: Haidilao - Haidilao has launched its first "Premium Selection" store in Beijing, targeting consumers seeking a refined dining experience with high-quality ingredients [7][9] - The new store features a two-level layout with private rooms and specialized service teams, aiming to enhance the dining experience [9][11] - Haidilao plans to continue its refined layout strategy, introducing various themed restaurants in 2024, including family-friendly and late-night dining options [11]
盈利警告!呷哺呷哺:预计半年净亏破亿,收入跌近两成
Xin Lang Cai Jing· 2025-08-04 10:18
文 | 《BUG》栏目 徐苑蕾 8月4日,曾被誉为"火锅第一股"的呷哺呷哺再度拉响盈利警报。据其最新公告,2025年上半年公司预计 收入同比下滑18.9%至19亿元,净亏损虽收窄至0.8亿-1亿元。 回溯其发展历程,2016年推出的高端副品牌"凑凑"一度被视为第二增长曲线,但2024年该品牌亏损占比 近九成,客单价与翻台率双双跳水。与此同时,主品牌呷哺呷哺因价格带上移陷入"高不成低不就"的尴 尬,失守"一人食"平价市场。资本市场的反应更为残酷,呷哺呷哺股价跌至0.77港元,沦为"仙股",退 市风险高悬。 5年累亏13亿 呷哺呷哺和凑凑两大品牌组成了呷哺呷哺最为核心的收入来源。呷哺呷哺公告称,预计2025年上半年收 入约为19亿元人民币,同比减少18.9%;净亏损介于0.8亿至1亿元之间,虽较去年同期2.74亿元亏损收 窄63.2%-70.5%。 2025年上半年,在收入同比下滑的同时,呷哺呷哺的净亏损却大幅收窄。对此,公告指出,亏损收窄主 要得益于数字化供应链驱动的结构性降本增效、物流配送网络的优化升级,以及餐厅布局的主动调整。 其中,关闭低效门店和聚焦高潜力区域的策略使资产减值损失计提金额同比大降64.1% ...
盈警!呷哺呷哺:预计半年净亏破亿,收入跌近两成
Xin Lang Cai Jing· 2025-08-04 09:20
文 | 《BUG》栏目 徐苑蕾 8月4日,曾被誉为"火锅第一股"的呷哺呷哺再度拉响盈利警报。据其最新公告,2025年上半年公司预计 收入同比下滑18.9%至19亿元,净亏损虽收窄至0.8亿-1亿元。 来源:新浪财经 回溯其发展历程,2016年推出的高端副品牌"凑凑"一度被视为第二增长曲线,但2024年该品牌亏损占比 近九成,客单价与翻台率双双跳水。与此同时,主品牌呷哺呷哺因价格带上移陷入"高不成低不就"的尴 尬,失守"一人食"平价市场。资本市场的反应更为残酷,呷哺呷哺股价跌至0.77港元,沦为"仙股",退 市风险高悬。 5年累亏13亿 值得一提的是,在2024年,呷哺呷哺创始人、董事长兼行政总裁贺光启薪酬为348.3万元,而2023年为 481.6万元,同比下降约27%。 呷哺呷哺和凑凑两大品牌组成了呷哺呷哺最为核心的收入来源。呷哺呷哺公告称,预计2025年上半年收 入约为19亿元人民币,同比减少18.9%;净亏损介于0.8亿至1亿元之间,虽较去年同期2.74亿元亏损收 窄63.2%-70.5% 2025年上半年,在收入同比下滑的同时,呷哺呷哺的净亏损却大幅收窄。对此,公告指出,亏损收窄主 要得益于数字化供应 ...
海底捞臻选店诞生前的600天:千万投资预算、装修十个月、多轮筛选出140道菜
Cai Jing Wang· 2025-08-04 07:38
标准化复制的海底捞,在2024年推出红石榴计划下,想要创造一个又一个"不一样的海底捞"。而不安于现状的李佳杰正好是被选中的那个人。 筹备期历经坎坷,臻选店装修、服务力求"独树一帜" 李佳杰对数字有着精确的敏感。坐在臻选店茶室,他清楚记得自己在2023年3月15日正式接手了合生汇门店,半年时间扭亏为盈,翻台率提升两轮,至今每 个月都能保证几十万的利润。而2023年10月25日交店进入臻选店筹备期后,自己光报名侍酒师培训就花了10800元。 可与传统印象里,海底捞店长将门店视作自己孩子的紧密情绪不同,李佳杰对过去的成绩没有任何眷恋。"我是主动交店的。因为当知道公司从'抱团大 会'上听顾客们提议想做高端店,就主动请缨。毕竟我还年轻,有新的项目、不同领域,我肯定要去。" 2023年底的海底捞,已经内部孵化了小嗨火锅等子品牌,探索出了校园店、露营火锅、企业店等新店型,也放权各基层门店尝试了鲜切、亲子、夜宵等各类 主题店。至于后来的烤肉、烤鱼、面包业态,也都瞄准了大众餐饮,理论上仍在以亲民大众为底色的海底捞品牌背书射程之内。相较之下,高端的定位可能 让一部分关注者对海底捞的形象产生距离和割裂感。 "因此除了管理理念的严格 ...
海底捞搞小火锅,陪吃熊哭了
3 6 Ke· 2025-08-04 05:40
呷哺呷哺因大量关店让出的单人小火锅市场,正在被各家分食。围辣、龍歌、农小锅、一围等到处开店,已经有了一定消费者认知度。7月,海底捞也在 长沙、南京、宁波,开始试水自家小火锅品牌——举高高。 59.9元/位的价格谈不上便宜。许多消费者尝鲜后,既有中意者,也有人觉得"差异化不大"。海底捞搞小火锅,瞄准的是家庭、同事聚会之外的场景和人 群。大众关心的是:它好吃吗?资本关心的是:它能开出千店吗?业内人士认为,小火锅已有20年历史,如果只剩下同质化下的性价比之争,这个行业没 有出路。 海底捞自助小火锅,迎多元声音 周末,长沙某商场负一层,"举高高"回转自助小火锅迎来客流高峰,等位时间逼近两小时。若非媒体报道和围挡提醒,少有人会意识到——这家门店背 后,站着的是海底捞。 这里没有"甩面"表演,没有美甲、擦鞋、生日歌,也没有宽敞卡座和热情招呼。只有不停转动的传送带,咕嘟作响的小锅,以及一排排紧凑的单人吧台席 位。——陪吃熊,失业了。 长沙青年林泽,逛商场时看到这家小火锅,一等等了两小时。他感觉,举高高的整体观感与商场其他常见的回转小火锅差不多,价格也落在自助小火锅的 常规区间——59.9元,不算贵,也谈不上便宜。 卖点之一 ...
火锅巨头业绩暴雷,股价被“涮”成仙股
Shang Hai Zheng Quan Bao· 2025-08-04 05:21
Group 1: Market Overview - The Hong Kong stock market opened lower but rebounded, with the Hang Seng Index closing at 24,627.25 points, up 119.44 points, or 0.49% [1] - The Hang Seng Tech Index also rose, closing at 5,447.62 points, up 50.22 points, or 0.93% [1] - Gold stocks in Hong Kong surged, with Shandong Gold and Chifeng Gold rising over 9% due to increased attractiveness of gold amid Fed rate cut expectations [1][16] Group 2: Company Performance - Xia Bo Xia Bo - Xia Bo Xia Bo, known as the "first rotating hot pot stock," announced a projected revenue of approximately RMB 1.9 billion for the first half of the year, a year-on-year decrease of about 18.9% [3] - The company expects a net loss between RMB 80 million to 100 million, with a year-on-year decline in losses of approximately 63.2% to 70.5% [3] - Since 2021, Xia Bo Xia Bo has faced continuous losses, accumulating a total loss of approximately RMB 1.326 billion from 2021 to 2024 [4] Group 3: Stock Performance - Xia Bo Xia Bo - Xia Bo Xia Bo's stock price fell nearly 4% in early trading, with a cumulative decline of over 92% since its peak in January 2023, leaving a market capitalization of only HKD 815 million [5] - The stock price was reported at HKD 0.75 per share, reflecting a drop of 3.85% [5][6] Group 4: Gold Market Dynamics - The recent surge in gold prices, with London gold spot prices rising over 2% to USD 3,362.64 per ounce, has been attributed to increasing expectations of a Fed rate cut [16] - This rise in gold prices has led to a significant increase in the stock prices of gold companies in Hong Kong, with several stocks rising over 8% [15][16] Group 5: InnoTek's Market Activity - InnoTek's stock price increased by over 40% in two trading days, driven by a partnership with NVIDIA to promote an 800 VDC power architecture for AI data centers [9][12] - The stock price reached HKD 62.65, with a market capitalization of HKD 56.03 billion [11]
呷哺呷哺:预计上半年收入约19亿元 同比减少约18.9%
Zhong Guo Neng Yuan Wang· 2025-08-04 02:49
Group 1 - The company, Xiaobuxiang, expects revenue for the six months ending June 30, 2025, to be approximately RMB 1.9 billion, representing a year-on-year decrease of about 18.9% [1] - The company anticipates a net loss ranging from approximately RMB 80 million to RMB 100 million, with a year-on-year decline in loss between approximately 63.2% and 70.5% [1]