图为启动仪式。(天津市商务局供图) 天津市商务局相关负责人表示，今年以来天津加力构建"大消费"格局、培育建设国际消费中心城市，重 点聚焦精品购物、精致美食、精彩旅游、精美展演四大领域，放大上合组织天津峰会溢出效应，统筹各 领域优质资源，推动商旅文体健深度融合。全年累计开展海河国际消费季、精品消费月等特色活动4000 余场，先后出台夜间经济、首发经济、服务消费高质量发展等政策措施。 据介绍，"购在中国津彩消费"2026天津新春消费季将贯穿2026年一季度，重点把握元旦跨年、春节团 圆、正月联动三大节点，打通"吃、住、行、购、服"各环节，引导上下游、产供销、内外贸近千家商户 广泛参与，推出1000多场丰富多样的促消费活动。 中新网天津12月27日电 (记者 王君妍)天津市商务局会同天津市文旅局、天津市体育局策划推出"购在中 国津彩消费"2026天津新春消费季主题促消费活动。27日，启动仪式在"天津之心"津塔观光厅举办。 一是"迎新春·焕津彩"主题活动。组织各区及重点企业把握新春习俗，突出地域文化特色，推出300余场 主题鲜明、形式新颖的促销活动。在商务部指导下，联合北京市、河北省商务部门重磅推出京津冀消费 季品牌 ...

今年年底街上没有往年那么热闹，西红柿卖到八块钱一斤，菠菜和蒜苔价格高得让人吃惊，不少人就改吃鸡蛋了，以前家家都会做腊肉香肠，现在农村的摊 位上空出了一大半，这不是因为大家变懒了，而是冰箱够用，外卖又方便，谁还愿意费劲自己腌制呢，超市里的冷链系统一旦成熟，新鲜蔬菜全年都能买 到，过节时那点"稀缺感"早就没有了。 羊肉馆生意明显变差，一碗汤卖到四五十块，肉放得少还掺着别的，顾客算一算账觉得不如自己买羊排回家炖，不是大家口味变了，是花钱变得精打细算， 中产家庭出去吃饭不讲究场面，就想花得值、吃得放心，餐厅总说的"节日仪式感"，现在听起来像是多收钱。 白酒市场确实撑不住了，茅台批发价掉到了两千四以下，五粮液也跟着调整了配额价格，以前大家总说春节前囤酒能升值，现在没人再信这个说法了，2024 年春节后不少品牌都被迫降价，提前买就等于白白多花钱，消费者不是变得更理性，而是真的被坑怕了，品牌讲的那些"节日涨价故事"，现在听一次笑一 次。 社区发放传单提倡节约粮食，虽然不强制实行，但确实减少了采购量，冷链物流这几年快速发展，冷库容量增加很多，冬天吃什么都很常见，年轻人通过短 视频观看博主讨论春节习俗，贴春联和包饺子这些活动都 ...

Core Insights - The report highlights the resilience and vitality of the Chinese consumer market amidst global economic slowdown and uncertainty, indicating a shift from being the "world's factory" to a global leader in innovation and trends [1][5] - The concept of "new consumption" is redefined, driven by digital technology, online-offline integration, and new consumer relationships based on social networks, emphasizing digitalization, personalization, socialization, and quality [2][5] Market Overview - China's consumption structure is transitioning from material-based to service-oriented, with rapid growth in service consumption expenditures becoming a new engine for market growth [1][5] - Government policies are aimed at boosting consumption and expanding domestic demand through income distribution reforms and enhanced social security [1][5] Industry Insights - The restaurant industry is experiencing structural adjustments with increased chain rates and the rise of "satellite stores" due to the importance of delivery channels [3] - In the food and beverage sector, health and emotional value are key themes, with consumers becoming more rational about ingredient research and emotional value driving purchasing decisions [3] - The retail sector is facing disruption from "hard discount" models, while immersive experiences and business model integration are crucial for attracting foot traffic [3] - The consumer electronics industry is leveraging AI advancements, with rapid growth in AI smartphone penetration and the AI toy market driven by lower technology costs and educational upgrades [3] Brand Strategy - New consumption brands must focus on "adaptability" and "community" to enhance operational resilience and build deep relationships with consumers based on shared values [2][5] - The report introduces the "VIG Compass" brand strength evaluation model, assessing brands across three dimensions: brand voice, core strength, and growth potential [4][30] Future Outlook - The Chinese new consumption market is characterized by a continuous reshaping of rules, with growth logic shifting from external dividends to internal innovation and value creation [5] - Future winners will be those brands that deeply understand and integrate into local cultural dynamics while optimizing operational efficiency and establishing emotional connections with users [5]

Core Insights - The article highlights the rapid growth of the ice cream brand "Mr. Wildman," which has expanded from 431 stores in 2024 to over 1,200 stores by 2025, surpassing Haagen-Dazs in mainland China [1][4][9] - The brand's founder, Cui Jianwei, emphasizes the need for market education regarding fresh ice cream, as traditional views on health and diet still pose challenges [1][2] - Mr. Wildman differentiates itself by using fresh ingredients and a "made on the same day" principle, competing against established brands like DQ and Haagen-Dazs [2][4] Company Growth and Strategy - Mr. Wildman started as a small shop in Beijing in 2011, leveraging social media to attract young customers [5][6] - The brand initially faced challenges with rapid expansion, leading to a retreat and a more cautious approach to growth [7][8] - After a three-year period of stabilization, the brand successfully re-entered the market, focusing on major cities like Shanghai [8][9] Market Position and Consumer Engagement - The brand has developed a unique customer engagement strategy, including a trial system that encourages potential customers to sample products without pressure [9][10] - Mr. Wildman aims to create a strong emotional connection with consumers, positioning ice cream as a lifestyle product rather than just a dessert [11][17] - The brand's innovative flavors, such as the Five常大米 (Wuchang rice) ice cream, reflect a commitment to local ingredients and cultural relevance [12][13] Founder’s Vision and Market Perspective - Cui Jianwei, with a background in investment, has chosen not to seek external funding, focusing instead on organic growth and a solid supply chain [14][16] - The founder believes in the potential for the fresh ice cream market to grow independently, without the intense competition seen in coffee and tea sectors [17] - The brand's success is attributed to the overall improvement in consumer spending power and a shift towards premium lifestyle products [17]

开栏语 当时间的刻度指向2026，一个崭新的五年征程即将启幕。 此刻，我们立足承前启后的交汇点，"十四五"即将圆满收官。回顾2025年，在多重压力之下，中国经济再次走过了"很不平凡"的一年，并展现出强大韧性和 活力。 刚刚闭幕的中央经济工作会议深刻指出，做好明年经济工作，要"坚持稳中求进工作总基调"，在政策取向上，"要坚持稳中求进、提质增效"，着力稳就业、 稳企业、稳市场、稳预期，推动经济实现质的有效提升和量的合理增长，保持社会和谐稳定，实现"十五五"良好开局。 启新程，当乘势而上，更须砥砺前行。站在"十五五"新程待启的关键时点，如何看待2026年的经济形势？2026年经济工作怎么干？新京报贝壳财经推出《看 2026：十五五·启新程》专题报道，汇聚监管部门、知名学者和领军企业家，解读政策脉络，洞察趋势变化。2026，我们携手出发。 对于企业而言，针对中央经济工作会议提出的持续扩大内需等议题会有哪些举措？2026年有哪些战略发展目标？新京报贝壳财经记者就此采访了袁记云饺联 合创始人田伟。 袁记云饺联合创始人田伟。受访者供图 新京报贝壳财经：中央经济工作会议提出持续扩大内需、优化供给，做优增量、盘活存量，因地制宜 ...

转自：北京日报客户端 在首钢园，一场融合工业风与时尚、科技、文化、体育、冰雪的跨年狂欢即将来袭。记者从首钢园获 悉，2025年12月31日至2026年1月3日，"水岸客厅品岁末 活力秀场燃新年——首钢园跨年YEAH"将 以"1+6"形式联动开展，为市民游客带来一场集视听盛宴、互动体验、特色市集、美食文创、机甲装 置、篮球赛事、冰雪娱乐等于一体的跨年迎新嘉年华。 辞旧迎新时，首钢园标志性景观将进行全景光影亮化，一高炉、二高炉、三高炉、四高炉、滑雪大跳 台、冷却塔及其毗邻空间、制氧创新中心A楼、高线公园、石景山等将被灯光装点，营造梦幻般的工业 风霓虹夜色。 12月31日晚，首钢滑雪大跳台主会场（需购票）将上演DJ+MC热力派对、燃情乐队表演、炫酷机器人 舞蹈等活动，北京首钢篮球俱乐部重磅嘉宾将亮相，更有独具创意的"如焰之焰"零点倒计时仪式将点燃 全场激情。互动体验区设有新年门头、妆造互动、新年邮局、镜像签到、福抱迎春、京潮投好运等趣味 环节，现场将设立市集，供游客逛玩，让每一位参与者都能沉浸式迎接新年。 今年10月最新开业的R生活+（融石广场）将呈现"生活更新图鉴"，独特的激光烟囱倒计时将成为亮 点，室内银盐市集 ...

■采写：新快报记者 潘芝珍 李斯璐 通讯员 蔡英莺 "如果能有份正式工作，有地方住，我这心里就踏实了！"曾经流浪街头的王大哥在招聘会场与企业达成 初步就业意向，难掩兴奋与感慨。近日，广州市促进流浪乞讨人员就业服务平台（以下简称"服务平 台"）依托广州市救助管理站（以下简称"市救助站"），联合广州市人力资源市场服务中心，共同举办 主题为"救助帮就业·携手向未来"的2025年广州市促进临时遇困人员就业专场招聘会，旨在为临时遇困 人员开辟一条从"救助"到"就业"的可持续发展道路。新快报记者获悉，现场38名流浪乞讨人员中，有36 人与企业达成初步就业意向。 本次招聘会是服务平台在"救助-就业"领域的一次创新实践，首次将就业服务精准延伸到有劳动能力和 就业意愿的流浪乞讨人员。现场汇集了百胜餐饮（广东）有限公司、广州跨越速运有限公司、广东汇沣 物业管理有限公司等29家优质企业，提供涵盖物业管理、餐饮服务、物流运输等领域的1800余个爱心岗 位。 "不慌！来之前接受了就业培训，面试还有（市救助站）工作人员陪同。"来自市救助站的一位应聘者笑 言，自己对成功揾工有"七八分把握"。 首入专场招聘会的受助人员，其底气来源于市救助站 ...

Core Insights - The article highlights the journey of a restaurant entrepreneur, Cao Kun, who has transitioned from a hotel apprentice to the founder of Lvxiang Town, emphasizing the importance of focus and innovation in the restaurant industry [2][3] - It discusses the impact of local government initiatives on the restaurant sector, particularly in enhancing consumer traffic and promoting new consumption models [3] Group 1: Entrepreneurial Journey - Cao Kun's initial motivation for starting his business was to secure stable employment and a reliable income, which reflects a practical approach to entrepreneurship [2] - The brand Lvxiang Town has grown to become a prominent name in the Hunan cuisine sector, showcasing the potential for local culinary brands to thrive [2] Group 2: Government Initiatives and Industry Impact - Recent measures by the local government, such as the revitalization of historical districts and the integration of "intangible cultural heritage + digital technology," have resulted in an average increase of over 30% in customer traffic for specialty businesses [3] - The government’s role in improving the business environment through democratic oversight has been acknowledged as a significant factor in the restaurant industry's growth [3] Group 3: Market Trends and Challenges - There is a growing emphasis among younger consumers on emotional experiences and spiritual satisfaction, leading to a diversification of consumption scenarios in the restaurant industry [3] - The industry faces challenges such as high online customer acquisition costs and a lack of funding for green transformation, which need to be addressed for sustainable growth [3] Group 4: Future Directions and Recommendations - Recommendations include breaking down barriers and accelerating the implementation of policies that simplify access and approval processes in the restaurant, cultural tourism, and health sectors [3] - The article suggests leveraging the integration of various sectors, such as "tourism + food" and "culture + dining," to create attractive multi-dimensional consumption scenarios [3] - There is a focus on developing community nutrition services targeting the aging population, which could lead to new market demands [3]

Core Insights - The "Bayli" project, located in the cultural tourism area of the city's sub-center, officially opened, featuring a mix of shopping, dining, entertainment, and art experiences to attract diverse customer groups [1][5]. Group 1: Project Overview - The "Bayli" project consists of three main sections: Wangfujing WellTown, Tingyun Town, and NuoLan Hotel, covering a total construction area of approximately 500,000 square meters [1]. - The project aims to cater to a wide range of customers, including families, young people, and discerning travelers, and has undergone a week of trial operations prior to the official opening [1]. Group 2: Dining and Entertainment - The NuoLan Hotel's restaurant offers guests views of Universal Studios while dining, enhancing the overall experience [1]. - Wangfujing WellTown opened to a large influx of customers, leading to crowd management measures at popular stores like Coach and Nike [1]. Group 3: Art and Culture - The Bayli Contemporary Art Center launched with an exhibition featuring 49 valuable artworks from 32 modern art masters, available for viewing through a reservation system [2][3]. - The exhibition, titled "The Best Place in Spring - Traveling in Gardens and Mountains," aims to provide an immersive experience of Chinese aesthetics [2]. Group 4: Events and Activities - The project features various unique spaces, including a performance of "The Little Match Girl" in Tingyun Town, attracting many visitors [4]. - The area includes interactive attractions like the "Dinosaur Planet" at the National Geographic Exploration Center, appealing to families [4]. Group 5: Accessibility and Transportation - The nearby Huazhuang Station has implemented a "carpet-style" guidance system to facilitate easy access to the "Bayli" project, enhancing the visitor experience [6]. - The station has updated signage and added visual guides to ensure seamless navigation for passengers, particularly families [6].

Group 1 - The core viewpoint of the article emphasizes the need for enhanced regulatory measures to ensure food safety in online sales, particularly in response to emerging risks associated with new business models [1] - The provincial market supervision bureau will conduct a five-month regulatory campaign focused on online food sales, including internet-based food sales, online food ordering, and live-streaming marketing [1] - The regulatory efforts will target key stakeholders such as online food trading platforms and food producers to ensure compliance with food safety responsibilities [1] Group 2 - The initiative will address eight critical areas of the food supply chain, including food production, sales, online ordering, and transactions, to facilitate early detection, warning, and resolution of food safety risks [1] - The province aims to enforce accountability among online platforms and related entities to mitigate risks at all stages of food safety, thereby creating a safer online food consumption environment [1]