Core Viewpoint - The two major players in the snack retail industry are expected to fully enter the capital market, with Mingming Hen Mang officially submitting its prospectus for a Hong Kong listing, potentially positioning itself alongside Wancheng Group as a leading snack giant in both the Hong Kong and A-share markets [2][8]. Group 1: Company Performance and Market Position - Mingming Hen Mang's revenue projections for 2022 to 2024 are 4.28 billion, 10.29 billion, and 39.34 billion RMB, respectively, with a compound annual growth rate of 203.0% [2]. - By the end of 2024, Mingming Hen Mang is expected to have 14,400 stores and 120 million members, with a total GMV exceeding 55.5 billion RMB [2]. - The market share of Mingming Hen Mang in the leisure food and beverage sector has surpassed Walmart, reaching 1.5% [3]. - The company has achieved a significant increase in store efficiency, with average daily sales per store rising from 38,800 RMB to 45,200 RMB, and daily sales exceeding 15,000 RMB [12]. Group 2: Industry Dynamics and Competition - The snack retail sector has rapidly expanded, with the number of snack retail stores in China increasing from approximately 2,500 at the end of 2021 to 37,500 in just three years [5]. - The merger between "Zero Snacks Very Busy" and "Zhao Yiming Snacks" is seen as a strategic move to counter competition, especially as Wancheng Group has been acquiring multiple snack brands [8][10]. - The competitive landscape is intensifying, with both Mingming Hen Mang and Wancheng Group achieving a combined market share of over 70% by the end of 2024 [28]. Group 3: Financial Metrics and Operational Efficiency - In 2024, Mingming Hen Mang's adjusted net profit is projected to reach 910 million RMB, with an adjusted net profit margin of 2.3% [31]. - The company maintains a stable gross margin of 7.5% to 7.6%, while its net profit margin has improved from 1.7% to 2.1% [23]. - The average inventory turnover days for Mingming Hen Mang is 11.6 days, consistent with two years prior [27]. Group 4: Strategic Initiatives and Future Outlook - Mingming Hen Mang is diversifying its product offerings by introducing a new store model that includes daily necessities, aiming to increase customer frequency and average transaction value [39]. - The company has launched several self-branded products, maintaining a focus on cost-effectiveness [40]. - Marketing efforts have intensified, with partnerships with celebrities and the introduction of innovative store concepts to enhance brand recognition [45][46].

Core Viewpoint - The company Mingming Henmang Group, a leading player in the snack retail sector, has submitted its IPO application to the Hong Kong Stock Exchange, marking its entry into the public market [1][2]. Financial Performance - The company has experienced significant revenue growth, achieving revenues of 4.29 billion RMB in 2022, 10.30 billion RMB in 2023, and projected 39.34 billion RMB in 2024, representing an over eightfold increase in three years [6][7]. - Despite the impressive revenue figures, the company has maintained low profit margins, with gross profit margins of 7.5% in 2022, 7.5% in 2023, and 7.6% in 2024, which are lower than its competitor Wancheng Group's 10.76% during the same period [10][11]. Business Model - The company's business model is characterized by a low-cost, high-volume strategy, focusing on a wide range of products and a significant presence in lower-tier cities, with approximately 58% of its stores located in county towns and rural areas [4][8]. - The franchise model has become a mainstream choice in the snack retail industry, with 99.5% of the company's revenue coming from supplying products to its franchise stores [11][13]. Market Competition - The competitive landscape is intensifying, with both Mingming Henmang and its rival Wancheng Group aggressively expanding their store networks, leading to market saturation in certain areas [14][15]. - Both companies have implemented substantial franchise support policies to attract and retain franchisees, resulting in a significant increase in the number of franchise stores for Mingming Henmang from 994 in 2022 to 7,241 in 2024 [17]. Strategic Shifts - The company is shifting its strategy to focus on higher quality and differentiated products, moving away from solely competing on price [22][25]. - Mingming Henmang has initiated a self-branding strategy, launching its own product lines to improve profit margins and enhance its market image [24][26][28]. Future Outlook - The company plans to allocate 70% of the funds raised from its IPO for store expansion, indicating a continued focus on growth [18]. - Additionally, Mingming Henmang is exploring new retail formats, such as community discount supermarkets, to diversify its offerings and meet broader consumer needs [29][30].

Investment Rating - The investment rating for the company is "Buy" and is maintained [2] Core Insights - The company reported Q1 2025 revenue of 10.821 billion yuan, with a year-on-year increase of 124.02%. The net profit attributable to shareholders reached 215 million yuan, reflecting a staggering growth of 3344.13% [5] - The gross margin for Q1 2025 was 11.02%, an increase of 1.24 percentage points year-on-year, while the net profit margin was 1.99%, up by 1.86 percentage points [5] - The company has launched a new stock incentive plan for 2025, aiming for significant net profit growth targets over the next four years [7] Financial Performance Summary - The company achieved a net profit of 412 million yuan in its snack wholesale business for Q1 2025, with a net profit margin of 3.85%, marking a record high [6] - The revenue forecast for 2025-2027 is set at 52.567 billion yuan, 63.522 billion yuan, and 72.402 billion yuan, respectively, with year-on-year growth rates of 62.6%, 20.84%, and 13.98% [8] - The adjusted net profit forecasts for 2025-2027 are 744 million yuan, 985 million yuan, and 1.185 billion yuan, respectively, with corresponding year-on-year growth rates of 153.33%, 32.43%, and 20.36% [8] Key Financial Metrics - The company’s total market capitalization is 29.7 billion yuan, with a total share capital of 1.8 billion shares [4] - The price-to-earnings (P/E) ratio for 2025 is projected at 39.88, decreasing to 30.11 in 2026 and 25.02 in 2027 [11] - The asset-liability ratio stands at 79.9%, indicating a high level of leverage [4]

市场表现 2025 年 05 月 05 日 高景气度延续，盈利能力释放 买入(维持) 事件 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：张倩 | S1050124070037 | | zhangqian@cfsc.com.cn | | | 基本数据 | 2025-04-30 | | --- | --- | | 当前股价（元） | 164.75 | | 总市值（亿元） | 297 | | 总股本（百万股） | 180 | | 流通股本（百万股） | 156 | | 52 周价格范围（元） | 18.02-164.75 | | 日均成交额（百万元） | 177.48 | -100 0 100 200 300 400 500 (%) 万辰集团 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《万辰集团（300972）：拓店势 能延续，规模效应释放》2025-04- 20 2、《万辰集团（300972）：利润持 续释放，布局省钱超市探索新业 态》2025-01-26 3、《万辰集团（300972）：跑马圈 ...

2025 年 05 月 05 日 高景气度延续，盈利能力释放 买入(维持) 事件 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：张倩 | S1050124070037 | | zhangqian@cfsc.com.cn | | | 基本数据 | 2025-04-30 | | --- | --- | | 当前股价（元） | 164.75 | | 总市值（亿元） | 297 | | 总股本（百万股） | 180 | | 流通股本（百万股） | 156 | | 52 周价格范围（元） | 18.02-164.75 | | 日均成交额（百万元） | 177.48 | 市场表现 -100 0 100 200 300 400 500 (%) 万辰集团 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《万辰集团（300972）：拓店势 能延续，规模效应释放》2025-04- 20 2、《万辰集团（300972）：利润持 续释放，布局省钱超市探索新业 态》2025-01-26 3、《万辰集团（300972）：跑马圈 ...

Core Viewpoint - The article discusses the emergence and growth of discount supermarkets in China, particularly focusing on the listing of Hunan Mingming Hen Mang Commercial Chain Co., Ltd. and its rapid expansion in lower-tier cities [2][4]. Group 1: Company Overview - Hunan Mingming Hen Mang has submitted its listing application to the Hong Kong Stock Exchange, with approximately 58% of its stores located in county towns and rural areas, indicating a deep penetration into the lower-tier market [2]. - The company has shown significant revenue growth, with projected revenues of RMB 42.8 billion, RMB 102.9 billion, and RMB 393.4 billion from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of 203.0% [3]. - The merger of two leading snack chains, "Zero Snacks" and "Zhao Yiming Snacks," has positioned Mingming Hen Mang as a major player in the snack retail sector [3]. Group 2: Industry Trends - The discount retail sector in China is experiencing a transformation, with a notable increase in the number of stores, as evidenced by Mingming Hen Mang and other brands like "Hao Xiang Lai" both surpassing 15,000 stores [4]. - The retail industry is witnessing a shift towards lower prices and higher value, with consumers increasingly seeking products that offer better quality at lower costs, a trend referred to as "quality-price ratio" [9][11]. - The overall discount retail market is projected to reach RMB 2.28 trillion by 2025, with a CAGR of 11.0% from 2022 to 2025, indicating robust growth in this segment [24]. Group 3: Competitive Landscape - Major players in the discount retail space, such as Aldi and Sam's Club, are adopting hard discount models, which focus on reducing costs through supply chain optimization and operational efficiency [21][24]. - The rise of private label products is becoming a significant trend, with companies like Aldi achieving over 90% of their product offerings as private labels, which allows for lower prices and higher quality control [33]. - The competition in the discount retail sector is intensifying, with brands needing to innovate and differentiate themselves to maintain market share and consumer trust [36][37].

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. (referred to as "Mingming Hen Mang") has officially submitted its IPO application to the Hong Kong Stock Exchange, indicating a significant move in the snack retail industry, particularly in the context of market consolidation and expansion into lower-tier markets [1][7]. Group 1: Company Overview - Mingming Hen Mang was established through the merger of "Snacks Hen Mang" and "Zhao Yiming Snacks" in 2023, reflecting a trend of consolidation in the snack retail sector [1]. - As of December 31, 2024, Mingming Hen Mang operates 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town areas [2]. - The number of franchisees increased from 994 in 2022 to 3,377 in 2023, and is projected to reach 7,241 by 2024, showcasing rapid expansion [2]. Group 2: Market Trends - The snack retail industry in China is experiencing a shift towards lower-tier markets, which offer significant consumer potential and lower competition density, providing ample room for expansion for companies like Mingming Hen Mang [1]. - The market size of China's leisure food and beverage retail industry reached 3.7 trillion yuan in 2024, with expectations to grow to 4.9 trillion yuan by 2029 [6]. Group 3: Business Model and Strategy - Unlike traditional franchise models that rely heavily on franchise fees, 99.5% of Mingming Hen Mang's revenue comes from sales to franchise and direct stores, with franchise fees accounting for less than 0.5% [5]. - The company employs a strong control franchise system, focusing on franchisee training and management to enhance efficiency, contrasting with the loose franchise models seen in some convenience stores [3]. - Mingming Hen Mang has developed a digital infrastructure that covers the entire process from product selection to logistics and franchise management, aiming to improve operational efficiency and standardization [5]. Group 4: Product Strategy - The company plans to introduce a dual-brand 3.0 store model in 2025, expanding its product offerings to include diverse categories such as daily necessities, stationery, and fresh food, which is expected to enhance consumer engagement [4]. - As of the end of 2024, Mingming Hen Mang has 3,380 SKUs in stock, with about 25% being customized products, and plans to launch 100 new products each month to increase consumer loyalty [3][4]. Group 5: Competitive Landscape - The snack retail market is becoming increasingly competitive, with both traditional brands and new entrants adopting similar strategies to capture market share, including supply chain optimization and product diversification [6]. - Consumer preferences are shifting towards healthier and more personalized snack options, necessitating continuous investment in research and development to meet evolving demands [6].

Core Viewpoint - The financial report of Wanchen Group, the parent company of the snack brand "Haoxianglai," shows significant growth in revenue and a successful turnaround in profit for 2024, indicating a strong market position in the bulk snack industry [1][2]. Financial Performance - In 2024, the company's revenue reached 32.33 billion yuan, a year-on-year increase of 247.9% [1]. - The net profit attributable to the parent company turned from a loss of 82.93 million yuan in the previous year to a profit of 294 million yuan [1]. - The bulk snack business generated revenue of 31.79 billion yuan, a year-on-year growth of 262.94%, accounting for 98.33% of total revenue [2]. Business Strategy - Wanchen Group has focused on penetrating lower-tier markets and integrating its supply chain to reduce costs, achieving economies of scale [2]. - The company opened 9,776 new stores in 2024, averaging 26 new stores per day, facilitated by a low-cost franchise model [4][6]. - The franchise model includes zero franchise fees, management fees, site selection fees, training fees, service fees, and delivery fees, requiring only a 20,000 yuan deposit and a one-time system usage fee of 13,000 yuan [4]. Market Position and Competition - As of March 11, 2024, "Haoxianglai" has over 10,000 operating stores, while Wanchen Group has signed contracts for over 15,000 stores in total [5]. - The competitive landscape includes "Mingming Hen Mang," which has also expanded rapidly, indicating a fierce rivalry in the bulk snack market [5]. Challenges and Risks - Despite rapid expansion, the company faced challenges such as a decline in single-store profitability and low gross margins [2][6]. - The net profit margins for the bulk snack business were low, with net profit rates of 2.63% and 2.74% for the first and second halves of 2024, respectively [8]. - Increased operational costs, including sales and management expenses, have risen significantly, with sales expenses reaching 1.431 billion yuan in 2024, up 229.8% from 2023 [8]. Future Outlook - The bulk snack market is projected to grow significantly, with an expected market size of 217.29 billion yuan by 2027, representing 18% of the snack food industry [9]. - Both "Haoxianglai" and "Mingming Hen Mang" are transitioning towards full-category supermarkets to enhance profitability and meet the demands of franchisees [9].

Investment Rating - The investment rating for the company has been upgraded to "Buy" [6][4]. Core Views - The company reported a significant increase in revenue and net profit for Q1 2025, with revenue reaching 10.821 billion RMB, a year-over-year increase of 124.02%, and a net profit of 215 million RMB, reflecting a year-over-year increase of 3344.13% [1][2]. - The company's strong brand momentum and competitive strength in the industry have been validated, leading to an optimistic outlook for the company's profitability and market position [1][3]. Summary by Sections Financial Performance - In Q1 2025, the company's volume snack business generated revenue of 10.7 billion RMB, up 128% year-over-year, driven by an increase in store numbers, although same-store sales showed a slight decline [2]. - The net profit margin for the volume snack business improved significantly to 3.85%, an increase of 1.1 percentage points from the previous quarter, attributed to reduced marketing expenses and improved subsidies to merchants [2]. Strategic Initiatives - The company has announced a stock incentive plan, granting approximately 1.2% of current share capital, with performance targets set for net profit growth over the next four years [3]. - This initiative indicates the company's commitment to deepening its presence in the volume snack sector and reflects confidence in achieving substantial growth [3]. Profit Forecast and Valuation - The profit forecasts for 2025-2027 have been revised upwards, with expected net profits of 820 million RMB, 1.14 billion RMB, and 1.41 billion RMB respectively, representing increases of 23%, 38%, and 54% [4][10]. - The target price for the company's shares has been raised to 182.22 RMB, based on a projected PE ratio of 40 times for 2025, reflecting the company's strong competitive position and growth potential in the volume snack industry [4][7].

一季报持续高增，维持"增持"评级 公司发布2025Q1 季报，实现营收108.2 亿元，同比增长124.0%；实现归母净利润2.1 亿元，同比增长 3344.1%。公司快速拓店，规模效应提升，我们上调盈利预测，预计公司2025-2027 年归母净利润分别 为8.9（+2.3）、11.5（+0.8）、16.6（+1.2）亿元，同比分别增长201.9%、29.5%、44.3%，当期股价对 应PE 分别为29.9、23.1、16.0 倍，维持"增持"评级。 零食量贩增长亮眼，品类拓宽打开空间 公司2024Q1 营收增速为124.0%，其中零食量贩业务持续高增，2025 年初门店数达14196 家，预计 2025Q1 约新开近1000 家门店，公司门店数量持续爬坡，2025 年预计随着华北、南方等区域继续拓店， 门店数量规模有望进一步提升。 公司调整门店店型向省钱超市模式进化，品类从零食水饮向熟食、日化、冻品等方向拓展，提升消费者 粘性，打开拓店空间。另外选品方面公司增加自有品牌，有望进一步提升毛利率，同时夯实公司品牌力 与护城河。 规模效应持续释放，量贩业务利润率有所提升2025Q1 公司毛利率11.0%，同比提升 ...